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TRANSCRIPT
Chapter 2
Inspired to Design
Learning Objectives
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Ways to capture inspiration
Fashion forecasting as a resource
Haute couture and street fashion as laboratories for innovation
Fashion history and vintage clothing as a source of inspiration
The difference between primary and secondary research sources
Looking to domains outside fashion for inspiration
Finding Inspiration• Clipping files• Bulletin boards• Sketchbooks as creative
journals
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Finding Inspiration
Quick sketches may be thumbnail sketches (small scale fashion sketches) recording an idea and its variations, or flats
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Researching the Future
Forecasting focuses on the future direction of color, fabric design and texture, innovative performance characteristics, textile technology, and styles
“Hot spots” / fashion trends
Trends are organized into “stories”
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Color Forecasting
Sets of color palettes linked to the themes or stories of the season
Variations on basic colors and trendy colors appealing to fashion-forward customers
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Textile Forecasting
A fabric library collects and displays samples for the upcoming season
Presentations, showrooms, fabric libraries, and trade shows
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Style Forecasting Style forecasters look high and low for fashion change:
• Haute couture (custom made) and prêt-à-porter (ready-to-wear) runways
• Street fashion
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Resources for Forecasts
Forecasting services deliver information in print portfolios and as presentations timed to the seasonal fashion calendar
Available from fiber companies, trade associations, and industry suppliers
Although some forecasts are proprietary, often designers at many firms have access to the same forecast information
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Fashion’s Inspiring PresentFashion weeks in New York, London, Milan, and Paris are seasonal highpoints
Runway shows are part of popular culture
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Fashion’s Inspiring Past
Inspiration can lift from periods people want to revisit
Some inspiration turns history on its head
In fashion, the cliché defeats the purpose
Importance of fashion icons
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Fashion’s Inspiring Past
Primary sources: Museum collections, vintage stores, Internet sites, and auctions
Secondary sources: books, articles, documentaries, and websites
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Looking Beyond Fashion
Fashion-forward consumers are innovative and experimental
Their interests are likely to cut across fine art, popular culture, and the counterculture
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The Art World Apparel designers often find inspiration in painting, sculpture, and photography, either antique or contemporary
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The Performing Arts Many designers cite dance as an inspiration because of the heightened view of a body moving in space—but any performing art can motivate design
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Architecture, Interiors, and Landscape Design
Home interiors and wardrobe are linked by the aesthetics of consumption
Magazines on architecture and interiors, visiting showcase houses, or shopping design centers devoted to interiors all provide important insights
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Popular Culture A fast moving target may require a two-tier approach:
• Popular culture that attracts the designer personally
• Popular culture that parallels the target audience
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Travel
Most designers use travel as a way to be inspired by a new, unfamiliar locale
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Avocations Games, sports, collecting — whatever people find compelling enough to spend time and money pursuing can provide insights for the designer
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Interpreting Inspiration
Consider how the inspiration fits with company image
Some inspirations emerge as winners that designers confidently develop into a theme or fashion story
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Chapter Summary Designers continuously look for inspiration
Fashion forecasters provide resources including color, textile, and style predictions
Fashion history and vintage clothing continue to fascinate and inspire designers who use both primary sources and secondary sources
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Chapter Summary Designers look to the web of culture —the art world, the performing arts, architecture and its allied fields, popular culture, travel, and avocations, for inspiration
Interpreting inspiration involves a weeding process where the inspiration is mapped to the trends, audience, and company image
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