chapter 1-section 1 francis horn, a past president of the university of rhode island, said, “never...
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Chapter 1-Section 1Francis Horn, a past president of the
University of Rhode Island, said, “Never before has it been so essential to learn to separate the true from the false. We have come to put great emphasis on education in science and engineering. But speech, rather than science or engineering, may actually hold the key to the future of our world.”
Which is more important: speech or science?
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Chapter 1, cont.Ethics: a sense of a person’s right or wrong.
The Communication process:
Sender: gives infoMessage: what is saidReceiver: gets messageFeedback: reactions
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Chapter 1, cont.Communication barrier: an obstacle that
gets in the way of effective communicationAttitudeSocialEducationalCulturalEnvironmental
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Ch.1, cont.-Verbal CommunicationTo the sender:
Think before you speakArticulate your words.Watch the receiver of your words to make
sure they are getting the message that you want them to
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Ch. 1, cont.-Verbal CommunicationTo the receiver:
Ask questionsLearn about issues and peopleRelate to the background and experiences of
the people.
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Ch.1, cont.-Nonverbal CommunicationNV Communication: body languageRemember, in different cultures, nonverbal
communication means different things. Waving your hand is good-bye in America,
but means no in Europe.
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Ch.1-SymbolsSymbol-anything that stands for an idea
and is used for communication.
Groups: Draw 5 symbols of the following:BirthdaysHalloweenThanksgivingChristmasEaster4th of July
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Journal 2-2What is a commercial you remember from
when you were young? Why do you remember it, and why was it effective?
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Ch.1-Section 2Intrapersonal Communication: ability to
conduct an inner dialogue with yourself and to assess your thoughts, feelings, and reactions.True Colors test, music, poetry
Interpersonal Communication: ability to talk effectively to others.
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Chapter 1, Section 2 Cont.Oratory, or rhetoric, is the art or study of
“public speaking”The Greek philosopher, Aristotle, stated
three methods for appealing to audiences: logical, emotional, or personal.
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Ch.1-Section 2An orator is a person who delivers
information through a speech effectively. Think of 5 great orators of our time.
Choose one and write a quick journal about why he or she is important.
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Chapter 1- Section 2, Cont.Audience- Your audience is an important
factor in delivering your message. Ex. Selling a cell phone to teenagers vs. selling a cell phone to senior citizensIs this material appropriate for this group?How would I feel if I were asked that question?Am I giving my audience new information?Is my material too difficult or too easy for my
audience?
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How has the audience changed in 30 years?
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Emotional AppealStrike a chord by appealing to feelings (family, beauty, love, hate, injustice, justice) Look at the pictures and emotion words!
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Ethical/Reputation AppealWhen you show your audience you have
natural honesty about you, or you appeal to “reputation”. Brands are also a form of “ethical” appeal.
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Logical AppealYou offer a logical appeal when you provide
your audience with factual evidence to prove your point.
StatisticsFactsSurveys
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With a partner…Find an advertisement and paste it on
paperThen, answer the following questions:
Who is the intended audience?Give an example of each appeal: logic,
emotions, reputation
What is the most effective appeal used by the advertisement?
Would you purchase this product based on the ad?
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Journal 2-3After watching the video on Superbowl advertisements, why do you think advertisement is so important in our culture? Do you think corporations spend too much $$$$ to get your $$$$?
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Ch. 1-Section 3Motivation: something, such as a need or
desire, that causes a person to act.
What motivates you? Make a list of 5 things.
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StereotypesStereotyping means labeling every person in a group
based on “pre-conceived” ideas about that group.PoliticiansNerds/GeeksPopular people
Think of the following occupations and how they are stereotyped:Cooks vs. ChefPolice OfficersNursesConstruction WorkersTeachers
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What about this guy?
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…and this person?
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…and them?
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Advertisement AppealsBandwagon- “everybody” is doing it… why
aren’t you?
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Transfer of masculine/feminine appeal- don’t you want to be the perfect person?
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Snob appeal- Creates a feeling of envy or desire for the product or those who buy the product
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Search for adventure- Don’t you want to live an adventurous life?
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Plain Folks- Ordinary people use this product
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Humor- It’s just funny…
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Slogans… Catch Phrases"M&Ms melt in your mouth, not in your
hand." - M&M candies"Don't leave home without it." - American
Express"Reach out and touch someone" - AT&T“Eat fresh!” –Subway
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Ad DesignGet into groups (no more than 3 people) Design an ad for a product and particular
target groupDecide on your SLOGAN for your target
audience. Also, make a list of stereotypes and/or concerns for your audience.
We will be in the lab tomorrow to get your designs!
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Chapter 1, section 3 (Conclusion), Setting an ExampleMake a positive impression in your
communityBe an effective “communicator” by being a
speaker and person worthy of respect.Be honest and “ethical”