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1.1 ABOUT INDUSTRY

1.1.1 WHAT IS TELECOMUNICATION

Telecommunication is the transmissions of signals over a distance for the purpose of

communication. In modern times this process almost always involves the sending of electro

magnetic waves by electronic transmitters but in earlier years it may have involved the use of

smoke signals drums or semaphore lines.

Telecommunication is the transmission ofinformation over significant distances to communicate.

In earlier times, telecommunications involved the use of visual signals, such asbeacons,smoke

signals,semaphore telegraphs, signal flags, and opticalheliographs, or audio messages via coded

drumbeats, lung-blown horns, or sent by loud whistles, for example. In the modern age of

electricity and electronics, telecommunications now also includes the use of electrical devices such

as the telegraph, telephone, and teleprompter, as well as the use of radio and microwave

communications, as well asfiber opticsand their associated electronics, plus the use of the orbiting

satellites and the Internet.

1.1.2 HISTORY OF TELECOMMUNICATION:

The history of telecommunication began with the use of smoke signals & drums in Africa the

America & parts of Asia. Smoke signals

1790

The first fixed semaphore systems emerged in Europe. however it was not until the

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1830

Electrical telecommunication systems started to appear. This article details the history of

telecommunication & the individuals who helped make telecommunication systems what they are

today.

Early telecommunication included smoke signals & drums. Drums were used in natives like

Africa, New Guinea & South America & smoke signals in North America & China.

1792

A French engineer Claude Chappe built the first visual telegraphy for semaphore system between

Chile & Paris. This was followed by a line from Strasburg to Paris.

1.1.3 SOME OF THE MOST POPULAR TELECOM COMPANIES IN

INDIA:

AIRCEL

Popular provider in Tamil Nadu

BANGALORE TELECOM

Bangalore telecom system is a communications window to the rest of the world. Offer a wide

range of telecom services from basic telephone service to high speed data circuits.

BHARTI ENTERPRISES

Established in 1985, Bharti has been a pioneering force in the telecom sector with many firsts and

innovations to its credit, ranging from being the first mobile service in Delhi, first private basic

telephone service provider in the country, first Indian company to provide comprehensive telecom

services outside India.

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COMMSOUTH

Commsouth was founded in Chennai, in the mid nineties; Commsouth has grown steadily and

established sound positions in the mobile telephony and telecom management software market.

ESSAR GROUP

The Essar group is one of Indias largest corporate houses with interests spanning the

manufacturing and service sectors in both old and new economies: steel, power, shipping,constructions, oil & gas and telecom.

IDEA CELLULAR

India's leading GSM mobile services operator, idea cellular has licenses to operate in 11 circles.

With a customer base of over 17 million, idea cellular has operations in Delhi, Maharashtra, Goa,

Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP-west, Himachal

Pradeshand Kerala. Idea acquired spice telecom which was operating in Karnataka and Punjab.

Idea cellular footprint currently covers approximately 45% of Indias population and over 50% of

the potential telecom-market.

LOOP MOBILE

Loop mobile (BPL mobile now rebranded as loop mobile), represents growth with continuity.

While we constantly work towards giving our subscribers a better network, innovative products

and a superior mobile telephony experience, our subscribers can be assured of the same focus and

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commitment in providing the best network coverage, billing accuracy, and an unmatched

personalized customer service.

MTNL DELHI

MTNL Was Set Up On 1st April, 1986 By The Government Of India To Upgrade The Quality Of

Telecom Services, Expand The Telecom Network, Introduce New Services And To Raise Revenue

For Telecom Development Needs Of India Key Metros Delhi, The Political Capital And Mumbai,

The Business Capital Of India.

MTS - SHYAM TELECOM

Sistema Shyam teleservices limited is a joint venture company between sistema of Russia and

Shyam group of India. Currently they operate in the states of Rajasthan, Tamil Nadu, Kerala,

Bihar, West Bengal and Jharkand.

RELIANCE COMMUNICATIONS

Reliance Communications has a reliable, high-capacity, integrated (Both Wireless and Wireline)

and convergent (Voice, Data and Video) digital network. It is capable of delivering a range of

services spanning the entire infocomm (Information and Communication) value chain, including

infrastructure and services for enterprises as well as individuals,applications, and consulting.

RELIANCE INFOCOM

Reliance Infocomm will offer a complete range of telecom services, covering mobile and fixed line

telephony including broadband, national and international long distance services.

