changing supply and demand: lessons learned from the real estate industry
TRANSCRIPT
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Changing Supply and Demand: Lessons Learned From the Real Estate Industry
Wendy ForsytheVice President Network Services
Better Homes and Gardens Real Estate LLC
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Meredith Corporation
The Meredith media
portfolio includes:
26 Subscription Magazines
400 books in print
200 Special Interest
Publications
32 Websites
12 TV Stations
Reaching 8 out of 10 home-
owning households and 6
out of 10 women in America
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Realogy Family of Brands
Venture Partner:
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National Association of REALTORS®
Membership Count (Sept to Sept)
762,939796,869
863,290
961,554
1,086,801
1,248,251
1,364,196 1,366,869
1,251,826
1,137,033
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
–8
.5%
–9
.0%
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Why is this happening?
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Glen Jaffee
VP AlignMark Inc.
Generation Y–An Opportunity
and a Challenge RIS Media
“ Consider the estimation that 58% of Realtors
will be retiring in the next 5–10 years.”
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A-D Talent Attraction and Selection Platform
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1 Prominent talent
attraction section
on the consumer
website
2 National & local
inquiry generation
campaigns
3 Corporate inquiry
management
system
4 Talent attraction
and retention tools
5 Welcome to BH&G
RE program
6 New agent survey
7 Anniversary
emails
8 Personal
coaching and
consultation
with brokers/
managers
9 National quarterly
conference call
10 Monthly
e-newsletter
Attract Bond Commit Develop
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www.bhgrealestate.com/careers
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Leadership
Environment
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What is your highest
gain activity?
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What percentage of your time is
spent on that activity right now?
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How much of your time should
you be spending
on this activity?
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Happy Talent Attracting!
Wendy ForsytheVice President Network Services
Better Homes and Gardens Real Estate LLC
973.407.5936
Twitter.com/bhgre_wendy
Facebook.com/wendy.forsythe
Linkedin.com/in/wendyforsythe