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Copyright 2006 Prentice Hall Publishing Copyright 2006 Prentice Hall Publishing Company Company 1 Chapter 5 Buying a Business Chapter 5 Buying a Business Buying An Existing Business

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Page 1: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 11Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying An Existing Business

Page 2: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 22Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying a BusinessBuying a Business

AdvantagesAdvantages Business may continue to be Business may continue to be

successfulsuccessful Can use experience of previous ownerCan use experience of previous owner ““Hit the ground running”Hit the ground running” Business may have best locationBusiness may have best location Employees and suppliers are in placeEmployees and suppliers are in place

Page 3: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 33Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying a BusinessBuying a Business

AdvantagesAdvantages Equipment is installed Equipment is installed Inventory is in place and trade credit Inventory is in place and trade credit

existsexists Easier time finding financingEasier time finding financing It’s a bargainIt’s a bargain

Page 4: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 44Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying a BusinessBuying a Business

DisadvantagesDisadvantages It’s a loserIt’s a loser Possible “ill will” from previous Possible “ill will” from previous

ownerowner Employees may not be suitableEmployees may not be suitable Location may be unsatisfactoryLocation may be unsatisfactory Equipment may be obsoleteEquipment may be obsolete

Page 5: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 55Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying a BusinessBuying a Business

DisadvantagesDisadvantages Change and innovation can be Change and innovation can be

difficultdifficult Inventory may be obsoleteInventory may be obsolete Accounts receivable may be worth Accounts receivable may be worth

less than face valueless than face value

Page 6: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 66Chapter 5 Buying a BusinessChapter 5 Buying a Business

Valuing Accounts Valuing Accounts ReceivableReceivable

Age of Accounts

(days)

 

Amount

 

Probability of Collection

 

Value 

0-3031-6061-90

91-120121-150

151+ 

Total

$40,000$25,000$14,000$10,000$7,000$5,000

 $101,000

.95

.88

.70

.40

.25

.10

$38,000$22,000$9,800$4,000$1,750$500

 $76,050

       

Page 7: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 77Chapter 5 Buying a BusinessChapter 5 Buying a Business

Buying a BusinessBuying a Business

DisadvantagesDisadvantages Change and innovation can be difficultChange and innovation can be difficult Inventory may be obsoleteInventory may be obsolete Accounts receivable may be worth Accounts receivable may be worth

less than face valueless than face value Business may be overpricedBusiness may be overpriced

Page 8: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 88Chapter 5 Buying a BusinessChapter 5 Buying a Business

How to Buy a BusinessHow to Buy a Business

Analyze your skills, abilities, Analyze your skills, abilities, and interests.and interests.

Develop a list of criteria.Develop a list of criteria. Prepare a list of potential Prepare a list of potential

candidates (Remember the candidates (Remember the “hidden market”).“hidden market”).

Ray’s Market

Page 9: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 99Chapter 5 Buying a BusinessChapter 5 Buying a Business

How to Buy a BusinessHow to Buy a Business

Investigate and evaluate Investigate and evaluate candidate businesses candidate businesses and select the best one.and select the best one.

Negotiate the deal.Negotiate the deal. Explore financing Explore financing

options.options. Ensure a smooth Ensure a smooth

transition.transition.Ray’s Market

Page 10: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1010Chapter 5 Buying a BusinessChapter 5 Buying a Business

Five Critical Areas for Five Critical Areas for Analyzing an Existing Analyzing an Existing BusinessBusiness

1.1. Why does the owner want to sell.... the Why does the owner want to sell.... the realreal reason?reason?

2.2. What is the physical condition of the What is the physical condition of the business?business?

3.3. What is the potential for the company's What is the potential for the company's products or services?products or services?

Customer characteristics and composition.Customer characteristics and composition. Competitor analysis.Competitor analysis.

4.4. What legal aspects must I consider?What legal aspects must I consider?

Page 11: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1111Chapter 5 Buying a BusinessChapter 5 Buying a Business

The Legal Aspects ofThe Legal Aspects ofBuying a BusinessBuying a Business

Lien - creditors’ claims against Lien - creditors’ claims against an asset.an asset.

Bulk transfer - protects Bulk transfer - protects business buyer from the business buyer from the claims unpaid creditors might claims unpaid creditors might have against a company’s have against a company’s assets.assets.

Page 12: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1212Chapter 5 Buying a BusinessChapter 5 Buying a Business

Bulk TransferBulk Transfer

Seller must give the buyer a sworn list of Seller must give the buyer a sworn list of creditors.creditors.

Buyer and seller must prepare a list of the Buyer and seller must prepare a list of the property included in the sale.property included in the sale.

Buyer must keep the list of creditors and Buyer must keep the list of creditors and property for six months.property for six months.

