CHAPTER 3THE CREATIVE PROCESS

Step 1 Preparation-Involves getting the mind ready for creative thinking

Step 2 Investigation-requires the individual to develop a solid understanding of the problem or

decisionStep 3 Transformation

-Involves viewing the similarities and the differences among the information collected

Step 4 Incubation-Allows the sub conscious mind m to reflect on the information collected.

Step 5 Illumination-occurs at some point during the incubation stage when a spontaneous

breakthrough causes ‘the light bulb to go on’Step 6

Verification-Involves validating the idea as accurate and useful

Step 7 Implementation-Involves transforming the ideas into a business reality

CHAPTER 3TECHNIQUES FOR IMPROVING THE

CREATIVE PROCESS

Brainstorming

Mind Mapping

Force Field analysis

Triz

Rapid prototyping

Home work- Define and give a sample of all the techniques on the above. Last submission date

25/10/2011. Format in writing.

CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

Patents

A patent is a form of intellectual property. It consists of a set of exclusive rights granted by a sovereign state to an inventor or their assignee for a limited period of time in exchange for the

public disclosure of an invention

CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

Trademark

A trademark, trade mark, or trade-mark[1] is a distinctive sign or indicator used by an individual, business organization, or

other legal entity to identify that the products or services toconsumers with which the trademark appears originate from a unique source, and to distinguish its products or services from

those of other entities.

CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

Service Mark

A service mark or servicemark is a trademark used in some countries, notably the United States, to identify a service rather than a product.[1] When a service mark is federally registered, the standard registration symbol ® or "Reg U.S. Pat & TM Off"

may be used (the same symbol is used to mark registered trademarks). Before it is registered, it is common practice (with

some legal standing) to use the service mark symbol 

CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

Trade dress

The unique combination of elements that a company uses to create a product’s image and to promote it.

CHAPTER 3INTELLECTUAL PROPERTY: PROTECTING YOUR IDEAS

Copyrights

An exclusive right that protects the creators of original works of authorship such as literary, dramatic, musical

and artistic works.