chapter 7 business plan
TRANSCRIPT
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CHAPTER 7
BUSIESS P!A
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"#$e%tives
The oje!"#$e% of "h#% !ha&"er are "o'
&ro$#de and nder%"and#n of &re&ar#n a %*%"e+a"#!, effe!"#$e
and $#ae %#ne%% &an
&ro$#de a e""er nder%"and#n of "he d#ff#!"#e% and !haene%
of &re&ar#n a ood %#ne%% &an
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!earning "ut%omes
At the end of this %hapter& students should #e a#le to'
a&&* a %*%"e+a"#! %#ne%% &ann#n +e"hodoo* h#!h !an e
a&ed "o +an* o"her "a%% or nder"a#n%
earn "he $ar#o% %!o&e% and d#%!#ne% of %#ne%% &ann#n%!h a% +are"#n o&era"#on, f#nan!e, oran#/a"#on and h+an
re%or!e% +anae+en", +an* of h#!h #n$o$e ener#! &ann#n
%#% "ha" !an e a&ed #n "he#r or#n !areer% and "he#r #fe.
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!earning "ut%omes (%ont)*
%e and enhan!e "he#r !o++n#!a"#on %#% "hroh %#ne%%
&an &re%en"a"#on
de$eo& "he#r !rea"#$#"*, #nno$a"#$ene%% and !r#"#!a "h#n#n %#%
hen "he* or o" "he#r %#ne%% &an. #+&ro$e "he#r %o!#a %#% * or#n #n "ea+% effe!"#$e* and
har+on#o%* on "he %#ne%% &ann#n &roje!".
&re&are a ood %#ne%% &an "ha" #% effe!"#$e, &ra!"#!a and
$#ae.
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Business Plan
%#ne%% &an #% a r#""en do!+en" "ha" o"#ne% "he
de"a#ed exe!"#on &an of "he %#ne%%. "# #n!de
de"a#% of "he'
oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e &an
+are"#n &an
&rod!"#on &an
f#nan!#a &an
The %#ne%% &an %hod enae an en"re&rener "o de"er+#nehe"her "he &roje!" #% $#ae, need% "o e +od#f#ed or he"her
"he &roje!" #% no" fea%#e and %hod e aandoned a"oe"her.
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+e, Planning Elements
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Purposes of Preparing a Business
Plan
The %#ne%% &an #% nor+a* r#""en for "he foo#n &r&o%e%'
#" #% %ed a% a fea%###"* %"d* "o a%!er"a#n "he $#a##"* of "he &roje!"
#" #% a #de for &roje!" #+&e+en"a"#on
#" #% %ed a% a do!+en" "o j%"#f* and %&&or" oan a&!a"#on or "oen"#!e and !on$#n!e a &ar"ner or #n$e%"or "o #n$e%" #n "he %#ne%%
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Pro$e%t Preliminar, S%reening
Before *o &re&are "he %#ne%% &an of "he &roje!", an
en"re&rener %hod do a &re#+#nar* %!reen#n on "he %#"a##"*
of "he &roje!". " ea%" he %hod ha$e a enera #dea "ha" "he
&ro&o%ed %#ne%% #% fa#r* %a"#%fa!"or* on "he foo#n #%%e%.
The $#a##"*, %%"a#na##"* and ro"h &o"en"#a of "he %#ne%%!on!e&", +ode and %"ra"e*
O$er!o+#n #n#"#a %"ar" & hrde or !ha%+' The &ro$#%#on of
adea"e !a"a, %# +an&oer and "he a##"* "o a!h#e$e ear*
rea e$en %ae $o+e
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Business Plan Format
a%#! %#ne%% &an %hod #n!de'
exe!"#$e %++ar*
"ae of !on"en"
#n"rod!"#on
!o+&an* a!rondoner5&ar"ner a!rond
o!a"#on
oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e &an
+are"#n &an
o&era"#on &anf#nan!#a &an
!on!%#on
a&&end#!e%
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E-ample of a Simple Business
Plan
Introdu%tion
The foo#n #% an exa+&e on ho "o &re&are a %#+&e %#ne%%
&an for a rer #o%. " %ho% #+&or"an" &ann#n ee+en"% "ha"
+%" e ored o", #.e.
