changing the of society with autonomous...

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EMPLOYMENT HOUSING LIFESTYLE BUSINESS MODEL INFRASTRUCTURE • Created higher paying jobs • Jobs moved out of the cities where land was cheaper • Demand for related industrial supplies • Labor unions began • People could move away from rail lines and waterways • Suburban communities enabled by longer commutes Need for gas/service stations • Created motor fuel taxes • Products could be shipped more effectively • Rental cars, motels, car radios, etc. • Created freedom to travel (wagon travel =15 miles per day) • Enabled drive-in movies fast food and convenience stores • Family vacations • Dirt roads evolved to Interstates • Urban communities expanded to suburban • Street lights, stop lights, roadside signs were added everywhere THE FULLY AUTONOMOUS VEHICLE WILL BE HERE BEFORE WE KNOW IT AND WILL BRING MORE CHANGE 2017 First state (California) to sell autonomous vehicles 2020 BMW, Volvo and Nissan to sell autonomous vehicles 2025 Ford to sell autonomous vehicles 2018 Google to sell autonomous car Audi A8 with self-drive technology introduced 2030 25% of the new car market will be autonomous Autonomous cars will be an $87 billion business 2035 12 million fully & 18 million partially autonomous vehicles sold per year 2040 50% of the traffic would be autonomous vehicles 2050 Autonomous cars get their own “hyperlane” to travel at faster speeds 2060 75% of the traffic would be autonomous vehicles 2070 95% of the traffic would be autonomous vehicles CHANGING THE OF SOCIETY WITH AUTONOMOUS VEHICLES S H A P E 1908 1913 1950s 1960s - 1970s 1990-1997 2017 Ford Model-T begins mass production First moving assembly line for automobiles developed Cruise control is developed Efforts begin to reduce harmful emissions, driving demand for fuel-efficient car JLR and Motorola introduce the modular ECU First American carmaker offers automatic stability control OEMs use over 100 ECUs in some production vehicles THE INVENTION OF THE AUTOMOBILE TRANSFORMED THE WORLD EXAMPLE PILOT PROGRAMS ON AUTONOMOUS VEHICLES AUSTIN, TX Waymo-Google | Cars | Personal transportation FORT COLLINS, CO Otto-Uber | Semi-trucks | Commercial freight KIRKLAND, WA Waymo-Google | Cars | Personal transportation SAN FRANCISCO, CA Otto-Uber | Semi-trucks | Commercial freight Lyft | Cars | On demand MOUNTAIN VIEW, CA Waymo-Google | Cars | Personal transportation PHOENIX, AZ Waymo-Google | Cars | Personal transportation Lyft | Cars | On demand BOSTON, MA NuTonomy | Cars | Personal transportation PITTSBURGH, PA Ubers | Cars | Taxis ANN ARBOR, MI Mcity-University of Michigan | Research/testing | Closed-course testing WATERLOO, ONTARIO University of waterloo, Erwin Hymer Group & Blackberry QNX| Car & Van | Personal transportation ROTTERDAM, NETHERLANDS DAF, Daimler, Iveco, MAN, Scania & Volvo | Semi-trucks | Commercial freight WAGENINGAN, NETHERLANDS WePods.com | Small shuttles | Shuttles BAERUM, NORWAY Kolonial.no | Vans | Food delivery HELSINKI, FINLAND Sohjoa | Buses SION, SWITZERLAND PostBus & Navya | Buses SINGAPORE NuTonomy | Cars | Taxis Delphi | Cars | Taxis SHANGHAI, CHINA National Intelligent Connected Vehicle Pilot Zone | All vehicle types | Closed-course testing TOKYO, JAPAN Toyota | Cars | Personal transportation SAN JOSE, CA SAMSUNG Electronics SOUTH KOREA SAMSUNG Electronics WITH THE INVENTION, WE SAW LIFESTYLE CHANGES LIKE THE CREATION OF FAST FOOD, CONVENIENCE STORES AND RISE AND FALL OF DRIVE-IN MOVIES. 