1

What is Marketing?

2

You tell me.

Write down what you think marketing is. In your own words.

3

What is a Brand?

Write down the first 5 brand names that come to mind.

4

What does marketing have to

do with brand?

5

Why do we need marketing?Do we?

6

Who is good at Marketing?

7

Who is good at Branding?

8

Why be good at both?

What is good marketing without

good branding?

9

Marketing....

10

-Marketing.SocialEmailInternetMobile Niche Database B2B Direct

Guerilla

Grassroots

Still sound simple?

TargetTest

11

Market.

12

You are a market for what kinds of

products?

13

Kotler: Says: Conventional marketing thought is changing, because markets are changing faster than marketingWhy?: We have moved from the industrial economy to the information economy.... So - Businesses are increasingly global....And - blurring of industry boundaries are rampant

Meaning: It is more difficult to know who the customer is, where they live, what they are like... How to create and maintain a competitive advantage....what is a product and what is a service?....

14

Kotler: The new marketing paradigm emphasizes:

What does he say is challenging conventional marketing?

15

Brand loyalty

16

No longer treat customers only as

“targets”

But as long term “relationships”

17

Next - Chapter 1