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    Chapter-IV

    ANALYS IS OF D ATA

    An alysis of Data Mea n ing of I n terpretatio n

    In fere nc es of data Tables Charts

    4.1 Analysis of data

    4.1.1 Mea n ing

    Once the data are collected, they should be classified and tabulated. Then the analysis

    of the data should be undertaken. At this stage, the researcher should select the tools of

    analyses, which are consistent with the objectives of the study. The tendency to carry outirrelevant analysis should be avoided. For example, just because the researcher is

    familiar with correlation it does not mean he should apply it wherever possible. Similarly,

    he should be fully aware of the limitations of the various methods of analysis applied, so

    that the results are carefully interpreted, he may select either statistical or mathematical

    tools. He may use the computer aided research analysis. If a scholar prefers to avoid

    quantitative tools of analysis, then he should be very strong in descriptive approach. He

    should be strong in reasoning, drawing inferences and reaching conclusions

    4.1.2 Defi n itio n of An alysis

    y An investigation of the component parts of a whole and their relations in

    making up the whole.

    y A form of literary criticism in which the structure of a piece of writing is

    analyzed.

    y The transformation of raw data into a form that will make them easy to

    understand and interpret; rearranging, ordering, manipulating data to

    provide descriptive information.

    Once the data is collected, they should be classified and tabulated. Then the

    analysis of the data should be undertaken. At this stage the researcher should

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    select the tools of analyses, which are consistent with the objectives of the study.

    The tendency to carry out irrelevant analysis should be avoided.

    The data analysis that relies heavily on aggregation, focusing on business

    information. In statistical applications, some people divide data analysis intodescriptive statistics, Exploratory Data Analysis (EDA), and Confirmatory Data

    Analysis (CDA). EDA focuses on discovering new features in the data and CDA

    on conforming or falsifying existing hypotheses.

    4.2 Meaning of Interpretation

    It is often said that facts will speak for themselves. This statement implies that once

    relevant acts are collected, these facts would clearly indicate the truth. But facts bythemselves cannot reveal the truth. Using these facts, if the truth is brought out then the

    facts have only aided in finding out the truth. In the field of research, data collection

    alone cannot ensure completion of the work. It is only one of the stages with which the

    scholar pursues his research.

    Hence, as it facts are available to everyone. But only a few can use these facts

    meaningfully to explain any unexplained or unknown mystery. Use the available facts in

    a meaningful manner is what is called Interpretation. Interpretation, in other words,

    means application of logical thinking and derivation to the facts to understand and

    explain the link between variables. Interpretation is a rare potential. Anybody who is

    good in interpretation is successful. But to be good in interpretation, one should very

    good in logical thinking and derivation.

    4.2.1 Defi n itio n of I n terpretatio n

    Data collection and Interpretation, Data interpretation is part of daily life for mostpeople. Interpretation is the process of making sense of numerical data that has

    been collected, analyzed and presented. People interpret data when they turn on

    the television and hear the news anchor reporting on a poll, when they read

    advertisements claiming that one product is better than another, or when they

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    choose grocery store items that claim they are more effective than other leading

    brands.

    Statistical methods in the broadest sense are classified into main groups namely

    Des c riptive and In fere n tial statistics.

    Interpretation of data is very much dependent on the type of analyses to which

    the data is subjected to:-

    y Availability of appropriate data

    y Availability of adequate data

    4.2.2 Need for i n terpretatio n

    Interpretation of data is very much dependent on the type of analysis to which the data is

    subjected to. Selection appropriate tools of analysis will yield useful results. But how

    these results could be used to defend any theory or inferences depends on how results

    are interpreted.

    Interpretation is necessary because of,

    The scholar will able to bring to light new relationship among variables

    The interpretation can emerge as a useful source of hypothesis

    Interpretations can become the guide posts for feature research and

    A new insight in relationship is established among variables, which may open up

    the scope for new technology or encourage innovation.

