chapter 13. analysis exercise

8/2/2019 Chapter 13. Analysis Exercise

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2. a. Yes I agree with all three scenarios. The first is correct because using company

computer and office time for personal use is a no no Company pay you for the

work that you do for them, so an employee must do his best to strive to work and

give full concentration while he is in the workplace. The second scenario is also

agreeable because company computer can be only used for company work, that is

also true for internet usage, internet researches can be done through internet, it isbest if employees stop using it for their personal work or entertainment. The third

scenario is also somewhat true, except for the instance that Jane Smith thought it

was sexual harassment for her, I think she is over reacting, she is thinking that

everything that happens pertains to her, except for that I agree with the advice of

the attorney, the company should set strict rules regarding internet opening

websites, they can block certain websites and adult sites.

b. My advice will be to set rules regarding internet usage, whoever gets caught

using internet or computer for personal reasons will receive 2 warnings, on the third

time, they will either be suspended or fired. The company should also install camera

with maintenance people looking at it, so they can know and supervise what theemployees are doing.

c. Using company materials for personal gain or personal use is against the rules

because employees are paid to do the work of company and not to do personal

work. Internet privileges must be limit due to many people using the internet.

Sexual harassment in any way is banned in the workplace even in society.

3. a. No strict rules is implemented online so hackers can easily access information

from a company.

b. They must create passwords upon entering a site. Intranet usage is not

accessible to all employees, only for the higher position ones. Do not post pertinent

information online because some people may find a loophole for that and take that

against your company.

c.

MEMO:

To: All systems administrative employees.

Impostors posing as employees may request accounts, passwords, and other information. Even by giving

out employee names or instructions about how to obtain access, you may be helping a hacker gain access to

our systems. Our performance ratings and our jobs depend upon keeping our systems secure.


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All requests for account changes, passwords, or access changes must come through our normal request

process. This process has been designed to ensure that the requestor is who they say they are and that the

appropriate managers have approved the request.

If you receive a phone call requesting access, employee names, or information about our security policies

and procedures, do not answer these questions over the phone. You may e-mail this information to any

employee, but you must use our company's e-mail address. Under no circumstances should you e-mail anyinformation to an outside e-mail address. If the caller claims to not have company e-mail access, then you

may e-mail this information to the employee's supervisor. Use our company's directory to determine the

correct addressee, use only our company's e-mail addresses, and do not give out the employee names to the

caller. The caller should know how to contact their own supervisor, and the supervisor should be able to

affirmatively identify his or her own employees.

If you receive a subsequent call from the employee's supervisor rather than a change request through our

normal processes, treat this caller in accordance with this memo.

4. a. Spyware is a type ofmalware (malicious software) installed on computers that

collects information about users without their knowledge. The presence of spyware

is typically hidden from the user and can be difficult to detect. Typically, spyware is

secretly installed on the user's personal computer. However, some spyware such

as keyloggers may be installed by the owner of a shared, corporate, or public

computer on purpose in order to secretly monitor other users.

While the term spyware suggests software that monitors a user's computing, the

functions of spyware can extend beyond simple monitoring. Spyware programs can

collect various types ofpersonal information, such as Internet surfing habits, a

history of visited sites, and user logins and passwords. Spyware can also interfere

with user control of a computer in other ways, such as installing additional software

or redirecting web Web browsers. Some spyware can change computer settings,

resulting in slow Internet connection speeds, un-authorized changes in home pages,

loss ofInternet connection, or functionality of other software. Sometimes, spyware

is included along with genuine software, and may come from an official software

vendor. In an attempt to increase the understanding of spyware, a more formal

classification of its included software types is provided by the term privacy-invasive

software.

Spyware is any technology that aids in gathering information about a person ororganization without their knowledge. On the Internet (where it is sometimes called

a spybot or tracking software), spyware is programming that is put in someone's

computer to secretly gather information about the user and relay it to advertisers or

other interested parties. Spyware can get in a computer as a software virus or as

the result of installing a new program.
http://en.wikipedia.org/wiki/Malwarehttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Keyloggerhttp://en.wikipedia.org/wiki/Public_computerhttp://en.wikipedia.org/wiki/Public_computerhttp://en.wikipedia.org/wiki/Personally_identifiable_informationhttp://en.wikipedia.org/wiki/Internet_surfinghttp://en.wikipedia.org/wiki/Web_browserhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Privacy-invasive_softwarehttp://en.wikipedia.org/wiki/Privacy-invasive_softwarehttp://searchsecurity.techtarget.com/definition/virushttp://en.wikipedia.org/wiki/Computerhttp://en.wikipedia.org/wiki/Personal_computerhttp://en.wikipedia.org/wiki/Keyloggerhttp://en.wikipedia.org/wiki/Public_computerhttp://en.wikipedia.org/wiki/Public_computerhttp://en.wikipedia.org/wiki/Personally_identifiable_informationhttp://en.wikipedia.org/wiki/Internet_surfinghttp://en.wikipedia.org/wiki/Web_browserhttp://en.wikipedia.org/wiki/Internethttp://en.wikipedia.org/wiki/Privacy-invasive_softwarehttp://en.wikipedia.org/wiki/Privacy-invasive_softwarehttp://searchsecurity.techtarget.com/definition/virushttp://en.wikipedia.org/wiki/Malware


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Data collecting programs that are installed with the user's knowledge are not,

properly speaking, spyware, if the user fully understands what data is being

collected and with whom it is being shared. However, spyware is often installed

without the user's consent, as adrive-by download, or as the result of clicking some

option in a deceptive pop-up window. Software designed to serve advertising,

known asadware, can usually be thought of as spyware as well because it almostinvariably includes components for tracking and reporting user information.

However, marketing firms object to having their products called "spyware." As a

result, McAfee (the Internet security company) and others now refer to such

applications as "potentially unwanted programs" (PUP).

The cookie is a well-known mechanism for storing information about an Internet

user on their own computer. If a Web site stores information about you in a cookie

that you don't know about, the cookie can be considered a form of spyware.

Spyware is part of an overall public concern about privacy on the Internet.

Many Internet users were introduced to spyware in 1999, when apopular freeware game called "Elf Bowling" came bundled with tracking software.

Spyware is a general term used to describe software that performs certain

behaviors, generally without appropriately obtaining your consent first, such as:

Advertising

Collecting personal information

Changing the configuration of your computer

Spyware is often associated with software that displays advertisements (called

adware) or software that tracks personal or sensitive information.

Trading tracking for services

That does not mean all software that provides ads or tracks your online activities is

bad. For example, you might sign up for a free music service, but you "pay" for the

service by agreeing to receive targeted ads. If you understand the terms and agree

to them, you may have decided that it is a fair tradeoff. You might also agree to let

the company track your online activities to determine which ads to show you.

What spyware does

Other kinds of spyware make changes to your computer that can be annoying and

can cause your computer slow down or crash.
http://searchenterprisedesktop.techtarget.com/definition/drive-by-downloadhttp://whatis.techtarget.com/definition/0,,sid9_gci212806,00.htmlhttp://searchcio-midmarket.techtarget.com/definition/adwarehttp://searchsecurity.techtarget.com/definition/PUPhttp://searchsoftwarequality.techtarget.com/definition/cookiehttp://searchdatamanagement.techtarget.com/definition/privacyhttp://searchenterpriselinux.techtarget.com/definition/freewarehttp://searchenterprisedesktop.techtarget.com/definition/drive-by-downloadhttp://whatis.techtarget.com/definition/0,,sid9_gci212806,00.htmlhttp://searchcio-midmarket.techtarget.com/definition/adwarehttp://searchsecurity.techtarget.com/definition/PUPhttp://searchsoftwarequality.techtarget.com/definition/cookiehttp://searchdatamanagement.techtarget.com/definition/privacyhttp://searchenterpriselinux.techtarget.com/definition/freeware


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These programs can change your web browser's home page or search page, or add

additional components to your browser you don't need or want. They also make it

very difficult for you to change your settings back to the way you had them.

