Chang ing Bus iness

Mode ls

MaryByers.com

P e r m i s s i o n t o w i n w h e n

n o t h i n g i s c e r t a i n

“…the same circumstances that

are causing discomfort are also

midwifing the future.”

S e t h K a h a n

Rather than waiting to be disrupted, why not disrupt

yourself?

Delivery Mechanisms

Consider “And” rather than “Either Or”

Pricing“Free” as strategy

Pricing“Free” as strategy

1. What can you offer for free for potential members?

--Webinars, mini-courses, white papers

2. What can you offer for “free” with membership?

Pricing“Free” as strategy

Tiered model

Pricing“Free” as strategy

Tiered model

All-access pass

Pricing“Free” as strategy

Tiered model

All-access pass

Subscription (Forever transaction)

1 . I t c r e a t e s r e c u r r i n g r e v e n u e .

2 . I t b u i l d s a m o r e d i r e c t r e l a t i o n s h i p t h a t

s t r e n g t h e n s t h e b r a n d , b y p u t t i n g c u s t o m e r s

( i . e . m e m b e r s ) a t t h e o r g a n i z a t i o n ’ s c e n t e r .

3 . I t g e n e r a t e s a n o n g o i n g d a t a s y s t e m t h a t c a n

b e u s e d t o i m p r o v e s e r v i c e s a n d i d e n t i f y

o p p o r t u n i t i e s t o i n c r e a s e s a t i s f a c t i o n .

W h y

s u b s c r i p t i o n ?

Robbie Kellman-Baxter writes:

Pricing“Free” as strategy

Tiered model

All-access pass

Subscription (Forever transaction)

Auto renew

Experimentation

9 0 - d ay s p r i n t