0% .05% 25% 50% 65% 75% 95% 2020 2030 2040 2050 2060 2070 2010 Autonomous vehicles – Increasing adoption rate SOURCES SAE Accenture Recode Business Insider Driverspark History Greatest Engineering Achievements of the 20th century Synergine - Potential Impacts of Connected and Autonomous Vehicles Kurzweil Forbes Other Sources - IHS, Lux Research, Mercedes-Benz, GM News, Automotive News, Strategy Analytics, Nissan News, Navi-gant Research, Volvo News, Fehr & Peers SAE LEVELS OF AUTONOMOUS VEHICLES HUMAN DRIVER MONITORS THE DRIVING ENVIRONMENT Percentage of Autonomous Vehicles on the Road No Automation Driver Assistance Partial Automation Conditional Automation High Automation Full Automation AUTOMATED DRIVING SYSTEM (“SYSTEM”) MONITORS THE DRIVING ENVIRONMENT 3 0 1 2 4 5 AREAS OF FOCUS FOR AUTONOMOUS VEHICLES VEHICLE OPERATIONS OR TECHNOLOGIES Enabling the vehicle to be driverless IN-VEHICLE CONTENT Engaging the passengers during their everyday commute VEHICLE COMMUNICATION WITH ECOSYSTEM Supporting both the vehicle operations and in-vehicle content MULTI-MODAL TRANSPORTATION • Focus on multi-modal commuting PARKING • 15 years from now, autonomous vehicles will have eliminated the need for up to 90% of current parking lots INFRASTRUCTURE • Fewer roads, higher utilization and faster speeds • Elimination of street signs, stoplights, etc. LIFESTYLE • Reduced congestion/ commute times • Increase in number of miles travelled • Improved safety LIFESTYLE • Additional free time • Enabled travel for children and elderly BUSINESS MODELS • Gas and Service Stations will allow automatic fueling or powering without human intervention • Delivery services will be greatly enhanced • Vehicle ownership will transform into business opportunities • Personal credit scores will change as lack of vehicle ownership frees cash flow • Insurance and legal restrictions will change • Car-as-a-Service solutions offered for passengers and freight MORE GREEN SPACES • Greater green space and mixed use space • Less number of Gas and Service Stations HOUSING • Live in any location – near or far • No need for driveways • No garage needed • Pickup Station in front of house • No street signs PREDICTED CHANGES IN SOCIETY FROM AUTONOMOUS VEHICLE INVENTION SHIFTS IN EMPLOYMENT AUTONOMOUS VEHICLES COULD IMPACT 5 MILLION US JOBS Taxi drivers Uber drivers School bus drivers Transit bus drivers Truck drivers Delivery operators • Traffic Police Officers Hardware Engineers Software Engineers AI Engineers Data Scientists Car Mechanics Logistics/Fleet Managers TBD Jobs LIFESTYLE • Transportation enabling applications • Real-time information • Less privacy • Personalized experiences • Collaborated data • Augmented reality for in-vehicle experiences BUSINESS MODELS • Bandwidth providers will have new opportunities to support in-vehicle needs • Collaboration with other drivers for key data to support vehicle functions • Monitoring and managing fleets, routing, flow and utilization of autonomous vehicles • Monetizing in-vehicle experiences • TBD Businesses INFRASTRUCTURE • Data exchange with other IoT devices, including vehicles • Greater bandwidth driving more video and higher resolution video solutions • Real-time analytics to drive personalization and individualized emersion • Anticipation of needs • High levels of Cyber Security HOUSING • Sensors & related infrastructure to accommodate autonomous driving • Digital infrastructure to monitor road conditions and control traffic flow • Identification of rogue vehicles • Multi-modal travel applications • Tools in-vehicle to enable entertainment, working, communicating and more • Computing power and storage • Tools enabling in-vehicle activities 1. Prepare for faster connectivity - 5G & Beyond 2. Construct Trusted Collaboration Model 3. Big Data- Decide what to do with up to 30 terabytes of data each day for each vehicle 4. Evaluate Deep/Machine learning solutions to ensure safety & security 5. Create Augmented Reality/Virtual Reality & AI Solutions 6. Prepare for In-vehicle Contextual Virtual Assistants 2 3 4 5 6 8 7 8 7 6 5 4 3 2 1 DECREASED OR ELIMATED OCCUPATIONS INCREASED OCCUPATIONS DIGITAL CHANGES DRIVEN BY AUTONOMOUS VEHICLES HOW CAN OEMs GET READY FOR THE CHANGE? For more information: Visit our website

