- Create and implement memorable communication - Strengthen relationships with your stakeholders - Align communication with organizational change

In collaboration with

The 2012

Senior Corporate Communication Management ConferenceStrategies and Techniques for Today’s Rapidly Changing MarketplaceDecember 12–13, 2012 NYU Kimmel Conference Center, New York, NY

Partial listing of attendees from previous Communication Conferences

3M Company

Abbott Laboratories

ADP

Advanced Micro Devices, Inc.

American Automobile Association

American Express

A&T

AXA Financial, Inc.

Bloomberg L.P.

BrandLogic Corporation

Catalyst, Inc.

Chubb Group of Insurance Companies

Cisco Systems

ConocoPhillips

Copper Development Association Inc.

Core Group One, Inc.

Deere & Company

dna13

Doe-Anderson

DuPont Company

IBM Corporation

JetBlue Airways Corporation

Johnson Controls, Inc.

JPMorgan Chase & Co.

KPMG LLP

Maker’s Mark Bourbon

McDonald’s Corporation

McKinsey & Company, Inc.

Mercer Human Resource Consulting

Millward Brown, Inc.

National Football League

Nationwide

New Balance Athletic Shoes

Northrop Grumman Corporation

Novell, Inc.

PETCO

Pfizer Inc.

Sapient Corporation

Siegel + Gale

SunTrust Banks, Inc.

The Coca-Cola Company

Time Warner Inc.

Towers Watson

Toyota Motor Sales, U.S.A., Inc.

Virgin Management USA, Inc.

WD-40 Company

Western Union

Attend this conference and you will:

- Capitalize on your communication strategies - Overcome negative situations - Build support for new initiatives - Use social media channels effectively to build corporate reputation

Who should attend

If you’re involved with internal or external communication, corporate affairs, and organizational effectiveness, please plan to attend this conference. You’ll find this program stimulating, useful, and incredibly informative.

Call Customer Service at 212 339 0345

Wednesday, December 12, 2012registration and continental breakfast 8–8:45 AM

welcome and introduction 8:45–9 amLee Hornick, Program Director, The Conference BoardRobert Noltenmeier, Professor, New York University

a 9–10 am

The Making of a Global CCO…Tips to the TopMany speakers today willingly share their insights and advice regarding the latest communications techniques and case studies. But few talk about the other side of the equation…the personal side if you will...of navigating your way to the top and staying there. So this session will be the unvarnished truth about:

•What it takes to become a global CCO•The top 5 lessons I wish I’d learned earlier in my career•How to handle the price you may have to pay to get there–because you can

have it all, but not necessarily all at the same time

Perry Yeatman, Senior Vice President, Corporate Affairs & President, Kraft Foods Foundation, Kraft Foods

networking refreshment break 10–10:30 am

b 10:30–11:15 am

Strategic Corporate Communication and Execution: Developing a Framework for Breakthrough ResultsWhether your strategic business objective is to build a supportive community environment for a new line of business, motivate employees to superior productivity, or build shareholder value, ultimately, communication is always about influencing the decisions and actions of your audiences. During this session, senior communication executives reveal new ways to:

•Position communication for improved results•Link communication to business strategy•Influence stakeholder relationships

Craig Rothenberg, Vice President, Corporate Communications, Johnson & Johnson

c 11:15 am–noon

The Naked Company: Why Organizations Must Have Engaged Employees in Today’s Transparent WorldThe rapid rise of social media has empowered employees and customers alike, giving them a platform of unprecedented reach and resonance. While some companies are proactively engaging customers through new media, fewer are focusing on the audience that ultimately makes or breaks their own success: employees. Our speakers will discuss:

www.conferenceboard.org/communication2

•The impact of technology on the evolution of the corporate experience – yesterday, today and tomorrow

•The power that employees have today to shape a company’s reputation in an instant

•Why companies must proactively and authentically engage their employees

•Five steps you can take today to move your communication program into this new world

Brad Whitworth, Senior Communication Manager, Cisco Barbara Fagan-Smith, Chief Executive Officer, ROI Communication

networking luncheon noon–1 pm

d 1–1:45 pm

Social Engagement: Using Social Media Channels to Enter the Conversation Today, internal and external audiences demand to be treated as individuals. They want engagement, a community, a voice, and dialogue. As communicators are entering the online and social media space, it is becoming increasingly important to use traditional direct marketing channels to support online efforts. During this session, you’ll hear how PepsiCo is using social media to reach stakeholders.

Peter Land, Senior Vice President, Corporate Communications, PepsiCo

e 1:45–2:30 pm

Aligning Your Corporate Reputation With New Marketplace RealitiesGlobalization of the economy has added to the complexity of reputation management. A company’s reputation travels right along with its business operations, no matter how far flung those operations might be. The lights at the headquarters may be out for the day, but the Internet has allowed a company’s reputation to be discussed and debated 24 hours a day. This session examines the challenges faced by global companies as they navigate the corporate reputation landscape. During this session, you will learn how to:

•Formulate a winning corporate reputation strategy

•Engage stakeholders to build trust

•Shaping attitudes, behaviors, and opinions

Betsy Neville, Senior Partner & Co-chair, Fleishman-Hillard

networking refreshment break 2:30–2:45 pm

f 2:45–3:30 pm

Issues Management: Leveraging and Maximizing Your InfluenceIn today’s complex environment, organizations have to understand and respond to rapidly shifting public values, rising expectations, demands for consumer input and an increasingly intrusive news media. Companies can risk consumer and political backlash when they fail to proactively manage the public issues arising from their products. During this session, you will discover new ways to:

