channel strategy, selection, and management plan1

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Channel Strategy, Selection, and Management Plan

Project InformationID Project Name Owner Budget Duration Start End 9-Jul 16-Jul 23-Jul

1 R. Ihrig 95,600 33 days 5-Jul 18-AugPlanned (to date): 85,200 30 5-Jul 13-AugActual (to date): 89,000 30 ActualVariance: (3,800) 0 Dependencies on:Dependencies for:

ID Deliverable Name/Task Name Assigned To Cost Duration Start End 9-Jul 16-Jul 23-Jul1.1 Channel Strategy R. Ihrig 4,800 5 days 5-Jul 9-Jul1.1.1 Define objectives R. Ihrig 800 0.5 days 5-Jul 5-Jul1.1.2 Develop channel schema S. Abbas 800 1 day 5-Jul 6-Jul1.1.3 Assess channel pros and cons S. Abbas 2,400 3 days 6-Jul 9-Jul

1.1.4 R. Ihrig 800 0.5 days 9-Jul 9-JulSummary

Planned (to date): 4,800 5 5-Jul 9-JulActual (to date): 6,000 5 Actual

Variance: (1,200) 0 Dependencies on:Dependencies for:

Comments:

ID Deliverable Name/Task Name Assigned To Cost Duration Start End 9-Jul 16-Jul 23-Jul1.2 Channel Plan D. Daniels 24,000 7 days 12-Jul 20-Jul1.2.1 Develop channel tactical calendar B. Gage 1,200 1 day 12-Jul 12-Jul

1.2.2 R. Ihrig 1,600 1 day 12-Jul 12-Jul

1.2.3 R. Ihrig, D. Daniels, S. Abbas 8,800 2 days 13-Jul 14-Jul1.2.4 Define channel functions D. Daniels 4,000 2 days 15-Jul 16-Jul

1.2.5 5,600 1 day 19-Jul 19-Jul1.2.6 Develop channel plan S. Abbas, D. Daniels 2,800 1 day 20-Jul 20-Jul

SummaryPlanned (to date): 24,000 7 12-Jul 20-Jul

Gantt Chart


Comments: Provide comments on overall health of the project.

Determine channel alignment with objectives

Comments: Provide comments.

Develop high-level positioning for preferred channel type

Develop pricing, discounts, and promotion guidelines

Develop a budget for overall channel management

B. Gage, R. Ihrig, D. Daniels, S. Abbas


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Actual (to date): 25,400 7 ActualVariance: (1,400) 0

Dependencies on:Dependencies for:

ID Deliverable Name/Task Name Assigned To Cost Duration Start End 9-Jul 16-Jul 23-Jul1.3 Channel Selection R. Ihrig 42,400 13 days 21-Jul 6-Aug1.3.1 Develop channel partner selection criteria R. Ihrig, D. Daniels 3,600 1 day 21-Jul 21-Jul1.3.2 Create a channel selection matrix D. Daniels, S. Abbas 5,600 2 days 22-Jul 23-Jul

1.3.3 Identify target channel partners R. Ihrig, D. Daniels, S. Abbas 13,200 3 days 26-Jul 28-Jul1.3.4 Develop channel partners profile D. Daniels, S. Abbas 5,600 2 days 29-Jul 30-Jul1.3.5 Determine contractual terms R. Ihrig, S. Ito 6,400 2 days 2-Aug 3-Aug1.3.6 Negotiate contract R. Ihrig, S. Ito 6,400 2 days 4-Aug 5-Aug1.3.7 Sign off on contract R. Ihrig 1,600 1 day 6-Aug 6-Aug

SummaryPlanned (to date): 42,400 13 21-Jul 6-Aug

Actual (to date): 43,000 13 ActualVariance: (600) 0

Dependencies on:Dependencies for:

ID Deliverable Name/Task Name Assigned To Cost Duration Start End 9-Jul 16-Jul 23-Jul1.4 Channel Management R. Ihrig 24,400 8 days 9-Aug 18-Aug1.4.1 Define training needs S. Abbas, D. Daniels 2,800 1 day 9-Aug 9-Aug1.4.2 Define promotion needs D. Daniels, R. Ihrig 7,200 2 days 10-Aug 11-Aug1.4.3 Develop timing requirements and budget R. Ihrig, B. Gage 2,800 1 day 12-Aug 12-Aug1.4.4 Develop a channel communication plan B. Gage 1,200 1 day 13-Aug 13-Aug1.4.5 Determine channel performance criteria R. Ihrig 1,600 1 day 16-Aug 16-Aug

1.4.6 D. Daniels, S. Abbas, R. Ihrig 8,800 2 days 17-Aug 18-AugSummary

Planned (to date): 14,000 5 9-Aug todayActual (to date): 14,600 5 Actual

Variance: (600) 0 Dependencies on:Dependencies for:

PlannedPlanned to date



Develop channel marketing management plan


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Actual

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30-Jul 6-Aug 13-Aug 20-Aug Status



Gantt Chart (End of Week)

Comments: Provide comments on overall health of the project.



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channel strategy, selection, and management plan1

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