chap02
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OrganizationalBEHAVIOR
MCSHANE VON GLINOW
1 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Individual Behaviorand LearningIndividual Behaviorand Learning
2C H A P T E R
T W O
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
2 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Assessing Competencies at EMCAssessing Competencies at EMC
When EMC was about to dramatically expand its work force, an executive team at the enterprise storage products firm developed an “Employee Success Profile.” This list of generic competencies represented the traits of successful employees, such as goal-orientation and integrity.
Courtesy of EMC Corp.
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
3 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
MotivationMotivationIndividualIndividual
Behavior andBehavior andPerformancePerformance
Model of Individual BehaviorModel of Individual Behavior
RoleRolePerceptionsPerceptions
SituationalSituationalContingenciesContingencies
AbilityAbility
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
4 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Types of Work-Related BehaviorsTypes of Work-Related Behaviors
• Joining the organization
• Remaining with the organization
• Maintaining work attendance
• Performing required job duties
• Exhibiting organizational citizenship
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
5 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Definition of LearningDefinition of Learning
A relatively permanent change in behavior (or behavior tendency) that occurs as a result of a person’s interaction with the environment.
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
6 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Behavior ModificationBehavior Modification
• We “operate” on the environment – alter behavior to maximize positive and
minimize adverse consequences.
• Operant versus respondent behaviors
• Law of effect– likelihood that an operant behavior will be
repeated depends on its consequences
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
7 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
ConsequencesConsequences
What happensWhat happensAfter behaviorAfter behavior
EmployeeEmployeereceivesreceives
attendanceattendancebonusbonus
ExampleExample
A-B-Cs of OB ModificationA-B-Cs of OB Modification
BehaviorBehavior
What personWhat personsays or doessays or does
EmployeeEmployeeattendsattends
scheduledscheduledworkwork
AntecedentsAntecedents
What happensWhat happensbefore behaviorbefore behavior
AttendanceAttendancebonus systembonus systemis announcedis announced
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
8 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
BehaviorBehaviorIncreases/Increases/MaintainedMaintained
BehaviorBehaviorDecreasesDecreases
ConsequenceConsequenceis Introducedis Introduced
ConsequenceConsequenceis Removedis Removed
Contingencies of ReinforcementContingencies of Reinforcement
PunishmentPunishment
PositivePositivereinforcementreinforcement
ExtinctionExtinction PunishmentPunishment
NegativeNegativereinforcementreinforcement
NoNoConsequenceConsequence
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
9 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Schedules of ReinforcementSchedules of Reinforcement
• Continuous reinforcement
• Fixed interval
• Variable interval
• Fixed ratio
• Variable ratio
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
10 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
OB Modification LimitationsOB Modification Limitations
• Can’t reinforce nonobservable behavior
• Reinforcer tends to wear off
• Variable ratio schedule is a form of gambling
• Ethical concerns about perceived manipulation
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
11 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Learning through FeedbackLearning through Feedback
• Any information about consequences of our behavior
• Clarifies role perceptions
• Corrective feedback improves ability
• Positive feedback motivates future behavior
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
12 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
EvaluatedEmployee
Co-workerCo-worker
CustomerCustomer
SubordinateSubordinate
ProjectProjectleaderleader
SupervisorSupervisor
Co-workerCo-worker
SubordinateSubordinate
SubordinateSubordinate
Multi-Source (360 Degree) FeedbackMulti-Source (360 Degree) Feedback
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
13 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
EffectiveEffectiveFeedbackFeedback
SpecificSpecific
FrequentFrequent
TimelyTimely
RelevantRelevant
CredibleCredible
Giving Feedback EffectivelyGiving Feedback Effectively
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
14 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Social Learning TheorySocial Learning Theory
• Behavioral modeling– Observing and modeling behavior of others
• Learning behavior consequences– Observing consequences that others experience
• Self-reinforcement– Reinforcing our own behavior with
consequences within our control
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
15 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Courtesy of International Forest Products Ltd.
Learning at International Forest ProductsLearning at International Forest Products
At International Forest Products Ltd., employees receive hands-on, just-in-time learning from coworkers on the job site, not just in the classroom.
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
16 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Learning Through ExperienceLearning Through Experience
• Benefits of experiential learning– Helps acquire tacit knowledge/skills– Allows implicit learning
• Practicing experiential learning– Reward experimentation – Recognize mistakes as part of learning– Action learning -- investigating a real problem
OrganizationalBEHAVIOR
MCSHANE VON GLINOW
17 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Individual Behaviorand LearningIndividual Behaviorand Learning
2C H A P T E R
T W O