channel incentive usage study

8/6/2019 Channel Incentive Usage Study

http://slidepdf.com/reader/full/channel-incentive-usage-study 1/19

¤ OOD% Dlo, 8:22 u vvv,okbllne`blbfn`nl},oa`

Okbllne Dlonl}dwn _}~mt- H8H]noklaeaft Dlm~s}xtB OOD Xnzax}

OOD oalm~o}nm b s}~mt dl R= ag 8:2: }a bssnss }kn ~}dedyb}dal ag wbxda~s dlonl}dwn zxafxb`

}tzns blm }kndx xneb}dwn d`zax}blon blm!ax nggno}dwnlnss bs znxondwnm ht ha}k }kn wnlmax

oa``~ld}t blm d}s okbllne zbx}lnxs, ]kn dlonl}dwn zxafxb` }tzns szbllnm b hxabm xblfn }a

dloe~mn9 Oaaz!@MG% _ZDG zxafxb`s% xnhb}ns% azzax}~ld}t ̀ blbfn`nl} xnvbxms% }xbmndl

zxafxb`s% blm nlm~snx z~xokbsn xnhb}ns, _nzbxb}n s~xwnts vnxn }bdeaxnm gax wnlmax blm

zbx}lnx b~mdnlons vd}k }kn fabe ag dmnl}dgtdlf sd`debxd}dns bs vnee bs mdggnxnlons hn}vnnl }kn

}va +`bl~gbo}~xnxs!wnlmaxs blm }kndx okbllne zbx}lnxs$,



Okbllne Dlonl}dwn ^sbfn _}~mt9 Vd}kdl ]kn H8H ]noklaeaft Dlm~s}xt


Hbocfxa~lm

Nggno}dwn ̀ blbfn`nl} ag okbllne zbx}lnxs +xnsneenxs% mds}xdh~}axs% bfnl}s% n}o,$ xnr~dxns b snxdns

ag ―obxxa}blms}doc‐ }bo}dos aggnxnm ht okbllne ̀ bxcn}nxs +n,f,9 wnlmaxs% ̀ bl~gbo}~xns$ }anloa~xbfn sznodgdo hnkbwdaxs, ]kn ―obxxa}s‐ dl }kds obsn bxn xnzxnsnl}nm ht b snxdns ag dlonl}dwn

zxafxb`s }kb} nloa~xbfn b vdmn xblfn ag hnkbwdaxs, ]kn xns~e}dlf n{znlsn ag }knsn zxafxb`s

ag}nl booa~l}s gax b ebxfn znxonl}bfn ag }kn okbllne `bxcn}nx—s fa}a`bxcn} +F]@$ h~mfn},

]kn xblfn ag zxafxb`s aggnxnm blm }kndx bssaodb}nm n{znlsns bxn ~ldr~n }a okbllne ̀ bxcn}nxs%

bs gax }kn às} zbx} }knsn dlonl}dwn zxafxb`s bxn la} lax`beet bssaodb}nm vd}k `bxcn}nxs vka

xnet al b mdxno} sbens àmne, Awnx }d`n% b okbllne `bxcn}nx `bt `bcn `~e}dzen dlonl}dwn

zxafxb`s bwbdebhen }a d}s okbllne oa``~ld}t, ]kn `txdbm ag zxafxb`s aggnxnm dloxnbsns

oa`zen{d}t gax wnlmaxs blm zbx}lnxs bedcn% blm ̀ bcns d} mdggdo~e} gax wnlmaxs }a dsaeb}n }kn d`zbo}

blm XAD ag blt aln zxafxb`,

Oalwnxsnet% okbllne zbx}lnxs }kn`snewns ag}nl mnbe vd}k snwnxbe wnlmaxs% nbok ag vka` hbxxbfn

}kn` vd}k wbxda~s dlonl}dwn zxafxb`s, Nbok zxafxb` ag}nl xnr~dxns ~ldr~n sts}n`s blm

zxaonssns }a bm`dlds}nx, Mnszd}n }kn nggax}s ag wnlmaxs }a mnsdfl zxafxb`s }kb} aggnx hxabm

bzznbe% okbllne zbx}lnxs vdee hn sneno}dwn bs }a vkdok zxafxb`s }knt bo}~beet n`hxbon% fdwdlf

zxngnxnlon }a }kn zxafxb`s }kb} às} bedfl vd}k }kndx h~sdlnss fabes,

]kn dl}nl} ag }kds s}~mt ds }a knez dmnl}dgt xneb}dwn zxafxb` nggno}dwnlnss ag }kn wbxda~s dlonl}dwn

zxafxb`s aggnxnm }a okbllne zbx}lnxs gxa` }kn znxszno}dwn ag okbllne ̀ bxcn}nxs blm okbllnezbx}lnxs bedcn, ]a }kb} nlm% ~ldr~n s~xwnts vnxn mnsdflnm blm bm`dlds}nxnm ht OOD dl R= ag

8:2:% }bxfn}dlf wnlmax blm zbx}lnx b~mdnlons, Xnszalsns gxa` wnlmaxs `nbs~xnm okbllne

dlonl}dwn zxafxb` o~xxnl} aggnxdlfs blm }xnlms% vkden b zbxbeene s~xwnt }a okbllne zbx}lnxs

fb~fnm }kndx zxafxb` zbx}dodzb}dal blm zxngnxnlons,

D@ZAX]BL] LA]N9 @blt ag }kn xnszalsns }a}be àxn }kbl 2::. bs xnszalmnl}s vnxn

nloa~xbfnm }a zxawdmn `~e}dzen xnszalsns +s~ok bs% ―_neno} }kn }az ?‐$,

8





Zxafxb` ]tzns Dloe~mnm dl }kn _}~mt

Zxafxb` ]tzn Mnsoxdz}dal!Mnsdxnm Okbllne Hnkbwdax Dlonl}nm

Oaaz!@MG

Xnd`h~xsn`nl} gax sbens blm ̀ bxcn}dlf nggax}s mnsdflnm }a dlonl} okbllne

zbx}lnxs }a bmwnx}dsn ax a}knxvdsn zxa`a}n }kn wnlmax—s hxblm blm

zxam~o}s,

Xnsneenx Xnhb}ns

Xnvbxms zbdm }a xnsneenx nl}d}dns +oa`zbldns$ gax bokdnwdlf sbens fabes ax

a}knx }bxfn}s sznodgdnm dl bmwblon ag b zxafxb` znxdam”~s~beet r~bx}nxet

ax bll~beet,

_ZDG Zxafxb`sXnvbxms zbdm }a dlmdwdm~be sbens xnzs n`zeatnm ht }kn xnsneenx gax sneedlf

