chapter 1 communicating in your life business communication copyright 2010 south-western cengage...
TRANSCRIPT
Chapter 1Communicating in Your Life
Business Communication
Copyright 2010 South-Western Cengage Learning
The Communication ProcessMessageSenderReceiverChannelFeedback
21.1 The Communication Process and Its Forms
© Photodisc / Getty Images
Senders and receivers are important elements in the communication process.
Purposes of CommunicationObtain or share informationBuild goodwill and imagePersuadeBuild relationships and
self-esteem
3
People communicate in meetings to share information.
1.1 The Communication Process and Its Forms
© Digital Vision / Getty Images
Types of Business CommunicationFormal and informal communicationCommunication directionWritten and
oral communication
41.1 The Communication Process and Its Forms
© Photodisc / Getty Images
Communication among peers is called lateral communication.
Protecting Confidential Information
Confidential information is data that should be kept private or secret
Examples: Patient health recordsEmployee salariesPlans for a new product
Employees should not share confidential data with people who are not authorized to have it
51.1 The Communication Process and Its Forms
Communication BarriersExternal barriers
Poor lighting, heat or cold, and noiseDocument appearanceClosed communication climate
Internal barriersEducational background, experiences, and
biasesLack of interest or motivation
61.2 Overcoming Communication Barriers
Overcoming BarriersThe sender’s duties
Audience analysisMessage environmentSymbol and channel selectionSeeking feedback
71.2 Overcoming Communication Barriers
© Digital Vision / Getty Images
The message environment affects how listeners receive a message.
Audience Profile
Questions
Overcoming BarriersThe receiver’s duties
ReadingListening
81.2 Overcoming Communication Barriers
© Blend Images / Getty Images
Readers should select a quiet location that is free from distractions.
Checking UnderstandingReading skills are important for success
At schoolOn the jobIn personal activities
Paraphrasing is a good way to check your understanding of a message
91.2 Overcoming Communication Barriers
Importance of ReadingReading and the job search
101.3 Reading in the Workplace
USAJOBS is the official job site of the U.S. government.
Importance of ReadingReading on the job
Staying informedFollowing proceduresHandling transactionsProviding customer serviceMaking decisions and
solving problems
111.3 Reading in the Workplace
© Digital Vision / Getty Images
Workers must read orders and packing slips.
Improving Reading SkillsTypes of reading
SkimmingScanningCareful reading
Improving speed and comprehension
121.3 Reading in the Workplace
Free Reading Tests
13
Free reading tests are available onlineSearch for speed reading testQuestions1.What is your reading speed as shown by the free
online test?2.How does your score compare with the speeds
discussed in the text?
1.3 Reading in the Workplace
school.cengage.com/bcomm/buscomm
Vocabulary
14
audience analysisbusiness communicationchannelcommunicationcommunication barriersconfidential informationexternal communication barriersfeedbackgoodwillgrapevine
internal communication barrierslistening messagemessage environmentnonverbal symbolsreadingreceiverscanningsenderverbal symbols
Audience Profile Questions
151.2 Overcoming Communication Barriers
What is the age and gender of the receiver? Does the receiver have experience or education
related to the topic? What are the concerns and needs of the receiver? What are the beliefs and viewpoints of the
receiver? Will the message make the receiver happy? sad?
pleased? upset? BACK