chapter 4 utility

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Course: Microeconomics Text: Varian’s Intermediate Microeconomics 1

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Chapter 4 Utility. Course: Microeconomics Text: Varian’s Intermediate Microeconomics. Introduction. Last chapter we talk about preference , describing the ordering of what a consumer likes. For a more convenient mathematical treatment, we turn this ordering into a mathematical function. - PowerPoint PPT Presentation

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Page 1: Chapter 4  Utility

Course: Microeconomics Text: Varian’s Intermediate

Microeconomics

1

Page 2: Chapter 4  Utility

Last chapter we talk about preference, describing the ordering of what a consumer likes.

For a more convenient mathematical treatment, we turn this ordering into a mathematical function.

2

Page 3: Chapter 4  Utility

A utility function U: R+nR maps

each consumption bundle of n goods into a real number that satisfies the following conditions: x’ x” U(x’) > U(x”)

x’ x” U(x’) < U(x”)

x’ x” U(x’) = U(x”).

3

Page 4: Chapter 4  Utility

Not all theoretically possible preference have a utility function representation.

Technically, a preference relation that is complete, transitive and continuous has a corresponding continuous utility function.

4

Page 5: Chapter 4  Utility

Utility is an ordinal (i.e. ordering) concept.

The number assigned only matters about ranking, but the sizes of numerical differences are not meaningful.

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Page 6: Chapter 4  Utility

Consider only three bundles A, B, C. The following three are all valid

utility function of the preference.

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Page 7: Chapter 4  Utility

There is no unique utility function representation of a preference relation.

Suppose U(x1,x2) = x1x2 represents a preference relation.

Consider the bundles (4,1), (2,3) and (2,2).

7

Page 8: Chapter 4  Utility

U(x1,x2) = x1x2, so

U(2,3) = 6 > U(4,1) = U(2,2) = 4;

that is, (2,3) (4,1) (2,2).

8

Page 9: Chapter 4  Utility

Define V = U2. Then V(x1,x2) = x1

2x22 and

V(2,3) = 36 > V(4,1) = V(2,2) = 16so again(2,3) (4,1) (2,2).

V preserves the same order as U and so represents the same preferences.

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Page 10: Chapter 4  Utility

Define W = 2U + 10. Then W(x1,x2) = 2x1x2+10 so

W(2,3) = 22 > W(4,1) = W(2,2) = 18. Again,(2,3) (4,1) (2,2).

W preserves the same order as U and V and so represents the same preferences.

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Page 11: Chapter 4  Utility

If U is a utility function that represents a

preference relation and f is a strictly increasing function,

then V = f(U) is also a utility functionrepresenting .

Clearly, V(x)>V(y) if and only if f(V(x)) > f(V(y)) by definition of increasing function.

~

~

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Page 12: Chapter 4  Utility

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Page 13: Chapter 4  Utility

As you will see, for our analysis of consumer choices, an ordinal utility is enough.

If the numerical differences are also meaningful, we call it cardinal.

e.g. money, weight, height are cardinal Cardinal utility can be useful in some

areas, such as preference under uncertainty.

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Page 14: Chapter 4  Utility

An indifference curve contains equally preferred bundles.

Equal preference same utility level.

Therefore, all bundles in an indifference curve have the same utility level.

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Page 15: Chapter 4  Utility

U 6U 4U 2

x1

x2

15

Page 16: Chapter 4  Utility

U 6

U 5U 4U 3U 2

U 1x1

x2

Utility

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Page 17: Chapter 4  Utility

A good is a commodity which increases utility (gives a more preferred bundle) when you have more of it.

A bad is a commodity which decreases utility (gives a less preferred bundle) when you have more of it.

A neutral is a commodity which does not change utility (gives an equally preferred bundle) when you have more of it.

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Page 18: Chapter 4  Utility

Utility

Waterx’

Units ofwater aregoods

Units ofwater arebads

Around x’ units, a little extra water is a neutral.

