chapter 12
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- 1. McGraw-Hill/Irwin Copyright 2007 by The McGraw-Hill Companies, Inc. All rights reserved.
2. Enterprise and Global Management of Information Technology Management of Information Technology Outsourcing and Offshoring Global Business/IT Strategy Chapter 12 McGraw-Hill/Irwin Copyright 2007 by The McGraw-Hill Companies, Inc. All rights reserved. 3. Learning Objectives
- Identify each of the three components of information technology management, and use examples to illustrate how they might be implemented in a business.
- Explain how failures in IT management can be reduced by the involvement of business managers in IT planning and management.
- Identify several cultural, political, and geoeconomic challenges that confront managers in the management of global information technologies.
4. Learning Objectives
- Explain the effect on global business/IT strategy of the trend toward a transnational business strategy by international business organizations.
- Identify several considerations that affect the choice of IT applications, IT platforms, data access policies, and systems development methods by a global business enterprise.
- Understand the fundamental concepts of outsourcing and offshoring as well as the primary reasons for selecting such an approach to IS/IT management.
5. Case 1:Some People Just Never Learn
- IT failures
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- Show up in earnings losses
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- User companies often file lawsuits against vendors or consultants
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- Notorious failures are usually big and complex projects
- Companies repeat the same mistakes
6. Case Study Questions
- What are some of the reasons projects such as those discussed in the case end up as failures?
- What key management decisions might help to prevent IT failures?
- Why are companies often too embarrassed to report their IT failures?
7. Real World Internet Activity
- The IT failures reported in the case occurred prior to 2000.Using the Internet,
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- See if you can find examples of more recent IT failures.
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- What caused them to occur?
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- Have we learned anything to help prevent such failures in the future?
8. Real World Group Activity
- As we learned in Chapter 10, an IT project can fail as a result of mistakes that occur even during the late stages of implementation.In small groups,
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- Discuss how you would manage a project to ensure its success.
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- What are the key success factors that you would pay close attention to in your project.
9. Components of IT Management 10. Managing Information Technology
- Managing the joint development and implementation of business and IT strategies
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- Use IT to support the strategic business priorities
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- Align IT with strategic business goals
- Managing the development and implementation of new business/IT applications and technologies
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- Managing information systems development
- Managing the IT organization and IT infrastructure
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- Hardware, software, database, networks and other resources
11. Business/IT Planning Process 12. Components of Business/IT Planning
- Strategy Development
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- Developing business strategies that support a companys business vision
- Resource Management
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- Developing strategic plans for managing or outsourcing a companys IT resources
- Technology Architecture
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- Making strategic IT choices that reflect an information technology architecture designed to support a companys business/IT initiatives
13. Information Technology Architecture
- Technology Platform
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- Networks, computer systems, system software and integrated enterprise application software
- Data Resources
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- Operational and specialized databases
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- Store and provide data and information for business processes and decision support
14. Information Technology Architecture
- Applications Architecture
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- Integrated architecture of enterprise systems that support strategic business initiatives as well as cross-functional business processes
- IT Organization
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- Organizational structure of the IS function within a company and the distribution of IS specialists
15. Organizing IT
- Early years:centralization of computing with large mainframes
- Next:downsizing trend with a move back to decentralization
- Current:centralized control over the management of IT while serving strategic needs of business units
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- Hybrid of both centralized and decentralized components
16. Organizational Components of IT at Avnet Marshall 17. Application Development Management
- Managing activities such as:
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- Systems analysis and design, prototyping, applications programming, project management, quality assurance, and system maintenance for all major business/IT development projects
18. IS Operations Management
- Use of hardware, software, network, and personnel resources in the corporate or business unit data centers of an organization
- Includes computer systems operations, network management, production control and production support
- Data centersare the computer centers of an organization
19. System Performance Monitors
- Software packages that
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- Monitor the processing of computer jobs,
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- Help develop a planned schedule of computer operations that can optimize computer system performance, and
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- Produce detailed statistics that are invaluable for effective planning and control of computing capacity
20. Features of Systems Performance Monitors
- Chargeback Systems
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- Allocate costs to users based on the information services rendered
- Process Control Capabilities
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- Systems that not only monitor but automatically control computer operations at large data centers
21. IT Staff Planning
- Recruiting, training and retaining qualified IS personnel
- Evaluate employee job performances and reward outstanding performances with salary increases and promotions
- Set salary and wage levels and design career paths so individuals can move to new jobs through promotion and transfer as they gain in seniority and expertise
22. IT Executives
- Chief Information Officer (CIO)
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- Oversees all uses of information technology in many companies, and brings them into alignment with strategic business goals
- Chief Technology Officer (CTO)
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- In charge oftechnology management :all information technology planning and deployment
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- Managing the IT platform
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- Second in command
23. Managing User Services
- Business units that support and manage end user and workgroup computing
- Can be done withinformation centersstaffed with user liaison specialists
- Or with Web-enabled intranet help desks
24. Outsourcing
- The purchase of goods or services from third-party partners that were previously provided internally