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Page 1: CHANGING THE OF SOCIETY WITH AUTONOMOUS VEHICLESinfo.services.harman.com/rs/.../Autonomous_vehicles... · sell autonomous vehicles 2020 BMW, Volvo and Nissan to sell autonomous vehicles

EMPLOYMENT

HOUSING

LIFESTYLE

BUSINESS MODEL

INFRASTRUCTURE

• Created higher paying jobs• Jobs moved out of the cities where land was cheaper• Demand for related industrial supplies• Labor unions began

• People could move away from rail lines and waterways• Suburban communities enabled by longer commutes

• Need for gas/service stations• Created motor fuel taxes• Products could be shipped more effectively• Rental cars, motels, car radios, etc.

• Created freedom to travel (wagon travel =15 miles per day)• Enabled drive-in movies fast food and convenience stores• Family vacations

• Dirt roads evolved to Interstates• Urban communities expanded to suburban • Street lights, stop lights, roadside signs were added everywhere

THE FULLY AUTONOMOUS VEHICLE WILL BE HERE BEFOREWE KNOW IT AND WILL BRING MORE CHANGE

2017First state (California) to

sell autonomous vehicles

2020BMW, Volvo and Nissan tosell autonomous vehicles

2025Ford to sellautonomous vehicles

2018Google to sell autonomous carAudi A8 with self-drivetechnology introduced

203025% of the new car market willbe autonomous Autonomous cars will be an $87billion business

203512 million fully & 18 million partiallyautonomous vehicles sold per year

204050% of the traffic wouldbe autonomous vehicles

2050Autonomous cars gettheir own “hyperlane”to travel at faster speeds

206075% of the traffic wouldbe autonomous vehicles

207095% of the traffic wouldbe autonomous vehicles

CHANGING THE OF SOCIETYWITH AUTONOMOUS VEHICLES

SHAPE

1908 1913 1950s 1960s - 1970s 1990-1997 2017

Ford Model-T

begins mass production

First moving assembly

line for automobiles developed

Cruisecontrol isdeveloped

Efforts begin to reduce harmful

emissions, driving

demand for fuel-efficient

car

JLR and Motorola

introduce the modular ECU

First American carmaker

offers automatic stability control

OEMs use over 100

ECUs in some production

vehicles

THE INVENTION OF THE AUTOMOBILE TRANSFORMEDTHE WORLD

EXAMPLE PILOT PROGRAMS ON AUTONOMOUS VEHICLES

AUSTIN, TXWaymo-Google | Cars | Personal transportation

FORT COLLINS, COOtto-Uber | Semi-trucks |Commercial freight

KIRKLAND, WAWaymo-Google | Cars | Personal transportation

SAN FRANCISCO, CAOtto-Uber | Semi-trucks | Commercial freight Lyft | Cars | On demand

MOUNTAIN VIEW, CAWaymo-Google | Cars | Personal transportation

PHOENIX, AZWaymo-Google | Cars | Personal transportation Lyft | Cars | On demand

BOSTON, MANuTonomy | Cars | Personal transportation

PITTSBURGH, PAUbers | Cars | Taxis

ANN ARBOR, MIMcity-University of Michigan | Research/testing |Closed-course testing

WATERLOO, ONTARIO

University of waterloo, Erwin Hymer Group & Blackberry QNX| Car & Van | Personal transportation

ROTTERDAM, NETHERLANDSDAF, Daimler, Iveco, MAN, Scania & Volvo |Semi-trucks | Commercial freight

WAGENINGAN, NETHERLANDSWePods.com | Small shuttles | Shuttles

BAERUM, NORWAYKolonial.no | Vans | Food delivery

HELSINKI, FINLANDSohjoa | Buses

SION, SWITZERLANDPostBus & Navya | Buses

SINGAPORENuTonomy | Cars | Taxis Delphi | Cars | Taxis

SHANGHAI, CHINANational Intelligent Connected Vehicle Pilot Zone | All vehicle types | Closed-course testing

TOKYO, JAPANToyota | Cars | Personal transportation SAN JOSE, CA

SAMSUNG Electronics

SOUTH KOREASAMSUNG Electronics

WITH THE INVENTION, WE SAW LIFESTYLECHANGES LIKE THE CREATION OF FAST FOOD, CONVENIENCE

STORES AND RISE AND FALL OF DRIVE-IN MOVIES.

