chap 11,evaluation of internet & interactive media
DESCRIPTION
This slide will give complete view & approach of interactive media. regards Rajesh Kumar Manager(Digital marketing) www.jrinfotech.comTRANSCRIPT
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Integrated Marketing Communication(IMC) Prepared by
PROF. RAJESH KUMAR(MBA IMT- Ghaziabad, SIX-SIGMA BLACK BELT CERTIFIED)
(Prof. of Marketing, Digital Marketing, Strategic Management, Advertisement & Branding)
IMT-CDL(DIMS)IP UNIVERSITY
(Ex. HOD-MARKETING,BSD)Sr. Manager (Digital Marketing-SEO, SMO, Advt, E-Mail Mrkt, Mobile Mrkt)
www.jrinfotech.comE:[email protected]
P:9810275444www.marketingandbrandingguru.com
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Growth in Internet Advertising
2006 – Internet advertising exceeds $16.9 billion2006 – Internet advertising exceeds $16.9 billion
2000-2002 – 25 percent drop2000-2002 – 25 percent drop
2005 – Internet advertising at$10 billion2005 – Internet advertising at$10 billion
1994 – Advertisements on HotWired1994 – Advertisements on HotWired
Internet Fact
Internet: Fact• Came in 2nd sept 1969• Connected between UCLA & Stanford university• Developed by US dep't of Defense• Approx 1billion user world wide• Approx 600 billion web page exist• World wide web(www) came in 1993• In 2010 internet advt crossed $20 billion• Growth rate of internet is highest in Latin America
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Interactive/Internet Marketing
Interactive Media: It allow for a back and forth flow of information.
Here user can participate & modify the form & content of the information they received.
Internet is the most advance & sophisticated tools of this interactive marketing. CD, Kiosks, Digital Phone are the some other form
Online search engine like Google, Yahoo are the giant online ad company
Internet Growth
Comparative Fact
Comparative Fact
• Radio::1922::1960::38:: 50m• TV::1951::1963::13::50m• Cable:1976::1986::10::50m• Internet:1994::1999::5::50m
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Using Web Sites to Build Image
Reason for increasing Internet
Growth reason for consumer market(B2C)• Innovative• Heavy investment for company• Change Life style• Rich money • Time saving
Consumer website(B2C)
Reason for increasing Internet
Business to Business(B2B)• Most company deal with website• In 2004 business deal communication was $8.3m• In 2009 it is $25 million• Electronic, shipping, & Travel account for 70% of
the deal• Company like Cisco, Dell, Google, Naukri.com,
Yatra.com, irctc.com, are the prominent company
B2B website
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American Airlines Encourages Customers to Do It All Online
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Hot Web Sites
MySpace
YouTube
TMZ.com
Disney.com
Veoh
Funny or Die
Discovery.com
Types of Website in Internet
Types of Website:
• Static• Dynamic• E-Commerce• Portal/Search Engine
E-commerce website
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Advertising on the Internet (Part 1)
BannersBanners
SponsorshipsSponsorships
Pop-ups/Pop-undersPop-ups/Pop-unders
Push TechnologiesPush Technologies
LinksLinks
InterstitialsInterstitials
Forms of Internet AdvertisingForms of Internet Advertising
Advertisement on website
Banner:The most common form of advtPlace in top, bottom, & side of the websiteInitially it was in high demand but now it is
decreasingResponse/click is less than 1%
Banner add
Advertisement on website
Pop up/Pop under:Popup: • Small window open at the time of using
website• Usually larger than bannerPop under:• It appears underneath of website• Visible only when the user sign out the website
Advertisement on website
Push technology:• Company push their advt in PC• Identify the IP address of PC & send ad
Link:Some company use their url in good websiteMoney charges per click
Advertising via blogs
Advantage of Internet
Advantage:• Create Awareness• Generate Interest• Informative• Create a strong Brand• Sales Promotion
Branding in Internet
Disadvantage
Disadvantage:
• Measurement Problem• Poor reach• Irritation