chapter 16, s 3 4
TRANSCRIPT
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Mass Culture & Mass Culture & DiscriminationDiscrimination
Chapter 16, Section 3 and 4
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Today…
1. Popular ways to spend leisure time
2. Spread of mass culture through ads
3. Ways African Americans were discriminated against
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ParticipationParticipation
1. What do you like to do in your spare time?
- Do you like to watch any sports?
- Do you like to go shopping anywhere?
- Do you ever ride a bicycle?
2. How would you be affected if you never got to do any of these things?
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Escaping WorkEscaping Work
• Amusement Parks– Coney Island– World’s Columbian
Expedition
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BicyclingBicycling
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SportsSports
• Boxing
• Baseball
• Tennis
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Mass ProductsMass Products
Aspirin
Hershey’s
Coca-cola
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Mass ShoppingMass Shopping
• Beginning of department store– Marshall Field
• Specialized departments• Bargain bins• Appealed to women
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Mass NewspapersMass Newspapers
• Began sensationalizing stories– Joseph Pulitzer competed with
William Randolph Hearst• Click to watch Newsies clip (4:45)
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Advertising to the MassesAdvertising to the Masses
• Ads posted everywhere– Billboards, houses, rocks
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Advertising to the MassesAdvertising to the Masses
• Catalogs– Sears Roebuck– Montgomery Ward
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Participation #2Participation #2
1. Why do you think newspapers took the approaches they did? Consider some of the various changes taking place at this time.
2. How did mail-order catalogs and advertising contribute to the growth of mass culture?
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DiscriminationDiscrimination
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Participation #3
Everybody stand up!
Bullion, deter, denigrate, malady
$5
Grandfather born in Sandwich
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Voting RestrictionsVoting Restrictions
• Literacy test
• Poll tax
• Grandfather clause
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Jim Crow LawsJim Crow Laws
• Jim Crow Laws: meant to segregate white and black Americans– What kinds of places were segregated?
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Plessy v. FergusonPlessy v. Ferguson
• (1896) Plessy v. Ferguson– Decision of the Supreme Court:
• Separate but equal accommodations are legal
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AssignmentAssignment
• Chapter 16, Section 3 worksheet