changi travel quest social media campaign by krds singapore

12

Upload: krds

Post on 13-Apr-2017

712 views

Category:

Marketing


1 download

TRANSCRIPT

Increase awareness of :• the travel destinations Changi

Airport is connected to • the vast number of airlines that fly

direct to these destinations from Changi Airport

BRIEF

Changi Travel Quest

SOLUTION

20,000+PLAYERS

7+

MINUTESPER VISIT

760,000BRAND IMPRESSIONS ENDORSED BY PLAYERSIN FRIENDS’ NEWSFEED

80,0000GAME SESSIONS

275,00QUESTIONS ANSWERED

13,000+FORMS FILLED

37%OF USERS CAME TWICE20%OF USERS PLAYED OVER 10 DAYS

"Changi Travel Quest was an exceptional thing of beauty and we are pleased with the results."

KeJia Jiang,  Assistant Manager Corporate & Marketing Communications, Changi Airport Group