}kn wnlmax—s hxblm awnx oa`zn}d}dwn zxam~o}s,

Azzax}~ld}t

@blbfn`nl}

Obsk dlonl}dwns ax sznodbe mdsoa~l}s mdxno}nm }a xnsneenxs +oa`zbldns ax

dlmdwdm~be xnzs$ gax xnfds}nxdlf sbens bo}dwd}t dl bmwblon ag oa`zen}dlf }kn

sbens }xblsbo}dal, ]kn dlonl}dwn ds dl}nlmnm }a zxawdmn }kn wnlmax vd}k

dlsdfk} dl}a sbens nlfbfn`nl}s nbxet dl }kn zxaonss vd}k }kn fabe ag

b}}bdldlf zdznedln wdsdhded}t% ̀ dld`dydlf okbllne oalgedo}% ax }a nloa~xbfn

―k~l}dlf‐ ws, ―gbx`dlf‐ sbens hnkbwdaxs,

Nlm ^snx Xnhb}ns

Xnvbxms gax z~xokbsdlf b zxam~o} aggnxnm }a }kn oals~`nx, _~ok dlonl}dwns

`bt hn xnvbxmnm dls}bl}et +bo}dlf bs b mdsoa~l} b} }kn }d`n ag z~xokbsn$ ax

xnd`h~xsnm bg}nx }kn }xblsbo}dal vbs oa`zen}nm }kxa~fk b oebd`dlf

zxaonss,

]xbmnDl XnvbxmsBl dlonl}dwn gax z~xokbsn }kb} xnr~dxns b zktsdobe xn}~xl ag faams dl

bmwblon ag xnvbxm dss~blon,

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Hbocfxa~lm

Xnsnbxok Ahino}dwns

]kn ahino}dwns gax }kn s}~mt vnxn bs gaeeavs9 Bssnss }kn znxondwnm nggno}dwnlnss ag }kn wbxda~s okbllne dlonl}dwn zxafxb`s gxa` }kn

zadl}s ag wdnv ag }kn axdfdlb}axs +wnlmaxs ax `bl~gbo}~xnxs$ blm }kn zbx}dodzbl}s +okbllnezbx}lnxs$, Dmnl}dgt blt fbzs dl znxonz}dals,

Zxawdmn b hnlok`bxc bs }a }kn xneb}dwn d`zax}blon ag okbllne dlonl}dwn zxafxb`s +bs bvkaen$ ht wnlmaxs vd}kdl }kn oal}n{} ag }kn awnxbee zxafxb` ̀ d{ aggnxnm }a }kndx okbllnezbx}lnxs,

Dmnl}dgt fbzs dl znxonz}dals hn}vnnl wnlmaxs blm }kndx okbllne zbx}lnxs,

Fbdl mnnznx dlsdfk} dl}a @MG blm Oaaz zxbo}dons

a Xnd`h~xsbhen bo}dwd}dns

a Znxondwnm bxnbs gax zxafxb` d`zxawn`nl}

Zbx}dodzbl} Zxagdens

Wnlmax Zxagden

]kn s}~mt dloe~mnm okbllne sbens blm ̀ bxcn}dlf zxagnssdalbes gxa` }noklaeaft oa`zbldns,]knxn vnxn 2>: xnszalmnxs zbx}dodzb}dlf dl }kn s}~mt,

=8. ag }kn xnszalmnl}s oebssdgdnm }kn`snewns bs sag}vbxn wnlmaxs% gaeeavnm ht 88. dl }knkbxmvbxn blm znxdzknxbes dlm~s}xt% 8=. dl }nenoa``~ldob}dals% blm 22. gxa` s}axbfn blmln}vaxcdlf,

]kn ̀ biaxd}t ag }kn xnszalmnl}s vnxn mdxno}et xnszalsdhen gax okbllne zxafxb``blbfn`nl} vd}k }d}ens }kb} dloe~mnm9 Okbllne @bxcn}dlf% Okbllne _bens% OkbllneAznxb}dals, 2;. ag }kn xnszalmnxs zassnssnm ―O{A‐ }d}ens,

Bla}knx s}b}ds}do xnenwbl} }a s~xwnt gdlmdlfs ds }kn zxazax}dal ag mdxno} }a dlmdxno} sbens, ?8.fnlnxb}n `axn }kbl ;:. ag }kndx xnwnl~n wdb }kn okbllne% blm `axn }kbl kbeg ag beexnszalmnl}s snee ̀ axn }kbl 7:. }kxa~fk }kn okbllne,

B ̀ biaxd}t ag }knsn wnlmaxs xnzax} kbwdlf gnvnx }kbl >:: okbllne zbx}lnxs% vd}k i~s} 28.dlmdob}dlf b okbllne ag ̀ axn }kbl >:::,

Okbllne zxafxb` fnafxbzkt xnzxnsnl}nm ht }kn xnszalmnl}s vbs b s}b}ds}dobeet nwnl szed}hn}vnnl Lax}k B`nxdob blm feahbe z~xwdnvs,

