Changing context

• Government– focused on the deficit, reduced public spending and

machinery– Solution to everything is growth– Gradually reshaping housing, planning and regeneration

policy– Localism and private sector investment is key

• Development and Regeneration– Battered by the Crunch– Locked into old models and balance sheet overhang– Banks wary of home ownership and mortgages

UKR

• Capturing succession to previous cross sector body

• Working closely with Government on shaping policy

• Working closely with public sector land owners, local authorities

• Devising new models, showing not telling

UKR development approach

• Offering alternative to those who do not wish to commit to home ownership;

• Reflecting the reality of sharing; • Designing for letting• Creating communities and economic

growth• Building for people

The Framer

Right site – 2ha size– near

centre location

– public ownership

Right way forward – premium rents– strong rental

growth– new rented

homes– local economy

Right approach– deferred

reward – flexibility – speed

Key role for local authority •shapes opportunity•sells for best consideration

The Method

• Branding and design to appeal to ‘generation rent’

• Quality design the norm• Best practice becomes standard• Open honest and transparent• Creating a community – appeal to

the consumer

The Developments

• Premium rental product• A mix to respond to people’s needs

– 70% residential – private renting– 30% commercial: retail, leisure,

workspace• Quality buildings, designed for letting, with

high environmental performance• Quality surroundings well managed with

limited parking

Why it works

• Exploiting a gap in the market• Simple processes – change industry

practices• Reinforcing mix of uses• Integrated from initial design through

to long term management• Focus on consumers

Progress

• Pilot scheme in Nottingham– Announced collaboration at MIPIM– Land acquisition underway– Public consultation on scheme shortly– Financing arranged

• Identifying other potential schemes– Framer