Buyer must give notice of the sale to each Buyer must give notice of the sale to each creditor at least ten days before he takes creditor at least ten days before he takes possession of the goods or pays for them possession of the goods or pays for them (whichever is first).(whichever is first).

Page 13: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1313Chapter 5 Buying a BusinessChapter 5 Buying a Business

The Legal Aspects of The Legal Aspects of Buying a BusinessBuying a Business

Contract assignment - buyer’s Contract assignment - buyer’s ability to assume rights under ability to assume rights under seller’s existing contracts.seller’s existing contracts.

Lien - creditors’ claims against an Lien - creditors’ claims against an asset.asset.

Bulk transfer - protects business Bulk transfer - protects business buyer from the claims unpaid buyer from the claims unpaid creditors might have against a creditors might have against a company’s assets.company’s assets.

Page 14: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1414Chapter 5 Buying a BusinessChapter 5 Buying a Business

Restrictive covenant - contract in Restrictive covenant - contract in which a business seller agrees not which a business seller agrees not to compete with the buyer within a to compete with the buyer within a specific time and geographic area.specific time and geographic area.

Ongoing legal liabilities - physical Ongoing legal liabilities - physical premises, product liability, and premises, product liability, and labor relations.labor relations.

The Legal Aspects of The Legal Aspects of Buying a BusinessBuying a Business

Page 15: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1515Chapter 5 Buying a BusinessChapter 5 Buying a Business

Five Critical Areas for Five Critical Areas for Analyzing an Existing Analyzing an Existing BusinessBusiness

1.1. Why does the owner want to sell.... the Why does the owner want to sell.... the realreal reason?reason?

2.2. What is the physical condition of the What is the physical condition of the business?business?

3.3. What is the potential for the company's What is the potential for the company's products or services?products or services?

Customer characteristics and compositionCustomer characteristics and composition Competitor analysisCompetitor analysis

4.4. What legal aspects must I consider?What legal aspects must I consider?

5.5. Is the business financially sound? Is the business financially sound?

Page 16: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 1616Chapter 5 Buying a BusinessChapter 5 Buying a Business

Determining the Value of a Determining the Value of a BusinessBusiness

Balance Sheet Technique Balance Sheet Technique Variation: Adjusted Balance Sheet Variation: Adjusted Balance Sheet

TechniqueTechnique Earnings ApproachEarnings Approach

Variation 1: Excess Earnings ApproachVariation 1: Excess Earnings Approach Variation 2: Capitalized Earnings ApproachVariation 2: Capitalized Earnings Approach Variation 3: Discounted Future Earnings Variation 3: Discounted Future Earnings

ApproachApproach Market ApproachMarket Approach

Page 17: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Balance Sheet Balance Sheet TechniquesTechniques

"Book Value"of Net Worth = Total Assets - Total "Book Value"of Net Worth = Total Assets - Total LiabilitiesLiabilities

= $266,091 - = $266,091 -

$114,325$114,325= = $151,766$151,766

Page 18: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

"Book Value"of Net Worth = Total Assets - Total "Book Value"of Net Worth = Total Assets - Total LiabilitiesLiabilities

= $266,091 - = $266,091 -

$114,325$114,325= = $151,766$151,766

Variation: Adjusted Balance Sheet Variation: Adjusted Balance Sheet Technique:Technique:

Adjusted Net Worth = $274,638 - Adjusted Net Worth = $274,638 -

$114,325$114,325 = = $160,313$160,313

Balance Sheet Balance Sheet TechniquesTechniques

Page 19: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Earnings Earnings ApproachesApproaches

Variation 1: Excess Earnings Variation 1: Excess Earnings Method.Method.

Page 20: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 1: Excess Earnings Variation 1: Excess Earnings Method.Method.

Adjusted Net Worth = $274,638 - Adjusted Net Worth = $274,638 - $114,325 = $114,325 =

$160,$160,

313313

Step 1Step 1: Compute adjusted tangible net : Compute adjusted tangible net worth:worth:

Earnings Earnings ApproachesApproaches

Page 21: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 1: Excess Earnings Variation 1: Excess Earnings Method.Method.

Adjusted Net Worth = $274,638 - Adjusted Net Worth = $274,638 - $114,325 = $114,325 =

$160,$160,

313313

Step 1Step 1: Compute adjusted tangible net : Compute adjusted tangible net worth:worth:

Step 2Step 2: Calculate opportunity costs of : Calculate opportunity costs of investing:investing:Investment $160,313 x 25% = $40,078Investment $160,313 x 25% = $40,078

Salary Salary $25,000$25,000 Total Total

$65,078$65,078

Earnings Earnings ApproachesApproaches

Page 22: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 1: Excess Earnings Variation 1: Excess Earnings Method.Method.

