Chapter 1: Social influence minority influence

AQA Psychology Year 1 & AS activity Cara Flanagan, Jo Haycock, Diana Jackson-Dwyer © Ill uminate Publishing 2015

32–33Psychology revision on christmas day 1.19

1. Where and how will you apply the idea of consistency in the campaign?

2. What could you do to show your commitment to the cause?

3. Howmightyoudemonstrateflexibilityinthiscase?

4. Whatpartmightthesnowballeffectplayinthefinalcampaign?

Research suggests that this should all work a treat and soon everyone should be convinced by this great idea …………… sometimes even the best campaigns do not succeed though. Can you think of reasons why some people may not come around to the obviously perfectly sensible idea?

.................................................................................................................................................................................................

.................................................................................................................................................................................................

.................................................................................................................................................................................................

.................................................................................................................................................................................................

Your Task

Using the knowledge that you have gained from learning about minority infl uence, work with a partner to design a campaign to get the whole class revising on Christmas Day.

Currentlyyou,yourpartnerandtheteacherareinaminoritygiven that you are the only three in the room that believe that this is a good idea!

Usethetextbookandthequestionsbelowtohelpyouapplytheprinciplesofconsistency,commitment,flexibilityandfinallythesnowballeffectinyoursuccessfulcampaign.