25. Outsourcings Top Ten 26. Why outsource?
- Save money achieve greater ROI
- Focus on core competencies organization can focus on the business that they are in
- Achieve flexible staffing levels
- Gain access to global resources
- Decrease time to market
27. Offshoring
- Relocation of an organizations business processes
- To a lower-cost location, usually overseas
28. IT Management Failures
- IT not used effectively
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- Computerize traditional business processes
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- Instead of developing innovative e-business processes
- IT not used efficiently
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- Poor response times and frequent downtimes
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- Poorly managed application development projects
29. Management Involvement and Governance
- Managerial and end user involvement
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- Key ingredient to high-quality information systems performance
- Involve managers in the management of IT
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- Governance structures such as steering committees
30. Senior managements involvement in business/IT decisions 31. Case 2: CIOs Need to Think Globally and Act Locally
- Enterprises globalize for different reasons
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- Examples:global customers, seeking growth opportunities, cost efficiencies
- CIOs IT globalization decisions should
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- Determine the balance of global integration versus local responsiveness
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- Align ITs major processes with the enterprises governance orientation
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- Assign staff, roles, and competencies appropriately
32. Case Study Questions
- What are some of the forces driving IT organizations to globalize?
- What are some of the local forces and challenges facing modern IT organizations?
- How does a CIO manage the requirements to both globalize and localize the IT function?
33. Real World Internet Activity
- One of the issues facing the CIO is the assessment of IT maturity in the countries they operate in.Using the Internet,
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- See if you can find examples of countries where the IT maturity is still low and, thus presents a greater challenge.
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- What are the characteristics of a low IT maturity country?
34. Real World Group Activity
- One of the prescriptions offered in the case was to align ITs major processes with the enterprises governance orientation.In small groups,
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- Discuss the meaning of this prescription.
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- What is meant by governance orientation?
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- How can IT become better aligned with the organization in this regard?
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- Is there one right way to govern IT?
35. Global IT Management
- Develop appropriate business and IT strategies for the global marketplace
- Develop the portfolio of business applications needed to support business/IT strategies
- Determine the technology platform needed
- Determine the systems development projects that will produce the required global information systems
36. Global IT Management Dimensions 37. Global IT Management Challenges
- Political
- Geoeconomic effects of geography on the economic realities of international business activities
- Cultural
38. Political Challenges
- Rules regulating or prohibiting transfer of data across national boundaries
- Severely restricted, taxed, or prohibited imports of hardware and software
- Local content laws that specify the portion of the value of a product that must be added in that country if it is to be sold there
- Reciprocal trade agreements that require a business to spend part of the revenue they earn in a country in that nations economy
39. Geoeconomic Challenges
- Sheer physical distances
- Difficult to get good-quality telephone and telecommunications services
- Differences in the cost of living and labor costs
40. Cultural Differences
- Languages
- Cultural Interests
- Religions
- Customs
- Social Attitudes
- Political Philosophies
41. Transnational Strategies
- Business depends heavily on its information systems and Internet technologies to help integrate global business activities
- Develop an integrated and cooperative worldwide IT platform
42. Transnational Business/IT strategies 43. Global Business Drivers
- Business requirements caused by the nature of the industry and its competitive or environmental forces
- Examples of drivers:
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- Global Customers
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- Global Products
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- Global Operations
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- Global Resources
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- Global Collaboration
44. Global IT Platform
- Managing the hardware, software, data resources, telecommunications networks, and computing facilities that support global business operations
- Technically complex with major political and cultural implications
45. International Data Communications Top 10 Issues 46. Internet as a Global IT Platform
- Technology platform free of many traditional international boundaries and limits
- Expand markets, reduce communications and distribution costs, and improve profit margins without massive cost outlays for telecommunications
47. Key Questions for Global Websites
- Will you have to develop a new navigational logic to accommodate cultural preferences?