Zbx}lnx Zxagden

]kn zbx}lnx s~xwnt xnondwnm >:8 xnszalsns,

Bzzxa{d`b}net 6:. ag }kn xnszalmnl}s oalsdmnx }kn`snewns }a hn wbe~n bmmnm xnsneenxs+WBXs$, ]ka~fk b mds}bl} snoalm dl snegdmnl}dgdob}dal% ̀ blbfnm snxwdon zxawdmnxs +@_Zs$xnzxnsnl} b fxavdlf }xnlm,

]kn xnzax}nm bll~be sbens xnwnl~n szbllnm nwnlet gxa` -2 `deedal }a ̀ axn }kbl -8:`deedal,

=




Cnt Gdlmdlfs





Wnlmax ̂ }dedyb}dal ag Dlonl}dwn Zxafxb`s ht Zxafxb` ]tzn

Bee zxafxb`s gnb}~xnm dl }kn s}~mt vnxn n{}nlsdwnet ~}dedynm ht xnszalmnl}s% h~} Oa-az!@MG zxafxb`s

vnxn ht gbx }kn `as} vdmnet mnzeatnm% gaeeavnm oeasnet ht _bens Znxgax`blon Xnhb}ns aggnxnm }a }kndx

okbllne zbx}lnxs gax b}}bdldlf sznodgdnm sbens fabes, Dl}nxns}dlfet% }kn xnszalmnl}s dlmdob}nm }kb} xnhb}ns

mdxno}nm }a nlm ~snxs }a dlonl} zxam~o} z~xokbsn vnxn }kn enbs} ~}dedynm ag }kn fxa~z, Vn hnednwn }kds ds

hnob~sn s~ok mdsoa~l}s bxn bm`dlds}nxnm }kxa~fk b ̀ nbls a}knx }kbl xnhb}ns,

]kn wnxhb}d` xnszalsn zxawdmnm ht nl}xdns mnsdflb}dlf a}knx dl }kndx xnszalsn oalsds}nm ag ―sbens

oal}nl}s‐ vkdok ds zxns~`nm }a hn sa`n }dnxnm ax okblonhbsnm dlonl}dwn }bxfn}dlf xnsneenxs blm!ax

xnsneenx sbens xnzs,

7

:. 2:. 8:. ?:. =:. >:. 7:. 6:. ;:. 4:.

A}knx

Nlm ^snx Xnhb}ns

]xbmnDl Zxafxb`s

Azzax}~ld}t @blbfn`nl}

_ZDG Zxafxb`s G~lmnm ht @MG

_ZDG ' Eatbe}t Zxafxb`s

_bens Xnhb}ns

Oaaz!@MG





Wnlmax ̂ }dedyb}dal ag Dlonl}dwn Zxafxb`s ht Zxafxb` ]tzn

]kn hxabm ~sn ag }knsn gdlblodbe dlonl}dwns bxn s~zzax}nm ht b xneb}dwnet ̀ amns} h~mfn} gax okbllne

dlonl}dwn zxafxb`s, ]kn `biaxd}t ag wnlmax xnszalmnl}s beeaob}n 2:. ax enss ag }kndx awnxbee okbllne

h~mfn} }a dlonl}dwn zxafxb`s,

6

@axn }kbl >:.

=2>:.

?2=:.

82?:.

228:.

:2:.

Dlwns}`nl} dl dlonl}dwn blm xnvbxm zxafxb`s bs b znxonl} ag nl}dxn okbllne h~mfn}9





Xneb}dwn D`zax}blon ag }kn Wbxda~s Dlonl}dwn Zxafxb`s9 Wnlmaxs

Vd}kdl }kn oal}n{} ag }kn awnxbee ̀ d{% }kn xneb}dwn d`zax}blon ag dlonl}dwn zxafxb`s ds snoalm alet }a

sbens blm ̀ bxcn}dlf }xbdldlf dl }kn wdnv ag a~x wnlmax xnszalmnxs bs d`zax}bl} }aaes }a knez bokdnwn

F]@ fabes }kxa~fk }kndx okbllne zbx}lnxs,

Xnszalmnl}s sneno}dlf a}knx od}nm ―mn`a nr~dz`nl}‐ blm ―zbx}lnx }nokldobe s~zzax}‐ bs d`zax}bl}oal}xdh~}axs }a }kndx zxafxb`—s s~oonss, Xnhb}ns blm dlonl}dwn zxafxb`s dl }kds obsn dloe~mnm b

oa`hdlb}dal ag zbx}lnx sbens znxgax`blon xnhb}ns blm _ZDG zxafxb`s mdxno}nm }a zbx}lnx sbens xnzs,

;

A}knx

@bxcn}dlf Xnsa~xon Onl}nx

Enbm @blbfn`nl} }a Okbllne Zbx}lnxs

Iadl} @bxcn}dlf H~sdlnss Zeblldlf

]nokldobe ]xbdldlf gax Okbllne Zbx}lnxs

Oaaz!@MG


Xnhb}n ' Dlonl}dwn Zxafxb`s

_bens ' @bxcn}dlf ]xbdldlf gax Zbx}lnxs

:. 2:. 8:. ?:. =:. >:. 7:. 6:.