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SONY ERICSSON

Sony Ericsson mobile communications offers mobile multimedia consumer products for people

who appreciate the possibilities of powerful technology.

SPICE TELECOM

Spice telecom the brand name of spice communications limited is presently operating cellular

phone services in the states of Punjab and Karnataka. Considered as one of the best providers of

mobile telephony in India.

TATA INDICOM

Tata teleservices ltd offers its products and services to customers across India under the name of

"Tata Indicom". Tata teleservices limited is Indias leading private basic service operator.

TOUCHTEL

A Bharti group company offering landline, DSL in metros

VIDESH SANCHAR NIGAM LIMITED

VSNL incorporated on April 1, 1986 under the Indian Companies Act, 1956 to take over theactivities of the erstwhile overseas communication services (OCS). The company operates a

network of earth stations, switches, submarine cable systems, and value added service nodes to

provide a range of basic and value added services.

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VODAFONE ESSAR

Vodafone essar in India is a subsidiary of Vodafone group plc and commenced operations in 1994

when its predecessor Hutchison telecom acquired the cellular license for Mumbai. Vodafone essarnow has operations in 16 circles covering 86% of Indias mobile customer base, with over 34.1

million customers.

YOUR BILL BUDDY

Your bill buddy.com is your one-stop solution for finding the best mobile plan in market for

yourself. Also you can send free sms to your friends.

1.2 ABOUT THE COMPANY

1.2.1 VODAFONE

Vodafone has various product categories ranging from chargers, internet, mobile phones, headsets

& headphones & many more. In the service category it has internet services which include

broadband internet & PC internet services. Apart from the products & services normally offered

they also came out with some interesting & unique product like the I phone. This was one of the

biggest events in the history of Indian telecom industry. The phones were available at around

32000-36000 Rs which has a unique feature called as 3G system. Vodafone also came out with cellphones for the poor which was a part of their social responsibility toward the poor class people of

the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the

successful strategies of Vodafone.According to the 2002-2008 data VODAFONE captures the

market with 17.56 % & is at the 3rd position just after Bharti with 24.69% & Reliance with 17.68%.

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Vodafone also came out with one of best& most attractive advertisement which no one has ever

seen before called as VODAFONE ZOO-ZOOS. This advertisement was a part of

VODAFONES marketing strategy to boost its sales during the IPL 2 season. This was one of the

master moves by VODAFONE to introduce ZOO-ZOO during the IPL 2 season which was a

SUPER-HIT.VODAFONE is planning to come with its own accessories stores which would be a

one-time shop for its customers wherein the customers will get all the products under one roof.

Vodafones future plan is to become no.1 telecom company by the year 2010-2011 which does not

seems to be very difficult keeping in mind the progress it has made in the last 5 years.Vodafone

has added around 5 million subscribers in the year 2008-2009 which makes it the 3rd largest

telecom company in the world. Vodafone has joined hands with one of the world largest & the best

car racing company F1 MCLAREN MERCEDES to host the 2 day event. This is the part of the

promotion strategy of Vodafone to become the world wide leader in telecom industry.

1.2.2 SOME IMPORTANT & INTERESTING FACTS ABOUT

VODAFONE

Vodafone is the third largest company in this country by market capitalization. This is remarkable

because Vodafone is a relatively new company. Most of the other companies in the FTSE

100(largest 100 companies in the UK) have been around considerably longer.

Most people in this country instantly recognize the Vodafone logo and know what the company

does. Vodafone supplies customers with mobile telephone facilities including text, games, music,

mobile TV, and internet services. In 2005 Vodafone had around 16 million UK customers,

employed over 11,500 people across call centres, offices and retail shops.

Their ability to develop friendships is generally limited as is their capacity to understand other

people's emotional expression. People with autism can often have accompanying learning

disabilities but everyone with the condition shares a difficulty in making sense of the world.

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1.2.3 HISTORY OF VODAFONE:

Vodafone is the world's leading international mobile communications company. Currently it has

operations in 25 countries across 5 continents and 40 partner networks with over 260 million

customers worldwide.

1.2.3.1 DURING 1980S

Vodafone made the UK's first mobile call at a few minutes past midnight on 1st January 1985. By

the turn of the century, almost every second UK citizen had a mobile and a third of them were

connected to Vodafone.

The Vodafone story is one of investment, innovation and award-winning customer service. Above

all, its one of growth and the ability to deliver the tremendous benefits of mobile communications,

not just in the UK but worldwide.