Step 3Step 3: Project earnings for next year:: Project earnings for next year:

Adjusted Net Worth = $274,638 - Adjusted Net Worth = $274,638 - $114,325 = $114,325 =

$160,$160,

313313

Step 1Step 1: Compute adjusted tangible net : Compute adjusted tangible net worth:worth:

Step 2Step 2: Calculate opportunity costs of : Calculate opportunity costs of investing:investing:Investment $160,313 x 25% = $40,078Investment $160,313 x 25% = $40,078

Salary Salary $25,000$25,000 Total Total

$65,078$65,078

$74,000$74,000

Earnings Earnings ApproachesApproaches

Page 23: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continued)

EEP = Projected Net Earnings - Total EEP = Projected Net Earnings - Total Opportunity CostsOpportunity Costs

Step 4Step 4: Compute extra earning power : Compute extra earning power (EEP):(EEP):

= $74,000 - 65,078 = $8,922= $74,000 - 65,078 = $8,922

Excess Earnings Excess Earnings MethodMethod

Page 24: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continued)

EEP = Projected Net Earnings - Total EEP = Projected Net Earnings - Total Opportunity CostsOpportunity Costs

Step 4Step 4: Compute extra earning power : Compute extra earning power (EEP):(EEP):

Step 5Step 5: Estimate the value of the intangibles : Estimate the value of the intangibles ("goodwill"):("goodwill"):

Intangibles = Extra Earning Power x "Years of Profit" Intangibles = Extra Earning Power x "Years of Profit" Figure*Figure*

= $74,000 - 65,078 = $8,922= $74,000 - 65,078 = $8,922

* Years of Profit Figure ranges from 1 to 7; for * Years of Profit Figure ranges from 1 to 7; for a normal risk business, it is 3 or 4.a normal risk business, it is 3 or 4.

= 8,922 x 3 = = 8,922 x 3 = $26,766$26,766

Excess Earnings Excess Earnings MethodMethod

Page 25: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Value = Tangible Net Worth + Value of IntangiblesValue = Tangible Net Worth + Value of Intangibles

Step 6Step 6: Determine the value of the : Determine the value of the business:business:

Estimated Value of the business = Estimated Value of the business = $187,079$187,079

= $160,313 + 26,766 = = $160,313 + 26,766 = $187,079$187,079

Excess Earnings Excess Earnings MethodMethod (Continued

)

Page 26: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 2: Capitalized Earnings Variation 2: Capitalized Earnings Method:Method:

Value Value = =

* Rate of return reflects what could be * Rate of return reflects what could be earned on a similar-risk investment.earned on a similar-risk investment.

Net Earnings (Net Earnings (AfterAfter Deducting Owner's Deducting Owner's Salary)Salary)Rate of Return*Rate of Return*

Capitalized Earnings Capitalized Earnings MethodMethod

Page 27: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 2: Capitalized Earnings Variation 2: Capitalized Earnings Method:Method:

Value Value = =

* Rate of return reflects what could be * Rate of return reflects what could be earned on a similar-risk investment.earned on a similar-risk investment.

Net Earnings (Net Earnings (AfterAfter Deducting Owner's Deducting Owner's Salary)Salary)Rate of Return*Rate of Return*

Value Value = =

$74,000 - $74,000 - $25,000$25,00025%25%

= = $196,0$196,00000

Capitalized Earnings Capitalized Earnings MethodMethod

Page 28: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Variation 3: Discounted Future Earnings Variation 3: Discounted Future Earnings Method:Method:

Compute a Compute a weighted averageweighted average of the of the earnings:earnings:

Step 1Step 1: Project earnings five years into the : Project earnings five years into the future:future:

Pessimistic + (4 x Most Likely) + Pessimistic + (4 x Most Likely) + OptimisticOptimistic 66

3 Forecasts: Pessimistic Most Likely Optimistic

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 29: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Step 1Step 1: Project earnings five years into the : Project earnings five years into the future:future:

(Continue(Continued)d)

Year Pess ML Opt Year Pess ML Opt Weighted AverageWeighted Average$65,00$65,00

00

$74,00$74,0000

$82,00$82,0000

$88,00$88,0000

$88,00$88,0000

$74,00$74,0000

$90,00$90,0000

$100,0$100,00000

$109,0$109,00000

$115,0$115,00000

$92,00$92,0000

$101,0$101,00000

$112,0$112,00000

$120,0$120,00000

$122,0$122,00000

$75,50$75,5000

$89,16$89,1677

$99,00$99,0000

$107,3$107,33333

$111,6$111,66767

11

22

33

44

55

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 30: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continue(Continued)d)

Step 2: Discount weighted average of future Step 2: Discount weighted average of future earnings at the appropriate present value earnings at the appropriate present value rate:rate:

Present Value Present Value Factor = Factor =

11

(1 +k) (1 +k) ttwhere...where...

k = Rate of return on a similar risk k = Rate of return on a similar risk investment.investment.

t = Time period (Year - 1, 2, 3...n).t = Time period (Year - 1, 2, 3...n).