Zxafxb`s @A_] d`zax}bl} okbllne s~oonss9





Xneb}dwn D`zax}blon ag }kn Wbxda~s Dlonl}dwn Zxafxb`s9 Wnlmaxs

Oalsds}nl} vd}k d}s eav soaxn al }kn ―`as} nggno}dwn‐ ob}nfaxt% @bxcn}dlf Xnsa~xon Onl}nx xnondwnm b

oenbx boclavenmf`nl} gxa` }kn wnlmax xnszalmnxs }kb} d} ds znxondwnm bs }kn enbs} nggno}dwn }aae dl }kn

bxsnlbe, Ag dl}nxns} }ka~fk bxn }kn soaxns bokdnwnm ht ha}k Oaaz!@MG zxafxb``dlf bs vnee bs

azzax}~ld}t ̀ blbfn`nl},

• Okbllne ̀ bxcn}nxs snn` }a kbwn b eawn!kb}n xneb}dalskdz vd}k }kndx Oaaz!@MG zxafxb`s, ]kds

s~ffns}s }kb} nd}knx d} ds znxondwnm bs b lnonssbxt nwde blm b lnonssbxt dlfxnmdnl} }a b s~oonssg~e

okbllne ̀ bxcn}dlf zxafxb`% ax }kb} }kndx zxafxb` ds ebocdlf oenbx XAD }a }xboc d}s s~oonss bfbdls}

fabes,

• Azzax}~ld}t @blbfn`nl} zxafxb`s kbwn hnnl }kn oaxlnxs}aln ag }kn okbllne ̀ bxcn}nx—s bxsnlbe

}kxa~fka~} }kds onl}~xt, D}s xneb}dwnet kdfk soaxn dlmdob}ns bl n{zxnssdal ag md`dldskdlf

nggno}dwnlnss }kb} ds znxkbzs m~n }a }kn zxafxb`—s ̀ b}~xb}dal zxaonssns% dl }kb} }kndx zxafxb` la

ealfnx ̀ nn}s }kn wnlmax—s lnnms ax la ealfnx zxawdmns }kn oa`zn}d}dwn bmwbl}bfn d} alon mdm,

4

A}knx

_bens ' @bxcn}dlf ]xbdldlf gax Zbx}lnxs

Xnhb}n ' Dlonl}dwn Zxafxb`s

]nokldobe ]xbdldlf gax Okbllne Zbx}lnxs

Iadl} @bxcn}dlf Zeblldlf

Enbm @blbfn`nl} }a Zbx}lnxs


Oaaz!@MG


:. >. 2:. 2>. 8:. 8>. ?:. ?>. =:. =>. >:.

Zxafxb`s ENB_] d`zax}bl} okbllne s~oonss9





Zxafxb` ̂ }dedyb}dal ' Znxondwnm Nggno}dwnlnss9 Okbllne Zbx}lnxs

2:




]nokldobe ]xbdldlf

_bens ' @bxcn}dlf ]xbdldlf

Enbms Xnondwnm gxa` Wnlmaxs

Wae~`n Xnhb}ns

Wnlmax _zalsaxnm _ZDG Zxafxb`s

Oaaz!@MG

:. 2:. 8:. ?:. =:. >:. 7:.

Xneb}dwn d`zax}blon ag wnlmaxzxawdmnm dlonl}dwn zxafxb`s xneb}dwn }a a}knx zxafxb`s aggnxnm ht

wnlmaxs bs znxondwnm ht okbllne zbx}lnxs9

Xnsneenxs hnednwn }kb} dlonl}dwn zxafxb`s dl }kndx wbxda~s gax`s bxn }kn `as} sdfldgdobl} zxafxb``dlf +dl

bffxnfb}n$ aggnxnm ht }kndx wnlmaxs }kb} oal}xdh~}ns }a }kndx s~oonss, Ag xneb}dwn dl}nxns} knxn ds }kb}9

• _bens blm @bxcn}dlf ]xbdldlf vbs xblcnm dl }kn `dmmen% b oal}xbs} }a }kn kdfk soaxn zxawdmnm ht

wnlmaxs,

• Azzax}~ld}t @blbfn`nl} blm Iadl} @bxcn}dlf Zeblldlf soaxnm xneb}dwnet eav, ]kds ds b sdflbe }kb}

xnsneenxs bxn ~loenbx ag }kn hnlngd}s }kasn zxafxb`s hxdlf }kn`, Knlon% ha}k xnsneenxs blm okbllne

zbx}lnxs mal—} hnednwn }kb} Azzax}~ld}t @blbfn`nl} zxafxb`s bxn az}d`dynm,





Oa-az!@MG ̂ }dedyb}dal

Oaaz!@MG zxafxb`s axdfdlb}nm }a zxawdmn xnd`h~xsn`nl} }a okbllne zbx}lnxs gax bmwnx}dsdlf blm`bxcn}dlf bo}dwd}dns, Kavnwnx% }knt oenbxet kbwn nwaewnm”b} enbs} gax }kn }noklaeaft dlm~s}xt”}a gao~s`axn al h~sdlnss mnwneaz`nl}% }xbdldlf% blm a}knx bo}dwd}dns }kb} gao~s al oeasdlf sbens ax mnwneazdlfo~s}a`nx xneb}dalskdzs +bs azzasnm }a enbm fnlnxb}dal$,

• A}knx }kbl }nen`bxcn}dlf% }kn ̀ axn }xbmd}dalbe bo}dwd}dns }kb} gao~s al enbm fnlnxb}dal soaxnm eavdlmdwdm~beet blm dl bffxnfb}n,

• Xnd`h~xsn`nl} gax saodbe ̀ nmdb bo}dwd}dns ds la} oalsdmnxnm d`zax}bl} ht nd}knx wnlmaxs ax okbllnezbx}lnxs +bs ag tn}$,

Bo}dwd}t zxngnxnlons snn`nm }a bedfl vnee hn}vnnl wnlmax blm zbx}lnx xnszalsns bedcn,

22

:.2:.8:.?:.=:.>:.7:.

Ht Wnlmaxs

Xnd`h~xsbhen Bo}dwd}dns }kb} bxn @A_] _dfldgdobl}

:.2:.8:.?:.=:.>:.7:.

Ht Zbx}lnxs

:.>.2:.

2>.8:.8>.?:.?>.=:.

Ht Wnlmaxs

:.>.2:.

2>.8:.8>.?:.?>.

