Chapter 6:Chapter 6: The International The International

Environment of Internet Environment of Internet MarketingMarketing

Presented by:Presented by:

Stefanie Stefanie SpatolaSpatola

Katie KosinskiKatie Kosinski

Brittany BoyleBrittany Boyle

ACROSS THE U.S., INTERNET-READY ACROSS THE U.S., INTERNET-READY HOUSES ARE FINDING A HOMEHOUSES ARE FINDING A HOME

By Richard A. Oppel Jr. By Richard A. Oppel Jr.

Importance to Chapter 6:Importance to Chapter 6:Internet is growing internationally and in the Internet is growing internationally and in the U.S. The demand for having Internet access at U.S. The demand for having Internet access at your fingertips is proven in this article.your fingertips is proven in this article.

Highlights:Highlights:Buying a home with built-in access is just as Buying a home with built-in access is just as important as having a 2-car garageimportant as having a 2-car garageBuilders are able to offer Internet access, Builders are able to offer Internet access, through neighborhood networks, at lower coststhrough neighborhood networks, at lower costsPossible because the Developers own all the land Possible because the Developers own all the land around the new housesaround the new houses

Why I chose this article…Why I chose this article…This new business idea sounds very logical and This new business idea sounds very logical and feasible in the eyes of the Developers. I would feasible in the eyes of the Developers. I would most likely look for house that comes Internet-most likely look for house that comes Internet-ready!ready!

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FILE-SHARING VICTORY FILE-SHARING VICTORY FOR INDUSTRYFOR INDUSTRY

Importance to Chapter Six:Importance to Chapter Six:Piracy is an international problemPiracy is an international problem

Solution in U.S.- iTunes, Napster, etc.Solution in U.S.- iTunes, Napster, etc.

Highlights of Article:Highlights of Article:The Federal Court ruled that Kazaa infringed on artists’ The Federal Court ruled that Kazaa infringed on artists’ copyrightscopyrights

Kazaa allowed users to download music for free over the Kazaa allowed users to download music for free over the internetinternet

79% of all peer-to-peer file-sharing 79% of all peer-to-peer file-sharing

Judge did not order the shut down of KazaaJudge did not order the shut down of Kazaa

Future versions had to reduce the amount of copyrightsFuture versions had to reduce the amount of copyrights

Why I chose this article…Why I chose this article…

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LATEST U.S. BID TO BAN ONLINE LATEST U.S. BID TO BAN ONLINE GAMBLING SUFFERS SETBACKGAMBLING SUFFERS SETBACK

By Keith ReganBy Keith Regan Importance to Chapter SixImportance to Chapter Six

Online gambling is a recent and important international Online gambling is a recent and important international internet issueinternet issue

WTO says that U.S. bans are illegal;WTO says that U.S. bans are illegal; U.S. is currently appealingU.S. is currently appealing Multibillion dollar industryMultibillion dollar industry Casino industry is hopefulCasino industry is hopeful 40% of online gamblers are Americans40% of online gamblers are Americans

Article HighlightsArticle Highlights Recent attempt to control online gambling haltedRecent attempt to control online gambling halted Similar bills have made it partway through in the pastSimilar bills have made it partway through in the past Conflict comes from different gambling rules in each stateConflict comes from different gambling rules in each state U.S. concerns are focused on under-age gambling and U.S. concerns are focused on under-age gambling and

addictionaddiction Why I chose this article…Why I chose this article…