Know what you're installing

The key in all cases is whether or not you (or someone who uses your computer)

understand what the software will do and have agreed to install the software on

your computer.

A common trick is to covertly install the software during the installation of other

software you want such as a music or video file sharing program.

Whenever you install something on your computer, make sure you carefully read all

disclosures, including the license agreement and privacy statement. Sometimes the

inclusion of unwanted software in a given software installation is documented, but it

might appear at the end of a license agreement or privacy statement.

There are a number of ways spyware or other unwanted software can get on your

computer. To learn more about spyware, read How to help prevent spyware.

How Do I Avoid Spyware?

Be selective about what you download to your computer

Read licensing agreements

Watch out for anti-spyware scams

Beware of clickable ads

Keep your Internet browser up to date

Scan your computer often

How to choose the best spyware removal tool?

Not all spyware removal applications can satisfy all your needs. Moreover, not all ofthem are safe some spyware programs disguise themselves as free

online malware scanners and spyware cleaners! When choosing a spyware removal

tool at antispyware download websites, pay attention to the following:

Usability
http://www.microsoft.com/security/pc-security/spyware-prevent.aspxhttp://www.microsoft.com/security/pc-security/spyware-prevent.aspx


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Take a look at the spyware detector interface. Is it intuitive and well-designed? Are

the control names descriptive enough? Are there any additional tooltips or

explanatory popups? As you know, first impressions are half the battle. Therefore,

no matter how functional the malware removal tool may be, usability aspects

decide whether a person will continue using the program or search for a simpler

solution.

Spyware Detection and Removal Efficiency

If a malware remover does not detect any malware on your PC, it does not mean

that there's actually no malware. Maybe the problem is with the program. Maybe

itsspyware scanner is not efficient enough, its malware protection mechanism is

weak and therefore misses out some dangerous files. Another important aspect is

real-time protection, meaning that the program can detect and remove malware on

the spot, preventing it from lurking into your system. Finally, there are various

types of malware, and it's nice if the program can deal with many of them.

Impact on System Performance

Some spyware removal software solutions are pumped full of various features. On

one hand, such versatility is nice to have. On the other hand, it may cause your

system to hang up and slow down. Some anti spyware software solutions offer a

"quick spyware scan", but is it really quick? Find out how much time a malware

scanner needs to detect the harmful files and your ability to use the PC during

the online spyware scan; then draw your own conclusion.

Customer Support

Check your spyware blocker tool for decent customer support service. If yourrequests are left unanswered, it's hard to reach the call center on the phone and

the support quality is poor, then it will cross out the program's efficiency, features

and design.

Sources:

http://www.spywareremoversreview.net/

http://us.norton.com/security_response/spyware.jsp

http://www.microsoft.com/security/pc-security/spyware-whatis.aspx

http://searchsecurity.techtarget.com/definition/spyware

b.

Adobe private policy:
http://www.spywareremoversreview.net/http://us.norton.com/security_response/spyware.jsphttp://www.microsoft.com/security/pc-security/spyware-whatis.aspxhttp://searchsecurity.techtarget.com/definition/spywarehttp://www.spywareremoversreview.net/http://us.norton.com/security_response/spyware.jsphttp://www.microsoft.com/security/pc-security/spyware-whatis.aspxhttp://searchsecurity.techtarget.com/definition/spyware


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Please note that the practices of Adobe Systems Incorporated, its affiliates,and agents ("Adobe"), with respect to data collected and used by Adobe inconnection with this website and all other websites of Adobe with authorizedlinks to this policy (collectively, the "Site") and Adobe products and servicesavailable or enabled via the Site ("Products and Services"), are governed bythis online privacy policy ("Privacy Policy") as amended from time to time,

and not the privacy policy in effect at the time the data was collected. ThisPrivacy Policy does not apply to those Adobe sites, products and services thatdo not display or link to this Privacy Policy or that have their own privacystatements. Please regularly review our Privacy Policy. If you have objectionsto the Privacy Policy, you should immediately discontinue use of the Site andthe Products and Services enabled by the Site and follow the proceduredescribed in the section entitled "Updating your personal information andprivacy preferences." This Privacy Policy does not govern privacy practicesassociated with offline activities, websites other than the Site, or productsand services not available or enabled via the Site, except as expressly setforth in the section entitled "Data not collected on this Site." To the extentthat any terms of the Privacy Policy conflict with the terms of an existing

written (including electronic) agreement between you and Adobe regardingthe use of specific areas of the Site or specific Products and Services(including Product- and Service-specific licenses, terms of use, or privacydisclosures) (collectively, "Product Agreements"), the terms of the ProductAgreements shall govern.

Adobe is a licensee of the TRUSTe Web Privacy Seal Program. TRUSTe is anindependent, nonprofit organization whose mission is to enable individualsand organizations to establish trusting relationships based on respect forpersonal identity and information by promoting the use of fair informationpractices. The TRUSTe program covers only information that is collectedthrough Adobe Sites that have been certified by TRUSTe. To view a completelist of certified Adobe Sites, please click herethe TRUSTe program does notcover information that may be collected through software downloaded fromthis Site or any of the Products and Services. TRUSTe has not certified any ofthe disclosures in this Privacy Policy that relate to the Products and Services.

Adobe adheres to the European Union Safe Harbor principles as set forth bythe United States Department of Commerce regarding the collection, use,and retention of personal information covered by the Privacy Policy from theEuropean Union.

The Site and the Products and Services are intended for adult audiences, and

Adobe does not knowingly collect any personal information from anyoneunder 13 years of age.

Changes in Privacy Policy

All personal information ("personal information" is defined as any informationthat identifies or can be used to identify the person to whom such informationpertains) that we collect and maintain will be subject to this Privacy Policy, asamended from time to time. Adobe may change the Privacy Policy from time
http://www.truste.org/ivalidate.php?companyName=Adobe%20Systems%20Incorporated&sealid=103http://www.truste.org/ivalidate.php?companyName=Adobe%20Systems%20Incorporated&sealid=103


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to time at its sole discretion and will provide notice of all changes in thePrivacy Policy through indications on this Privacy Policy and in the footer ofthe web pages with authorized links to this Privacy Policy. If as the result ofsuch changes you want to alter the ways in which Adobe is allowed to useyour personal information, you can do so by following the proceduredescribed in the section entitled "Updating your personal information and

privacy preferences." You will be deemed to have been made aware of, andwill be subject to, the changes to the Privacy Policy after such notice hasbeen posted with the following exception: if at the time you provide personalinformation to Adobe you limit how such information will be used tocommunicate with you, either by Adobe or by third parties, Adobe will notchange your preference in this regard without your express consent.However, if Adobe sells assets (or the assets of a division or subsidiary) toanother entity, or Adobe (or a division or subsidiary) is acquired by or mergedwith another entity, you agree that Adobe may provide to such entitycustomer information that is related to that part of our business that was soldto or merged with the other entity without obtaining your further consent.Adobe will provide notice of such asset sales, acquisitions, or mergers on this

Site.

Entities collecting personal information

Personal information on this Site is collected on behalf of Adobe by AdobeSystems Incorporated, who is responsible for this Site. Adobe SystemsIncorporated's address is 345 Park Avenue, San Jose, CA 95110-2704 USA,and its telephone number is +1 408-536-6000.

The Site contains links to other sites at which personal information iscollected. In such instances, unless expressly provided to the contrary, thecollection and use of your personal information will be governed by the

privacy policy applicable to that site. That privacy policy should identify theentity that is collecting your personal information.

Updating your personal information and privacy preferences.

