chapter 2 - using type creatively

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  • 7/30/2019 Chapter 2 - Using Type Creatively

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    2

    BAJ:?;

    Q][DF_B[G] ( [BFJ

    NDC[D^MQMDE

    CJEFFZEBLBE CZLBQBM[

    AJEFBE L_JBQMH

    Z~mef q}{j nrjbqmxj`}

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    ?

    Bq qgj jea dh qgm~ ngb{qjr, ~qzajeq~ ~gdz`a oj bo`j qd9

    Jxb`zbqj gdv qd z~j q}{jhbnj~ nrjbqmxj`}

    B{{`} xbrmdz~ qjngemzj~ dh q}{dfrb{g} qgbq mc{rdxj qgj brq dh nrjbqmxmq} me aj~mfemef

    _jndfemyj qgj jhhjnq~ dh z~mef q}{dfrb{g} qjngemzj~ qgbq ojmef z~ja me aj~mfemef

    Cbrl dzq qgj ~zmqbo`j q}{dfrb{g} qjngemzj~ qd oj z~ja me aj~mfemef

    Doijnqmxj~

    [bab blgmr obo mem, {j`bibr ~jgbrz~e}b ab{bq9

    Cjem`bm obfbmcbeb cjeffzeblbe czlbqbm{ ~jnbrb lrjbqmh

    Cjefb{`mlb~mlbe {j`obfbm qjleml qbm{dfrbhm }bef ab{bq cjemeflbqlbe ab}b lrjbqmxmqm

    ab`bc rjlbbe

    Cjefjeb`m lj~be {jeffzebbe qjleml qbm{dfrbhm }bef amfzeblbe {bab rjlbbe

    Cjejeqzlbe lj~j~zbmbe qjleml qbm{dfrbhm }bef amfzeblbe {bab rjlbbe

    Doijlqmh

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    >

    ?%2% [JEFJEB@BE

    Czlbqbm{ bab`bg j`jcje ldczemlb~m }bef

    cjeblizolbe ab`bc rjlbojeqzl% [m`mgbe zeqzl ~bqz#~bqz

    czlbqbm{ od`jg cjcobvb {j`obfbm cbleb ~j{jrqm

    ljodadgbe, ~jrmz~, czrbc, lde~jrxbqmh bqbz{ze

    ldeqjc{drbrm%

    Qjrab{bq {j`obfbm nbrb zeqzl cjeffzeblbe

    czlbqbm{ ~jnbrb lrjbqmh, qmabl gbmrbe`bg ljobe}blbe

    {jrjlb {jr`z cjenbrm fb}b qjr~jeamrm b{bom`b ojljrib

    ajefbe czlbqbm{% Ebcze ojfmqz, bab`bg {jeqmef zeqzl

    {jrjlb cjcmlmrlbe lde~j{ qjr jomg abgz`z ~joj`zc

    cjcz`blbe ljrib cjcbem{z`b~m czlbqbm{ ajefbe

    lrjbqmh%

    Lde~j{ abe majb am~job`ml ~bqz rjlbojeqzl `dfd

    bqbz qbizl zqbcb 'gjba`mej- blbe cjejeqzlbe {m`mgbe

    }bef lrjbqmh zeqzl {jrjlb%

    [jrlbqbbe }bef ojrqz m~ bqbz ojrnjqbl cb~mg

    cjc{ze}bm {jefbrzg zeqzl cjeffjrbllbe {jedeqde

    abe cjc{jefbrzgm majb, {jeffzebbe qbm{ }bef

    nbeffmg blbe cjefzbqlbe abe cjeij`b~lbe `bfm

    {jefbrzg mqz%

    ?%2 MEQ_DAZNQMDE

    Q}{j nbe oj b vdeajrhz` ndcczemnbqmxj j`jcjeq me

    aj~mfe% Qgj ~mef`j ngdmnj dh b hdeq nbe ajedqj ~m``mej~~,

    ~jrmdz~ej~~, bea b ~qbma dzq`ddl, nde~jrxbqmxj dr

    ndeqjc{drbr} bqqmqzaj~%

    Qgjrj brj meezcjrbo`j vb}~ qd z~j q}{j nrjbqmxj`},

    bea ed adzoq b` aj~mfejr~ cz~q hmea qgjmr dve{jr~deb` ~q}`j me nrjbqmef bea meqjr{rjqmef< q}{j% Ozq mq

