Changing Perceptions of Lifestyles and Community

FUTUREYE AND OURSAY ’s

No. 3

26 MAY 2020

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Hosted by

Nick Lane, Associate Director Futureye; Founder of PassivePlace

“Undertaking early engagement with communities, their organisations, businesses and councils is essential to understanding how to deliver on their needs effectively. Through the process of human centered and environmental co-design, connected systems thinking and the integration of multiple strategies to facilitate connected outcomes for communities is exciting, effective and a process that creates incredibly powerful outcomes.”

NICK LANEAssociate Director, Futureye

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Roundtable Agenda

THE PURPOSE OF TODAY’S WEBINAR IS TO ENGAGE WITH EACH PARTICIPANT IN A

COLLABORATIVE WAY

BUILD A SHARED UNDERSTANDING OF FEARS, NEEDS AND OPPORTUNITIES IN RELATION TO

SKILLS, EDUCATION AND TRAINING

GENERATE A COMMUNITY OF PEOPLE ACROSS AUSTRALIA COMMITTED TO PURSUING A

FEARLESS RECOVERY

The Six Pillars of Successful and Sustainable Communities

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HEALTH

HOUSING

INFRASTRUCTURE

PERCEPTIONS OF LIFESTYLE AND COMMUNITY

EDUCATION AND TRAINING

Key imperatives on attracting and retaining professional and skilled

people in AustralianCities

JOBS AND CAREER

OPPORTUNITIES

Richard CornishFood Writer & Owner of Richard Cornish Food

2019 Melbourne Food and Wine Festival Legend Award

2016 ‘My Year Without Meat’ Published by MUP

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2009 Creative Director Melbourne Food and Wine Festival - Regional

2008-2016 Worked in Spain and Mexico on six books

2008 World Food Media Award Best Book ‘Movida’ with Frank Camorra

Lucinda HartleyCo-founder & Chief Growth Officer

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A city-maker since 2005, started my career as a landscape architect working on the MCG Upgrade

2007-9 Spent 2 years working with UN-Habitat defining the Sustainable Development Goal for Cities (Goal 11)

2012 Co-Founded globally recognised placemaking consultancy, CoDesign Studio, through which I led > 100 neighbourhood improvement projects.

2017 Frustrated that cities spent all their time measuring traffic, rather than people, co-founded Neighbourlytics with Jessica Christiansen-Franks: a social analytics platform for neighbourhoods

2020 Neighbourlyticslaunches rural and regional Launch Cities program to enable LGAs to measure place performance and wellbeing in real time.

Matthew EvansFood writer & TV Host

Author of thirteen books on food, including his ethical meat manifesto On Eating Meat, and his most recent tome, The Commons as well as two memoirs, including The Dirty Chef.

Hosted six series of Gourmet Farmer on SBS TV, along with documentaries What’s the Catch and For the Love of Meat.

Co-owner of Fat Pig Farm a 70-acre mixed holding that grows food for their on-farm restaurant in the picturesque Huon Valley.

Katherine TehManaging Director, Futureye

Victorian Women’s Honor Roll 2003

Telstra Business Woman of the Year (Victorian Private Sector) 2000

Smart Transformation Project for BHP 2019- present

Chair, Castan Centre for Human Rights Law 2018-

present

Member of Forest Industry Advisory Council 2018- present

Chair, Women’s Enterprise Centre1998-2001

Ethical Artificial Intelligence Project for Microsoft 2019

Expertise in strategic foresight and ethics

Centre for Public Culture, University of Melbourne2015-2020

Perception of lifestyle: 1 – 10

Desired lifestyle: 1 – 10

Actual lifestyle: 1 – 10

Question 1: In regards to lifestyle of your community, how would you rank the following on a scale of 1 – 10, with 1 being unsatisfactory and 10 being excellent?

HOW WOULD YOU RANK THE FOLLOWING?

1. Sense of isolation

2. Lack of diversity

3. Feelings of loneliness

4. Sense of disconnection

5. Perception of lack of opportunities

6. Lack of food culture

7. Lack of arts and culture

8. Lack of innovation culture

9. Sense of community dis-connectedness

10. Limited recreation and hospitality options

Poll 1: What are the perceptions and issues contributing to the difference between desired lifestyle and actual lifestyle?

POLLING OF AUDIENCE

Hyperlocalism

After 2008 GFC Europe saw return of city dwellers to country towns

§ Family§ Community§ Connections§ Connection with soil§ Rebuilding food

ways

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Regional Well Being

What contributes to our well being?

One Continuous Pic Nic

§ Networks§ Community§ Connections

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Successful Food Cultures

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Daylesford

Meeniyan

Bendigo

Access to market

Aligned values in Growers

Value add

Hospitality

Clients

Integrated distribution between grower and consumer.