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    4.1 Analysis of Data

    Table 4.1.1 Table S howi ng the Ag e of Respo n de n ts

    Opi n io n No . of respo n de n ts Per c e n ta g e%

    18 -25 7 13 .46

    26- 3 5 1 2 2 3 .07

    3 6-45 1 5 3 4.6 1

    45 and Above 1 5 2 8 .24

    Total 52 1 00

    Figu re- 4.1.1 This Fi gu re S howi ng the Ag e of Respo n de n ts

    0

    5

    10

    15

    20

    25

    30

    35

    40

    18-2 5 26-3 5 36-4 5 45 andAbove

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of the respondents under the sample, fall under the age group 3 6-45

    contributing almost 3 5% of the respondents and 65% person falling under the age of 46

    and above prefers this company.

    In terpretatio n

    From the above data this has been concluded that most of the respondents are

    between 3 6 to 45 yrs.

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    Table 4.1.2 Table S howi ng the Ge n der of Respo n de n ts

    Opi n io n No . of Respo n de n t Per c e n ta g e%

    Male 3 5 67. 3 0

    Female 1 7 3 2.70

    Total 52 1 00

    Figu re 4.1.2 This Fi gu re S howi ng the Ge n der of Respo n de n ts

    0

    10

    20

    30

    40

    50

    60

    70

    80

    M ale Female

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of Males 3 5 have shown more interest in investing in an insurance company

    holding 67. 3 % and females were 1 7 only rather than males contributed in an insurance

    company that is 3 2.7%.

    In terpretatio n

    From the above data this has been concluded that most of the respondents between

    males and females, males 3 5 mean 67. 3 % are greater.

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    Table 4.1.3 Table S howi ng the O ccu patio n of Respo n de n ts

    Occu patio n No . of respo n de n ts Per c e n ta g e (%)

    G ovt. Service 1 2 2 3 .07

    Private Service 20 38 .46

    Business 1 5 2 8 .8 4

    Others 05 9.6 3

    TOTAL 52 1 00

    Figu re- 4.1.3 This Fi gu re S howi ng the O ccu patio n of Respo n de n ts

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    G ovt. Service PrivateService

    Business Others

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of the people 38 .46% doing private service are interested for this company

    whereas the government 2 3 .07%, in business 2 8 .8 4% and others 9.6 3 % are interested

    in other fields. Therefore it can be said that the company has not yet convinced themdue to any reason.

    In terpretatio n

    From the above data this has been concluded most of the respondents 38 .46% working

    in private services.

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    Table 4.1.4 Table S howi ng the I nc ome of Respo n de n ts

    Opi n io n No . of Respo n de n t Per c e n ta g e%

    Up to 2 lakhs 0 8 1 5.40

    Between 2.5 lakhs 24 46. 1 5

    5-7 lakhs 1 4 26.92

    7 and Above 06 11 .5 3

    Total 52 1 00

    Figu re- 4.1.4 This Fi gu re S howi ng the I nc ome of Respo n de n ts

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    U p to 2 lakhs Between 2. 5 lakhs

    5 -7 lakhs 7 and Above

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of the people who are in between 2-5 lakhs 46. 1 5% have shown more interest

    succeeded by the income group of 5-7 lakhs 26.92%, and up to 2 lakhs 1 5.40% or 7

    and above are very less than between 2.5 lakhs.

    In terpretatio n

    From the above data this has been concluded that most of respondents income is

    between 2-5 lakhs.

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    Table 4.1.5 Table S howi ng the Aware n ess of the Compa n y

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Yes 40 7 3

    No 1 2 27

    Total 52 1 00

    Figu re- 4.1.5 This Fi gu re S howi ng the Aware n ess of the Compa n y

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Yes No

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of the total sample size 40, 7 3 % are aware of the company. There can be

    various reasons for the remaining population of 1 2, 27% not knowing about the

    company.

    In terpretatio n

    From the above data this has been concluded that most of the respondent 7 3 % are

    satisfies with the awareness of this company.

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    Table 4.1.6 Table S howi ng the Obje c tive for I n vestme n t i n the Compa n y

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Pension 04 7.70

    Income growth 1 6 3 0.76

    Tax rebate 2 3 42. 3 0

    Other 1 0 1 9.24

    Total 52 1 00

    Figu re- 4.1.6 This Fi gu re S howi ng the Obje c tive for I n vestme n t in the Compa n y

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Pension Incomegrowth

    Tax rebate Other

    No. of respondents

    Percentage%

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    In fere nc e

    As per the respondents their main objective of investment is tax rebate 2 3 , 42. 3 0% and

    income growth 1 6, 3 0.76%. The objective of pension constitutes only 04, 7.7%. They

    feel that this is the best benefit of this company which is utilized by them and other 1 0,1 9.24% are only for name sake.

