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CHAPTER # 02

THE BUSINESS VISION ANDMISSION

ASSURANCE OF LEARNING EXERCISES


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Exercise 2A

GENERAL MOTORS:

Our mission is to be the world leader in transportation products and relatedservices. We aim to maintain this position through enlightened customersenthusiasm and continuous improvement driven by integrity, teamwork,innovation and individual respect and responsibility of our employees.

NORTH CAROLINA ZOO:Our mission is to encourage understanding and commitment to the conservationof the worlds wild life and wild places through recognition of the interdependence

of people and nature. We will do this by creating a sense of enjoyment, wonder,and discovery throughout the park and in our outreach programs.

SAMSONITE:Our mission is to be the leader in travel industry. Samsonites ambition is toprovide un paralleled durability, security and dependability in all of its products,through leading edge functionality, features, innovation, technology,contemporary aesthetics and design. In order to fill every niche in the travelmarket, samsonite will seek to create strategic alliance, combining our strengths

with other partners in our brands.


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GENERALMOTORS

NORTHCAROLINA ZOO:

SAMSONITE:

Customers Yes No Yes

Products orservices Yes Yes Yes

markets Yes No Yes

Technology No No Yes

Concern forsurvival, growthand profitability

Yes No No

Philosophy Yes No Yes

Self concept Yes Yes Yes

Concern for publicimage

No Yes No

Concern foremployees

Yes No No


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EXERCISE 2 B

Vision Statement of McDonaldsTo be the customers first choice through out the globe.

Mission Statement of McDonalds

To ensure that each customer receives prompt,professional, friendly and courteous service. To maintain aclean, comfortable and well maintained premises for ourcustomers and employees. To provide at a fair price -nutritional, well-prepared meals - using only quality

ingredients. To ensure that all customers and employeesare treated with the respect and dignity they deserve. Webelieve that as a company and as individuals we have theresponsibility to improve the quality of life for our

employees and communities.


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EXERCISE 2 D

CONDUCTING VISION AND MISSION STATEMENT RESEARCH

RESEARCH BASED ON VISION AND MISSION SATEMENT OF PPL:

VisionTo maintain Pakistan Petroleum Limiteds position as the premier

producer of hydrocarbons in the country by exploiting conventional

and unconventional oil and gas resources, resulting in value additionto shareholders investment and the nation as a whole.

MissionTo sustain long-term growth by pursuing an aggressive hydrocarbons

exploration and production optimization programme in the mostefficient manner through a team of professionals utilizing the latestdevelopments in technology while ensuring that quality is an integralpart of all operations and maintaining the highest standards of health,safety and environment protection and addressing community

development needs.


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QUESTIONS ASKED TO THE PPLs MANAGING

DIRECTOR Mr. ADIL KHAN

Q1. When did your organization first develop its mission and visionstatement? Who was responsible for developing these statements?Ans. It was developed at its inception in 1952 by then Burmah Oil of

Britain.

Q2. How long has your current statement existed? When it was lastmodified? Why were they modified at that time?Ans. It was modified from time to time, however, its major modificationwas done in 2008 due to its business expansion and performanceenhancement plan.

Q3. By which processes are your firm's vision and mission statementmodified?Ans. It was always modified by group consultation and Strategic Plan.

Q4. How are your vision and mission statements used in the firm?

Ans. They are used to guide the Organization towards its growth plan.

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