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    3.1 Sample Description

    A total of 450 respondents have been contacted for the purpose of data collection. The

    city-wise, product-wise distribution and demographic profile of the respondents are

    detailed in the following sections.

    3.1.1 City-wise Distribution of Respondents

    For the purpose of data collection, Chandigarh and the major cities of Punjab have been

    selected. The cities of Punjab that have been selected include Ludhiana, Amritsar, Jalandhar

    and Patiala. The city-wise distribution of the respondents is presented in Table 3.1.

    Table 3.1 City-wise Distribution of the Respondents

    Cities Number of Respondents

    Ludhiana 98 (21.78)

    Amritsar 82 (18.22)

    Jalandhar 90 (20.00)

    Patiala 81 (18.00)

    Chandigarh 99 (22.00)

    N 450

    The table shows that most of the respondents (22.00%) belong to Chandigarh, followed by

    Ludhiana (21.78%), Jalandhar (20.00%), Amritsar (18.22%) and Patiala (18.00%), in that order.

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    3.1.2 Product-wise Distribution of Respondents

    The products selected for the study include private car insurance, packaged home

    insurance and individual health insurance. The population consists of all the

    policyholders, who have purchased any two of the three insurance covers under study.

    Table 3.2 presents the product-wise distribution of the respondents.

    Table 3.2 Product-wise Distribution of RespondentsN = 450

    Products Public

    Sector

    Private

    Sector

    Do not have

    policy cover

    Car Insurance 266 (59.11) 172 (38.22) 12 (2.67)

    Home Insurance 151 (33.56) 88 (19.56) 211 (46.89)

    Health Insurance 211 (46.89) 110 (24.44) 129 (28.67)

    The table reveals that 2.67 per cent of the respondents have not got car insurance. As

    many as 59.11 per cent and 38.22 per cent have purchased car insurance from public

    and private sector companies respectively. The table also shows that 46.89 per cent of

    the respondents have not got home insurance. As many as 33.56 per cent and 19.56

    per cent have purchased home insurance from public and private sector companies

    respectively. Further, 28.67 per cent of the respondents have not got health insurance.

    However, 46.89 per cent and 24.44 per cent have purchased health insurance from

    public and private sector companies respectively.

    3.1.3 Demographic Profile of Respondents

    The demographic profile of the respondents is presented in Table 3.3.

    The table reveals that majority of the respondents (88.44%) are males. Only 11.56 per

    cent are females. Further, most of the respondents (26.67%) are in the age group 40-50

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    years, followed by age groups of 50-60 years (25.11%), 30-40 years (19.56%), 20-30

    years (17.78%) and 60 years or more (10.89%), in that order.

    Table 3.3 Demographic Profile of Respondents

    N=450Profile

    Characteristics

    Categories Number of

    Respondents

    Sex Male 398 (88.44)

    Female 52 (11.56)

    Age

    (in years)

    20- 30 80 (17.78)

    30- 40 88 (19.56)

    40- 50 120 (26.67)

    50- 60 113 (25.11)

    60 or more 49 (10.89)

    Occupation Service 238 (52.89)

    Business 104 (23.11)

    Professional 46 (10.22)

    Others 62 (13.78)

    Monthly Income

    (in Rs.)

    Less than 20,000 91 (20.22)

    20,000- 30,000 89 (19.78)

    30,000- 40,000 80 (17.78)

    40,000 or more 75 (16.67)

    Did not respond 115 (25.56)

    Education Matriculation 23 (5.11)

    Under graduation 38 (8.44)

    Graduation 206 (45.78)

    Post graduation 112 (24.89)

    Professional Qualification 71 (15.78)

    Marital Status Married 388 (86.22)

    Unmarried 62 (13.78)

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    Occupation-wise distribution of the respondents shows that most of the respondents

    (52.89%) are in service, followed by business (23.11%). Only 10.22 per cent of the

    respondents are professionals, whereas 13.78 per cent of the respondents belong to

    others category of occupation, which includes those who are housewives among

    females, students and those who are retired from service. As regards income level of

    respondents, 25.56 per cent of the respondents have not revealed their income level.

    Most of the respondents (20.22%) belong to the monthly income group of less than Rs.

    20,000, followed by monthly income groups of Rs. 20,000-30,000 (19.78%), Rs. 30,000-

    40,000 (17.78%) and Rs. 40,000 or more (16.67%), in that order. As far as education

    level is concerned, most of the respondents (45.78%) are graduates, followed by

    postgraduates (24.89%). As many as 15.78 per cent have got professional qualification.

    Only 8.44 per cent and 5.11 per cent are undergraduates and matriculates respectively.

    Further, the table indicates that majority of the respondents are married (86.22%). Only

    13.78 per cent are unmarried.

    3.2 Awareness regarding Various General Insurance Companies

    The respondents have been asked to specify the names of those general insurance

    companies, they are aware of. The responses in this regard are shown in Table 3.4.

    The table shows that awareness regarding public sector companies is relatively high as

    compared to private sector companies. In case of the public sector companies, most of

    the respondents (84.67%) are aware of National Insurance, followed by New India

    Assurance (79.33%), Oriental India (72.00%) and United India (65.78%), in that order.

    In case of the private sector companies, most of the respondents (51.56%) are aware of

    ICICI Lombard, followed by Bajaj Allianz (39.11%), Iffco Tokio (28.00%), Tata AIG(18.89%), Reliance (17.33%) and Cholamandlam (17.11%), in that order. Only 12 per

    cent and 5.78 per cent of the respondents are respectively aware of HDFC Chubb and

    Royal Sundram.

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    Table 3.4 Awareness regarding Various General Insurance Companies

    N= 450Sector Name of the

    Company

    Number of

    Respondents

    Public

    Sector

    Companies

    New India Assurance 357 (79.33)

    National Insurance 381 (84.67)

    United India 296 (65.78)

    Oriental India 324 (72.00)

    Private

    Sector

    Companies

    Iffco Tokio 126 (28.00)

    Cholamandlam 77 (17.11)

    Bajaj Allianz 176 (39.11)

    Tata AIG 85 (18.89)

    Reliance 78 (17.33)

    HDFC Chubb 54 (12.00)

    ICICI Lombard 232 (51.56)

    Royal Sundram 26 (5.78)