oran#/a"#on, ad+#n#%"ra"#on and h+an re%or!e%
+are" &ann#n
o&era"#on &ann#n
f#nan!#a &ann#n
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"rgani.ation& Administration
and Human Resour%es Plan
for Burger +ios/Ba%#! #%%e% "ha" need "o e re%o$ed for +an &oer &ann#n are'
6an&oer re#re+en" and "he oran#/a"#on %"r!"re for "he
!o+&an*.
6an&oer &ann#n a%o #n!de% &ann#n for "he#r joa#f#!a"#on%, jo %&e!#f#!a"#on, re!r#"+en" and "he#r re+nera"#on%
de".
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"rgani.ation Chart
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Emplo,ee0s Salar,& EPF and S"CS"
%ontri#ution
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Administrative Budget
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1ar/eting Plan for Burger +ios/
Ba%#! +are"#n #%%e% "ha" need "o e re%o$ed are'
ha" #% *or &rod!" and #"% %&e!#a a""ra!"#on or a#"*
ho #% *or "are" +are"
ha" #% "he +are" %#/e ho are *or !o+&e"#"or% and ha" are "he#r !o+&e"#"#$e
%"ren"h%
ha" #% *or +are" %hare and *or %ae fore!a%"
ha" are *or +are"#n %"ra"e#e%
ha" #% *or +are"#n de" and &an
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1ar/eting Strategies
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Target 1ar/et Profile
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Target 1ar/et Profile (%ont)*
Ba%ed on "he #%%e% a% o"#ned #n "he ao$e "ae, "he
foo#n are #%%e% for "he rer #o%.
ha" #% *or &rod!" rane
rer%, ho" do, ea, e"!.
here are *o o#n "o do *or %#ne%%
" %hod e a" %"ra"e#! o!a"#on here "here #% %#/ae +are" or
"raff#! and a!!e%%#e. The +are" ro"h &o"en"#a #% ood.
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ho #% *or "are" +are"
:e";% %a* "he &r!ha%e% ex&e!"ed fro+ "he +a#n ro& of !%"o+er% #n
"he area of o&era"#on are a% foo%'
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ha" #% "he "o"a +are" %#/e
The e%"#+a"#on of "he "o"a &r!ha%e of %#+#ar &rod!"% #n "he
o!a#"* #n!d#n "ho%e &r!ha%ed fro+ *or !o+&e"#"or%.
:e";% %a* da#* +are" %#/e #% a% foo%'
63.00 >6300.00
:o!a re%#den"% 0=>63.00 >610.00
Fa!"or* orer% 30=>63.00 >6 90.00
Tor#%" and o"her% 20=>63.00 >6 0.00
To"a da#* +are" %#/e >600.00
Target 1ar/et Profile (%ont)*
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ho are *or !o+&e"#"or% :e";% %a* *o on* ha$e one !o+&e"#"or #n "he area. ha" #% *or +are" %hare and *or da#* %ae fore!a%" :e";% %a*, *or +are" %hare #% 0 &er !en", "h% %ae fore!a%" #%
>6300.00 &er da* ha" #% *or &ro+o"#on %"ra"e*
>oad%#de anner% and %#noard on*.