Ht Zbx}lnxs

Xnd`h~xsbhen Bo}dwd}dns }kb} bxn ENB_] _dfldgdobl}





_aodbe @nmdb ' Oa-az!@MG Zxafxb`s

_aodbe ̀ nmdb ds ~snm szbxdlfet% }ka~fk fbdldlf bmaz}dal, B seav ̀ awn`nl} }avbxms saodbe ̀ nmdb ̀ bt la}bmwnxsnet d`zbo} okbllne s~oonss% bs ̀ as} zbx}lnxs xnzax} }kb} }knt ma la} ~sn saodbe ̀ nmdb }a h~demh~sdlnss, Alet =:. ag zbx}lnxs s~xwntnm ~sn saodbe ̀ nmdb,

Dg saodbe ̀ nmdb ds zbx} ag }kndx sbens blm ̀ bxcn}dlf s}xb}nft% zbx}lnxs zxnma`dlb}net ~sn EdlcnmDl blmGbonhaac% nbok xnondwdlf b xnszalsn xb}n dl }kn 6:. xblfn ht zbx}lnxs, ]vd}}nx ds ~snm ht bzzxa{d`b}net>:. ag }kn zbx}lnxs vka zbx}dodzb}n dl saodbe ̀ nmdb, Bmmd}dalbeet% }knsn zbx}lnxs bxn g~lmdlf }kndx saodbe`nmdb bo}dwd}t }kn`snewns, Bl awnxvkne`dlf ;;. ag zbx}lnxs xnzax} }kb} wnlmaxs ma la} g~lm saodbe`nmdb,

28

Tns

=:.

La7:.

Ma ta~ o~xxnl}et ~sn saodbe `nmdb

}a h~dem h~sdlnss blm fnlnxb}n

enbms1

Zbx}lnx ^}dedyb}dal ag _aodbe @nmdb dl _bens blm @bxcn}dlf Bo}dwd}dns

:.

8:.

=:.

7:.

;:.

2::.

Vkdok saodbe `nmdb a~}en}s ma ta~

~sn1

La

;;.

Tns

28.

Bxn ta~x saodbe ̀ nmdb nggax}s

g~lmnm ht wnlmax Oa-az!@MG

beeavblons +b} enbs} dl zbx}$1





_aodbe @nmdb ' Oa-az!@MG Zxafxb`s

Wnlmaxzxawdmnm s}b}ds}dos mdggnx sedfk}et% }ka~fk }kn d`zedob}dal ds }kn sb`n, 7:. ag xnszalmdlf wnlmaxs

ma la} s~zzax} }kndx zbx}lnxs gax saodbe ̀ nmdb dl blt gax`, Ag }kasn }kb} ma% ̀ as} s~zzet oal}nl} alet,

Alet ;. ag wnlmaxs dlmdob}n }kb} }knt xnd`h~xsn gax saodbe ̀ nmdb bo}dwd}t }kxa~fk Oaaz!@MG,

Wnlmaxs snn` }a hn sa`nvkb} hnkdlm }kn o~xwn dl saodbe ̀ nmdb gax }kndx zbx}lnxs% h~} }kb} ds

~lmnxs}blmbhen sdlon Oaaz!@MG bxn zxd`bxdet mnsdflnm }a xnd`h~xsn gax kbxm oas}s bssaodb}nm vd}k

bo}dwd}dns% blm }kasn bxn sa`nvkb} kbxm }a r~bl}dgt gax n{znlsns bssaodb}nm vd}k saodbe ̀ nmdb, Ag }kasn

wnlmaxs }kb} ma xnd`h~xsn gax saodbe ̀ nmdb% d} ds ~loenbx gxa` }kn xnszalsns vkn}knx saodbe ̀ nmdb ds

xnd`h~xsnm bs b s}blmbxm bo}dwd}t% }xnb}nm bs bl n{onz}dal +xnr~dxdlf sznodbe bzzxawbe$% ax dg }kn

bssaodb}nm n{znlsns bxn xaeenm dl}a a}knx bzzxawnm bo}dwd}dns,

2?

Xnd`h~xsn`nl} Zxbo}dons gax _aodbe ̀ nmdb Zxafxb`s ht Wnlmaxs

:. >. 2:. 2>. 8:. 8>. ?:. ?>.

La% h~} vn dl}nlm }a

La, A~x zbx}lnxs kbwnl&} n{zxnssnm dl}nxns}

Tns, Vn zxawdmn oal}nl} gax zbx}lnxs }a ~sn

Tns

Ma ta~ s~zzax} ta~x zbx}lnxs }kxa~fk saodbe `nmdb `bxcn}dlf1





Nwae~}dal ag Oa-az!@MG Zxafxb`s

Vkden wnlmaxs bxn ̀ as}et dl}nxns}nm dl blbet}dos bs }kn zxd`bxt gao~s }a d`zxawn }kndx Oaaz!@MG

zxafxb`s% zbx}lnxs hnednwn }kb} wnlmaxs ska~em gao~s al sd`zedod}t blm n{znmdnlot bs zxd`bxt zxafxb`

nlkblon`nl}s,

2=

:. 2:. 8:. ?:. =:. >:. 7:. 6:.

D`zxawn blbet}dos blm XADXnwdsn f~dmnedlns }a hn}}nx xngeno} oa`zblt‧

D`zxawn ̀ bxcn}dlf s~zzax}!zxafxb` zeblldlf

_}xnb`edln bm`dlds}xb}dal

D`zxawn zbx}lnx s~zzax} blm dss~n xnsae~}dal

Dl}nfxb}dal vd}k _GB!OX@ sts}n`

Gbs}nx zbt`nl} zxaonss

Feahbe s}blmbxmdyb}dal

Booaxmdlf }a Wnlmaxs

Bxnb }kb} lnnms }kn `as} okblfn9

:. 2:. 8:. ?:. =:. >:. 7:.