    In terpretatio n

    From the data this has been concluded that Tax rebates is mostly used of the objective

    for investment in the company and then income growth.

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    Table 4.1.7 Table S howi ng the Ra nk ing of Compa n ies Re g ardi ng Respo n de n ts

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    ICICI Prudential 9 1 7. 3

    HDFC Standard 1 5 2 8 .8

    Bajaj Alliance 1 0 1 9.2

    Kotak life insurance 5 9.6

    Any other 13 25

    Total 52 1 00

    Figu re- 4.1.7 This Fi gu re S howi ng the Ra nk ing of Compa n ies Re g ardi ng Respo n de n ts

    0

    5

    10

    15

    20

    25

    30

    35

    ICICIPredential

    HDFCStandard

    Bajaj Alliance Kotak lifeinsurance

    No. of respondents

    Percentage%

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    In fere nc e

    Majority of the respondents have ranked for HDFC which holds 1 5, 2 8 .8 % and ICICI

    Prudential 9, 1 7. 3 %, Bajaj Alliance 1 0, 1 9.2%, Kotak life insurance 5, 9.6%. But still

    there are good competitors present in the market holding 13 , 25 %.This little differencecan come as a fear for the company.

    In terpretatio n

    From the above data this has been concluded that HDFC Standard is one the best

    companys occupation in the respondents point of view.

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    Table 4.1.8 Table S howi ng the I n vesti ng in this Parti cu lar Compa n y

    Figu re- 4.1.8 This Fi gu re S howi ng the I n vesti ng in this Parti cu lar Compa n y

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Safety 1 2 2 3 .07

    Liquidity 20 38 .46

    G rowth 1 5 2 8 .8 4

    Other reason 05 9.6 1

    Total 52 1 00

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    Safety Liquidity G rowth Other reason

    No.of Respondents

    Percentage%

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    In fere nc e

    Most of the respondents have shows that 2 3 .07% respondents are investing in this

    particular company for safety, 38 .46% for liquidity 2 8 .8 4% for growth and 9.6 1 % for

    other reason.

    In terpretatio n

    From the above data this has been concluded that most of the respondents are

    investment in this particular company for liquidity.

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    Table 4.1.9 Table S howi ng the Reaso n for I n vestme n t i n HDFC S ta n dard

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Affiliation 5 9.6

    Plans 3 5 67. 3

    HDFC bank position 20 38 .46

    Other reason 1 2 2 3 .07

    Total 52 1 00

    Figu re- 4.1.9 This Fi gu re S howi ng the Reaso n for I n vestme n t in HDFC S ta n dard

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Affiliation Plans HDFC bankposition

    Other reason

    No. of respondents

    Percentage%

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    In fere nc e

    It is inferred from the above graph and table the main reason for investment done by the

    people is the company plans. It holds 67. 3 % whereas due to other reason only 2 3 .07%

    of the total sample size invests.

    In terpretatio n

    From the above data this has been concluded that a plan is one of the biggest reasons

    for investment in HDFC Standard rather than other.

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    Table 4.1.10 Table S howi ng the Poli c y Name

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Life insurance 2 8 54

    Term product 06 11 .5

    Pension plan 0 8 1 5.5

    Endowment 1 0 1 9.2

    Total 52 1 00

    Figu re- 4.1.10 This Fi gu re S howi ng the Poli c y Name

    0

    10

    20

    30

    40

    50

    60

    Lifeinsurance

    Termproduct

    Pension plan Endowment

    No. of respondents

    Percentage%

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    In fere nc e

    The above graph and table shows that most of the people prefers to go for Life

    Insurance policy of the company. They have this belief that the benefit received in this

    particular policy is better than others.

    In terpretatio n

    From the above data this has been concluded that most of the responded are satisfies

    with thee policy name- Life Insurance.

