Chapter 4: Sellers Marketing Online

Aimee Fajiculay John Grace Jay Krukowski

College Trio Hoping Their e-Marketplace Can Play With Big Boys as Community Fixture

“College trio hoping their e-marketplace can play with big boys as community fixture” Binswap.com

Sees potential in the use of bartering Build a community and promote deal-making matches closer to home

Quicker shipment and less excessive shipping costs. Serving the services Features

Search engine configured to start its exploration within the user's ZIP code, expanding outward to the city, then the state, etc.

Buddybin Plans for Growth

How This Relates to Chapter Four: Web exchanges (i.e. eBay) Consumer to consumer selling of products Offers the "selling" of services such as tutors or catering services

Why Companies Shouldn’t Rely On Traditional Marketing

“Why Companies Shouldn’t Rely On Traditional Marketing” Small companies are hesitant to create a website. Feel traditional forms of advertising (radio, television, print) is sufficient. Fear the risks of entering a market with so many competitors.

How will our small company get listed on a search engine that already has millions of results?"

Will our target market even see our pay-per-click advertisements?" How can our website bring more business into our store?“

Unfamiliar with benefits of internet. 184-million Internet users in America 68.3% of Internet users utilize search engines during the consideration or

research phase while 42.6% use search engines to make their decision. Key Internet features that have made it easier to find particular products

and services online Keyword selection, sophisticated search engines, pay-per-click

advertising.

Mobile Marketing"Get Ready for Mobile Marketing"Use of cell phones/pdas is a quickly growing trend More than 600 million sold (dwarfs the number of PCs sold) Phone operators now have potential to sell advertising spots

Have access to valuable marketing info (who you call, when you call etc.)

Video advertisements can now be placed in videos that consumers voluntarily watch

Consumers are purchasing ring tones and games Beginning to the sales of products/services not directly related to

cell phones Breach of Privacy?

Compromise a small decrease in privacy in exchange for lower phone bill rates cool applications

How this relates to Textbook “Technological influence on Internet Marketing”

Double edged sword (success/loss of potential)