You have the right to access, correct and delete inaccuracies in your personalinformation and privacy preferences at any time. With respect to RegistrationInformation (as defined in the section entitled "Protection of your personalinformation"), this may be accomplished by logging in to your account on therelevant Adobe website, where you can typically view and make changes toyour personal information. You may also access and correct your personalinformation and privacy preferences (such as whether you wish to receivepromotional communications) by writing Adobe at:

Adobe Systems IncorporatedAttn: Change of Address/Privacy343 Preston StreetOttawa, ON K1S 1N4Canada


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If you reside outside the United States, please click here for contactinformation.

Please include your name, address, and/or e-mail address when you contactus. Although no specific form is required to notify Adobe of changes to youraddress or privacy preferences, you may download a change of address form(PDF, 48K).

Personal information submitted through this Site or in connection with theProducts and Services that is not Registration Information is not accessibleonline. To access and/or correct such information and privacy preferences(such as whether you wish to receive promotional communications), you maywrite Adobe at:

Adobe Systems IncorporatedPrivacy Officer/Customer InformationLegal Department, A17

345 Park AvenueSan Jose, CA 95110-2704USA

All users may also email: [email protected]

In your correspondence, please indicate with as much detail as possible thelocation on this Site or otherwise where you provided your personalinformation. You may expect a response within 30 days. For informationsubmitted in connection with Products and Services, you may also followinstructions included or referenced within such Product and Service to access,correct or delete inaccuracies in the information.

Collection of personal information

As a visitor to this Site, you can engage in many activities without providingany personal information. In connection with other activities, such as utilizingonline or hosted Products and Services, Adobe may ask you to provide certaininformation about yourself by filling out and submitting a form. It is optionalfor you to engage in these activities. If you elect to engage in these activities,however, Adobe may ask that you provide certain personal information (aswell as certain non-personal information that may be tied to personalinformation), such as your first and last name, mailing address (including ZIPcode), country of residence, e-mail address, employer, job title anddepartment, and telephone and facsimile numbers,. When ordering Products

and Services via the Site, you may be asked to provide a credit card numberand billing and shipping information. Depending upon the activity, some ofthe information that we ask you to provide is identified as mandatory andsome as voluntary. If you do not provide the mandatory data with respect toa particular activity, you will not be able to engage in that activity. Similarly,if you wish to delete your information (pursuant to the mechanism set forth in"Updating your personal information and privacy preferences") that ismandatory, you will no longer be able to engage in that particular activity.
http://www.adobe.com/misc/pdfs/local_privacy_contacts.pdfhttp://www.adobe.com/support/pdfs/chgofadd.pdfhttp://www.adobe.com/support/pdfs/chgofadd.pdfmailto:[email protected]://www.adobe.com/misc/pdfs/local_privacy_contacts.pdfhttp://www.adobe.com/support/pdfs/chgofadd.pdfhttp://www.adobe.com/support/pdfs/chgofadd.pdfmailto:[email protected]


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When you use the Site and the Products and Services, Adobe may also collectcertain information about your computer to facilitate, evaluate and verifyyour use of the Site and the Products and Services. For example, we may logenvironmental variables, such as browser type, operating system, CPU speed,referring or exit webpages, click patterns, Session ID (a unique identifierassigned to the browser in connection to the Site), and the Internet Protocol

(IP) address of your computer. Adobe also uses such information to measuretraffic patterns on the Site and usage of the Products and Services. We do notmatch such information with personal information held about you by Adobeunless we have your consent, except as otherwise described in this PrivacyPolicy.

By using this Site and the Products and Services, you agree and acknowledgethat personal information collected through the Site or in connection with theProducts and Services may be transferred across national boundaries andstored and processed in any of the countries around the world in which Adobemaintains offices, including the United States. You also acknowledge that incertain countries or with respect to certain activities, the collection, transfer,storage, and processing of your information may be undertaken by trustedthird party vendors or agents of Adobe such as credit card processors,shipping agents, web hosting providers, mail and email serviceproviders,communication services, and web analytic providers, to helpfacilitate Adobe in providing certain functions. Another instance where thiscould occur is in conjunction with framed pages in which the URL for thepages is not visible, and the pages are hosted for Adobe by such third partyvendors. For example, on the sign up pages for some newsletters, the pagesmay be hosted by a third party vendor, but appear to be Adobe.com pagesand they are therefore governed by this Privacy Policy. Personal informationmay be shared with these providers to fulfill the service. Such third partiesare bound by contract with Adobe not to use your personal information fortheir own purposes or provide it to any third parties.

Adobe has established relationships with various providers of services andproducts who are not part of Adobe and who may not themselves beproviding products and services to Adobe or on Adobe's behalf ("Providers").Providers do not include third parties contracted by Adobe to performservices on Adobe's behalf. The services of these Providers may be availableto you from the Site, from websites that are linked to the Site, or inconnection with the Products and Services. Typically, these Providers offerservices that Adobe customers might find useful, such as those that can beused in conjunction with Products and Services. In order to use Providers'

products and services, you may be required to provide personal informationto the Providers or agree to allow Adobe to share your personal informationwith such Providers. Unless expressly provided to the contrary, personalinformation that you provide while you are visiting a Provider's website willbe subject to the privacy policy posted on that site, and personal informationthat you provide while on the Site will be subject to this Privacy Policy.

In order to reduce errors in our database, authenticate our users, preventfraud and prevent abuse of our Site and the Products and Services, as well as


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to provide more consistent, relevant experiences to our users, we may onoccasion supplement or correct the personal information you submit to usand your Internet Protocol (IP) address with information in our otherdatabases or information from third-party sources. For example, if permittedunder applicable law, we may supplement your Registration Information withaddress information provided by the U.S. Postal Service to qualify your

information and prevent errors in our database. As permissible, we may alsosupplement the information you provide to us with demographic and otherinformation (such as age or interest in photography) stored in third-partydatabases in order to make it more likely that marketing communications wesend will be of interest to you.

How your personal information is used

Adobe collects your information in order to record, support and facilitate yourparticipation in the activities you select and to prevent fraud and unlawfuluse. If you subscribe to or register for Products and Services, for example, theinformation is used to register your rights, if any, to technical support or

other benefits that may be made available to registered users. As anotherexample, if you enter a contest, information is collected to qualify the entryand to contact you regarding the contest or prize awards. Your personalinformation may also be used to track customer preferences to provide acustomized Site experience and keep you informed about product upgrades,special offers, and other products and services of Adobe and selectedProviders unless you have opted not to receive such communications or suchcommunications are prohibited by law. Adobe does not share personalinformation it receives from residents of California or from residents of anyother place with such Providers for the Providers' own marketing purposesunless Adobe has received an opt-in from you.

Adobe may collect information about the use of the Products and Servicesand the Site, such as the number of downloads, types of Services used, howmany users we receive daily, Site pages visited, and the IP address of yourcomputer. This information is generally collected in aggregate form, withoutidentifying any user individually, although IP address and Session ID inrelation to purchases and downloads may be tracked as part of Adobe'scustomer order review and fraud prevention efforts. Other exceptions to this,where an individual may be identified individually, are noted in this PrivacyPolicy or in additional privacy terms connected to a specific Product, Serviceor website.

Adobe may use aggregate, nonidentifying statistical data for improving the

Site and the Products and Services, providing more relevant experiences toour customers and for statistical analysis.

Certain Products and Services may require you to use the most currentversion of such Product and Service or are offered in conjunction with otherProducts and Services, which you may or may not have already downloaded.

The Product and Service may automatically check to determine if you areusing the most current version or have other Products and Services and


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through e-mail messages, pop-up boxes or similar mechanisms inform you ifneed to upgrade in order to use the Product and Service you have requested.During this process, an IP address identifying your computer and the Productand Service version may be sent to a Web server, but system profileinformation is not transmitted nor are cookies used to store information.