_d`zedgdnm f~dmnedlns blm bm`dls}xb}dal

Gbs}nx zbt`nl} blm xnd`h~xsn`nl}

Gbs}nx }~xlbxa~lm ag g~lmdlf xnr~ns}s!zxdax‧

Iadl} ̀ bxcn}dlf zeblldlf gax az}d`be zxafxb`‧

@bxcn}dlf bssds}blon

@axn zxnmdo}bhen beeavblons

Booaxmdlf }a Zbx}lnxs





Iadl} @bxcn}dlf Zeblldlf ds al }kn ^z}doc

@as} wnlmax xnszalmnl}s oalm~o} gax`be ̀ bxcn}dlf zeblldlf vd}k alet }kndx }az }dnx zbx}lnxs, Bla}knx

sdfldgdobl} l~`hnx ag wnlmaxs kbwn zebls }a bmaz} b s}x~o}~xnm zeblldlf zxaonss +}ka~fk }d`nedlns blm

sznodgdos vnxn la} n{zeaxnm dl }kn s~xwnt$, _d`debxet% }kn ̀ biaxd}t ag zbx}lnxs +7:.$ dlmdob}nm kbwdlf

zbx}dodzb}nm dl ̀ bxcn}dlf zeblldlf vd}k }kndx wnlmaxs,

B~}a`b}dal ‟ ax eboc }knxnag ‟ ~snm ht wnlmaxs }a znxgax` iadl} ̀ bxcn}dlf zeblldlf wbxdns vdmnet,

@bl~be zxaonssns bxn oa``al m~n }a }kn kds}axdobeet r~bed}b}dwn lb}~xn ag }kn n{nxodsn% }ka~fk ~sn ag

sag}vbxn }aaes ds fxavdlf, Vkb}—s cnt ds }kb} }kn zebl besa dloe~mns r~bl}d}b}dwn ̀ nbs~xns sa }kb} zebllnmbo}dwd}dns blm gaxnobs}nm a~}oa`ns obl hn oa`zbxnm }a bo}~be n{no~}dal blm xneb}nm xns~e}s,

Wnlmaxs xnzax} }kb} iadl} zeblldlf b`alf okbllne ̀ bxcn}nxs blm }kndx zbx}lnxs zxawdmns b kas} ag

hnlngd}s% dloe~mdlf9

• Dloxnbsnm fabe bedfl`nl}

• Noala`dns ag soben

• Xnm~onm ha}}enlnocs b} oxd}dobe i~lo}~xn dl okbllne ̀ bxcn}dlf bo}dwd}t

• Bmwblon la}dgdob}dal ag sznlmdlf

Iadl} zeblldlf aggnxs b oaeebhaxb}dwn zxaonss hn}vnnl wnlmax blm zbx}lnx, D} obl oa`znlsb}n gax bl awnx

h~xmnlnm okbllne s~zzax} }nb`% vkden s}dee nggno}dwnet fxavdlf }kn okbllne, Gax }kasn vka ̀ bt hn

oalsdmnxdlf bmmdlf iadl} zeblldlf }a }kndx okbllne zxafxb`s% la}n }kb} zbx}lnxs ̀ bt dld}dbeet znxondwn d} bs

bla}knx bm`dlds}xb}dwn h~xmnl, Wnlmaxs obl okblfn }kds }nlax ht mngdldlf b zxaonss blm ns}bhedskdlf b

}xboc xnoaxm }kb} dee~s}xb}ns }kn hnlngd}s mnxdwnm ht zbx}lnxs vka zbx}dodzb}n, Wnlmaxs vka kbwn b

s~oonssg~e kds}axt vd}k iadl} zeblldlf bxn zadsnm }a n{zblm }kn dld}db}dwn }a b ebxfnx zax}dal ag }kndx

zbx}lnx hbsn,

2>

:. 2:. 8:. ?:. =:. >:. 7:.

La% blm vn kbwn la zebls gax s~ok b zxaonss

La} tn}% h~} vn kbwn zebls }a mnwneaz

Tns% vd}k ̀ as} ag a~x zbx}lnxs

Tns% h~} vd}k sneno}nm ax }az}dnx zbx}lnxs‧

Wnlmaxs vka znxgax` iadl} `bxcn}dlf zeblldlf vd}k }kndx

zbx}lnxs





Gdlbe Oa``nl}s

]kn ~sn ag dlonl}dwn zxafxb`s }a zxaà}n blm xnvbxm okbllne hnkbwdax ds vdmnszxnbm blm oxd}dobeet

d`zax}bl} bs n{zxnssnm ht wnlmaxs blm okbllne zbx}lnxs bedcn, Hneav bxn sznodgdo ahsnxwb}dals gxa` }kds

s}~mt }kb} vdee knez okbllne ̀ bxcn}nxs }bcn }kndx zxafxb` }a }kn ln{} enwne9

Awnxbee9

Blbet}dos bxn b ̀ biax oalonxl gax okbllne ̀ bxcn}nxs vknl d} oa`ns }a nwbe~b}dlf XAD9 Dsaeb}dlf

oal}xdh~}dals gxa` nbok zxafxb` }a fb~fn XAD ds ag fxavdlf oalonxl gax okbllne ̀ bxcn}nxs bs xnsa~xons

}dfk}nl +àlnt blm k~`bl obzd}be bedcn$,

Hnob~sn ag }kn wbxdn}t ag zxafxb`s aggnxnm ht wnlmaxs% blt aln okbllne zbx}lnx obl zbx}dodzb}n dl

`~e}dzen zxafxb`s aggnxnm ht }kb} wnlmax, Ht d`zedob}dal% }knsn okbllne zbx}lnxs bxn zbx}dodzb}dlf dl b

l~`hnx ag sd`debx zxafxb`s aggnxnm ht snwnxbe wnlmaxs, ]kds xnr~dxns bl dloxnbsdlf enwne ag bm`dlds}xb}dwn h~xmnl al zbx}lnxs vka eboc }kn xnsa~xons }a ha}k ~lmnxs}blm blm ̀ blbfn }kn zen}kaxb

ag zxafxb`s bwbdebhen }a }kn`, Wnlmaxs kbwn }a oalsdmnx nbsn ag bm`dlds}xb}dal blm awnxbee zxafxb` ―gd}‐

vd}k }kndx zbx}lnx—s fa}a`bxcn} s}xb}nft hngaxn }knt mnsdfl blm eb~lok b zxafxb`,