0% .05%

25%

50%

65%

75%

95%

2 0 2 0 2 0 3 0 2 0 4 0 2 0 5 0 2 0 6 0 2 0 7 02 0 1 0

Autonomous vehicles – Increasing adoption rate

SOURCES

SAE

Accenture

Recode

Business Insider

Driverspark

History

Greatest Engineering Achievements of the 20th century

Synergine - Potential Impacts of Connected and Autonomous Vehicles

Kurzweil

Forbes

Other Sources - IHS, Lux Research, Mercedes-Benz, GM News, Automotive News, Strategy Analytics, Nissan News, Navi-gant Research, Volvo News, Fehr & Peers

SAE LEVELS OF AUTONOMOUS VEHICLES

HUMAN DRIVER MONITORSTHE DRIVING ENVIRONMENT

Percentage of Autonomous Vehicles on the Road

NoAutomation

DriverAssistance

PartialAutomation

ConditionalAutomation

HighAutomation

FullAutomation

AUTOMATED DRIVING SYSTEM (“SYSTEM”)MONITORS THE DRIVING ENVIRONMENT

30 1 2 4 5

AREAS OF FOCUS FOR AUTONOMOUS VEHICLES

VEHICLE OPERATIONS OR TECHNOLOGIESEnabling the vehicle tobe driverless

IN-VEHICLE CONTENTEngaging the passengers during their everyday commute

VEHICLE COMMUNICATION WITH ECOSYSTEMSupporting both the vehicle operations and in-vehicle content

MULTI-MODALTRANSPORTATION• Focus on multi-modal commuting

PARKING• 15 years from now, autonomous vehicles will have eliminated the need for up to 90% of current parking lots

INFRASTRUCTURE • Fewer roads, higher utilization and faster speeds• Elimination of street signs, stoplights, etc.

LIFESTYLE• Reduced congestion/ commute times• Increase in number of miles travelled• Improved safety

LIFESTYLE • Additional free time• Enabled travel for children and elderly

BUSINESS MODELS• Gas and Service Stations will allow automatic fueling or powering without human intervention• Delivery services will be greatly enhanced• Vehicle ownership will transform into business opportunities• Personal credit scores will change as lack of vehicle ownership frees cash flow• Insurance and legal restrictions will change• Car-as-a-Service solutions offered for passengers and freight

MORE GREEN SPACES • Greater green space and mixed use space• Less number of Gas and Service Stations

HOUSING• Live in any location – near or far• No need for driveways• No garage needed• Pickup Station in front of house• No street signs

PREDICTED CHANGES IN SOCIETY FROMAUTONOMOUS VEHICLE INVENTION

SHIFTS IN EMPLOYMENTAUTONOMOUS VEHICLES COULD IMPACT 5 MILLION US JOBS

• Taxi drivers• Uber drivers• School bus drivers• Transit bus drivers• Truck drivers• Delivery operators• Traffic Police Officers

• Hardware Engineers• Software Engineers• AI Engineers• Data Scientists• Car Mechanics• Logistics/Fleet Managers• TBD Jobs

LIFESTYLE• Transportation enabling applications• Real-time information• Less privacy• Personalized experiences• Collaborated data• Augmented reality for in-vehicle experiences

BUSINESS MODELS• Bandwidth providers will have new opportunities to support in-vehicle needs• Collaboration with other drivers for key data to support vehicle functions• Monitoring and managing fleets, routing, flow and utilization of autonomous vehicles• Monetizing in-vehicle experiences• TBD Businesses

INFRASTRUCTURE• Data exchange with other IoT devices, including vehicles• Greater bandwidth driving more video and higher resolution video solutions• Real-time analytics to drive personalization and individualized emersion• Anticipation of needs• High levels of Cyber Security

HOUSING• Sensors & related infrastructure to accommodate autonomous driving• Digital infrastructure to monitor road conditions and control traffic flow• Identification of rogue vehicles• Multi-modal travel applications• Tools in-vehicle to enable entertainment, working, communicating and more• Computing power and storage • Tools enabling in-vehicle activities

1. Prepare for faster connectivity - 5G & Beyond

2. Construct Trusted Collaboration Model

3. Big Data- Decide what to do with up to 30 terabytes of data each day for each vehicle

4. Evaluate Deep/Machine learning solutions to ensure safety & security

5. Create Augmented Reality/Virtual Reality & AI Solutions

6. Prepare for In-vehicle Contextual Virtual Assistants

2

3

45

6

8 7

87654321

DECREASED OR ELIMATEDOCCUPATIONS

INCREASEDOCCUPATIONS

DIGITAL CHANGES DRIVEN BY AUTONOMOUS VEHICLES

HOW CAN OEMs GET READY FOR THE CHANGE?

For more information: Visit our website