1982

The Racal electronics group wins its bid for the private sector UK cellular license. It sets up the

Racal telecoms division and names the new network Vodafone to reflect the provision of voice

and data services over mobile phones. Based in Newbury, the company has less than 50

employees, all in one building.

1985

The Vodafone analogue network is the first cellular network to launch in the UK, and the first

call is made from St Katherines dock in London to Newbury on 1 January 1985.

1987

Vodafone is recognized as the largest mobile network in the world.

Vodata is created as the voice and data business to develop and market Vodafone recall, the

voicemail service.

Vodapage is launched, providing a paging network that covers 80% of the UK population.

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1988

Racal telecomm plc floats on the London and New York stock exchanges.

1989

Paknet is formed as a joint venture between Racal telecom and cable & wireless.

1.2.3.2 VODAFONE DURING 1990S:

1991

Racal and Vodafone demerge. And the Vodafone group is listed as an independent company on

the London and New York stock exchanges.

Vodafone and telecom Finland make the worlds first international roaming call.

Vodafone launches its digital (GSM) mobile phone service the first in the UK.

1992

Vodafone and telecom Finland sign the world's first international GSM roaming agreement.

1993

Vodafone group international is formed to acquire licenses and supervise overseas interests.

Vodafone opens its first high street store.

1994

Vodata is the first network operator in the UK to launch data, fax and sms services over the

digital network.

Vodafone joins the global star consortium to develop and launch a low earth orbiting satellite

mobile phone service.

1996

Vodafone is the first network operator in the UK to launch a pre-pay analogue package.

Per second billing on the digital network is introduced, as well as options to buy bundled

minutes and make off-peak local calls to landlines.

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1997

Chris gent succeeds Sir Gerald Whent as chief executive officer of Vodafone group plc.

1999

Vodafone air touch plc is created as a result of a successful merger between Vodafone group plc

and air touch communications Inc.

On 5 January Vodafone connects the five million customers in the UK.

1.2.3.3 VODAFONE DURING 2000S:

2000

The acquisition of Mannesmann Ag almost doubles the size of the Vodafone group making it the

largest mobile telecommunications company and one of the top ten companies, by market

capitalization, in the world.

Vodafone acquires the largest available 3g license in the UK. In parallel with the development of

3g, Vodafone announces its intention to offer GPRS (general packet radio service) to UK corporate

customers.

The global star satellite communications service is launched in the UK.

2001

Vodafone introduces instant messaging to its networks.

Vodafone makes the worlds first 3g roaming call between Spain and Japan.

2002

Vodafone trials its global mobile payment system in the UK Italy and Germany.

Vodafone launches the first commercial European GPRS roaming service.

The Vodafone group foundation is launched. The group and its subsidiaries plan to contribute

20 million to community programmes, guided by the group social investment policy.

Vodafone launches Vodafone live! & mobile office, two new consumer and business

propositions.

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Arun Sarin is selected to succeed Sir Christopher Gent as Chief Executive of Vodafone group

plc.

2003

Vodafone live! attracts 1 million customers in its first six months.

Orange, telefonica moviles, t-mobile, and Vodafone form a new association to drive interoperable

mobile payments.

2004

Vodafone launches its first 3g service in Europe with the vodafone mobile connect 3g/gprs data

card.

Vodafone live! With 3g is launched in 13 markets.

2005

Vodafone simply is launched, giving customers new, easy-to-use voice and text services.

Vodafone introduces passport, a new voice roaming price plan.

2006

The number of Vodafone live! Customers with 3g reach 10 million.

Vodafone acquires Hutch, India's third largest mobile operator with 22 million subscribers, India

will account for its third largest customer base. The UK-based company operates in 27 markets.

Germany is the largest market for Vodafone with 29 million subscribers while the US (where it has

44.4% stake in Verizon) is the second largest.

If the deal goes through, India would become the country with most potential for expansion for

Vodafone, with only 11% teledensity.

2007

Verizon selects LTE as 4G Wireless Broadband direction

Verizon today announced plans to develop and deploy its fourth generation mobile broadband

network using LTE...

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-in-class global service for multi-national organizations

In a move aimed at giving select business customers an enhanced global communications

experience...

Half-Yearly Financial Report for the Six Months Ended 30 September 2007

Vodafone Group Plc has released its half-yearly financial report for the six months ended 30

September 2007.

