chapter 1

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Chapter 1 COMPANY PROFILE The Department of Tourism History In 1952, through Republic Act No. 710, the Philippine Tourist and Travel Association (PTTA) was created to bring together all organizations and entities that cater to travel and tourism. By 1956 through R.A. 1478, the Board of Travel and Tourist Industry (BTTI) was created under the Department of Commerce and Industry (DCI) to serve as the policy-making body for travel and tourism, while the PTTA became its implementing arm. Presidential Decree No. 189 in 1973 gave birth to the Department of Tourism (DOT) and the Philippine Tourism Authority (PTA) as its implementing arm for infrastructure development. PD 189 also reconstituted and attached the Civil Aeronautics Board (CAB) to the DOT. In 1976, the Philippine Convention Bureau (PCB) was created as DOT's marketing arm for conventions. In 1986, the Aquino administration sought to put more cohesiveness into the

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Page 1: Chapter 1

Chapter 1 Company Profile

The Department of Tourism

History

In 1952, through Republic Act No. 710, the Philippine Tourist and Travel

Association (PTTA) was created to bring together all organizations and entities that

cater to travel and tourism. By 1956 through R.A. 1478, the Board of Travel and Tourist

Industry (BTTI) was created under the Department of Commerce and Industry (DCI) to

serve as the policy-making body for travel and tourism, while the PTTA became its

implementing arm. Presidential Decree No. 189 in 1973 gave birth to the Department of

Tourism (DOT) and the Philippine Tourism Authority (PTA) as its implementing arm for

infrastructure development. PD 189 also reconstituted and attached the Civil

Aeronautics Board (CAB) to the DOT. In 1976, the Philippine Convention Bureau (PCB)

was created as DOT's marketing arm for conventions. In 1986, the Aquino

administration sought to put more cohesiveness into the functions of the DOT. Through

Executive Order No. 120, the DOT was reorganized in 1987 as the primary government

agency charged with the responsibility to encourage, promote and develop tourism as a

major socio-economic activity in the country. By virtue of this executive order, PTA

remained as attached agency of the DOT. Subsequently, Executive Order No. 120-A

reorganized the PCB to the Philippine Convention and Visitors Corporation (PCVC) as

DOT's marketing arm. The CAB, though, was transferred to the Department of

Transportation and Communication. With the completion of the 20-year Philippine

Page 2: Chapter 1

Chapter 1 Company Profile

Tourism Master Plan (TMP) in 1991, the Ramos administration issued Proclamation No.

188, adopting the TMP as the government's blueprint for tourism development. The

proclamation mobilizes all government agencies and the private sector to support and

implement the TMP. It also allows the DOT to create committees and task forces that

will ensure the implementation of the programs identified in the plan. The Arroyo

administration, anchored on economic sufficiency and political stability, adopted tourism

as among its pillars for sustained economic growth by attracting more visitors, extending

their length of stay, and increasing the attractiveness of the country's tourism products.

Firmly committed to achieve this vision, the Arroyo administration elevated the

Secretary of Tourism to a senior cabinet level.

Mandate

The Department of Tourism's mandate was first embodied in Presidential Decree No.

189 which created the Department of Tourism in 1973. It was reorganized structurally

and functionally with Executive Order No. 120 signed in January 30, 1987.

Vision

Uphold and promote a dynamic tourism service that instills the highest standard of

professionalism, ethical behavior, moral responsibility, and public accountability.

Mission

The Department of Tourism shall pursue to deliver efficient, sincere and honest

government service by ensuring that rules and regulations of public accountability are

strictly observed; promoting professionalism, decency, competence and propriety

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Chapter 1 Company Profile

among its officials and employees; optimizing the utilization of technology and other

resources; and strengthening the culture of tourism among stakeholders of the industry.

PERFORMANCE PLEDGE

As your partner in the promotion and development of tourism that seeks to generate

revenue, create jobs and livelihood for the Filipinos and ensure the safe, enjoyable and

convenient stay of foreign and domestic tourists in the country, we, the officials and

employees of the Department of Tourism, do commit to:

provide sincere and honest service to all clientele regardless of age, gender,

nationality as well as cultural and religious orientation;

render utmost care, urgency and propriety in addressing the needs of every

individual and group that seek assistance from the Department;

maintain decent and upright practices that demonstrate the qualities and ethical

standards of good public service;

act and resolve with promptness on complaints against irregular transactions,

unclear rules and regulations, neglect in the performance of duties nd

responsibilities as well as unsatisfactory behavior of officials and employees; and

Help uplift the morale of the tourism sector by strengthening access to information,

service delivery and consultation between the Department and its publics towards

good governance.

We Pledge.

http://www.visitmyphilippines.com/index.php?title=AbouttheDepartment&func=all&pid=122&tbl=1

http://www.tourism.gov.ph/Pages/citizen.aspx