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  • 1. McGraw-Hill/Irwin Copyright 2007 by The McGraw-Hill Companies, Inc. All rights reserved.

2. Enterprise and Global Management of Information Technology Management of Information Technology Outsourcing and Offshoring Global Business/IT Strategy Chapter 12 McGraw-Hill/Irwin Copyright 2007 by The McGraw-Hill Companies, Inc. All rights reserved. 3. Learning Objectives

  • Identify each of the three components of information technology management, and use examples to illustrate how they might be implemented in a business.
  • Explain how failures in IT management can be reduced by the involvement of business managers in IT planning and management.
  • Identify several cultural, political, and geoeconomic challenges that confront managers in the management of global information technologies.

4. Learning Objectives

  • Explain the effect on global business/IT strategy of the trend toward a transnational business strategy by international business organizations.
  • Identify several considerations that affect the choice of IT applications, IT platforms, data access policies, and systems development methods by a global business enterprise.
  • Understand the fundamental concepts of outsourcing and offshoring as well as the primary reasons for selecting such an approach to IS/IT management.

5. Case 1:Some People Just Never Learn

  • IT failures
    • Show up in earnings losses
    • User companies often file lawsuits against vendors or consultants
    • Notorious failures are usually big and complex projects
  • Companies repeat the same mistakes

6. Case Study Questions

  • What are some of the reasons projects such as those discussed in the case end up as failures?
  • What key management decisions might help to prevent IT failures?
  • Why are companies often too embarrassed to report their IT failures?

7. Real World Internet Activity

  • The IT failures reported in the case occurred prior to 2000.Using the Internet,
    • See if you can find examples of more recent IT failures.
    • What caused them to occur?
    • Have we learned anything to help prevent such failures in the future?

8. Real World Group Activity

  • As we learned in Chapter 10, an IT project can fail as a result of mistakes that occur even during the late stages of implementation.In small groups,
    • Discuss how you would manage a project to ensure its success.
    • What are the key success factors that you would pay close attention to in your project.

9. Components of IT Management 10. Managing Information Technology

  • Managing the joint development and implementation of business and IT strategies
    • Use IT to support the strategic business priorities
    • Align IT with strategic business goals
  • Managing the development and implementation of new business/IT applications and technologies
    • Managing information systems development
  • Managing the IT organization and IT infrastructure
    • Hardware, software, database, networks and other resources

11. Business/IT Planning Process 12. Components of Business/IT Planning

  • Strategy Development
    • Developing business strategies that support a companys business vision
  • Resource Management
    • Developing strategic plans for managing or outsourcing a companys IT resources
  • Technology Architecture
    • Making strategic IT choices that reflect an information technology architecture designed to support a companys business/IT initiatives

13. Information Technology Architecture

  • Technology Platform
    • Networks, computer systems, system software and integrated enterprise application software
  • Data Resources
    • Operational and specialized databases
    • Store and provide data and information for business processes and decision support

14. Information Technology Architecture

  • Applications Architecture
    • Integrated architecture of enterprise systems that support strategic business initiatives as well as cross-functional business processes
  • IT Organization
    • Organizational structure of the IS function within a company and the distribution of IS specialists

15. Organizing IT

  • Early years:centralization of computing with large mainframes
  • Next:downsizing trend with a move back to decentralization
  • Current:centralized control over the management of IT while serving strategic needs of business units
    • Hybrid of both centralized and decentralized components

16. Organizational Components of IT at Avnet Marshall 17. Application Development Management

  • Managing activities such as:
    • Systems analysis and design, prototyping, applications programming, project management, quality assurance, and system maintenance for all major business/IT development projects

18. IS Operations Management

  • Use of hardware, software, network, and personnel resources in the corporate or business unit data centers of an organization
  • Includes computer systems operations, network management, production control and production support
  • Data centersare the computer centers of an organization

19. System Performance Monitors

  • Software packages that
    • Monitor the processing of computer jobs,
    • Help develop a planned schedule of computer operations that can optimize computer system performance, and
    • Produce detailed statistics that are invaluable for effective planning and control of computing capacity