Your choices with respect to personal information

Adobe recognizes and appreciates the importance of responsible use ofinformation collected on the Site and in connection with the Products andServices. Adobe will respect your legal rights regarding access to, andcorrection and deletion of, your personal information. Adobe maycommunicate information to you regarding products, services, and specialoffers available from Adobe unless you have opted not to receive suchcommunications or such communications are prohibited by law, although insuch cases we may find it necessary to continue to communicate with youregarding your use of the Site and the Products and Services. In addition, youmay receive communications and special offers from selected Providers (or

from Adobe on behalf of such Providers), but only if you previously opted in toreceive such communications. Except in the particular circumstancesdescribed in this Privacy Policy, Adobe will not provide your name to othercompanies or organizations without your consent. If you have opted toreceive email communications from our selected Providers and later wish todiscontinue receipt of these emails, please contact those third parties directlyto update your preferences.

There are other instances in which Adobe may divulge your personalinformation, such as when required by law, regulation, or litigation. We mayalso disclose information about you if we determine that such disclosureshould be made for reasons of national security, law enforcement, or other

issues of public importance.

Protection of your personal information

The personal information that you provide in connection with registeringyourself as a user of the Site or of the Products and Services is classified asRegistration Information. Registration Information is protected in severalways. Access by you to your Registration Information is available through apassword and unique customer ID selected by you. This password isencrypted. We recommend that you do not divulge your password to anyone.In addition, your Registration Information resides on secure servers that onlyselected Adobe personnel and contractors have access to via password.Adobe encrypts your personal information as it is transferred to Adobe and

thereby strives to prevent unauthorized parties from viewing suchinformation.

Personal information that you provide that does not constitute RegistrationInformation also resides on secure servers and is accessible only to selectedAdobe personnel and contractors via password. Since this information is notaccessible online by you, you will not be asked to select a password in orderto view or modify such information.


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Community Sites

Please note that any information you post to a public bulletin board, blog orchat room (such as the Adobe User to User Forums) and to community help,wikis, cookbooks, personal sharing URLs (such asyour_name_here.photoshop.com) and user profiles (the "Community Sites") isavailable to all persons accessing that location, and your e-mail address andother personal information or content you upload may also be posted onthese Community Sites. The information you share, including your emailaddress, would then be available to all persons accessing these CommunitySites, and such information may be read, collected or used by others for anypurpose, including sending you unsolicited messages. Adobe is notresponsible for any information you elect to submit in these Community Sitesor the use of such information. In addition, you should be aware that someCommunity Sites offer a service in which subscribers are e-mailed a copy ofall messages posted to the Community Sites on a particular topic.Consequently, if you post a message to such Community Sites, your e-mailaddress will be sent to those subscribers who have indicated an interest inthe topic of your message. If you do not wish for your personal information tobe posted or distributed in this manner, you should not participate in theCommunity Sites.

Data not collected on this Site or in connection with the Products

and Services

Personal information that is not collected on the Site or in connection with theProducts and Services is not generally subject to this Privacy Policy. However,personal information submitted on physical product registration cards isclassified as Registration Information and is subject to this Privacy Policy. ThisPrivacy Policy also covers licensee information (such as contact name andaddress) provided in connection with Adobe's volume licensing program. If

you wish to access and/or correct such information, please see instructionsfor doing so in the section entitled "Updating your personal information andprivacy preferences."

Tracking, use of cookies, web beacons and similar devices

In order to improve our Products and Services and the Site and provide moreconvenient, relevant experiences to our customers, we and our vendors andagents may use "cookies," "web beacons," and similar devices to track youractivities. A cookie is a small amount of data that is transferred to yourbrowser by a web server and can only be read by the server that gave it toyou. It functions as your identification card and enables Adobe to record yourpasswords, purchases, and preferences. It cannot be executed as code or

deliver viruses. A web beacon is a small transparent gif image that isembedded in an HTML page or email used to track when the page or emailhas been viewed. A similar device may be used by which a Product andService may send data to a server when a set of user-initiated events occursuch as the "Add to Cart" button is clicked. This device is similar to a cookiein that it tracks your visit and the data can only be read by the server thatreceives the data. It is different than a cookie in that it is not browser-based,


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may not function as an identification card, and does not store any data onyour computer.

While Adobe uses cookies and similar devices to track your use of the Siteand the Products and Services (such as the number of downloads, types ofProducts and Services used and downloaded, how many users we receivedaily, the Site pages visited), and web servers automatically log theIP/Internet address of your computer, Adobe does not generally use thisinformation to identify you personally. Exceptions to this are noted in thisPrivacy Policy. If you expressly provide consent for the Site or the Productand Service to "remember" the unique identifier that you select when youregister for various activities on the Site or the Products and Services, thatunique identifier will be stored on a persistent cookie on your computer andthat unique identifier will be linked to your Registration Information. As aresult, your navigation path around the Site and the Products and Serviceswill be tracked in identifiable form.

Adobe may also collect data about your online activities on the Sites for usein providing content and advertising tailored to your interests; if this occurs,you will be able to choose whether or not to have your information collectedfor such purpose. Some Products and Services allow the tracking of access toor use of Products and Services by users, as opposed to Adobe. For example,certain Products and Services allow document authors to restrict access todocuments, track access to or use of those documents, or involvecommunications and transmission of data over the Internet to verify theauthenticity of documents, authors and recipients. In many cases, this type oftracking will be obvious to you as a user of the Products and Services, and inothers, the software and services license or terms of use, pop-up boxes, oremail messages will inform you of these features and your options, such as

disabling options.

Some Products and Services require activation, which tracks informationincluding installation rights and number of installations. Pleasesee http://www.adobe.com/activation/main.html for more information.

Personal Information that users provide about other individuals for tell-a-friend or other referral features on the Site or within Products and Services isused by Adobe to send an initial communication to the person whose detailsyou have provided, and is not retained in Adobe's systems. If you are invitedby someone else to participate in shared editing or viewing of documents,photos, websites or other content, you will typically be required to contact

the person who invited you to update, correct or delete the personalinformation they provided about you. In general, even though we may deletean account you hold with us in these types of shared editing or viewing areas,we may continue to retain information regarding your past actions withrespect to content reviews or sharing initiated by others.

We may also ask you to provide information of others such as when reportingsuspected piracy. In this instance, we will ask for the person's or company'sname and contact information so that we may investigate. Personal
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information supplied in these instances will only be used for the purposebeing submitted.

Most browsers are initially set to accept cookies, and most Products andServices that include similar devices are typically initially activated to collectdata. You can set your browser to notify you when you receive a cookie,giving you the chance to decide whether or not to accept it. (For some webpages that require an authorization, cookies are not optional. Users choosingnot to accept cookies or similar devices will probably not be able to accessthose pages or the related Products and Services.) Information about non-cookie tracking devices and their features, including disabling options, arecontained in the information materials provided with such Products andServices or on Site pages relating to such Products and Services.

Adobe also hires other companies to place our banner ads on other websites.Such companies perform tracking and reporting activities on ads served anduser reaction ("third-party advertisement servers"). They do not collect anyinformation other than IP addresses and behaviors associated with those IPaddresses on our behalf, and we do not give any personal information tothem. Third-party advertisement servers are subject to their own privacypolicies. Adobe may also allow other companies to display advertisements oncertain pages of the Site or within the Products and Services. If you click onthese advertisements these companies may place a persistent cookie on yourcomputer which may allow them to display further advertisements to you. Itis our policy to require these companies to provide accessible methods foryou to disable these cookies. Should you have any complaints about thepractices of any of these companies you should contact [email protected].

