
2/16

CHANNEL: Self Service Store

ELEMEN: Family Grocer

!"#!#SE$ NAME F#" $S": Self Service Store

% Goo& ambiance' well lit( clean floor( etc.

% )tems well &is*laye& + visible

% ,ell behave& + traine& hel*ers

% Mostly have a se*arate counter for me&icine

an& also have to* en& cosmetic + !! ran-e

* SELF SERVICE

* MOSTLY ELECTRONIC CASH REGISTER

* TROLLEY OR BASKET

% Lar-e ran-e of cate-ories' Foo&s( home+!C( -rocery( crocery( cosmetic( etc.

% ,ell or-ani/e& shelves( aisles( row ofshelves( wal in s*ace


3/16

CHANNEL: FAM)L0 G"#CE"S


!"#!#SE$ NAME F#" $S": 1i- General Store

% Mostly main ba/aars + maret + ey area

% Mo&ern looin- + neat &is*lays

% Glass enclose& !! cabinet

% No loose *ro&uct visible.

% !ulses( rice( su-ar etc in *re'*ace& form

% Lar-e ran-e of cate-ories

% Home &elivery to limite& loyal customers

% Store si/e is me&ium 234'564 s7ft8 #

lar-e 2 569'5 s7ft8

% ;ey $river:


4/16


!"#!#SE$ NAME F#" $S": 1i- General Store


% Mo&ern looin- + neat &is*lays

% Glass enclose& !! cabinet

% No loose *ro&uct visible.

% !ulses( rice( su-ar etc in *re'*ace& form




lar-e 2 569'5 s7ft8

% ;ey $river:


5/16

CHANNEL: FAM)L0 G"#CE"S

ELEMEN: Family Grocers

!"#!#SE$ NAME F#" $S": 1i- ;iryana Store


% Heavily stoce& with loose as well as

bran&e& *ro&ucts

% Lots of sacs 2booris8 visible




lar-e 2 569'5 s7ft8

% ,holesale activity not more than =4>

% ;ey $river: Lower rate ( 7uality an& "an-e

% Some may have wal in but mostly other then counter

* More than 3 workers at eak ho!rs

* A"S o# $%L &s Rs' ()))) to 33)))

* Sto-k 8&s/ae8 &n CARTONS

w&th ,%!r-h&, .at /east 0) er 1onth2

* Month/ Gro-er %!r-hase4 Shoppers


6/16


7/16

ELEMEN: Family Grocers

!"#!#SE$ NAME F#" $S": 1i- ;iryana Store


% Heavily stoce& with loose as well as

bran&e& *ro&ucts

% Lots of sacs 2booris8 visible

% Lar-e ran-e of cate-ories % Home &elivery to limite& loyal customers


lar-e 2 569'5 s7ft8

% ,holesale activity not more than =4>

% ;ey $river: Lower rate ( 7uality an& "an-e

% Some may have wal in but mostly other

then counter

* More than 3 workers at eak ho!rs

* Sto-k Va/!e o# $%L -ate5or&es4 3+7()))) * Sto-k 8&s/ae8 &n CARTONS

w&th ,%!r-h&, .at /east 0) er 1onth2

* Month/ Gro-er %!r-hase4 Shoppers


8/16

CHANNEL: M#HALLA SH#!

ELEMEN: Mohalla

!"#!#SE$ NAME F#" $S": Mohalla ;iryana Store

% Locate& mostly in resi&ential areas

% Ha*ha/ar& arran-ement+&oes not loo clean

% Lots of sachet han-in- at front of sho*

% 1ories + loose stuff either insi&e sho*

or &is*laye& outsi&e

% Store si/e is small 2?9 ' @9 s7ft8 #

me&ium 234'564 s7ft8

% 544> retail

% ;ey $river : !roimity + relationshi*

* Most/ ONE reta&/er at a t&1e' Howe9er

there -o!/8 :e two ersons 7 one 1a&n

reta&/er an8 other so1e -/ose re/at&9e * Sto-k Va/!e o# $%L -ate5or&es4 +76+)))

* Basket s&;e o# shoer4Most/ (73 SK$s

* NO or 9er 9er /&1&te8 ,%!r-h&,

#or 1onth/ < /anne8 sho&n5

* Sto-k 8&s/ae8 &n =O>ENS

566'=44


9/16


10/16

CHANNEL: M#HALLA SH#!

ELEMEN: Mohalla

!"#!#SE$ NAME F#" $S": Mohalla General Store

% Locate& mostly in resi&ential areas

% $ecent looin- sho*

% $ee* free/ers + chillers

% 1reafast items ' brea&( bun( etc.

% Store si/e is small 2?9 ' @9 s7ft8 #

me&ium 234'564 s7ft8

% 544> retail

% ;ey $river : !roimity + relationshi*

* Most/ ONE reta&/er at a t&1e' Howe9er

there -o!/8 :e two ersons 7 one 1a&nreta&/er an8 other so1e -/ose re/at&9e

* Sto-k Va/!e o# $%L -ate5or&es4 +76+)))

* Basket s&;e o# shoer4Most/ (73 SK$s

* NO or 9er 9er /&1&te8 ,%!r-h&,

#or 1onth/ < /anne8 sho&n5

* Sto-k 8&s/ae8 &n =O>ENS

% Sta*le foo& B M#SL0 in *re'*aca-eformat. Few sacs may also be available


11/16


12/16

CHANNEL: ME$)CAL GENE"AL

ELEMEN: Me&ical General

!"#!#SE$ NAME F#" $S":

% ,ell lit( well or-ani/e&( -lass shelvin-

% Su*erior &is*lays

% "etailer is looe& u*( frien&ly( well informe&

% !rescribe& + other the counter me&icine

&is*laye& at *rime locations

% )m*ulse cate-ories: Chocolates( )ce cream

col& &rin( etc

% 1aby *ro&ucts: !ow&ere& mil( &ia*ers(

cereals.

% Selecte& !! *ro&ucts ' sham*oo( sin( &eo

etc also available.

* Me8&-&nes


13/16


14/16

CHANNEL: C#SME)C

ELEMEN: Cosmetic + Minyari

!"#!#SE$ NAME F#" $S": Cosmetic

% Hi-hly or-ani/e& shelves 2mostly -lass8

% Lar-e array of bran&s 2mostly im*orte&8

% Small to me&ium si/e outlet

% Locate& mostly in clusters

% ,omen sho**ers

% )m*orte& + smu--le& *ro&ucts

% Hi-h consum*tion of *ersonal +hy-iene

*ro&ucts

% Limite& ran-e of un&er-arment for women

* Co/o!r Cos1et&-

* H&5h ran5e o# %% ro8!-ts

* "o1en Shoer


15/16

CHANNEL: GENE"AL 1A;E"S

ELEMEN: 1aery

!"#!#SE$ NAME F#" $S": 1aery

% Clean + Hy-ienic ambiance

% More than = hel*ers

% S*ecialist in fresh bae& *ro&ucts

% Also stoc( other *aca-e& foo& items '

uices( chocolates( confectionary(

% )m*ulse *ro&ucts: )ce cream

an& chille& bevera-es

* Se-&a/&sts &n Baker ro8!-ts -akes:&s-!&ts 9ar&et o# :rea8s


16/16

channel structure - definitions

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