Oa-az!@MG blm _bens Znxgax`blon Xnhb}n zxafxb`s bxn oenbxet }kn às} znxwbsdwn zxafxb`s aggnxnm ht

wnlmaxs,

_ZDG Zxafxb`s

_ZDG zxafxb`s mdxno}nm }a Xnsneenx _bens Xnzs bxn }kn }kdxm ̀ as} zaz~ebx dlonl}dwn }aae, @blt ag }knsn

zxafxb`s bxn bm`dlds}nxnm dl }kn gax` ag }bo}dobe% skax}}nx` zxafxb`s, Kavnwnx% ealfnx }nx` ―eatbe}t‐

zxafxb`s bxn dloe~mnm dl }kn `d{ bs vnee, D} ds a~x dl}nl} }a z~hedsk àxn xnsnbxok al }kn mnsdfl blm

~}dedyb}dal ag }knsn zxafxb`s dl }kn g~}~xn,

]knxn ds bl dloxnbsdlf }xnlm }avbxm g~lmdlf _ZDG zxafxb`s mdxno}nm }a Xnsneenx _bens Xnzs ~sdlf Oa-

az!@MG beeavblons”zbx}do~ebxet gax zxafxb`s mnsdflnm b} }kn booa~l} enwne,

Oa-az!@MG zxafxb`s

]knxn snn`s }a hn b eawn!kb}n xneb}dalskdz vd}k }knsn zxaà}dalbe beeavblon zxafxb`s b} }kn wnlmax

enwne% tn} zbx}lnxs hnednwn }kds ds }kn ̀ as} d`zax}bl} zxafxb` aggnxnm }a }kn` ag bee wnlmaxszalsaxnmdlonl}dwn zxafxb`s, ]kds ds bl dlmdob}dal }kb} }kn zxafxb`s aggnxnm ht }kn wnlmaxs bxn oalsdmnxnm b oas}

ag madlf h~sdlnss xb}knx }kbl b s}xb}nfdo ̀ bxcn}dlf }aae, Wnlmaxs vka gnne }kds vbt ska~em oenbxet xnwdnv

}kndx zxafxb` f~dmnedlns% bo}dwd}dns% bm`dlds}xb}dwn zxaonssns% blm XAD oxd}nxdb }a nls~xn }kndx zxafxb` ds

mnsdflnm }a az}d`dyn }kn fa}a`bxcn} lnnms ag }kn wnlmax blm zbx}lnxs bedcn, OOD aggnxs b l~`hnx ag

vkd}n zbznxs blm a}knx xnsa~xons al }kn }azdo bwbdebhen b} vvv,okbllne`blbfn`nl},oa`!xnsa~xons ,

27

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Gdlbe Oa``nl}s

Aznxb}dalbeet% wnlmaxs besa lnnm }a s}xnbèdln aznxb}dals blm n{znmd}n zxaonssns, Gax às} zxafxb`s%

zbx}lnxs kbwn }a zxnzbt gax bee bo}dwd}dns dl bmwblon% blm obsk geav ds }kn l~`hnx aln lnnm gax às}

+s`bee$ h~sdlnssns, _}xnbèdldlf aznxb}dals blm n{znmd}dlf zbt`nl} zxaonssns +enss }kbl ?: mbts$ vdeefxnb}et oal}xdh~}n }a }kn zxafxb`—s bzznbe% }knxnht oal}xdh~}dlf }a d`zxawnm enwnes ag zbx}lnx

zbx}dodzb}dal,

Azzax}~ld}t @blbfn`nl}!Mnbe Xnfds}xb}dal

]knsn zxafxb`s hnob`n }kn g~eox~` gax okbllne ̀ bxcn}dlf zxafxb`s dl }kn H8H dlm~s}xdns }kxa~fka~}

}kn nbxet 8:::s, Tn} d} snn`s }kb} }kndx znxondwnm wbe~n blm d`zbo} kbs sa`nvkb} gbmnm gax wnlmaxs blm

okbllne zbx}lnxs bedcn, ]knxn bxn }va za}nl}dbe xnbsals gax }kds9 2$ }kn znxwbsdwn aggnxdlf ag }kn zxafxb`

ht wnlmaxs kbs mdgg~snm }kn wbe~n ag }knsn zxafxb`s bs b mdggnxnl}db}ax% ax 8$ }knt kbwn eas} gao~s blm

sd`zet }~xlnm dl}a bla}knx dlonl}dwn zxafxb`% h~} aln vkdok xnr~dxns ̀ axn bm`dlds}xb}dal }kbl a}knxs

vd}k enss znxondwnm hnlngd},

]kn soaxdlf blm oa``nl}s zxawdmnm ht wnlmaxs blm zbx}lnxs bedcn dlmdob}n }kb} }knt ̀ bt la} hn vax}k

}kn o~xxnl} n{znlsn gax nd}knx zbx}lnxs ax wnlmaxs, Znxkbzs d} ds }d`n gax wnlmaxs }a nwaewn }kndx

zxafxb`s hbsnm al oa`zblt blm ob}nfaxt lnnms }a nls~xn }kn zxafxb` ds znxondwnm bs aggnxdlf ̀ ~}~be

hnlngd},

Besa b zassdhen oal}xdh~}ax9 mnszd}n }kn dld}dbe dl}nl} ag }knsn zxafxb`s }a ̀ dld`dyn okbllne oalgedo}%

`blt okbllne zbx}lnxs r~ns}dal }kndx wbe~n dl madlf sa% blm dlmnnm bxn s}dee oalonxlnm vd}k }kndx wnlmaxs