20. Features of Systems Performance Monitors

  • Chargeback Systems
    • Allocate costs to users based on the information services rendered
  • Process Control Capabilities
    • Systems that not only monitor but automatically control computer operations at large data centers

21. IT Staff Planning

  • Recruiting, training and retaining qualified IS personnel
  • Evaluate employee job performances and reward outstanding performances with salary increases and promotions
  • Set salary and wage levels and design career paths so individuals can move to new jobs through promotion and transfer as they gain in seniority and expertise

22. IT Executives

  • Chief Information Officer (CIO)
    • Oversees all uses of information technology in many companies, and brings them into alignment with strategic business goals
  • Chief Technology Officer (CTO)
    • In charge oftechnology management :all information technology planning and deployment
    • Managing the IT platform
    • Second in command

23. Managing User Services

  • Business units that support and manage end user and workgroup computing
  • Can be done withinformation centersstaffed with user liaison specialists
  • Or with Web-enabled intranet help desks

24. Outsourcing

  • The purchase of goods or services from third-party partners that were previously provided internally

25. Outsourcings Top Ten 26. Why outsource?

  • Save money achieve greater ROI
  • Focus on core competencies organization can focus on the business that they are in
  • Achieve flexible staffing levels
  • Gain access to global resources
  • Decrease time to market

27. Offshoring

  • Relocation of an organizations business processes
  • To a lower-cost location, usually overseas

28. IT Management Failures

  • IT not used effectively
    • Computerize traditional business processes
    • Instead of developing innovative e-business processes
  • IT not used efficiently
    • Poor response times and frequent downtimes
    • Poorly managed application development projects

29. Management Involvement and Governance

  • Managerial and end user involvement
    • Key ingredient to high-quality information systems performance
  • Involve managers in the management of IT
    • Governance structures such as steering committees

30. Senior managements involvement in business/IT decisions 31. Case 2: CIOs Need to Think Globally and Act Locally

  • Enterprises globalize for different reasons
    • Examples:global customers, seeking growth opportunities, cost efficiencies
  • CIOs IT globalization decisions should
    • Determine the balance of global integration versus local responsiveness
    • Align ITs major processes with the enterprises governance orientation
    • Assign staff, roles, and competencies appropriately

32. Case Study Questions

  • What are some of the forces driving IT organizations to globalize?
  • What are some of the local forces and challenges facing modern IT organizations?
  • How does a CIO manage the requirements to both globalize and localize the IT function?

33. Real World Internet Activity

  • One of the issues facing the CIO is the assessment of IT maturity in the countries they operate in.Using the Internet,
    • See if you can find examples of countries where the IT maturity is still low and, thus presents a greater challenge.
    • What are the characteristics of a low IT maturity country?

34. Real World Group Activity

  • One of the prescriptions offered in the case was to align ITs major processes with the enterprises governance orientation.In small groups,
    • Discuss the meaning of this prescription.
    • What is meant by governance orientation?
    • How can IT become better aligned with the organization in this regard?
    • Is there one right way to govern IT?

35. Global IT Management

  • Develop appropriate business and IT strategies for the global marketplace
  • Develop the portfolio of business applications needed to support business/IT strategies
  • Determine the technology platform needed
  • Determine the systems development projects that will produce the required global information systems

36. Global IT Management Dimensions 37. Global IT Management Challenges

  • Political
  • Geoeconomic effects of geography on the economic realities of international business activities
  • Cultural

38. Political Challenges

  • Rules regulating or prohibiting transfer of data across national boundaries
  • Severely restricted, taxed, or prohibited imports of hardware and software
  • Local content laws that specify the portion of the value of a product that must be added in that country if it is to be sold there
  • Reciprocal trade agreements that require a business to spend part of the revenue they earn in a country in that nations economy

39. Geoeconomic Challenges

  • Sheer physical distances
  • Difficult to get good-quality telephone and telecommunications services
  • Differences in the cost of living and labor costs

40. Cultural Differences

  • Languages
  • Cultural Interests
  • Religions
  • Customs
  • Social Attitudes
  • Political Philosophies

41. Transnational Strategies

  • Business depends heavily on its information systems and Internet technologies to help integrate global business activities
  • Develop an integrated and cooperative worldwide IT platform