ha" #% *o %e#n &r#!e
>63.00 &er rer
Target 1ar/et Profile (%ont)*
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ha" #% *or +are"#n Bde"
:e";% %a*, *o are o#n "o &ro+o"e *or rer "hroh &a+&he"
and road%#de anner'
?a+&he"@?r#n"#n and d#%"r#"#on >6200.00
Banner@?r#n"#n and &er+#" >6200.00
Target 1ar/et Profile (%ont)*
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"peration Plan for Burger +ios/
Ba%#! &rod!"#on &an #%%e% "ha" need "o e re%o$ed are'
ha" &rod!"% do *o an" "o &rod!e and ha" are #"% a#"*
%&e!#f#!a"#on% and !hara!"er#%"#!% Aoe% "h#% a#"* +ee" "he "are"
!%"o+er%; need% and an"%
ha" #% "he !o%" of &rod!"#on &er n#" and ha" #% "he &o%%#e%e#n &r#!e "he +are" !an a%or
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"peration Plan for Burger +ios/
(%ont)*
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Ba%ed on *or &rod!"#on %!hede, *o # ha$e "o &an and!a!a"e "he foo#n #"e+%'
?rod!"' !h#!en and eef rer%
:e";% %a* *or o&era"#on #% #"e %#+&e. Dor +a"er#a #n&" !o%"
&er rer #% on* >61.00 and *or %e#n &r#!e &er rer #%>63.00. E%"#+a"ed %ae &er da* >6300.00
6140, "herefore for da*% (oneee) >67005ee
Sae for f#$e da*%5ee >6300 da*% G >61,005ee Saar*'
H >620.00 5&er%on for 2 &er%on%
H or#n da*%5 ee, >620 2 &er%on% da*% G >62005ee
:e";% %a* *or a%%e" e#&+en" !o%" #% on* >61,00.00
"peration Plan for Burger +ios/
(%ont)*
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Pro%ess Flo2 Chart
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Pro%ess Flo2 Chart (%ont)*
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Finan%ial Plan for Burger +ios/
Ba%#! f#nan!#a &an #n!de% "he foo#n'
&roje!" #+&e+en"a"#on !o%"
%or!e% of fnd for "he &roje!"
f#nan!#a %!hede for a%%e" de&re!#a"#on and oan a+or"#/a"#on
!a%h fo &roje!"#on
#n!o+e %"a"e+en" &roje!"#on (&rof#" and o%%)
aan!e %hee" &roje!"#on
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Pro$e%t Implementation Cost
Exa+&e of &roje!" #+&e+en"a"#on !o%" of rer #o%'
?roje!" #+&e+en"a"#on !o%" #% a% foo%'
%%e"% (e#&+en") >61,00
or#n !a"a for one ee #.e. %aar* and ra +a"er#a'
>6100= da*% I >640=da*%G >6 700
>e#%"ra"#on !o%" >6 100
Banner and &a+&he" (one "#+e) >6 400
To"a &roje!" #+&e+en"a"#on !o%" >62,700
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Sour%es of Funds
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Pro$e%t Implementation Cost
Ta#le
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3epre%iation Ta#le
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!oan Amorti.ation Ta#le
Period Prin%ipal Interest !oan #alan%e
4st 2ee/ 20 10 70
5nd 2ee/ 20 10 00
6rd 2ee/ 20 10 20th 2ee/ 20 10 0
Exa+&e of oan a+or"#/a"#on "ae for "he &ro&o%ed rer #o%
&roje!"' :e";% %a*, "he oan a+on" #% >61,000, dra"#on 4 ee%,
#n"ere%" a" >610.00 &er ee.
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So%ial Entrepreneurship Pro$e%t
% an a"erna"#$e, %"den"% !an a%o do a %o!#a en"re&rener%h#&
&roje!" for "he#r &ra!"#!+.
S"den"% !an oo #n"o "he #n"erne" "o a#n %o+e #dea% on "he
"*&e% or "he+e% of "he %o!#a en"re&rener%h#& &roje!" "ha" !an
e nder"aen. For #n%"an!e, %o+e non-o$ern+en"a oran#/a"#on% (JKO%)
oran#/e effor"% "o he& "he ran or rra &oor, or&han%, %#ne
++%, ex-dr add#!"%, L or !an!er &a"#en"%, e"!.
There are JKO% "ha" or on en$#ron+en"a !a%e%, an#+a&ro"e!"#on or oran#/e "o f#h" !h#d aor, &o"#on, e"!.