}bcdlf xnfds}nxnm mnbes mdxno},

_aodbe @nmdb blm Oa-az!@MG Zxafxb``dlf

Zbx}lnxs bxn la} tn} ~ldwnxsbeet n`hxbodlf saodbe ̀ nmdb bs b sbens blm ̀ bxcn}dlf wnkdoen h~} bee }xnlms

dlmdob}n }kds ds al }kn xdsn,

Wnlmaxs vka bxn dl}nxns}nm dl bssds}dlf }kndx zbx}lnxs vd}k saodbe ̀ nmdb ska~em kbwn b oenbx saodbe ̀ nmdb

s}xb}nft% blm zxawdmn }kndx zbx}lnxs vd}k oal}nl} blm f~dmnedlns gax saodbe ̀ nmdb ~}dedyb}dal }kb} bedfls

vd}k }kndx avl saodbe ̀ nmdb s}xb}nft,

B} }kds zadl}% dloe~mdlf saodbe ̀ nmdb bs bl bzzxawnm bo}dwd}t vd}kdl }kn oal}n{} ag z~hedsknm Oaaz!@MG

f~dmnedlns ds zxn`b}~xn% bs }knsn zxafxb`s bxn xnbeet mnsdflnm }a xnd`h~xsn zbx}lnxs gax kbxm oas}s

xneb}nm }a zxafxb` n{no~}dal ‟ blm }kb} ds kbxm }a ~ldwnxsbeet r~bl}dgt, Kavnwnx% saodbe `nmdb zxafxb`s

obl hn g~lmnm bs bl ―n{onz}dal‐ +vknxn beeavnm$ dg }kn wbe~n ag }kn nggax} vbxxbl}s d}% ax dg d} ds zbx} ag b

ebxfnx `bxcn}dlf dld}db}dwn, Dl }kasn obsns% d} ds xnoa``nlmnm }kb} }kn wnlmax gaeeav }kxa~fk al xns~e}s%

blm ~sn }kb} dls}blon bs b ga~lmb}dal gax saodbe ̀ nmdb hns} zxbo}dons }a skbxn vd}k d}s zbx}lnx oa``~ld}t,

26





Gdlbe Oa``nl}s


]kn zxbo}don ag Iadl} @bxcn}dlf Zeblldlf +I@Z$ ds al }kn xdsn% h~} bee zbx}lnxs blm bee wnlmaxs bxn la}

o~xxnl}et hnlngdodbxdns, ]kn bzznbe ag I@Z ds }kb} d} ds bl dmnbe `nbls }a knez }xboc zbx}lnxs }kxa~fk }knedgnotoen% bs vnee bs }a nls~xn }kb} }kn wnlmaxs— dlwns}`nl} dl }d`n blm `alnt ds az}d`dynm gax `~}~be

hnlngd},

Gax I@Z }a bo}~beet vaxc% zbx}lnxs kbwn }a hnednwn }kb} }knxn ds b hnlngd} gax }kn` +blm }kb} }kn zxaonss ds

la} i~s} bla}knx bm`dlds}xb}dwn n{nxodsn$, Oenbxet% zbx}lnxs bxn snncdlf sbens blm ̀ bxcn}dlf bssds}blon%

blm wnlmaxs blm zbx}lnxs bedcn mal—} hnednwn }kb} }kn wnlmaxzxawdmnm @bxcn}dlf Xnsa~xon Onl}nxs bxn

nggno}dwn, I@Z obl hn b wnxt nggno}dwn }aae }a zxawdmn sbens blm `bxcn}dlf bssds}blon% }bdeaxnm }a }kn

~ldr~n lnnms ag nbok zbx}dodzb}dlf zbx}lnx,

2;




Bha~} OOD

OOD mnedwnxs oa`zxnknlsdwn dlonl}dwn sae~}dals }a az}d`dyn sbens okbllne znxgax`blon, Bs bl nl}nxzxdsn

sag}vbxn blm snxwdons sae~}dals zxawdmnx% OOD nlbhens okbllne ̀ bxcn}nxs }a ̀ blbfn blm ̀ nbs~xn sbens

blm ̀ bxcn}dlf zxafxb`s }kxa~fka~} }kndx mn`blm okbdl% xns~e}dlf dl fxnb}nx sznlmdlf nggdodnlot blmd`zxawnm zxafxb` nggno}dwnlnss,

OOD zxawdmns b oa`hdlb}dal ag al mn`blm sag}vbxn% zxagnssdalbe snxwdons blm zxafxb` ̀ blbfn`nl},

OOD—s Zxagnssdalbe _nxwdons }nb` bzzedns hns} zxbo}dons }a mngdln blm mnzeat zxafxb`s }kb} ̀ nn} ta~x

h~sdlnss fabes, Nr~beet zavnxg~e ds OOD—s sag}vbxn, Mnedwnxnm bs _bb_% OOD b~}a`b}ns ta~x okbllne

zxafxb`s blm zbx}lnx bo}dwd}t gax dloxnbsnm wdsdhded}t% ̀ nbs~xn`nl} blm XAD, Alon mnzeatnm% OOD Zxafxb`

@blbfn`nl} mnedwnxs snxwdons s~ok bs oal}bo} onl}nx s~zzax}% b~md}dlf blm zbt`nl} snxwdons }a nls~xn

aznxb}dalbe nggdodnlodns, OOD ds zxa~m }a vaxc vd}k ̀ bxcn} enbmdlf oa`zbldns dl }noklaeaft%

}nenoa``~ldob}dals blm nl}nx}bdl`nl},

OOD

68>: Xnmvaam Ha~enwbxm

_~d}n 2:>

Lawb}a% OB 4=4=>

^_B

]9 =2>,=68,>2::

N9 dlgaJokbllne`blbfn`nl},oa`

24

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