chapter 5 develop a psa & commercial using premiere pro & after effects cs6

Chapter 5

Develop a PSA & Commercial Using Premiere Pro & After Effects CS6

Editing a Public Service Announcement

• A commercial is a short film broadcast used as a marketing device to raise awareness of a consumer product, service, or issue.


• Public service announcements (PSAs) are intended to modify public attitudes by raising awareness about specific issues.


• The Cartoon effect in After Effects creates a stylized effect that resembles vector art by simplifying and smoothing the shading and colors in an image and adding strokes to the edges between features.

Example of Cartoon effect

Resembles a sketch

Resembles a cartoon



• The Shading Steps and Shading Smoothness properties simplify the shading and coloring in the image, a process known as posterization, creating a more cartoonlike effect.


• Most footage does not have enough color and contrast for the Cartoon effect to work effectively.

• The Levels effect, which helps to create contrast, is almost always necessary.


• The Levels effect displays a histogram, which is a chart that represents the changes in color from dark to light in the image.

Levels effect histogram

HistogramInput Black

Levels effect histogram with slides

Input Black control

Gamma control

Input White control

Input White

Gamma



• The Hue/Saturation effect is another color correction effect, which adds to the overall Cartoon effect.

• This effect is based on the color wheel.

Hue/Saturation effect

Default settings

Master Hue color wheel


Hue/Saturation effect

Modified Settings



• The Master Hue color wheel and Master Saturation setting change the overall hue and saturation of the image.


• The Channel Mixer effect is another option that allows more subtle shading for the overall Cartoon effect and works on specific color channels.

Channel Mixer effect

Default settings


Channel Mixer effect

Modified Settings



• The Adobe Dynamic Link is a feature available between Premiere Pro, After Effects, and Encore if installed as part of the Creative Suite Production Premium or Master Collection.

File with dynamic link

Dynamic link icon


Editing a Commercial For Television

• The Warp Stabilizer effect stabilizes footage and removes camera shake from a handheld camera during filming.

Applying the Warp Stabilizer effect



• The Stabilization settings allow students to make adjustments to the stabilization process.

• The Result menu options, Smooth or No Motion, control the final result of the footage.

Stabilizing process



• Smooth is the default option and retains the original camera movement while making it appear smoother.

• The No Motion option tries to remove all camera motion from the footage.


• The Shatter effect is an effect that is applied to give the illusion of exploding images, but it can also be customized to create 3D text.

• To create 3D text, you need three layers.

Applying the Shatter effect

Shatter effect

Three required

layers



• The first layer is a Text layer, which is referenced by the Shatter effect text.

• The second layer is a Solid layer and is where you choose the text color.


• The last layer is a Camera layer, which is used to create a virtual camera to get different views of the Solid layer.

• It allows you to view 3D objects from any angle by moving and rotating a camera around the scene to get different views of a 3D object.


• The Orbit Camera tool allows you to adjust the location of the camera, causing the 3D text and Light layer to follow the camera.

Adjusting the camera with the Orbit Camera tool

Orbit Camera tool



• The Light layer can be used to add lighting effects and cast shadows on the footage and needs to be placed above the layer that they want the light to shine on.


• There are four types of lights to choose from:– Parallel approximates the light from a source like

that of the sun.– Spot gives off light that is constrained by a cone,

like a flashlight or spotlight.


• There are four types of lights to choose from:– Point is unconstrained, like a bare light bulb.– Ambient has no source but simply contributes to

the overall brightness and casts no shadows.


• After creating 3D text using the Shatter effect, you may want to enhance the appearance of the text.


• There are many effects to choose from. • Two options are:– the CC Light Sweep effect.– the Color Emboss effect.


• The Color Emboss effect works like the Emboss effect without overriding the original colors of the image the effect is being applied to.


• The CC Light Sweep effect creates a light reflection along the layer.

Applying the CC Light Sweep Layer


Editing a Commercial Developed For the Internet

• The Puppet tools are used to add natural motion to raster images and vector graphics.

• This can include still images, shapes, and text characters as well as imported Photoshop and Illustrator files.


• The Puppet Pin tool works by deforming parts of an image.

• A deform pin is a type of pin that you can place or move with the Puppet Pin.

Using the Puppet Pin tool

Puppet Pin toolDeform pin

Puppet effect

Selected deform pin

Puppet Pin tool cursor



• The Particle Playground effect is used to animate an object by reproducing it randomly—for instance, creating a flock of birds from the image of a single bird.


• The Particle Playground effect can be used to duplicate a vector graphic that was animated with the Puppet Pin tool.

Particle Playground effect

Particle Playground effect



• The Particle Playground effect generates three kinds of particles:– dots– layers– text characters

Particle Playground effect default dot particles



• There are four particle generators, which are the four properties listed at the top of the Particle Playground effect on the Effect Controls panel.


• They are:– Cannon– Grid– Layer Exploder– Particle Exploder


• The following Layer Map controls replace the dots with a layer of their choosing in the composition.


– Use Layer– Time Offset Type– Relative Random– Absolute Random– Time Offset– Force – Direction

Pre-composed layers

Before


Pre-composed layers

After



• In After Effects, you can place text on a path just as you can in Photoshop and Illustrator.

• However, in After Effects, you have the ability to animate the text once it is placed on the path.


• The path is created with the Pen tool.• Once you select the Pen tool, the RotoBezier

check box needs to be checked.• The RotoBezier option makes paths easier to

draw and makes the curves smoother.

Placing type on a path



• To animate text on a path, you can adjust the text with the properties found under the Path Options property group on the Timeline panel.


• Text can appear perpendicular to the path, aligned left or right, reversed, or with the first or last margins adjusted to a specific location.

Text attached to a path


chapter 5 develop a psa & commercial using premiere pro & after effects cs6

Documents

television slide

stylized effect

cartoonlike effect

overall cartoon effect

color correction effect

example of cartoon effect

effects cs6 slide

warp stabilizer effect