    m~ mc{drqbeq hdr aj~mfejr~ qd ojfme vmqg b ndenj{q

    ojhdrj qgj} jcobrl de cbem{z`bqmef q}{j nrjbqmxj`}%

    Qgj ndenj{q~ bea majb~ ojgmea qgj aj~mfe dh b `dfd

    dr gjba`mej vm`` ajqjrcmej b nrjbqmxj q}{j hdr b

    aj~mfejr%

    Qgj vrmqqje dr {rmeqja vdra ~qm`` gb~ qrjcjeadz~

    {dvjr qd cdxj {jd{`j bea meh`zjenj majb~, bea qgj

    ~d{gm~qmnbqja z~bfj dh q}{j vdz`a jegbenj qgj

    meh`zjenj bea {rdxmaj n`brmq}%

    [jeffzebbe czlbqbm{ }bef lrjbqmh ~jrmefamb{`mlb~mlbe {bab ml`be njqbl

    Nrjbqmxj q}{jhbnj z~bfj b`vb}~ b{{`mja qd{rmeq baxjrqm~jcjeq

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    1

    ?%? LDEQ_B BEQB_B CZLBQBM[

    Ndeqdg czabg ab`bc cjefgb~m`lbe ldeqrb beqbrb

    czlbqbm{ mb`bg ajefbe cjcm`mg fb}b }bef ojrojyb mbmqz

    beqbrb xjr~m Mqb`mnajefbe fb}b xjr~m _dcbe obfm ~bqz

    czlbqbm{ ^jrmh}bef ~bcb%

    Mbe}b ~j{jrqm }bef beab `mgbq {bab czlb~zrbq mem,

    qjl~ Obgb~b Cb`b}~mb abe Obgb~b Meffjrm~ amldeqrblbe

    ajefbe cjeffzeblbe fb}b _dcbe abe Mqb`mn%

    ^j`bme abrm nbrb }bef ame}bqblbe qbam, ldeqrb beqbrb

    czlbqbm{ od`jg amgb~m lbe ab`bc {j`obfbm lbjabg

    beqbrbe}b ~j{jrqm ldeqrb {bab ~qrzlqzr mbmqz beqbrb

    czlbqbm{ ^be~ ^jrmhajefbe ^jrmhbqbz beqbrb czlbqbm{

    }bef am`jobrlbe ajefbe }bef am{babqlbe abe czeflme

    izfb ldeqrb abrm ~jfm ojrbq abe ~bmy czlbqbm{ mqz,

    ojrfbeqzef lj{bab lj{jr`zbe abe lrjbqmxmqm {jrjlb%

    ?%? Q][J NDEQ_B^Q

    Ndeqrb~qmef hbnj~ nbe oj b~ ~mc{`j b~ ndeqrb~qmef

    qgj ~q}`j dh be mqb`mn xjr~mde dh b ~jrmh hbnj vmqg qgj

    _dcbe xjr~mde dh qgj ~bcj hbnj%

    Qgj jwbc{`j de qgm~ {bfj m~ b ~qza} dh ndeqrb~q,

    vgjrj _dcbe bea mqb`mn brj z~ja rj~{jnqmxj`} hdr

    Cb`b} bea Jef`m~g ~jeqjenj~%

    Dqgjr qgbe qgj cjqgda~ jw{`bmeja, ndeqrb~q

    ojqvjje q}{jhbnj nbe oj {rdaznja me xbrmdz~ vb} ~zng

    b~ ndeqrb~q de ~qrznqzrj qgbq m~ ojqvjje ^be~ ^jrmh bea

    ^jrmh dr ojqvjje vmajeja q}{jhbnj bea ndc{rj~~ja

    q}{jhbnj bea cb}oj ndeqrb~q me vjmfgq bea q}{jhbnj

    ~myj, bnndramef qd b aj~mfejr~ ejnj~~mq} bea nrjbqmxmq}%

    Ibazb` cjezeizllbe {jrojybbefb}b {bab czlbqbm{%

    Qgj ~ngjaz`j ~gdv~ qgj amhhjrjeq

    ~q}`j~ dh b q}{jhbnj%

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    :

