chapter 1 audience analysis - s3.amazonaws.com14-16+sept+2018/slide... · pengantin. 1. 1 soalan 2....
TRANSCRIPT
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CHAPTER 1
AUDIENCE
ANALYSIS
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CHAPTER 2
SECRET
WEAPON
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WHAT IS USP?
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WHAT IS VP?
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CHAPTER 3
FOLLOWER
GEN
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CHAPTER 4
PERMISSION &
REMPIT
MARKETING
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1. CONTEST
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2. VIDEO VIRAL
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3. CONTENT MARKETING
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4. LIKE MARKETING
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5. PERMISSION MARKETING
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5. PERMISSION MARKETING
Tutorial google form
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6. INVITE FRIEND
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1. HASHTAG
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2. FOLLOW UNFOLLOW
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3. INSTAGRAM ADS
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4. CONTEST
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5. PERMISSION MARKETING
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TELEGRAM
TUTORIAL TELEGRAM CHANNEL
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TELEGRAM
1. PERMISSION MARKETING
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TELEGRAM
2. CONTENT MARKETING
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CHAPTER 5
COPYWRITING
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Structure of
Copywriting
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Attention
Interest
Desire
Headline
Intro
F.A.B
- Menarik perhatian orang
- Buat orang baca ayat seterusnya
- Filter Audience
- Bangkitkan emosi
- Mewujudkan minat
- Mewujudkan curiousity
- Highlight kekuatan produk lbh awal
- Rasa ingin memiliki
- Buatkan org yakin dgn produk
- Menjawab objection terhadap produk
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Convince
Action
Testimoni
Endorsemnt
Authority
fact
O.Ur.S.G + CTA
- Time limitation
- Quota limitation
- Bonus limitation
- O.ffer
- Ur.gency
- S.carcity
- G.uarantee
- Yakinkan orang
- Matching
- Menjawab objection
(Call to action)
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Fact About HeRo
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HeRo?1. 70% -90% sales dipengaruhi oleh headline.
2. Dgn letakkan sasaran audience pada headline, akan tingkatkan
awareness pada headline(macthing teknik)
3. Dgn letakkan nama kawasan pada headline, penduduk kawasan
tersebut akan aware pada headline. Digunakan dlm tapao dan magnet
woren.
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HeRo?4. Headline panjang lebih banyak menjual berbanding headline
pendek.
5. Wujudkan Zeigarnik effect (sesuatu yg tak habis/tergantung) /
(hooking & hanging) pada intro.
6. Mainkan emosi pada bahagian intro.
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3 SUCCESSFUL
HEADLINE
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Si
N
C
Self Interest
New
Curiosity/STORY
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HEADLINE BOOSTER
• FAST CTH DLM MASA, TAK SAMPAI…, BARU 2 BOTOL SHJ,.
• Masukan FACT: masukan PERCENT, KALI, PECAHAN, TANPA,WALAUPUN,
• EASY : keyword – HANYA, KALI, TANPA…
• Boleh digabungan sekali atau bersama
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CW Testimoni
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1. Boleh digunakan pada semua jenis niche.
2.Biasanya utk tunjukkan result produk
3.Utk long term
4.Matching audience
5. Letak qoute utk Kuatkan headline 28%
CW Testimoni
![Page 79: CHAPTER 1 AUDIENCE ANALYSIS - s3.amazonaws.com14-16+SEPT+2018/SLIDE... · PENGANTIN. 1. 1 Soalan 2. 3 Soalan berturut-turut 2 Teknik Headline Problem - Kata ganti nama hanya digunakan](https://reader030.vdocument.in/reader030/viewer/2022040207/5e08530b693628546e41bea6/html5/thumbnails/79.jpg)
6. Gunakan bhs mudah/percakapan audience
7. Gunakan bhs pengguna/ audience language
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1. Mula dgn pembuka kata & akhiri dgn penutup kata “”
2. Boleh letak ayat² expresi positif di awal/akhir
headline. Cth: WOW,PERGHH, SUBHANALLAH
3. Gunakan positif result
Tips Headline
- Changes yg berlaku pd pengguna.
- Changes yg berlaku pd org sekeliling.
- Emosi yg berlaku
- 2 phase
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4. Guna bahasa mudah difahami oleh audience
5. Bahasa audience
6. Guna user experience
Tips Headline
- Pilih MAJOR user experience
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1. Mulakan dgn pembuka kata & akhiri dgn penutup kata
“”
2. Ditulis dgn huruf kecil
3. Guna bahasa mudah dan pendek. Gunakan koma,
tanda seru, titik (3),
4. Guna E-Pitch
5. Letakkan nama pemberi testimoni & nama pemberi
mesti matching dgn target audience
6. Maksimum 5 lines
Tips Intro
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E-Pitch
(+) Positif
1.
2.
3.
(-) Negatif
1.
2.
3.