42. Transnational Business/IT strategies 43. Global Business Drivers

  • Business requirements caused by the nature of the industry and its competitive or environmental forces
  • Examples of drivers:
    • Global Customers
    • Global Products
    • Global Operations
    • Global Resources
    • Global Collaboration

44. Global IT Platform

  • Managing the hardware, software, data resources, telecommunications networks, and computing facilities that support global business operations
  • Technically complex with major political and cultural implications

45. International Data Communications Top 10 Issues 46. Internet as a Global IT Platform

  • Technology platform free of many traditional international boundaries and limits
  • Expand markets, reduce communications and distribution costs, and improve profit margins without massive cost outlays for telecommunications

47. Key Questions for Global Websites

  • Will you have to develop a new navigational logic to accommodate cultural preferences?
  • What content will you translate, and what content will you create from scratch to address regional competitors or products that differ from those in the U.S.?
  • Should your multilingual effort be an adjunct to your main site, or will you make it a separate site, perhaps with a country-specific domain?

48. Key Questions for Global Websites

  • What kinds of traditional and new media advertising will you have to do in each country to draw traffic to your site?
  • Will your site get so many hits that youll need to set up a server in a local country?
  • What are the legal ramifications of having your website targeted at a particular country, such as laws on competitive behavior, treatment of children, or privacy?

49. Internet Users by World Region 50. Global Data Access Issues

  • Transborder Data Flows
    • Business data flow across international borders over the telecommunications networks of global information systems
    • May be viewed as violating a nations sovereignty because avoids custom duties
    • Or violating their laws to protect local IT industry from competition or their labor regulations for protecting local jobs

51. U.S.-E.U Data Privacy Requirements

  • Notice of purpose and use of data collected
  • Ability to opt out of third-party distribution of data
  • Access for consumers to their information
  • Adequate security, data integrity and enforcement provisions

52. Internet Access Issues in Most Restrictive Countries

  • High Government Access Fees
  • Government Monitored Access
  • Government Filtered Access
  • No Public Access Allowed

53. Global Systems Development

  • Conflicts over local versus global system requirements
  • Difficulties in agreeing on common system features
  • Disturbances caused by systems implementation and maintenance activities
  • Global standardization of data definitions

54. Systems Development Strategies

  • Transform an application used by the home office into a global application
  • System used by a subsidiary that has the best version of an application will be chosen for global use
  • Set up a multinational development team with key people from several subsidiaries to ensure that the system design meets the needs of local sites as well as corporate headquarters

55. Systems Development Strategies

  • Parallel Development parts of the system are assigned to different subsidiaries and the home office to develop at the same times based on the expertise and experience at each site
  • Centers of Excellence an entire system may be assigned for development to a particular subsidiary based on their expertise in the business or technical dimensions needed for successful development
  • Offshore Development outsource the development work to a global development company

56. Internet-enabled Collaboration in IT Development Source: Adapted from Jon Udell, Leveraging a Global Advantage,Infoworld,April 21, 2003, p. 35. 57. Case 3:The Hard Road to Outsourcing

  • Can cut the cost of IT work by 39 percent by outsourcing it abroad
  • But it carries privacy risks
  • And threatens US jobs

58. Case Study Questions

  • The law does not provide for companies to disclose to their customers the fact that they have outsourced or offshored access to their data.Is this a potential problem for either the company or the customer?Why or why not?
  • What is meant by the term best-of-breed model?Why has this approach worked for Boeing?
  • GE wants to outsource its entire ERP system based, in part, on its successes with other outsourcing projects.Is it possible to outsource too much?

59. Real World Internet Activity

  • Each of the companies in the case shares a common goal, but from a different perspective.As we learned in the chapter, there are a variety of reasons why a company may choose to outsource.Using the Internet and Figure 12.8 as your guide,
    • See if you can find examples of companies who have chosen to outsource for reasons different from the three outlined in the case.
    • What were their reasons?

60. Real World Group Activity

  • Outsourcing and offshoring are controversial issues particularly when it comes to jobs.In small groups,
    • Discuss the pros and cons of this issue.
    • Should we curtail outsourcing and offshoring to protect jobs?
    • Are new jobs being created to replace the ones lost?