Privacy complaints

Adobe takes its users' privacy concerns seriously. If you believe that Adobehas not complied with this Privacy Policy with respect to your personalinformation, you may write to the Adobe Privacy Officer at the followingaddress or fill out a privacy complaint form

Adobe Systems IncorporatedPrivacy Officer/Customer InformationLegal Department, A17345 Park AvenueSan Jose, CA 95110-2704USA

Email: [email protected].

In your letter, please describe in as much detail as possible the ways in whichyou believe that the Privacy Policy has not been complied with. We willinvestigate your complaint promptly. If you do not receive acknowledgmentof your complaint or your complaint is not satisfactorily addressed, youshould then contact TRUSTe through theTRUSTe Watchdog Dispute
mailto:[email protected]:[email protected]://www.adobe.com/misc/privacy_inquiry.htmlmailto:[email protected]://www.truste.org/pvr.php?page=complaintmailto:[email protected]:[email protected]://www.adobe.com/misc/privacy_inquiry.htmlmailto:[email protected]://www.truste.org/pvr.php?page=complaint


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Resolution Process, by mail at WatchDog Complaints, TRUSTe, 55 MarketStreet, 2nd Floor, San Francisco, CA, USA 94105, by phone at +1 415-520-3400, or by fax at +1 415-520-3420. If you are mailing TRUSTe to lodge acomplaint, you must include the following information: the name of thecompany, the alleged privacy violation, your contact information, andwhether you would like the particulars of your complaint shared with the

company. For information about TRUSTe or the operation of TRUSTe'sdispute resolution process,see http://www.truste.org/consumers/watchdog_complaint.phpor request thisinformation from TRUSTe at any of the addresses listed above. The TRUSTedispute resolution process shall be conducted in English

TRUSTe will serve as a liaison with this Site to resolve your concerns.

If you provide Adobe with inconsistent privacy preferences (for example, byindicating on one occasion that Providers may contact you with marketingoffers and indicating on another occasion that they may not), Adobe willendeavor to update your privacy preferences in Adobe's records with thelatest preference in a timely and accurate manner. Also, please note thatAdobe is not responsible for the content or privacy practices of non-Adobewebsites to which this Site or any other Adobe website may link. You shouldreview the privacy policy of such sites before using the sites.

Google

This Privacy Policy applies to all of the products, services and websites offered by

Google Inc. or its subsidiaries or affiliated companies except Postini (Postini Privacy

Policy). Sometimes, we may post product specific privacy notices or Help Center

materials to explain our products in more detail.

If you have any questions about this Privacy Policy, please feel free to contact

us through our website or write to us at

Privacy Matters

c/o Google Inc.

1600 Amphitheatre Parkway

Mountain View, California, 94043

USA

Information we collect and how we use it

We may collect the following types of information:

Information you provide When you sign up for a Google Account, we ask

you for personal information. We may combine the information you submit

under your account with information from other Google services or third

parties in order to provide you with a better experience and to improve the

quality of our services. For certain services, we may give you the opportunity

to opt out of combining such information. You can use the Google Dashboard
https://www.truste.org/pvr.php?page=complainthttp://www.truste.org/consumers/watchdog_complaint.phphttp://www.google.com/options/http://www.google.com/a/help/intl/en/security/terms/new_privacy.htmlhttp://www.google.com/a/help/intl/en/security/terms/new_privacy.htmlhttp://www.google.com/support/websearch/bin/answer.py?answer=151265&hl=enhttp://www.google.com/support/websearch/bin/answer.py?answer=151265&hl=enhttps://www.truste.org/pvr.php?page=complainthttp://www.truste.org/consumers/watchdog_complaint.phphttp://www.google.com/options/http://www.google.com/a/help/intl/en/security/terms/new_privacy.htmlhttp://www.google.com/a/help/intl/en/security/terms/new_privacy.htmlhttp://www.google.com/support/websearch/bin/answer.py?answer=151265&hl=enhttp://www.google.com/support/websearch/bin/answer.py?answer=151265&hl=en


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to learn more about the information associated with your Account. If you are

using Google services in conjunction with your Google Apps Account, Google

provides such services in conjunction with or on behalf ofyour domain

administrator. Your administrator will have access to your account information

including your email. Consult your domain administrators privacy policy for

more information. Cookies When you visit Google, we send one or more cookies to your

computer or other device. We use cookies to improve the quality of our

service, including for storing user preferences, improving search results and

ad selection, and tracking user trends, such as how people search. Google also

uses cookies in its advertising services to help advertisers and publishers

serve and manage ads across the web and on Google services.

Log information When you access Google services via a browser,

application or other client our servers automatically record certain

information. These server logs may include information such as your web

request, your interaction with a service, Internet Protocol address, browsertype, browser language, the date and time of your request and one or more

cookies that may uniquely identify your browser or your account.

User communications When you send email or other communications to

Google, we may retain those communications in order to process your

inquiries, respond to your requests and improve our services. When you send

and receive SMS messages to or from one of our services that provides SMS

functionality, we may collect and maintain information associated with those

messages, such as the phone number, the wireless carrier associated with the

phone number, the content of the message, and the date and time of the

transaction. We may use your email address to communicate with you about

our services.

Affiliated Google Services on other sites We offer some of our services

on or through other web sites. Personal information that you provide to those

sites may be sent to Google in order to deliver the service. We process such

information under this Privacy Policy.

Third Party Applications Google may make available third party

applications, such as gadgets or extensions, through its services. The

information collected by Google when you enable a third party application is

processed under this Privacy Policy. Information collected by the third party

application provider is governed by their privacy policies.

Location data Google offers location-enabled services, such as Google

Maps and Latitude. If you use those services, Google may receive information

about your actual location (such as GPS signals sent by a mobile device) or

information that can be used to approximate a location (such as a cell ID).

Unique application number Certain services, such as Google Toolbar,

include a unique application number that is not associated with your account

or you. This number and information about your installation (e.g., operating
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system type, version number) may be sent to Google when you install or

uninstall that service or when that service periodically contacts our servers

(for example, to request automatic updates to the software).

Other sites This Privacy Policy applies to Google services only. We do not

exercise control over the sites displayed as search results, sites that include

Google applications, products or services, or links from within our variousservices. These other sites may place their own cookies or other files on your

computer, collect data or solicit personal information from you.

In addition to the above, we may use the information we collect to:

Provide, maintain, protect, and improve our services (including advertising

services) and develop new services; and

Protect the rights or property of Google or our users.

If we use this information in a manner different than the purpose for which it was

collected, then we will ask for your consent prior to such use.

Google processes personal information on our servers in the United States of

America and in other countries. In some cases, we process personal information

outside your own country.

Choices

You can use the Google Dashboard to review and control the information stored in

your Google Account.

Most browsers are initially set up to accept cookies, but you can reset your browser

to refuse all cookies or to indicate when a cookie is being sent. However, some

Google features and services may not function properly if your cookies are disabled.

Google uses the DoubleClick advertising cookie on AdSense partner sites and

certain Google services to help advertisers and publishers serve and manage ads

across the web. You can view and manage your ads preferences associated with

this cookie by accessing the Ads Preferences Manager. In addition, you may choose

to opt out of the DoubleClick cookie at any time by using DoubleClicks opt-out

cookie.

Information sharing

Google only shares personal information with other companies or individualsoutside of Google in the following limited circumstances:

We have your consent. We require opt-in consent for the sharing of any

sensitive personal information.

We provide such information to our subsidiaries, affiliated companies or other

trusted businesses or persons for the purpose of processing personal

information on our behalf. We require that these parties agree to process such
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information based on our instructions and in compliance with this Privacy

Policy and any other appropriate confidentiality and security measures.

We have a good faith belief that access, use, preservation or disclosure of

such information is reasonably necessary to (a) satisfy any applicable law,

regulation, legal process or enforceable governmental request, (b) enforce

applicable Terms of Service, including investigation of potential violationsthereof, (c) detect, prevent, or otherwise address fraud, security or technical

issues, or (d) protect against harm to the rights, property or safety of Google,

its users or the public as required or permitted by law.