Hero/
Solution
- Minggu lepas
- Sebelum ni
- Nasib baik
- Alhamdulillah
- Syukur
- Akhirnya
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CW Problem
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1. Bagus utk engage
2. Sesuai utk:
CW Problem
- Servis
- Rekrut Agent
- Training
- Kesihatan
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3. Problem
CW Problem
- Primary Problem
- Secondary Problem
- Problem Majority
- Highlightkan 1 problem sahaja
- Masalah kecil yg wujud slps masalah
utama
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D P
I F
Dream Problem
Inspired Fear
+ve -ve
85% 15%
Emotion
LHS RHS
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1. Perlu diakhiri dgn soalan
2. Perlu libatkan audience language
3. Libatkan user experiece
4. Nyatakan audience sasaran di awal headline.
5. Masalah primary dijadikan headline
6. Guna bahasa mudah
7. Tanya soalan yang betul
8. Pastikan soalan ditanya, jwpnnya “YA”
9. Masukkan 3 masalah utama pd headline
Tips Headline
Pengalaman lalu
ATTN: BKL
PENGANTIN
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1. 1 Soalan
2. 3 Soalan berturut-turut
2 Teknik Headline Problem
- Kata ganti nama hanya digunakan pd soalan pertama.
- Ketiga2 jawapan mestilah “YA”
- Soalan mestilah pendek²
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Ada 2 jenis:
1. Soalan berturut-turut
2. Situasi Masalah
Tips Intro
Intro 1:
1. 6-10 soalan berturut-turut 1perenggan
2. Masukkan secondary problem
3. Soalan tersebut mestilah jawapannya “YA”
4. Soalan yg slps mesti relevan dgn yg soalan sblm
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Tips IntroIntro 2:
1. Berbentuk situasi & story.
2. Masukkan kata ganti nama
3. Masukkan ekspresi negatif
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CW USP
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TIP CW USP1. UNTUK MEMPERKENALKAN PRODUK BARU.
2. SESUAI UTK LAUNCHING PRODUK.
3. HIGHLIGHT KEKUATAN PRODUK.
4. BILA PERSAINGAN TINGGI DIPASARAN.
5. CW YG MASUK BAKUL ANGKAT SENDIRI/ UP PRODUK KITA.
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Element [NEW] - CURIOUSITY + keywords USP + SELF
INTEREST + !
Format Headline
Element NEW:
1. Terbaru
2. Kini
3. Fenomena
12. DIBOGELKAN
13. NEW RELEASE
4. Viral
5. Dijumpai
6. Tular
7. Terkini
8. Panas
9. Coming Soon
10. HOT SELLING
11. DIDEDAHKAN
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Element NEW + CURIOUSITY + keywords USP + SELF
INTEREST + !
Format Headline
Element NEW:
1. Terbaru
2. Kini
3. Fenomena
4. Viral
5. Dijumpai
6. Tular
7. Terkini
8. Panas
9. Coming Soon
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Format HeadlineElement CURIOSITY:
1. Ini
2. Inilah
3. Mengapa
4. Menu ajaib ini
4. Sebab
5. Rahsia
6. Formula
7. Recipe
8. Bagaimana
9. Teknik
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Keyword USP
1. No 1
2. Pertama
3. Paling
4. LAGI
5. TER..
6. ANTI
7. TANPA
8. KALI
9. LEBIH
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Intro CW USP1. Spesifikasi produk – Features + advantages
2. Masukkan keyword USP
3. Masukkan benefit/Kebaikan produk.
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CW
People Motivation
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• Digunakan utk memenuhi dream org
• Utk menyelesaikan masalah org
• DBO (terdesak) makin ditinggi convension
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1. Mula dgn formula keyword “siapa lagi”, “berapa
ramai”, “jika saya”, “tercari-cari”.
2. Guna kata ganti nama diri
3. Keywords USP
4. Segment Audience
5. Element Self Interest
6. Akhiri dgn soalan
Tips Headline- Lagi
- Lebih
- Tanpa
- Kali
- Lokasi
- Demografi
- Apa yang orang
nak
JIKA SAYA _______, BAGAIMANA _______,
ADAKAH ANDA BERMINAT?
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1. Soalan berturut – turut (6~10 soalan) – PEOPLE
DREAM – JAWAPANNYA “YA”
2. Boleh guna intro cw testimoni, problem & USP.
Tips Intro
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F.A.B
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1. Max 3 lines utk 1 point
2. 5 point F.A.B (5-7-9)
3. Bahasa mudah faham
4. Susun ikut priority
5. Setiap point F.A.B mesti “SPACE” (KECUALI FAB 1 LINE
ONLY)
6. Features – HURUF BESAR
7. Bahasa bercakap
8. Bahasa Audience
Tips F.A.B
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F A BFeatures Advantages Benefit
- Formula
- Bahan
- USP
- Saiz
- Menu
- Material
- Servis
- Packaging
- Warna
- Offer
- Freegift
- KKM
- Lebih
- Paling
- Tanpa
- Kali
- No.1
- Pertama
- Tak perlu lg
- ter
- Feels
- Experience
- Emotion
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CONTOH #1
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CONTOH #2
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CONTOH #3
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O.Ur.S
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O Ur SOffer Urgency Scarcity
- Diskaun
- Freeguft
- Crush Offer
- Pakej
- Combo
- Time limitation
- Quota limitation
- Stok limitation
- Tiada lagi penjimatan
- Harga bakal naik
- Offer ditarik
- Freegift habis
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OFFER + URGENCY
+ SCACITY +CTA