changing the world through entrepreneurship -...
TRANSCRIPT
Multi-Year Expert Meeting on
Enterprise Development Policies
and Capacity-building in Science, Technology and Innovation
(Third session)
Geneva, 19-21 January 2011
Changing the World Through Entrepreneurship
by
Jelena Godjevac
Micro-Enterprise Acceleration Institute (MEA-I)
This view expressed are those of the author and do not necessarily reflect the views of UNCTAD.
MEA-I
In partnership with
Changing the world through entrepreneurship Micro-Enterprise Acceleration Institute
MEA-I
In partnership with
How to foster economical development?
Ibn Khaldun(1332 Tunis - 1406 Cairo)
Four conditions have to be encountered to foster economical development:
• Stability of political institutions
• Respect of other humans
• Respect of the private property
• Stimulation of innovation
MEA-I
In partnership with
How to stimulate innovation? Our approach is education
• Microenterprises are the fastest growing businesses worldwide, creating the most jobs.
Their needs:– Efficient Communication Tools– Leap Barriers– Training
MEA-I
In partnership with
Geneva-based, non-profit organization that develops and implements innovative
immersive training programs for young would-be entrepreneurs and established
micro-entrepreneurs to improve their ICT - business skills and thereby create job opportunities, foster economic growth, and
improve lives around the world
How to stimulate innovation? Our approach is education
MEA-I
In partnership with
Training Centers F2F Curriculum
What are we doing?
Training of Trainers
Serious games
MEA-I
In partnership with
Global network of training centers
Around 200 training centers
worldwide (excluding Americas)
Around 100,000 people reached
More than 1,000 certified trainers
Content delivered in more than 20 languages(including Arabic, Mandarin, Russian, Hindi)
MEA-I
In partnership with
Target Audience
• Current and future employees and
owners of small companies
• Juggling business challenges
• Desires a stimulating learning
environment and prefer to learn by
doing
MEA-I
In partnership with
LIFE CURRICULUM How to solve everyday business challenges by using technology
EntrepreneurshipLevels
EntrepreneurshipLevels
IMAGINEBasic business concepts and
business researches
IMAGINEBasic business concepts and
business researches
STARTBasic technology to solve everyday
business challenges
STARTBasic technology to solve everyday
business challenges
GROWTechnology for
established companies
GROWTechnology for
established companies
INNOVATEAdvanced topics
for innovative companies
INNOVATEAdvanced topics
for innovative companies
OperationsOperations Basics of Operations
Basics of Operations
Scheduling &Contacts
IT Security
Scheduling &Contacts
IT Security
InventoriesProject
management
InventoriesProject
management
Databases IICRM II
Databases IICRM II
FinanceFinance Basics ofFinance
Basics ofFinance
Accounting I Accounting II
Accounting I Accounting II
InvoicesExpense tracking
InvoicesExpense tracking
Financial Graphics
Cash Flow
Financial Graphics
Cash Flow
Communication
Communication
Basics of Communications
Basics of Communications
EmailPresentations
EmailPresentations
Virtual communication
Blogging
Virtual communication
Blogging
Virtual collaboration
Mobile Communication
Virtual collaboration
Mobile Communication
MarketingMarketing Basics of Marketing
Basics of Marketing
Print marketingWebsite I
Print marketingWebsite I
Email marketingSocial Media
Email marketingSocial Media
Search engine marketing
CRM I
Search engine marketing
CRM I
PLANBuilding a
Business Plan through basic
technology
PLANBuilding a
Business Plan through basic
technology
Business Plan:Operations
Business Plan:Operations
Business Plan:Finance
Business Plan:Finance
Business Plan:Communications
Business Plan:Communications
Business Plan: Marketing
Business Plan: Marketing
32 modules, up to 100 possible training hoursBasic and Advanced optionsImmediately applicable and hands - on
MEA-I
In partnership with
Immersive training Combining online and face to face approach
More interactiveEasier for low tech students
Peer-to-peer learning
Review learning materialsMore informationExtra resources
Preferred by gamers and young users
Serious games: games used for training, advertising, simulation, or education; made to provide an engaging, self-reinforcing context to motivate and educate the players .
MEA-I
In partnership with
Deployment model
UNIDO MEA-I ORT EDC
• Selection of the partner organisations
• Local communication
• Local deployment
• Content delivery: curriculum, trainings, enterpreneurship portal
• Central impact assessment
• Framework WW model: induction
• Global budget
• Central and regional deployment strategy• Program Communication
MEA-I
In partnership with
Story from Karnataka, India
Mrs. Kamala lives with her husband and two children. Her husband used to work as a laborer in a shoe factory. He was earning USD 4 per day. After undergoing the training at EDII’s HP MEDP, Mrs. Kamala has managed to get a loan of USD 140 so the family has been able to start their own small shoe and slippers making unit.After undergoing training, she started to visit the neighborhood internet center and started collecting information on various local opportunities in the leather industry. The information collected boosted her confidence to start her own small shoe and slippers making unit.
In future, she also plans to purchase a computer to help improve her business’s efficiency. She also believes that having a computer in her household will help her children become IT-literate as well.
