channels to sell - fitforcommerce.com€¦ · today’s customer journey more complicated than ever...
TRANSCRIPT
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Channels to Sell
Mike Clem, SVP Ecommerce, Sweetwater
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Agenda
• Today’s Customer Journey
• Marketplaces
• Mobile and Social
• Content
• Subscriptions & Memberships
• In-Store / Experiential
• Takeaways
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Retail Transformation
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Today’s Customer Journey▪ More complicated than ever
▪ Customers today care about seamless and
consistent experience across all touchpoints
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Marketplaces
▪ Marketplaces make up 1/3 of total ecom sales in the US
▪ In 2017, 97% of online shoppers shop on marketplaces
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Just a sampling of US Marketplaces…
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The Connected Consumer: Mobile▪ Mobile in-store
▪ To app or not to app
▪ Context and location matter
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ContextThe smartphone can provide the context
needed in a purchase decision (e.g.,
accessing more product info).
UtilityThe native capabilities of the
smartphone allow for greater utility,
such as geolocation services.
ImmediacyThe smartphone is always with us.
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Understand how your customer leverages mobile
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Let’s Get Social
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Ways to leverage social
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Conversational Commercethe next evolution of social and messaging
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Since you can send money directly within Facebook Messenger,
that payment vehicle can in turn be used to pay bots for products.
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Conversational Commercethe next evolution of social and messaging
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Domino’s has a true conversational commerce
chatbot, Amazon Alexa skills, and more ways to order
via various channels and devices.
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Content Reinvented
▪How it influences the
shopping decision
▪Make it personal
▪Make it sharable
▪Make it shopable
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Content strategy
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Customization & Personalization
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Customization & Personalization
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Subscriptions & Memberships
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In-Store Selling
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Experiential Commerce
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Helping Her Learn More
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Digitized Inventory
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