Vodafone and Nokia agree to launch Integrated Vodafone Services on Nokia Handsets

Vodafone and Nokia have agreed to launch an integrated suite of Vodafone services combined

with Nokia Ovi Services on a range of Nokia handsets.

Vodafone commits $10 million to establish Foundation in India

Vodafone Group Plc today announces that it is establishing the Vodafone India Foundation, with

an initial commitment of $10 million.

Vodafone to acquire Tele2's businesses in Italy and Spain

Vodafone announces today that it has agreed to acquire Tele2 Italia SpA and Tele2

Telecommunication Services SLU from Tele2 AB Group for a cash consideration of 775 million

(537 million) on a debt free basis.

2008

Dell and Vodafone Announce European Retail Agreement to Offer Dells Inspiron Mini 9

Dells Inspiron Mini 9 ultra-mobile device will be sold with built-in mobile broadband, exclusively

through Vodafone stores and online, and directly from Dell, in key European markets.

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Vodafone Pilots New Messaging Application on Facebook

Vodafone Connect to Friends lets Facebook users send texts and picture messages without having

to switch from PC to mobile simply by installing the Vodafone Connect to Friends application to

their Facebook profile

2009

Vodafone and Chunghwa Telecom Sign Strategic Partnership

Vodafone and Chunghwa Telecom have signed a non-equity Partner Market agreement.

Vodafone and RIM introduce the BlackBerry Storm2 Smartphone

Vodafone and Research In Motion today introduced the BlackBerry Storm2 smartphone...

Vodafone Launches First Comprehensive Website to Help Parents Get To Grips and get

Involved with the Twitter Generation

The Vodafone Parents Guide has been developed with leading parenting website Mumsnet.

Vodafone to Sell iPhone in UK and IrelandVodafone and Apple today confirmed that they have reached agreement to bring iPhone 3G and

iPhone 3GS to the UK and Ireland in early 2010.

Vodafone Announces Vodafone 360

Vodafone today announces the launch of Vodafone 360 - a new suite of innovative internet

services for the mobile and PC.

2010

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Vodafone Selected by Unilever to Manage its Global Mobile Telecommunications Services

Vodafone Global Enterprise has been selected by Unilever to manage its mobility services globally

in a three-year deal.

Vodafone Exceeds 1 Million Users of its Hosted Communications Service for Small and

Medium Enterprises

One Net customers benefit...

2011

Vodafone Acquires Bluefish Communications

Acquisition significantly enhances Vodafones unified communications expertise

1.2.4 MANAGEMENT OF VODAFONE

VODAFONE ANNOUNCES NEW CHIEF EXECUTIVE

Vodafone group plc today announces that, after five years in the role, Arun Sarin will be retiring as

chief executive at the end of the companys AGM on 29th July 2008. He will be succeeded by

deputy chief executive Vittorio Colao.

Arun Sarin became chief executive in July 2003 and over the last five years has led the company

through a period of significant change, both strategic and organizational. Under his leadership. As

part of its strategy Vodafone has also expanded into emerging markets including Romania, Czech

Republic, Turkey, and most recently, India where Arun Sarin led the acquisition of Hutchison

essar, which is the largest foreign investment made in the country. In portfolio management,

during this time the company also disposed of its businesses in Japan and Sweden, together with

interests in Switzerland and Belgium.Returns to shareholders over this period have also been very

positive with dividends increasing from 1.69p to 7.51p, an increase of more than 400%. He has

also built a new senior management team and taken the lead on major industry issues, including

mobile broadband and internet services.

ARUN SARIN

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Arun Sarin, aged 53, graduated from the Indian institute of technology with a BS in engineering in

1975. In 1978 he gained a MS in engineering and a MBA from the University of California, at

Berkeley.

He started his career as a management consultant before moving, in 1984, to pacific Telesis groupin San Francisco. Commencing in corporate development, he was instrumental in the company

acquiring the first cellular licenses in the us as well as winning the first cellular license in Germany

and a PCN license in the UK. He was subsequently appointed CFO and chief strategy officer at

pacific bell, before moving on to become vice president and general manager, San Francisco bay

area telephone company, a pacific bell division with 12,000 employees.

