chap 19, question 4
TRANSCRIPT
![Page 1: Chap 19, question 4](https://reader035.vdocument.in/reader035/viewer/2022062313/55cae026bb61eb6a148b4723/html5/thumbnails/1.jpg)
- Divyanshu Pal Nagar, IITK
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4.What are the main stages in developing new products and services ?
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Finding Successful new product
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1. Idea screening
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2. Concept testing
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3. Product development
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4. Test Marketing
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5. National launch
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