Changing Health Behaviors Through

Social Media Engagement

Leslie Denner – Marketing Coordinator, VI Marketing & Branding

Learning objectives:• Creating and maintaining a statewide

campaign• Evaluating your success

@ShapeFutureOK

Shape Your Future Social Media

• Managing daily posting, monitoring and responding.

• Geo-targeting: determining the location of a user based on a IP address or physical location listed.

• Keyword monitoring: pre-determining phrases or words, often associated with the geo-location of a user to monitor.

@ShapeFutureOK

Where to begin when creating a

statewide social media campaign

and initiative

1. What do you want to accomplish? What end action do you want the user to take?

2. How will you measure your success?

@ShapeFutureOK

What do you want to accomplish?

@ShapeFutureOK

Shape Your Future Presents the

Yumscars

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Shape Your Future Presents the

Yumscars – Live Event

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Key takeaways

• Have in place a social media infrastructure ready to capitilize on increased engagement.

• Set up goals and objectives prior to the campaign’s launch.

• Ensure the campaign aligns with key messaging.

• Report and analyze campaign at the completion.

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Contact

• Sjonna Paulson: SjonnaP@tset.ok.gov

– Director of Health Communication, Oklahoma Tobacco Settlement Endowment Trust

• Leslie Denner: Ldenner@thevibrand.com

– Marketing Coordinator, VI Marketing and Branding

@ShapeFutureOK