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Products

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Social Responsibility refers to :

Suppliers Share holders Customers Employees Society Environment and etc .

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G“KNOW WHEN TO SAY WHEN” CAMPAIGN

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G“RESPONSIBILITY MATTERS” CAMPAIGN

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TWO MAJOR MATTERS IN THE CAMPAIGN

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The most effective society was the families.

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GANHEUSER-BUSCH RECYCLING CORPORATION

THE A-BRC recycles over 27 billion cans annually

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In 2009,the company ranked first among all companies for social

responsibility in fortune magazine’s ”World’s

Most-Admired Companies” list

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Was the society’s action ethical?

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Ethical?

Or…?

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What do you think?

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Are the students ethical?

What about friends and families?

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The President John F .Kennedy outlined a

consumers Bill of Rights .

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The FTC

www.ftc.com

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Economic espionage

Bribery

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Green marketing

Cause marketing

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Triple-bottom line or 3 Ps .

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Doing good : Cure someone .

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5 steps :

1-Recognition of a firm’s social expectations and rational for engaging in SR .2-Identification of SR causes consistent with the company’s mission .3-determining of organization objectives and priorities .4-specification of resources .5-Evaluation of SR programs and assessment of the future involvement .

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Sustainable development

Imposing codes of conduct to reduce harsh or abusive working .

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Marketer Consumer

SR is a bilateral issue

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One kind of America’s social responsible acts , They made his wish come true , and he has got rid of cancer for having a great mentality .

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Let’s make it a better place and start it with the man in the mirror .