Utilityfunction

18

Page 19: Chapter 4  Utility

Consider

V(x1,x2) = x1 + x2.

What does the indifference curve look like?

What relation does this function represent for these goods?

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Page 20: Chapter 4  Utility

5

5

9

9

13

13

x1

x2

x1 + x2 = 5

x1 + x2 = 9

x1 + x2 = 13

V(x1,x2) = x1 + x2.

These goods are perfect substitutes. 20

Page 21: Chapter 4  Utility

Consider

W(x1,x2) = min{x1,x2}. What does the indifference curve

look like? What relation does this function

represent for these goods?

21

Page 22: Chapter 4  Utility

x2

x1

45o

min{x1,x2} = 8

3 5 8

3

5

8

min{x1,x2} = 5

min{x1,x2} = 3

W(x1,x2) = min{x1,x2}

22

Page 23: Chapter 4  Utility

In general, utility function for perfect substitutes can be expressed as u(x , y) = ax + by

Utility function for perfect complement can be expressed as: u(x , y) = min{ ax , by }

for constants a and b.23

Page 24: Chapter 4  Utility

A utility function of the form

U(x1,x2) = f(x1) + x2

is linear in x2 and is called quasi-linear.

E.g. U(x1,x2) = 2x11/2 + x2.

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Page 25: Chapter 4  Utility

x2

x1

Each curve is a vertically shifted copy of the others.

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Page 26: Chapter 4  Utility

Any utility function of the form

U(x1,x2) = x1a x2

b

with a > 0 and b > 0 is called a Cobb-Douglas utility function.

E.g. U(x1,x2) = x11/2 x2

1/2 (a = b = 1/2) V(x1,x2) = x1 x2

3 (a = 1, b = 3)

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Page 27: Chapter 4  Utility

x2

x1

All curves are hyperbolic,asymptoting to, but nevertouching any axis.

27

Page 28: Chapter 4  Utility

By a monotonic transformation V=ln(U):U( x, y) = xa y b implies

V( x, y) = a ln (x) + b ln(y).

Consider another transformation W=U1/(a+b)

W( x, y)= xa/(a+b) y b/(a+b) = xc y 1-c so that the sum of the indices becomes 1.

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Page 29: Chapter 4  Utility

Marginal means “incremental”. The marginal utility of commodity i

is the rate-of-change of total utility as the quantity of commodity i consumed changes; i.e.

MUUxii

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Page 30: Chapter 4  Utility

E.g. if U(x1,x2) = x11/2 x2

2 then

22

2/11

11 2

1xx

x

UMU

22/1

12

2 2 xxx

UMU

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Page 31: Chapter 4  Utility

Marginal utility is positive if it is a good, negative if it is a bad, zero if it is neutral.

Its value changes under a monotonic transformation: (Consider the differentiable case)

So its value is not particularly meaningful.

iii x

UUf

x

UfMU

)(')(

31

Page 32: Chapter 4  Utility

The general equation for an indifference curve is U(x1,x2) k, a constant.

Totally differentiating this identity gives

Uxdx

Uxdx

11

22 0

32

Page 33: Chapter 4  Utility

Uxdx

Uxdx

11

22 0

Uxdx

Uxdx

22

11

We can rearrange this to

d xd x

U xU x

2

1

1

2

//

.

Rearrange further:

33

Page 34: Chapter 4  Utility

Recall that the definition of MRS: The negative of the slope of an indifference curve is its marginal rate of substitution.

d xd x

U xU x

2

1

1

2

//

.

Uxd

xdMRS

1

2

34

Page 35: Chapter 4  Utility

Therefore,

The Marginal Rate of Substitution is the ratio of marginal utilities.

2

1

2

1

/

/

MU

MU

xU

xUMRS

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Page 36: Chapter 4  Utility

MRS also means how many quantities of good 2 you are willing to sacrifice for one more unit of good 1.