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 31: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continued(Continued))

Year Weighted Average x PV Factor = Present Value Year Weighted Average x PV Factor = Present Value

11

22

33

44

55

.8000.8000

.6400.6400

.5120.5120

.4096.4096

.3277.3277

$75,500$75,500

$89,167$89,167

$99,000$99,000

$107,333$107,333

$111,667$111,667

Step 2Step 2: Discount weighted average of future : Discount weighted average of future earnings at the appropriate present value earnings at the appropriate present value rate:rate:

$60,400$60,400

$57,067$57,067

$50,688$50,688

$43,964$43,964

$36,593$36,593

Total Total $248,712$248,712

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 32: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continue(Continued)d)

Step 3Step 3: Estimate the earnings stream beyond : Estimate the earnings stream beyond five years:five years:

11

Rate of Rate of ReturnReturn

Weighted Weighted Average Earnings Average Earnings in Year 5in Year 5

xx ==

= $111,667 = $111,667 x x

112525

%%

= = $446,668$446,668

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 33: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continue(Continued)d)

Step 3Step 3: Estimate the earnings stream beyond : Estimate the earnings stream beyond five years:five years:

11

Rate of Rate of ReturnReturn

Weighted Weighted Average Earnings Average Earnings in Year 5in Year 5

xx ==

= $111,667 = $111,667 x x

112525

%%

= = $446,668$446,668

Step 4Step 4: Discount this estimate using the : Discount this estimate using the present value factor for year 6:present value factor for year 6:

$446,668 x .2622 = $446,668 x .2622 = $117,116$117,116

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 34: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

(Continue(Continued)d)

Step 5: Compute the value of the business:Step 5: Compute the value of the business:

= $248,712 + $117,116 = = $248,712 + $117,116 = $365,828$365,828

Estimated Value of Business = Estimated Value of Business = $365,828$365,828

Value Value ==

Discounted Discounted earnings in earnings in years 1 years 1 through 5through 5

++ Discounted Discounted

earnings in earnings in yearsyears6 through ?6 through ?

Discounted Future Earnings Discounted Future Earnings MethodMethod

Page 35: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Market Market ApproachApproach

Company P-E Ratio Company P-E Ratio 1

2

3

4

3.3

3.8

4.7

4.1

Step 1Step 1: Compute the average Price-Earnings : Compute the average Price-Earnings (P-E) Ratio for as many similar businesses as (P-E) Ratio for as many similar businesses as possible:possible:

Average P-E Ratio = Average P-E Ratio = 3.9753.975

Page 36: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Company P-E Ratio Company P-E Ratio 11

22

33

44

3.33.3

3.83.8

4.74.7

4.14.1

Step 1Step 1: Compute the average Price-Earnings : Compute the average Price-Earnings (P-E) Ratio for as many similar businesses as (P-E) Ratio for as many similar businesses as possible:possible:

Average P-E Ratio = Average P-E Ratio = 3.9753.975

Step 2: Multiply the average P-E Ratio by Step 2: Multiply the average P-E Ratio by next year's forecasted earnings:next year's forecasted earnings:

Estimated Value = 3.975 x $74,000 = Estimated Value = 3.975 x $74,000 = $294,150$294,150

Market Market ApproachApproach

Page 37: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 3737Chapter 5 Buying a BusinessChapter 5 Buying a Business

Exit StrategiesExit Strategies

Straight business saleStraight business sale Family limited partnership (FLP)Family limited partnership (FLP) Sell controlling interestSell controlling interest Restructure the companyRestructure the company Use a two-step saleUse a two-step sale Establish and employee stock Establish and employee stock

ownership plan (ESOP) ownership plan (ESOP)

Page 38: Chapter 5 Buying a Business Copyright 2006 Prentice Hall Publishing Company 1 Buying An Existing Business

Copyright 2006 Prentice Hall Publishing CompanyCopyright 2006 Prentice Hall Publishing Company 3838Chapter 5 Buying a BusinessChapter 5 Buying a Business

The Five Ps of Negotiating.The Five Ps of Negotiating.

Preparation - Examine the needsof both parties and all of the

relevant external factors affectingthe negotiation before you sit

down to talk.

Poise - Remain calm during thenegotiation. Never raise your voice

or lose your temper, even if the situation gets difficult or emotional.It’s better to walk away and calm down than to blow up and blow

the deal.

Persuasiveness - Know whatyour most important positions are,articulate them, and offer support

for your position.

Persistence - Don’t give in at thefirst sign of resistance to your

position, especially if it is an issue that ranks high in your list of priorities.

Patience - Don’t be in sucha hurry to close the deal that

you end up giving up much of what you hoped to get. Impatience is

a major weakness in a negotiation.