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    Table 4.1.11 Table S howi ng the I n vested i n Childre ns Poli c y

    Opi n io n No . of Respo n de n ts Per c e n ta g e%

    Yes 3 7 7 1 .1 5

    No 1 5 2 8 .8 4

    Total 52 1 00

    Figu re- 4.1.11 This Fi gu re S howi ng the I n vested i n Childre ns Poli c y

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Yes No

    No. of respondents

    Percentage%

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    In fere nc e

    Most of the respondents have been shows that 7 1 .1 6% respondents are interested in

    children policy and 2 8 .8 4% are not interested.

    In terpretatio n

    From the above data this has been colluded that most of the respondents are interested

    in the children policy.

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    Table 4.1.12 Table S howi ng the Time Horizo n of I n vestme n t

    Opi n io n No . of Respo n de n ts Per c e n ta g e

    Up to 5 yrs 06 11 .5

    5-1 0 yrs 1 4 3 0

    1 0- 1 5 yrs 22 42. 3

    1 5 yrs and Above 1 0 1 9.2

    Total 52 1 00

    Figu re- 4.1.12 This Fi gu re S howi ng the Time Horizo n of I n vestme n t

    0

    5

    10

    15

    20

    25

    303

    5

    40

    45

    U p to 5 yrs 5 -10 yrs 1 0 -15 yrs 1 5 yrs and

    Above

    No. of respondents

    Percentage%

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    In fere nc e

    This is inferred from this graph and table that the time horizon which is preferred by the

    respondents is 1 0-1 5 yrs. It contributes 42. 3 5 of the total sample size.

    In terpretatio n

    From the above data this has been concluded that between 1 0-1 5 yrs is the best time

    horizon of investment.

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    4.2 Interpretation of Data

    4.2.1 An alysis of Opi n io n of Respo n de n ts Re g ardi ng Obje c tive a n d O ccu patio n

    Null Hypothesis (Ho): There is no significant relationship between occupation and the

    objective for investment of the customers. Alternate Hypothesis (H1 ): There is significant

    relationship between occupation and the objective for investment of the customers.

    TABLE -4.2.1

    Objective pension Income

    G rowth

    Tax Rebate others TOTAL

    Occupation

    G ovt.

    Service

    0 2 8 2 1 2

    Private

    service

    2 5 1 0 3 20

    Business 1 8 2 4 1 5

    Others 1 1 2 1 5

    TOTAL 4 1 6 22 1 0 52

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    Comp u tatio n of Chi- Squ are Test

    O E O-E (O-E) 2 (O-E) 2/E

    0

    2

    8

    2

    2

    5

    1 0

    3

    1

    8

    2

    4

    1

    1

    2

    1

    0.92

    3 .69

    5.07

    2. 3 0

    1 .5 3

    6. 1 5

    8 .46

    3 .8 4

    1 .1 5

    4.6 1

    6. 3 4

    2. 88

    0. 38

    1 .5 3

    2. 11

    0.96

    -0.92

    -1 .69

    2.9 3

    -0. 3

    0.47

    -1 .1 5

    1 .54

    -0. 8 4

    -0. 1 5

    3 .3 9

    -4. 3 4

    1 .1 2

    0.62

    -0.5 3

    -0. 11

    0.04

    0. 8 464

    2. 8 56 1

    8 .5 8 49

    0.09

    0.2209

    1 .3 225

    2. 3 71 6

    0.7056

    0.0225

    11 .492 1

    18 .83 56

    1 .2544

    0. 38 44

    0.2 8 09

    0.0 1 21

    0.00 1 6

    0.92

    0.774

    1 .69 3

    0.0 3 9

    0. 1 44

    0.2 1 5

    0.2 8 0

    0. 183

    0.0 1 9

    2.492

    2.970

    0.4 3 5

    1 .0 11

    0. 183

    0.005

    0.00 1

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    Degree of freedom= (r- 1 ) (c- 1 )

    = (4- 1 ) (4- 1 ) = 9

    X2 table value = 1 6.9 1 9

    X2 calculated value = 11 .3 7

    In fere nc e

    Since the calculated value of is 0.065 1 which is less than table value,

    .. H 0 is accepted at 5% level.

    There is no significant difference between gender and their opinion about the team

    building is efficiency.