If Google becomes involved in a merger, acquisition, or any form of sale of some or

all of its assets, we will ensure the confidentiality of any personal information

involved in such transactions and provide notice before personal information is

transferred and becomes subject to a different privacy policy.

Information security

We take appropriate security measures to protect against unauthorized access to or

unauthorized alteration, disclosure or destruction of data. These include internal

reviews of our data collection, storage and processing practices and security

measures, including appropriate encryption and physical security measures to

guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to Google employees, contractors and

agents who need to know that information in order to process it on our behalf.

These individuals are bound by confidentiality obligations and may be subject to

discipline, including termination and criminal prosecution, if they fail to meet these

obligations.

Accessing and updating personal information

When you use Google services, we make good faith efforts to provide you with

access to your personal information and either to correct this data if it is inaccurate

or to delete such data at your request if it is not otherwise required to be retained

by law or for legitimate business purposes. We ask individual users to identify

themselves and the information requested to be accessed, corrected or removed

before processing such requests, and we may decline to process requests that are

unreasonably repetitive or systematic, require disproportionate technical effort,

jeopardize the privacy of others, or would be extremely impractical (for instance,

requests concerning information residing on backup tapes), or for which access is

not otherwise required. In any case where we provide information access and

correction, we perform this service free of charge, except if doing so would require

a disproportionate effort. Because of the way we maintain certain services, after

you delete your information, residual copies may take a period of time before they

are deleted from our active servers and may remain in our backup systems. Please

review the service Help Centers for more information.


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Enforcement

Google complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe

Harbor Framework as set forth by the U.S. Department of Commerce regarding the

collection, use, and retention of personal information from European Union member

countries and Switzerland. Google has certified that it adheres to the Safe Harbor

Privacy Principles of notice, choice, onward transfer, security, data integrity, access,

and enforcement. To learn more about the Safe Harbor program, and to view

Googles certification, please visit the Safe Harbor website.

Google regularly reviews its compliance with this Privacy Policy. When we receive

formal written complaints, it is Googles policy to contact the complaining user

regarding his or her concerns. We will cooperate with the appropriate regulatory

authorities, including local data protection authorities, to resolve any complaints

regarding the transfer of personal data that cannot be resolved between Google

and an individual.

Changes to this Privacy Policy

Please note that this Privacy Policy may change from time to time. We will not

reduce your rights under this Privacy Policy without your explicit consent. We will

post any Privacy Policy changes on this page and, if the changes are significant, we

will provide a more prominent notice (including, for certain services, email

notification of Privacy Policy changes). We will also keep prior versions of this

Privacy Policy in an archive for your review.

Ticketmaster

Welcome to Ticketmaster! We want you to know that protecting your personal information is very important to us, andwe respect your privacy. This Privacy Policy is meant to explain how we use and protect the personal information youshare with us. This Policy applies to all users of www.ticketmaster.com or our services, including the venue boxoffice, retail outlets, charge by phone and mobile applications, and to any information provided to us. By accessing orusing this website, mobile application or other Ticketmaster product or service on any computer, mobile phone, tablet,console or other device (collectively "Site"), you consent to our Privacy Policy.

By using our website, you are accepting the practices we describe here.

If you have any questions, pleaseclick herefor information on how to contact us.Ticketmaster complies with the privacy laws and regulations of the United States of America. Ticketmaster makes norepresentation that this Site is governed by or operated in accordance with the laws of other nations, or that the Siteor any part thereof is appropriate or available for use in any particular jurisdiction. Those who choose to access theSite do so on their own initiative and at their own risk, and are responsible for complying with all local laws, rules and

regulations. By using this Site, visitors from outside of the United States of America acknowledge this Site is subjectto the laws and regulations of the United States of America, and waive any claims that may arise under their ownnational laws.

Ticketmaster reserves the right to change, modify, add, or remove provisions of this Privacy Policy. If we make anymaterial changes we will notify you by means of a notice on this Site prior to the change becoming effective. Weencourage you to check back from time to time to ensure continuing familiarity with the most current version of ourPrivacy Policy. You can determine whether the Privacy Policy has been revised since your previous visit to the Siteby referring to the "Last Updated" legend at the top of this page. Please read this Privacy Policy carefully. Your use ofthis Site constitutes your acceptance to be bound by this Privacy Policy without limitation, qualification or change. If at
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any time you do not accept all the terms and conditions contained herein, you must immediately discontinue use ofthis Site.

Ticketmaster has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have beenreviewed by TRUSTe for compliance withTRUSTe's program requirements including transparency, accountabilityand choice regarding the collection and use of your personal information. TRUSTe's mission, as an independent thirdparty, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmarkand innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please

contact us through one of the methods listed within this Privacy Policy. If you are not satisfied with our response youcan contactTRUSTe here. The TRUSTe program only covers information collected through thewww.ticketmaster.com Web site and does not apply to mobile applications or mobile Web sites.Ticketmaster complies with the U.S. - E.U. Safe Harbor framework and the U.S. - Swiss Safe Harbor framework asset forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal data fromEuropean Union member countries and Switzerland. Ticketmaster has certified that it adheres to the Safe HarborPrivacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn moreabout the Safe Harbor program, and to view Ticketmaster's certification, please visithttp://www.export.gov/safeharbor.

1. What Information We Collect

Ticketmaster gathers two basic types of information through the Site: "Personally Identifiable Information" (or "PII")

and "Non-Personally Identifiable Information" (or "Non-PII"). PII is information that identifies or can identify you as anindividual (such as residential address, telephone number, or billing information) and Non-PII is aggregatedinformation, demographic information, IP addresses, geographic location and any other information that does notreveal your specific identity.

a. Non-Personally Identifiable Information.

When you visit and interact with the Site, Ticketmaster and third parties with whom Ticketmaster has contracted toprovide services to Ticketmaster may collect Non-PII (for example, a catalog of the Site pages you visit). Non-PII isanonymous and does not identify you personally. Non-PII is generally collected through the Site from four differentsources: Internet protocol addresses and web logs; cookies; pixel tags and other similar technologies; and other Non-PII that you voluntarily provide (as explained below). In addition, if you opt in to use our Site from your mobile device,we may receive information about your actual location (such as GPS signals sent by your mobile device) orinformation that can be used to approximate a location (such as a cell ID).

i. IP Protocol Addresses and Web Logs.

This Site's web servers automatically collect the Internet Protocol (IP) addresses and log files of visitors. Your IPaddress is an identifying number that is automatically assigned to your computer by your Internet Service Provider(ISP). This number is identified and logged automatically in our server log files whenever you visit the Site, along withthe time(s) of your visit(s) and the page(s) that you visited. This information is collected in an aggregate form only anddoes not contain any PII. We use your IP address, and the IP addresses of all users, for purposes such as calculatingSite usage levels, helping diagnose problems with the Site's servers, and administering the Site. Collecting IPaddresses is standard practice on the Internet and is done automatically by many websites. In addition to the Non-PIIusage of IP Addresses described above we also may link your IP address to personally identifiable information forfraud prevention purposes.

ii. Cookies.

We and our third party service providers may use a standard technology called a "cookie" to collect information abouthow you use the Site. Cookies reside on your computer and help the Site recognize your computer's browser as aprevious visitor. For example, when you sign in to your My Ticketmaster account, cookies will be used to save youremail address and name so the next time you visit your My Ticketmaster account from the same computer we will"remember" your email address and name in order to make your experience faster and simpler. On occasion our Sitemay also set a "session cookie" which helps us administer the Site. The session cookie expires when you close yourbrowser and does not retain any information about you after it expires. If you do not want information collectedthrough the use of cookies, you should be able to modify your browser preference to provide you with choices relating
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to cookies. If you choose to reject cookies, you may be unable to use certain Site services (e.g., those services thatrequire you to log on to the Site in order to participate).

iii. Pixel Tags.

