Brian VarelaGroup F

February 9, 2010

Q3 – What is Competitive Strategy

A company can choose one of four competitive strategies to help it respond to the structure of its industry. Be the cost leader across its industry – Wal-Mart is the

lowest cost leader in the retail industry.

Differentiate its products from others across its industry – Apple Computer competes on how much better its computers are than PCs.

Be the cost leader in an industry segment – Southwest Airlines is the cost leader in certain portions of the airline industry.

Differentiate its product in an industry segment – Apple’s iPhone competes by being different than other cell phones.

© Pearson Prentice Hall 2009 3-2

Q3 – What is Competitive Strategy

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Q3 – What is Competitive Strategy

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McDonalds

McDonalds

Ikea Ferari

HTC