chapter 4 the writing process. sending written messages that work atlee corporation is a consulting...
TRANSCRIPT
Chapter 4
The Writing Process
Sending Written Messages That Work
• Atlee Corporation is a consulting company with offices in several major cities in the United States. An old firm, it is considered conservative and somewhat elite. The company directors have finally bowed to pressure and agreed to institute a casual dress day for employees, The directors issued the following memo
Case Study Questions
1. Is this business message receiver-oriented? What is the messages objective?
2. Does this message contain any bias? What evidence do you find?
3. What is the tone of this message? Are the sentences easy to read, or do they contain unnecessary elements?
4. Does this message contain opening, developmental and closing paragraphs? Are they effective?
5. Does this memo include the five W’s. If so, what are they? If not, what is missing?
6. What content and mechanical errors does this memo contain?
The Writing Process
Prewriting
Planning Business Messages
Organizing Messages
Lets go back to questions 1 of the case study.
Is this business message receiver oriented? What is the messages object?
Drafting
• Cad drafting
Courteous words
Lets go back to questions 2 of the case study.
2. Does this message contain any bias? What evidence do you find?
Revising
Unnecessary Elements
Complete Paragraphs
Paragraph Structure in Business Communications
Necessary Information
Lets go back to questions 3,4 and 5 of the case study.
3. What is the tone of this message? Are the sentences easy to read, or do they contain unnecessary elements?
4. Does this message contain opening, developmental and closing paragraphs? Are they effective?
5. Does this memo include the five W’s. If so, what are they? If not, what is missing?
Editing
• The cutting edge
Proofreading
Lets go back to questions 6 of the case study.
6. What content and mechanical errors does this memo contain?
Publishing/Presenting
• Facebook publishing numbers
Enhancing Your Message
• Excel
The Final Document
• The crevasse
Case 4 Summary The Board of Directors of Atlee Corporation sends a strong sender
oriented message. It almost seems as if the memo has a negative message. The positive message is clouded in the boards own misgivings about the need for a casual day and about the possible abuses or so the Board thinks of casual day. In addition, the writers of the memo do not include anything to promote goodwill among the employees.
It is appropriate for a company to establish guidelines for a policy such as a causal day. The guidelines should be laid out in an easy to read list in a positive or at least a neutral manner. If violation of the guidelines must result in disciplinary action, the possible disciplinary actions should also be stated in detail.
Naming a contact person for questions or follow up is helpful. However, the closing paragraph would benefit from a restatement of the main idea, as well as from an expression of goodwill. If the Board members had used the writing process or if they had at least edited thoughtfully, they would likely have produced a more effective memo.
Setting Up Shop: Case Study
• Page 143 of Textbook
• Must be typed in Times Roman Numeral Font.
• Complete Sentences!
• Don’t start a sentence with yes, no or maybe.