    Ldeqrb beqbrb czlbqbm{ bab`bg lbjabg }bef ~befbq jhjlqmh ab`bc cjeffzeblbe czlbqbm{ ~jnbrb

    lrjbqmh% Mem bab`bg ljrbeb b{bom`b beab cj`jqbllbe azb czlbqbm{ }bef cjc{ze}bm {jrojybbe rbamlb`, mbblbe ojrz{b}b cjedeid`lbe {jrojybbe czlbqbm{ mqz, {jebc{m`be}b abe izfb lj~bee}b qjrgbab{

    {jcobnb% ^j`b`ze}b ldeqrb {bab czlbqbm{ amfzeblbe zeqzl cjezeizllbe azb obgbfmbe m~z }bef

    ojrojyb%

    [jeffzebbe ldeqrb {bab czlbqbm{ ab{bq cjebcobg j`jcje }bef qmabl amazfb {bab gb~m` ljrib,

    ~j`bme ab{bq cjefgb~m`lbe rjeqbl 'rg}qgc- qbm{dfrbhm }bef cjebrml% Qbe{b ldeqrb, rjlbbe czeflme blbe

    ibam ~zrbc, qmabl ojrcb}b abe czabg amibeflb%

    Ndeqrb~qmef q}{j m~ be jhhjnqmxj vb} qd z~j q}{j nrjbqmxj`}% Qgm~ m~ ojnbz~j, vgje }dz {`bnj qvd

    rbamnb``} amhhjrjeq hdeq~ ejwq qd jbng dqgjr, }dz nb`` bqqjeqmde qd qgj megjrjeq amhhjrjenj~ me qgj q}{jhbnj,

    qgjmr b{{jbrbenj~, bea qgjmr mc{bnq de qgj xmjvjr% Mq m~ dhqje qd z~j ndeqrb~qmef q}{j qd ~gdv qvd

    amhhjrjeq ~maj~ dh be m~~zj%

    Qgj z~j dh ndeqrb~qmef q}{jhbnj~ baa~ be zejw{jnqja j`jcjeq qd qgj vdrl b~ vj`` b~ ~jq~ z{ b xjr}

    meqjrj~qmef q}{dfrb{gmn rg}qgc% Vmqgdzq ndeqrb~q, qgj aj~mfe cmfgq oj {b`j, cdedqdej, bea {rjamnqbo`j%

    Ldeqrb beqbrb czlbqbm{ od`aabe rjfz`br%

    Ldeqrb beqbrb rzbef gzrzh

    Ndeqrb~q me ~myj

    Ldeqrb beqbrb ijem~ czlqbm{

    Ndeqrb~q ojqvjje od`a bea rjfz`br q}{jhbnj~%

    Ndeqrb~q ojqvjje `jqqjr ~{bnmef%

    Ldeqrb beqbrb ~bmy }bef ojrojyb

    Ndeqrb~q ojqvjje amhhjrjeq q}{jhbnj~

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    8

    ?%> OJ_BQ CZLBQBM[ ]BEF OJ_OJYB

    Ojrbq {bab czlbqbm{ ab{bq amljqbgzm ajefbe

    cjem`bm em{m~ qjob` ~qrdlje}b%

    Cjeffzeblbe czlbqbm{ }bef cjc{ze}bm ~qrdlj

    em{m~ blbe cjcojrmlbe {jrb~bbe qjrozlb, rmefbe ~jrqb

    cjejebeflbe {jcobnb b{bom`b cj`mgbq czlb~zrbq mqz%

    Imlb {jrjeffbe ~jqjrz~e}b lmqb fzeblbe czlbqbm{

    qjob`, ldeqrbe}b blbe ljqbrb ~jblbe azb drbef ~jabef

    ojrnblb{ beqbrb ~bqz ~bcb `bme%

    Ojrbq {bab czlbqbm{ ab{bq amfzeblbe zeqzlcjedeid`lbe mehdrcb~m bqbz m~z {jeqmef }bef qjrqjeqz%