We and our service providers may also use so-called "pixel tags," "web beacons," "clear GIFs" or similar means(collectively, "Pixel Tags") in connection with some Site pages and HTML-formatted email messages to track youruse of our website in order to provide you with more useful information and a more personalized experience the nexttime you visit. A Pixel Tag is an electronic image, often a single pixel (1x1), that is ordinarily not visible to Site visitorsand may be associated with cookies on the visitors' hard drives. Pixel Tags do not contain any PII and allow us tocount users who have visited certain pages of the Site, to deliver branded services, and to help determine theeffectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, Pixel Tagscan tell the sender whether and when an email has been opened.

iv. OpenID.

Portions of our site allow you to log in using an OpenID provider. These services will authenticate your identity andprovide you the option to share certain personal information with us such as your name and email address to pre-populate our forms. OpenID services give you the option to post information about your activities on this Web site toyour profile page to share with others within your network.

2. How Information We Collect Is Used

We know it is very important to protect the information you share with us. We take appropriate security measures tohelp safeguard this information from unauthorized access and disclosure. For example, only authorized employeesare permitted to access your personal information, and they may do so only for limited reasons. We also encryptcredit card numbers and other sensitive information before it is sent from your computer to ours using secure socketlayer technology (SSL). We also use firewalls to help prevent unauthorized access to your personal information.

You should feel confident using our website. However, no system can be completely secure. Although we take verysignificant steps to secure your information, there is always a chance that your information will not always remainsecure, and you should always take great care in handling and disclosing your personal information. For example,avoid sending personal information through insecure email. Please refer to the Federal Trade Commission's websiteat http://www.ftc.gov/bcp/menus/consumer/data.shtmfor information about how to protect yourself against identitytheft.

a. Non-Personally Identifiable Information.

Because Non-PII does not personally identify you, we may use such information for any purpose. For example, wemay use Non-PII to measure the number of visits, average time spent on the Site and pages viewed as well as todiagnose problems with our servers and to administer the Site. We may then use this information to analyze andimprove the features and functionality of this Site. We may use non-PII information about you and other Site visitorsto sell and deliver advertising, promotions and content that we believe will be of interest to you. We may use third-party companies and networks to help us deliver this customized advertising to you based on your behavior on ourSite. All information and data collected for those services is anonymous and cannot be used to identify youindividually, but allows us to deliver online advertising that is more likely to be relevant and useful to you. To learnmore about online behavioral advertising, visithttp://www.networkadvertising.org/managing/learn_more.asp. If youwould prefer not to receive ads delivered to you based on your behavior on our Site, pleasevisit http://www.networkadvertising.org/managing/opt_out.asp.

In addition, we reserve the right to share such Non-PII, which does not personally identify you, with third parties, forany purpose. For example, we may share information with advertisers or other third parties that are not part of theTicketmaster family on an aggregate or other basis that does not disclose any of your PII.

In some instances, we may combine Non-PII with PII (such as embedding email addresses in cookies). If we docombine any Non-PII with PII, the combined information will be treated as PII. This "combined" PII is not shared withthird parties, except as described in this Policy.

b. Personally Identifiable Information
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i. Site.

We may use PII you give us to better tailor your website experience to your interests, to show you content in whichyou may be interested and to display the content according to your preferences. We may also share your PII withinthe Ticketmaster business family in order to enhance your experience on other Ticketmaster websites. To the extentwe do so, we make sure that your PII receives the same level of protection throughout the Ticketmaster business

family. All Ticketmaster companies comply with applicable privacy and security laws and, at a minimum, in anycommercial e-mail they send to you, will give you the opportunity to choose not to receive such e-mail messages inthe future. Please note that such sharing may involve the collection use, storage, or disclosure of PII outside theUnited States of America.

ii. Communications.

Unless you opt out, we may use your PII to send you information about Ticketmaster and its services as well aspromotional material on behalf of some of our partners. If at any time you change your mind and prefer to no longerreceive such marketing communications from us, please see the "Opt-Out Policy" section below.

iii. Administrative Matters.

Ticketmaster reserves the right to contact you in the event of a change in the Site's Terms of Use and/or this PrivacyPolicy, or to notify you of other administrative matters in connection with the Site (e.g., contacting you to facilitate,complete or confirm a transaction). Because this information may be important to your use of the Site, you may notopt-out of receiving such communications.

iv. Fulfillment of Requests.

Ticketmaster may use your PII to fulfill the purpose for which such PII was provided (e.g., using your name and emailto confirm your registration or using your credit card information to fulfill your purchase).

v. Facilitation of Transactions.

Forms on the Site may sometimes be pre-populated with your PII in order to facilitate a transaction between you andTicketmaster.

vi. Internal Business Purposes.

We may also use your PII for our internal business purposes, such as to target advertising, for data analysis, foraudits, for fraud prevention and for other internal purposes.

vii. Shopping/Commercial Services.

This Site may offer merchandise and/or ticket purchase services, which may be offered by us or by one of our e-commerce partners. To the extent the merchandise and/or ticket purchase services are offered by one of our e-commerce partners, such e-commerce partner will be collecting and using the PII you provide. For more informationregarding your transactions with our e-commerce partners, please refer to Section 4(b) below.

To the extent Ticketmaster is the entity offering the purchase services, when you make a purchase through the Site,we may collect your credit card number or other payment account number (for example, your PayPal accountnumber), billing address (including zip code) and other information related to such purchase (collectively, "PaymentInformation") from you. We will use the Payment Information that you provide to bill you for your purchase and to fulfillyour purchase. We may also use your Payment Information to allow us to ship or deliver tickets and/or receipts toyou, respond to customer service requests, review and enforce limits on the number of tickets purchased per eventand to help prevent credit card fraud. By providing your Payment Information, you are authorizing us to give thatinformation to third parties as necessary to confirm and fulfill your order (for example, to process your credit card orpayment account number and to send you products you have ordered).

viii. Email This to a Friend.


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The Site may allow you to forward certain items posted on Site or links to Site features by email or Instant Messengerto other parties who you believe may be interested. If you wish to use this feature, you may provide us with suchother party's email address or Instant Messenger screen name so that we can facilitate your sending of suchmessage to such other party. To do so, any PII you provide in connection with sending such other party the message,such as your name and your email address or Instant Messenger screen name, will, of course, be disclosed to such

other party. While, due to technical restrictions, the recipient's email address or Instant Messenger screen namesmay be retained in our log files, we do not knowingly share it with third parties and we do not use this PII for anypurpose except to send this one-time message (unless the recipient has already consented to such use of his/herPII).

ix. Online Surveys/Sweepstakes and Contests.

From time to time, we conduct online surveys and offer online sweepstakes or contests on the Site (each, a"Promotion"), and we may collect PII in connection with the same. We may use your PII to contact you regarding yourPromotion entry, or to contact you if you win a Promotion (if applicable). You should carefully review the rules, if any,of each Promotion in which you participate through the Site, as they may contain additional important informationabout Ticketmaster's use of your PII. To the extent such rules conflict with this Privacy Policy, such rules will governthat particular Promotion.

x. Newsletter and Magazine Subscriptions.

When you complete the ticket purchase for our shows, you will be automatically enrolled in our newsletter. Inaddition, for some shows you may receive a complimentary subscription to a trade magazine. For this purpose, wewill provide your name and mailing address to the magazine subscription fulfillment company. You may choose to optout of such subscriptions during the checkout process.

xi. Data Retention.

We will retain your information for as long as your account is active, as needed to provide you services and will useyour information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

3. How Personally Identifiable Information We Collect Is Disclosed

We will disclose your personal information with third parties only in the ways that are described in the followingsections.

a. Affiliate Communications and Third Party Communications.