- What content will you translate, and what content will you create from scratch to address regional competitors or products that differ from those in the U.S.?
- Should your multilingual effort be an adjunct to your main site, or will you make it a separate site, perhaps with a country-specific domain?
48. Key Questions for Global Websites
- What kinds of traditional and new media advertising will you have to do in each country to draw traffic to your site?
- Will your site get so many hits that youll need to set up a server in a local country?
- What are the legal ramifications of having your website targeted at a particular country, such as laws on competitive behavior, treatment of children, or privacy?
49. Internet Users by World Region 50. Global Data Access Issues
- Transborder Data Flows
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- Business data flow across international borders over the telecommunications networks of global information systems
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- May be viewed as violating a nations sovereignty because avoids custom duties
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- Or violating their laws to protect local IT industry from competition or their labor regulations for protecting local jobs
51. U.S.-E.U Data Privacy Requirements
- Notice of purpose and use of data collected
- Ability to opt out of third-party distribution of data
- Access for consumers to their information
- Adequate security, data integrity and enforcement provisions
52. Internet Access Issues in Most Restrictive Countries
- High Government Access Fees
- Government Monitored Access
- Government Filtered Access
- No Public Access Allowed
53. Global Systems Development
- Conflicts over local versus global system requirements
- Difficulties in agreeing on common system features
- Disturbances caused by systems implementation and maintenance activities
- Global standardization of data definitions
54. Systems Development Strategies
- Transform an application used by the home office into a global application
- System used by a subsidiary that has the best version of an application will be chosen for global use
- Set up a multinational development team with key people from several subsidiaries to ensure that the system design meets the needs of local sites as well as corporate headquarters
55. Systems Development Strategies
- Parallel Development parts of the system are assigned to different subsidiaries and the home office to develop at the same times based on the expertise and experience at each site
- Centers of Excellence an entire system may be assigned for development to a particular subsidiary based on their expertise in the business or technical dimensions needed for successful development
- Offshore Development outsource the development work to a global development company
56. Internet-enabled Collaboration in IT Development Source: Adapted from Jon Udell, Leveraging a Global Advantage,Infoworld,April 21, 2003, p. 35. 57. Case 3:The Hard Road to Outsourcing
- Can cut the cost of IT work by 39 percent by outsourcing it abroad
- But it carries privacy risks
- And threatens US jobs
58. Case Study Questions
- The law does not provide for companies to disclose to their customers the fact that they have outsourced or offshored access to their data.Is this a potential problem for either the company or the customer?Why or why not?
- What is meant by the term best-of-breed model?Why has this approach worked for Boeing?
- GE wants to outsource its entire ERP system based, in part, on its successes with other outsourcing projects.Is it possible to outsource too much?
59. Real World Internet Activity
- Each of the companies in the case shares a common goal, but from a different perspective.As we learned in the chapter, there are a variety of reasons why a company may choose to outsource.Using the Internet and Figure 12.8 as your guide,
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- See if you can find examples of companies who have chosen to outsource for reasons different from the three outlined in the case.
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- What were their reasons?
60. Real World Group Activity
- Outsourcing and offshoring are controversial issues particularly when it comes to jobs.In small groups,
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- Discuss the pros and cons of this issue.
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- Should we curtail outsourcing and offshoring to protect jobs?
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- Are new jobs being created to replace the ones lost?