Vittorio Colao

Vittorio Colao, aged 46, was appointed chief executive, Europe and deputy group chief executive

of Vodafone group plc in October 2006. Vittorio holds a business degree cum laude from Bocconi

university and an MBA with honors from the Harvard business school. Between 2004 and 2006 he

was chief executive officer of RCS media group in Milan, a leading media group, publishing

newspapers, magazines and books in Italy, Spain, and France. Prior to that, Vittorio held the post

of regional CEO, south Europe, Middle East and Africa, of Vodafone group plc, and he was an

executive director on the main board. Before the Vodafone acquisition, Vittorio was COO and

CEO of Omnitel Pronto Italia, now vodafone Italy.Vittorio spent the early part of his career (1996-

98 and 1991-96) at Mckinsey & co, where he was a partner in the Milan office, working on media,

telecommunications and industrial goods.

1.2.5 PRODUCTS AND SERVICES OFFERED BY VODAFONE

PRODUCTS CATEGORY:

1.CHARGERS:

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Stay connected wherever you are with the nokia travel charger. It's handy when you're camping,

flying or on the go. It's also ideal if you forget to keep your phone fully charged.

With most nokia phones now packing cameras, organizers and email, this nifty gadget will come in

handy for more than just talking. And because it's small, you can pack it in your bag and forget

about it - until you run out of juice.

2.CONNECTIVITY:

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Get a great signal at home - without leaning out of the window - thanks to the Vodafone access

gateway.

The gateway simply plugs into your broadband line, boosting your 3g signal right through your

home. It's also small, so you'll hardly notice it's there. Want to share your signal with friends and

family?

If they're on Vodafone you can - up to four people can use the gateway at once.

Vodafone access gateway works with any 3g phone. You'll also need a home broadband line, with

a minimum speed of 1mbps.

The Vodafone access gateway is also available from just 290 RS a month with select pay monthly

offers; please pop into a store for more information.

3.HEADSETS & HEADPHONES:

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Get a great signal at home - without leaning out of the window - thanks to the Vodafone access

gateway.

The gateway simply plugs into your broadband line, boosting your 3g signal right through your

home. It's also small, so you'll hardly notice it's there. Want to share your signal with friends and

family?

If they're on Vodafone you can - up to four people can use the gateway at once.

Vodafone access gateway works with any 3g phone. You'll also need a home broadband line, with

a minimum speed of 1mbps.

The Vodafone access gateway is also available from just 290 a month with select pay monthly

offers; please pop into a store for more information.

4.FLEX ARM CRADLE:

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Talk in your car - while your hands stay firmly on the wheel. The Vodafone car cradle is designed

for any handset. Just attach the suction cap to your windscreen, or clip the cradle to your air - vent.

No mess. No tools. No hassle.

Once the cradle's attached, twist the bendy arm for the perfect position. It's as easy as that. Simple

and safe, the must-have accessory is, at just 567 RS, very affordable too.

5.MEMORY CARDS:

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When you need to pack even more into your phone, choose the sandisk 4 GB micro sd memory

card. It has the same dimensions as the 2 GB card, but lets you carry loads more tunes and photos.

With space for up to 1,000 tracks, there's enough room in this tiny device for all your favourites.

You can also store, view or transfer photos and video clips - safely and easily.

Slim, powerful and ultra compatible, the 4 GB micro sd memory card is the ideal companion for

your phone.

SERVICES OFFERED BY VODAFONE:

Vodafones new telecoms management service - simplifying the management of fixed and mobile

telecoms services.

Vodafone Global Enterprise-

The division of Vodafone which manages the communications needs of the largest multinational

companies worldwide announces the launch of Vodafone telecoms management, a new service

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which combines and simplifies the management of fixed and mobile telecoms. Vodafone telecoms

management is a fully hosted service designed to remove the operational complexity of managing

the telecoms environment for multinational businesses. Underpinned by Vodafones global support

and service level agreements, the service will give multinationals greater visibility and

management control over their telecoms expenditure, as well as improve the quality of service

delivered to employees.

The offering will also deliver a single, online management view of both their fixed and mobile

telecoms services. Vodafone consultants will work with customers to assess and scope their current

telecoms vendors and services, then develop a management plan aimed to deliver greater

efficiency and reduce costs.

ADDITIONAL KEY FEATURES INCLUDE:

A single online view of spend across all telecoms providers

Full visibility of telecoms assets such as mobile and fixed devices

Ability to control and manage mobile devices

Capability to secure, lock and remotely wipe mobile devices

Visibility of telecoms vendor contracts and the current contract status

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