•Use strategic research and planning to communicate your issues

•Influence attitudes and behaviors of your stakeholders

•Create distinctive and compelling issues management

Fraser Seitel, Adjunct Professor, New York University

Conference KeyNotesRegistration includes this summary of conference highlights

and a post-conference interactive webcast

g 3:30–4:30 pm

Communication Measurement: Results-Driven Strategies

session sponsor

How your communication strategies are perceived, and how they perform, depend on the right planning, execution and measurement. But this can’t be done in a vacuum. Periodic assessment of audiences, both internal and external, is necessary to ensure that programs are on target. An audit can be particularly valuable during times of change. A solid communication audit tells you where you are with your organizational communications, so that you can get a handle on where you need to go. During this session, Bill White of Sprint reveals how to:

•Design a communication audit

•Become more proactive with feedback

•Monitor and measure your cross-functional communication strategies

•Get management to act on the results

Bill White, Senior Vice President, Corporate Communications, Sprint

networking cocktail reception 4:30–5:30 pm

Thursday, December 13, 2012continental breakfast 8–9 am

h 9–10 am

Integrated Corporate Communication Solutions: Staying on the Front End of Rapidly Changing Trends Today, business demands communication that’s meaningful, credible, and delivers results. Shifting priorities, product innovations, and technology is changing the way we reach our stakeholders. Consistently evaluating the effectiveness of your corporate communication strategies and programs is vital. During this interactive panel session, senior communication executives discuss new ways to:

•Develop corporate communication strategies which reflects your corporate culture and business plan

•Evaluate the capabilities and effectiveness of your current programs

Presentations Available online in advance of the conference

•Identify specific employee needs and shape an action plan to address these issues quickly and effectively

•Create, implement, and measure your social media

PanelistsKaren Arena, Vice President, Global Public Relations, XeroxEd Sagebiel, Senior Director, Global Corporate Communications, Eli LillySusanna LeBoutillier, Director, Corporate Communications, Colgate-PalmoliveLee Hornick, Program Director, The Conference Board

networking refreshment break 10–10:15 am

i 10:15–11 am

Building Corporate CredibilityRenowned ATM and security company, Diebold, had the very painful experience of owning an electronic voting systems business in the U.S. during the past decade. This presentation tells a very tough, real-world story of a business that went awry on a very polarizing, public stage and the price that Diebold paid—and, in some respects, is still paying—from a corporate brand and reputation perspective. This presentation provides:

•Historical perspective and critical analysis surrounding Diebold’s communications strategies relative to its entry and subsequent exit from the U.S. elections systems business

•Review of tactical steps and outcomes of various crisis-level situations

•Lessons learned over the course of a difficult six-year period from a corporate communications perspective

Mike Jacobsen, Senior Director, Corporate Communications, Diebold Incorporated

j 11–11:45 am

Employee Engagement and Communication: Creating an Engaged and Productive WorkforceCommunication is the single most important element in helping organizations share their vision and energize their employees to move the organization forward. To keep employees focused and engaged you need to be clear and concise. This will not only educate employees, but enable them to appreciate the value of their organizations’ programs. During this session, you will learn how UPS engages their workforce.

Christine Owens, Senior Vice President, Communications and Brand Management, UPS

k 11:45 am–12:30 pm

Communication Leadership at the Speed of ChangeThere can never be leadership without communication. Communication is about affecting a change in your audience’s attitude. It is about motivating people to action. During this session, Glen Thomas of IBM reveals the role that communication plays in achieving success.

Glen Thomas, Vice President, Communications, IBM Sales & Distribution, IBM

Printed on New Leaf Insight (FSC®), which is made with 100 percent recycled fiber and 100 percent post-consumer waste, processed chlorine free, and designated Ancient Forest FriendlyTM. Printed and bound by Sheridan Printing, Inc., Alpha, NJ, an FSC®-certified printer. No films or film-processing chemicals were used in the printing.

The Conference Board® and the torch logo are registered trademarks of The Conference Board, Inc. Program subject to change. October 2012

Registration InformationOnline www.conferenceboard.org/communication2Email customer.service@conferenceboard.orgPhone 212 339 0345 8:30 am to 5:30 pm ET Monday through Friday

Venue InformationThe Kimmel Center at NYU 60 Washington Center Square South New York, NY 10012

For a list of local hotels, please contact Customer Service at 212-339-0345.

Cancellation PolicyFull refund until three weeks before the meeting. $500 administration fee up to two weeks before the meeting. No refund after two weeks before the meeting. Confirmed registrants who fail to attend and do not cancel prior to the meeting will be charged the entire registration fee.

Team Discounts per personFor a team of three or more registering from the same company at the same time, take $300 off each person’s registration.

One discount per registration. Multiple discounts may not be combined.

The 2012 Senior Corporate Communication Management ConferenceStrategies and Techniques for Today’s Rapidly Changing Marketplace

Conference (915013-2)December 12–13, 2012 NYU Kimmel Conference Center, New York, NY

Associates $1,275 Non-Associates $1,475

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