Perceptions of Lifestyle

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Acknowledge local culture

Understand differences

Understand the power of personal change

Truthful communication

Supportive Food Networks in Victoria

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Evidence people who come from regions but living in cities spending back in regions

Buy From Benalla

Local hi tech start up / local government co-production – order online – collect or deliver

Regional people understanding the power of their income to local community

Starting up in other regional towns

Bypassed existing food distribution

Used free platform for sales

Building a brand / connection between city and country

Brining a bubble of locality into city

www.buyfrombenalla.com.au

Prom Coast Food Collective

www.promcoastfoodcollective.com.au

Food Plan

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NO ACCIDENT FREEDOM TO FARM

FREEDOM TO FEED

FULL RETAIL HELP WHERE POSSIBLE

GET OUT OF THE WAY

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Finding data about human stuff is hard

19 Million Australians are

active Facebook users,

that’s 3 million more than are enrolled to

vote. In the last 10 minutes:

64 million

4,000,000,000

How it works

Meta data aggregation

Data creation Data Analysis Data VisualisationGeo-spatial

analysis

SocialProsperityStandard

13 Indicators and 36 Measures of neighbourhood wellbeing.

Impact of Bushfires on Social Life

Australian Financial Review, December 17, 2019

USE CASE: DISASTER MANAGEMENT

In a similar scenario, Neighbourlytics quantified changes in lifestyle and behavior in Sydney in the months before and during the NSW fires, in an exclusive investigation for the Australian Financial Review.

“Location data is up to 5 times more accurate than demographic data in

predicting behaviour.”

- MIT Human Dynamics Lab

What can welearn about local lifestyle?

USE CASE: LIFESTYLE + PUBLIC SPACE

Let’s change the way we measure performance

Scale: 1-5. 1 being not at all, 5 being totally integrated

Scale: 1-5. 1 being not at all, 5 being very useful

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Q1. How well integrated are systems of measurement for your community?

Q2. Would a system, information like this be useful for your organisation?

Poll 2: Integrating Systems

1. Sense of isolation

2. Lack of diversity

3. Feelings of loneliness

4. Sense of disconnection

5. Perception of lack of opportunities

6. Lack of food culture

7. Lack of arts and culture

8. Lack of innovation culture

9. Sense of community dis-connectedness

10. Limited recreation and hospitality options

Poll 1 Reflection : How do you rank your community’s lifestyle?

POLLING OF AUDIENCE

§ Understanding your stakeholders expectations is critical to forming a response that resolves their concerns.

§ Futureye uses the Futureye Curve to measure the ‘social maturity’ of issues, to understand what society expects, and determine the level of influence an organisation can have over its own destiny.

§ The Curve assesses an issue’s maturity from early theorization through to normalization to understand both the current level of maturity, as well as identifying the drivers of change that need to be understood and addressed to shift opinion.

§ The social maturity of issues determines the level of influence an organisation can have over its own destiny. Once an issue reaches the governance phase sanctions and regulations will be imposed upon you.

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Individual to collective agendas: Formal vs InformalThere are 6 stages to the social maturity of ideas that can be mapped to forecast social norming

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Identifying connections in the systemMapping communities and their emergent values enables regional development

§ Systems mapping is a way to consider the current reality of an issue to identify how multiple influences come together to lead to an outcome

§ Mapping the different stakeholders and issues at play helps to show what is driving the current outcome, and consider what pivots or interventions can have the biggest impact

§ These tension points become the key elements for a strategy that resolves the issues

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Understanding social expectations

Forecasting the rate of societal change makes a strategy more effective

1750 1800 1850 1900 1950 2000

OBSERVATION

EMERGENT

POPULARISATION

CHALLENGE

GOVERNANCE

NORMATIVE

Rising societal expectations

Formal Vs Informal

§ Family§ Community§ Local Council§ State Government§ Federal Government

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Communication and Connection between our communities and our governing structures…..

Scale: 1-5. 1 being not at all, 5 being totally integrated

Scale: 1-5. 1 being not at all, 5 being very useful

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Q1. How well integrated are systems of measurement for your community?

Q2. Would a system, information like this be useful for your organisation?

Review of Poll 2: Integrating Systems

Hyperlocalism

After 2008 GFC Europe saw return of city dwellers to country towns

§ Family§ Community§ Connections§ Connection with soil§ Rebuilding food

ways

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ReflectionSupportive Food NetworksFormal vs Informal Community and Council ConnectionsNetworksData, Connectedness and Integrated SystemsHyperlocalism

Upcoming webinarsHelping you create fearless recovery in your region

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• Roundtable No. 4: The Future of Health and Well-being @ 2 June 2020, 12:15 -

13:00

• Roundtable No. 5: Online Engagement Tools and Next Steps @ 9 June 2020, 12:15 -

13:00

• To participate at any time join the conversation on

Website: - https://oursay.org/fearless

Adelaide - Berlin - Canberra - Chicago - London - Melbourne - New York - Sydney - Vancouver

www.futureye.com

Emails Katherine@futureye.com

Nickl@futureye.com