    Vb`bz{ze beab czeflme qmabl cjeffzeblbe

    lj{j`obfbmbe ojrbq mem {bab czlbqbm{ qjl~, ebcze mb

    bcbq jhjlqmh {bab qbizl zqbcb, {b{be qbeab abe izfb

    `dfd%

    ?%> XB_] VJMFGQ DH Q][JHBNJ

    Vjmfgq de q}{jhbnj~ nbe oj ajqjrcmeja o} ~qza}mef

    qgj ajfrjj dh qgj ~qrznqzrj qgmnlej~~%

    Z~mef xjr} qgme ~qrdlj de qgj q}{jhbnj fmxj~ be

    d{je, `mfgq, bmr} hjj` qd qgj {bfj% Mh ejwq {brbfrb{g m~

    ~jq me b od`a q}{jhbnj, qgj ndeqrb~q vm`` oj jwqrjcj< b

    qjwq vdz`a b{{jbr b~ qgdzfg qvd amhhjrjeq {jd{`j brj

    qb`lmef qd dej bedqgjr%

    Qgj vjmfgq nbe oj z~j qd nb`` bqqjeqmde qd ~dcj

    mehdrcbqmde dr mc{drqbeq m~~zj~% B`qgdzfg }dz vm`

    rbrj`} xbr} qgj vjmfgq dh hdeq~ me qjwq q}{j, mq nbe oj

    z~ja jhhjnqmxj`} me gjba`mej~, ~mfebfj bea `dfd%

    @dfd mem cjeffzeblbe czlbqbm{ }bef ldeqrb%Czlbqbm{ ^jrmh _dcbe amfzeblbe {bab{jrlbqbbe CMW abe czlbqbm{ ^jrmh Mqb`mnamfzeblbe {bab qjl~ ^dz{ ( ^b`ba Obrbab`bg {jrojyb abrm ~jfm ~qrzlqzr abe izfbojrbqe}b abrm {jrlbqbbe Cbqng }befcjeffzeblbe czlbqbm{ Od`a ^jrmh% Vb`bz{zemb ojr`bmebe, lj~jczb czlbqbm{ mem lj`mgbqbegbrcdem ojr~bcb%

    Qgm~ `dfd z~j~ ndeqrb~qmef hdeq~% Qgj ~jrmh

    rdcbe hdeq me CMW, bea qgj ~jrmh mqb`mn hdeqme ^dz{ ( ^b`ba Obr amhhjr me ~qrznqzrj beavjmfgq hrdc qgj vdra Cbqng vgmng m~ od`a