Unless you opt out, we may share your PII with our affiliates, including venues, promoters or sponsors of events,artist representatives and fan clubs, teams, leagues and others who are involved in or bring you events. When youbuy or sell tickets or bid in an auction on our Site (or try to do these things), you consent to allow us to provide yourPII to these event providers and their contractors. We share this information so these event providers may send youannouncements and notifications of events, products or services that might be of interest to you. For furtherinformation, please see the "Opt-Out Policy" section below.

b. Ticketmaster Service Providers.

We work with third parties who provide services including but not limited to data analysis, order fulfillment, credit cardprocessing, email communications and other services of an administrative nature. If you use our services, we reservethe right to share your PII with such third parties for the purpose of enabling these third parties to provide suchservices. We take reasonable steps to ensure these third parties treat PII in a manner comparable to how we do so.

c. Public Forums and Other Interactive Features.

Please be aware that when you disclose PII through a chat room, forum, message board, news group or Facebookfeature on the Site, the information may become public and accessible to all or a part of the Site community, so it is


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important for you to exercise discretion and appropriate caution when deciding to reveal PII in these areas. Inaddition, when you choose to make a posting on such services, certain PII may be available for other users to view.We urge you to exercise discretion and caution when deciding to disclose your PII, or any other information, on theSite. WE ARE NOT RESPONSIBLE FOR THE USE OF ANY PII YOU VOLUNTARILY DISCLOSE THROUGH THESITE VIA THESE FORUMS AND OTHER INTERACTIVE FEATURES. Please note that we reserve the right, buthave no obligation, to republish content posted in a chat room, forum, message board or news group (including anyPII contained therein) as further set forth in our Terms of Use.

In the event that you encounter any Site user who you believe is improperly collecting or using information about youor other users, please contact us [email protected].

To request the removal of your PII from these public forums, please see the "Accessing, Updating or DeletingInformation Collected About You" section below. In some cases, we may not be able to remove your personalinformation, in which case we will let you know if we are unable to do so and why.

d. Online Surveys/Sweepstakes and Contests.

We may share PII collected in connection with Promotions with the third-party sponsors of any such Promotions(irrespective of whether such Promotions are hosted by us), or otherwise in accordance with the rules applicable tosuch Promotion. You should carefully review the rules, if any, of each Promotion in which you participate through theSite, as they may contain additional important information about a sponsor's or other third parties' use of your PII. Tothe extent such rules conflict with this Privacy Policy, such rules will govern that particular Promotion.

e. Other Purposes.

We also may disclose your information:

In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from lawenforcement or another government agency; to establish or exercise our legal rights; to defend against legalclaims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or rightavailable to us.

When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other actionregarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property orsafety of our company, our users, our employees, or others; to comply with applicable law or cooperate with lawenforcement; or to enforce our website terms and conditions or other agreements or policies.

In connection with a substantial corporate transaction, such as the reorganization or sale of our business, adivestiture, merger, consolidation or asset sale, or in the unlikely event of bankruptcy.

2. Collection of Information By Third Parties

a. Co-Branded Pages.

We may enter into relationships with "powered by" partners, business partners, sponsors, and co-branded sites(referred to here as "co-branded pages"). These might include, for example, pages that share our name and that ofanother entity. There may be a specific privacy policy on any such co-branded page. Any PII that you provide whensigning up at any co-branded page may be collected by, or shared with, our third party partner. We have no controlover, and are not responsible for, our third party partners' use of your PII. If you want to learn more about otherentities' privacy practices, please review the websites of those third parties.

b. Transactions With E-Commerce Partners, Vendors and Advertisers.

When you provide PII to one of our Site's e-commerce partners, vendors or advertisers, this transaction will occur inconnection with the site of the e-commerce partner, vendor or advertiser, not on the Site, and, as such, the PII youprovide is collected pursuant to and controlled by the privacy policy of such e-commerce partner, vendor oradvertiser. Ticketmaster is not responsible for such parties' privacy policies and we encourage you to familiarizeyourself with the applicable privacy policy of the e-commerce site with which you transact business or to contact theoperator of such site for more information.

Please be aware that at times, at the request of or on behalf of our e-commerce partners, vendors or advertisers,Ticketmaster may "pre-populate" forms with your PII for your review, and, if you so choose, for submission to such e-commerce partners, vendors or advertisers. Accordingly, we encourage you to review each pre-populated form
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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carefully before agreeing to submit your PII to determine who is seeking to collect your information, and to familiarizeyourself with the applicable privacy policy governing use of any PII collected about you.

c. Job Postings.

If you apply for a position with Ticketmaster and submit your personal information through our website, theinformation you submit will be used only in connection with considering and acting upon your application. We mayretain your personal information for a period of time, but only for the purpose of considering your application forcurrent or future available positions.

If you choose to respond to a job posting on the Site, you may be directed to a third-party site (for example, a third-party site specializing in job postings, such as Monster.com). Any PII you provide will be collected by such third party.We have no control over, and are not responsible or liable for, such third party's use of your PII. Please consult suchthird party's privacy policy for information regarding their privacy practices.

The third party collecting your PII will share such PII with Ticketmaster so that Ticketmaster can review yourinformation and, if applicable, respond to your query or job application. Please note that Ticketmaster has noobligation to respond to all queries or job applications submitted. Any PII that Ticketmaster receives from such thirdparty will be treated in accordance with this Privacy Policy.

d. Third Party Advertising.

Some of the ads appearing on this Site may be delivered to you by third party advertisers. In the course of servingadvertisements to this Site, the third-party advertisers may place or recognize a unique cookie on your browser. Non-PII about your visits to this Site, such as number of times you have viewed an ad, is used to serve ads to you. Someof these third parties may be advertising networks that are members of the Network Advertising Initiative, which offersa website to opt out of ad targeting from several advertising companies (www.networkadvertising.org).

e. Third Party Links.

The Site may contain links to third-party Internet websites, which are not owned or operated by Ticketmaster. Weprovide such links only as a convenience, and the inclusion of a link on the Site does not imply endorsement of thelinked site by Ticketmaster. If you provide any PII through any such third-party website, your transaction will occur onsuch third party's website (not the Site) and the PII you provide will be collected by, and controlled by the privacypolicy of, that third party. We are not responsible for the privacy practices or the content of such third-party websites,including such websites' use of any PII that you provide to them. We strongly encourage you to become familiar with

the privacy practices of those sites.

3. Opt-Out Policy

a. Ticketmaster Communications.

When you supply Ticketmaster with PII, from time-to-time, in Ticketmaster's discretion, you may be asked to indicatewhether you are interested in receiving information from us about special offers in connection with the Site,Ticketmaster and/or our advertisers and partners. Unless you opt out to receive such communications, we may, fromtime to time, send you marketing communications.

At any time, you can choose to no longer receive commercial or promotional emails from us by clicking onMyTicketmasterand following the instructions to "manage your email alerts." You may modify your choices at any timein your My Ticketmaster account. Also, in any promotional email we send, you will be given the opportunity to opt outof receiving such messages in the future by clicking on the link at the bottom of the email that says "unsubscribe." It

may take up to 10 days for us to process an opt-out request.

Even if you have unsubscribed from receiving promotional emails from us, we may send you other types of importante-mail communications without offering you the opportunity to opt out of receiving them. These may include customerservice announcements, administrative notices and surveys.

Please note that changing information in your My Ticketmaster account or opting out of receiving promotional emailcommunications will affect only future communications from us. If we already provided your information to a thirdparty (such as an event provider) before you changed your preferences or updated your information, you may have tochange your preferences directly with that third party as well.
http://www.networkadvertising.org/http://www.networkadvertising.org/https://www.ticketmaster.com/memberhttps://www.ticketmaster.com/memberh

chapter 13. analysis exercise

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