The Changing Face of East Somerville

Photos by Adam Vaccaro

East Broadway’s New Brand

Brand attributes:•Safe•Independent•Diverse•Traditional•One-of-a-kind•Honest•Authentic•Affordable•Evolving•Real People•Vibrant•WalkableProvided by East Somerville Main Streets

•Tagline emphasizes EastBroadway as a corridor, distinct from Somerville’s square-based business districts.

•New brand meant toencourage visitors and residents to adopt new perspective of East Broadyway area.

Logo courtesy of East Somerville Main Streets

East Broadway Streetscape

•Construction will stem from Autumn Street intersection to the Boston border.

Goals:•Extend sidewalks on either side•Add bike lanes.•Add benches, trees, sidewalks.•One lane of traffic on either side.•Open places, including plaza in front of library.

“We’re giving the sidewalks back to the people.” -- Carrie Dancy, ESMS director

Today.

Illustration courtesy of City of Somerville.

East Broadway Streetscape

Future.

New HarrisPark

Today.

•The original Harris Park is located adjacent I93 and Rt. 28, limited to a basketball court and a playground.

•The new location is a block-and-a-half closer to Broadway, at 15-25 Cross St. East.

Illustration courtesy of the City of Somerville.

Future.New Harris Park

Park features:•Movie screening•Slides•Swings•Toddler play area•Bocce court•Community seating•Tree canopy•Bike racks•Community garden•Safety surfacing•Water play structure