One unit of good 1 is worth MU1. One unit of good 2 is worth MU2.

Number of good 2 you are willing to sacrifice for a unit of good 1 is thus MU1 / MU2.

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Page 37: Chapter 4  Utility

Suppose U(x1,x2) = x1x2. Then

so

37

Ux

x x

Ux

x x

12 2

21 1

1

1

( )( )

( )( )

./

/

1

2

2

1

1

2

x

x

xU

xU

xd

xdMRS

Page 38: Chapter 4  Utility

1

2

x

xMRS

MRS(1,8) = - 8/1 = -8 MRS(6,6) = - 6/6 = -1.

x1

x2

8

6

1 6

U = 8

U = 36

U(x1,x2) = x1x2;

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Page 39: Chapter 4  Utility

A quasi-linear utility function is of the form U(x1,x2) = f(x1) + x2.

Thus MRS for a quasi-linear function only depends on x1.39

Ux

f x1

1 ( )Ux2

1

).(/

/1

2

1

1

2 xfxU

xU

xd

xdMRS

Page 40: Chapter 4  Utility

MRS = f ’(x1) does not depend upon x2 so the slope of indifference curves for a quasi-linear utility function is constant along any line for which x1 is constant.

What does that make the indifference map for a quasi-linear utility function look like?

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Page 41: Chapter 4  Utility

x2

x1

Each curve is a vertically shifted copy of the others.

MRS is a constantalong any line for which x1 isconstant.

MRS =f(x1’)

MRS = f(x1”)

x1’ x1”

41

Page 42: Chapter 4  Utility

Applying a monotonic (increasing) transformation to a utility function representing a preference relation simply creates another utility function representing the same preference relation.

What happens to marginal rates of substitution when a monotonic transformation is applied?

42

Page 43: Chapter 4  Utility

For U(x1,x2) = x1x2 the MRS = x2/x1. Create V = U2; i.e. V(x1,x2) = x1

2x22.

What is the MRS for V?

which is the same as the MRS for U.

43

1

2

221

221

2

1

2

2

/

/

x

x

xx

xx

xV

xVMRS

Page 44: Chapter 4  Utility

More generally, if V = f(U) where f is a strictly increasing function, then

Thus the MRS does not change with monotonic transformation. So, the same preference with different utility functions still show the same MRS. 44

2

1

2

1

/)( '

/)(

/

/

xUUf

xUUf

xV

xVMRS

./

/

2

1

xU

xU

Page 45: Chapter 4  Utility

Consider the goods are the attributes of each mode of transportation

TW=total walking time TT=total time of trip on the bus/car C= total monetary cost

Different means of transportation have different values of the above “goods”, forming different “bundles”.

45

Page 46: Chapter 4  Utility

E.g. walking all the way involves a high TW and low C, Traveling on a taxi has a high C, but low TW and TT. Taking public transport may be something in between.

We can estimate (with suitable econometrics methods) a utility function that represents people’s preferences if we know their choices and TW, TT and C. 46

Page 47: Chapter 4  Utility

Domenich and McFadden (1975) use the linear form (recall what it represents?) and have the following function:

U= -0.147TW – 0.0411TT – 2.24C

We can obtain the MRS. E.g. Commuters are willing to substitute 3 minutes of walking for 1 minute of walking.

How much is one willing to pay to shorten the trip (on vehicle) for one minute?

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Page 48: Chapter 4  Utility

This chapter we introduce utility function as a way to represent preference numerically.

One prefers a bundle of higher utility than a bundle of lower utility.

Utility function is ordinal, and is invariant to increasing transformation.

The ratio of marginal utility is also the marginal rate of substitution.

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Page 49: Chapter 4  Utility

Chapter 2: Budget constraint -what is affordable/feasible

Chapter 3 / 4: Preference / Utility-what one likes more

Chapter 5: Choice-choose the one with highest utility under budget

constraint49