chapter 13 use technology february 12, 2014entrepreneurship (ms. hawkins)1 different kinds of...

CHAPTER 13USE TECHNOLOGY

April 10, 2023 ENTREPRENEURSHIP (Ms. Hawkins) 1

Different kinds of hardware and software and their business uses

How to connect to the Internet and use e-mail and surf the Web

How to promote your business on the Internet and do e-commerce

How to determine the technology needs of a business and the different methods of purchasing that technology

This chapter describes the importance of using technology in your business.



TECHNOLOGY AND YOUR BUSINESS

Computer Hardware

Computer Software

More Technology

Computers have changed the face of business. Simple tasks (ringing up a sale) and complicated tasks (analyzing profits) are now done on computers.




Computer Hardware

Hardware includes desktops, portable computers, printers, and modems.

The type of computer you use will depend on how you plan to use it to run your business.

Desktops:

1. Personal computers (pc’s)

2. Macintosh

Portable:

1. Laptop

2. Notebook

3. PDA’s

Printers:

1. Laser

2. Ink Jet

3. Dot Matrix

Modems:

An electronic device that allows info to be sent over phone lines.




Computer Software

Software is programs that control computer hardware and direct its operation.

Software can be custom-made for a specific use or packaged for the mass market.

Word Processing

Spreadsheets

Databases




More Technology

Additional software programs include graphics, scheduling, zip compression utilities, and presentation software.

Other technologies include LCD projector/panel…

FAX

Photocopier

Scanner

FTP




More Technology...Accept credit cards on your mobile phone and get paid as soon as the job is done.

Intuit Go Paymentwww.gopayment.com

Squarehttps://squareup.com/




More Technology...

Opera MiniOpera the full-blown browser now offers a FREE mini-version for cell phones so you can view web pages better on your mobile device Mozilla MinimoMozilla the same people who created the open-source and free web browser called Firefox has made a mini-browser for cell phones called Minimo Open Office – a free Microsoft Office like software suite



LEARN ABOUT THE INTERNETLog On to the Internet

To access the Internet, you will need to sign up with an Internet service provider (ISP).

Consider flat rates versus out of area surcharges and time based charges.



LEARN ABOUT THE INTERNETUse Electronic Mail

Convenient

Inexpensive

Not Intrusive

Can Be Saved

Less Formal



LEARN ABOUT THE INTERNETSurf The Internet

A web page is a file accessible through the Internet that greets visitors and provides information.

A browser allows you to view the Web page on your computer.



LEARN ABOUT THE INTERNETPromote Your Business on the Internet

Many businesses have web sites that include information about the company’s history, products and services, policies, and staff.

You can also let customers know how they can place an order or how to contact you.

What Do You Need?



LEARN ABOUT THE INTERNETTransact Business Over the Internet

Some businesses allow customers to place orders online.

Selling products or services over the Internet is known as e-commerce.

Some businesses sell millions of dollars worth of merchandise each year.

Select Software…

Purchase special software (“shopping cart”).

Keep credit card info confidential.

Link to an inventory database.



LEARN ABOUT THE INTERNETSome E-commerce Statistics

Source: U. S. Census Bureau E-statshttp://www.census.gov/mrts/www/ecomm.html

Statistic Year 2006 2007 2008

Percent of Total Sales 2.9% 3.4% 3.3%

Total E-commerce Sales

$108.7B $136.4B $133.6B

Total Retail Sales Inc. 5.8% Inc. 4% Dec. .6%



PURCHASE TECHNOLOGYAssess Your Technology Needs

Your task as an entrepreneur is to determine which technology will best help you meet customer needs and increase profits.

Select Software…

Purchase Hardware

Purchase Software

Write a Technology Plan

Hardware:

Consult trade magazines, computer magazines, Consumer Reports, SBA, SCORE, computer salespeople

Software:

List all the tasks you need to carry out, and then find the software to help you perform these tasks.

Technology Plan:

Write specific goals you have for your business, and describe how technology could be used to meet those goals cost effectively.



PURCHASE TECHNOLOGY

Goal: Increase number of customers who pay bills within 30 days.

Solution: Purchase database program to track accounts and generate billing letters. Use program to identify late payers and generate mailing list. Contact payers, reminding them of importance of paying on time.

Goal: Identify most profitable product lines in order to fine-tune marketing efforts.

Solution: Purchase spreadsheet program to analyze profitability of various product lines (health club memberships, tennis memberships, racquet shop, snack bar).

Technology Plan Example



PURCHASE TECHNOLOGY

Computer Consultants

They can design computer systems for businesses.

They make sure that all the parts of your system are compatible and that the equipment meets your needs.

Retail Sources

A small business can easily find what they need at a retail store.

If you know exactly what you need, consider a mail-order or Internet company.

Make Your Purchase



PURCHASE TECHNOLOGY

Make Connections-Math (Page 334) You are choosing an Internet service provider. One service charges $279.00 for an entire year of unlimited service. An alternate provider charges 4.95 per month. This service provider gives 5 free hours per month, and each additional hour is $2.00.There are no long distance charges to connect to either provider. Your Internet use is about 30 hours a month.WHICH PROVIDER SHOULD YOU USE???

Make Your Purchase



PURCHASE TECHNOLOGYMake Your Purchase

Service Provider A

Service Provider B

Annual Cost$279

$4.95 x 12 mo. = 59.40

You use 30 hours per month

$27925 addn’l hours x

$2.00 x 12 months = $600

Grand Total $279.00 $659.40

CHOOSE PROVIDER A!!!



The End!

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