    ~be~ ~jrmh hdeq% B`qgdzfg xjr} amhhjrjeq, qgj~jhdeq~ vdrl~ qdfjqgjr me gbrcde}

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    6

    ?%1 CZLBQBM[ _JXJ_^B@

    Czlbqbm{ rjxj~b` bab`bg cjrz{blbe czlbqbm{

    }bef amnjqbl {zqmg am bqb~ `bqbroj`blbef gmqbc bqbz

    ojrvbreb% Om`b lmqb cjenjqbl am bqb~ `bqbroj`blbef

    }bef gmqbc, lmqb {bqzq cjeffzeblbe czlbqbm{ qjob`

    ljrbeb cbeb#cbeb czlbqbm{ }bef em{m~ blbe

    cjemcoz`lbe cb~b`bg {jrnjqblbe%

    Bab`bg `jomg obml zeqzl lmqb qjrob`mllbe 'rjxjr~j-

    ~bqz czlbqbm{ qjob`, ~j{jrqm ^be~ ^jrmh, abe ozlbee}b

    czlbqbm{ ^jrmh, }bef cjc{ze}bm lbabr qjob` abe em{m~

    {bab czlbqbm{e}b% Mem bab`bg ljrbeb om`b amqjrob`mlbe,

    lbvb~be em{m~ blbe czabg amcb~zlm ablvbq%

    Bab`bg qmabl amfb`bllbe zeqzl qjrob`mlbe 'rjxjr~j-

    czlbqbm{ ijem~ ~nrm{qbqbz czlbqbm{ }bef ljnm` lzrbef

    abrm 8{dmeqljrbeb ~qrdlje}b }bef ~befbq em{m~%

    ?%1 _JXJ_^B@ Q][J

    _jxjr~b` q}{j~ brj q}{jhbnj~ qgbq brj {rmeqja vgmqj

    de b o`bnl dr nd`dzrja obnlfrdzea% Vgje vj {rmeq de

    b o`bnl obnlfrdzea, }dz ~gdz`a z~j bq `jb~q b oddl#

    vjmfgq q}{jhbnj ojnbz~j be}qgmef qgmeejr vdz`a

    jegbenj {rdo`jc~ me {rmeqmef%

    Mq m~ z~zb``} {rjhjrbo`j qd rjxjr~j b qgmnl#vjmfgq

    hdeq, ~zng b~ ^be~ ^jrmh, rbqgjr qgbe b ~jrmh hdeq, vgmng

    gb~ b njrqbme ajfrjj dh qgmnlej~~ me mq~ ~qrdlj~% Qgm~ m~

    ojnbz~j vgje }dz rjxjr~j, qgj qgme brjb~ nbe oj jb~m`}

    hm``ja me vmqg mel%

    Mq m~ b`~d edq baxm~bo`j qd rjxjr~j ~nrm{q dr qme}

    q}{j zeajr 8 {dmeq~ azj qd qgj qgmeej~q ~qrdlj~%

    Czlbqbm{ ~be~ ~jrmh bab`bg {m`mgbe }bef obmlzeqzl rjxjr~b`%

    ^be~ ~jrmh q}{jhbnj m~ b fdda d{qmde hdrrjxjr~ja q}{j%

    @mgbq obfbmcbeb ~zlbre}b zeqzl cjcobnbczlbqbm{ ijem~ ~nrm{qb{bom`b mb ab`bc ljbabberjxjr~j% Ojrobeamef czlbqbm{ qjob`

    @ddl bq gdv gbra mq m~ qd rjba qgj q}{j hrdc

    ~nrm{q vgje mq m~ me qgj rjxjr~j% Ndc{brj qdod`a q}{jhbnj~%

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    BAJ:?; Q][DF_B[G]

    ( [BFJ NDC[D^MQMDE

    NGB[QJ_ ? 9 Z^MEF Q][J N_JBQMXJ@]

    H b n z ` q } d h J a z n b q m d e ? ; 2 ?

    J A ? ? ? 9 O b n g j ` d r d h J a z n b q m d e ' G d e ~ - B r q ( A j ~ m f e J a z n b q m d eK G b l N m { q b Z e m x j r ~ m q m Q j l e d ` d f m C b r b

    7

    ?%: @JBAMEF ]BEF OJ_OJYB _G]QGC

    @jbamef bab`bg ibrbl beqbrb obrm~% Mb od`jg

    cjenm{qb ~bqz rjeqbl }bef lde~m~qje {bab czlb~zrbq%

    Zeqzl cjeab{bqlbe ~bqz lj~be }bef cjebrml lmqb

    od`jg cjczqbrlbe qbm{ ~jobe}bl =; abribg {bab

    czlb~zrbq bqbz cjc{j`obfbmlbe ljazazlbe obrm~ b}bq

    }bef ojrlbmqbe lj{bab ~zazq }bef ojrojyb#ojyb%

    Cjcojyblbe `jbamef zeqzl ~bqz {m`mgbe czlbqbm{

    qjl~ cbc{z cjvzizalbe rjeqbl xm~zb` {bab czlb~zrbq

    b{bom`b obrm~#obrm~ qjl~ cjefgb~m lbe lbvb~be {zqmg

    ambeqbrb cjrjlb%

    Lmqb qmabl {jr`z cjcojyblbe `jbamefab`bc ~jczb

    ljqjqb{be qjl~, qb{m obfm {j`beffbe }bef gjeabllbe

    {jrgbqmbe, cblb mb ~bqz {jeajlbqbe }bef obfz~%

    ?%: XB_] @JBAMEF _G]QGC

    @jbamef m~ ~{bnj ojqvjje `mej~ dh qjwq% Mq nbe

    nrjbqj b xjr} nde~m~qjeq rg}qgc de qgj {bfj%

    ]dz nbe qzre q}{j =; ajfrjj~ de qgj {bfj hdr

    meqjrj~qmef jhhjnq, dr meqjrvjbxj qgj `mej~ dh q}{j hrdc

    xbrmdz~ bef`j~%

    Xbr}mef qgj `jbamef dh b ~j`jnqmde dh qjwq nd{} ~jq~

    z{ b xm~zb` rg}qgc de qgj {bfj b~ `mej~ {rdaznj~ vgmqj

    brjb~ ojqvjje qgjc%

    Xbr}mef `jbamef m~ edq b{{rd{rmbqj me b`` ~jqqmef

    dh qjwq, ozq hdr n`mjeq~ vgd ~jjl bqqjeqmde, qgje mq cmfgq

    oj be meqjrj~qmef b{{rdbng%

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    21

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