CHAPTER 7

E-Business and E-Commerce

Announcements

Midterm Grades are Post https://csbapp.uncw.edu/Entropy/user/

Lecture Chapter 7 E-Business and E-Commerce

Excel Refresher – Today’s Lab This is Project 3 worth 5% It is due 3-16, try to finish and upload it today Remember – the assignment details are on Entropy and the

webpage.

Can you name some of the first e-commerce companies? Books

Auction Site

What about: Pets.com ???

http://www.youtube.com/watch?v=I0_dDEd0I9U

http://www.youtube.com/watch?v=Le46ERPMlWU

E-Commerce/E-Business

http://www.cnet.com/1990-11136_1-6278387-1.html

Overview of E-Business and E-Commerce

Definitions and Concepts Types of E-Commerce Major E-Commerce Mechanisms E-Commerce Models Benefits and Limitations of E-Commerce

Definitions and Concepts

E-Commerce & E-Business Brick-and-mortar organizations Virtual organizations Click-and-mortar organizations

Pure versus Partial Electronic Commerce depends on the degree of digitization involved.

Types of E-Commerce

1. Business-to-Consumer (B2C) Amazon

2. Business-to-Business (B2B) Salesforce

3. Consumer-to-Consumer (C2C) Ebay

4. Business-to-Employee (B2E) UNCW

Major E-Commerce Mechanisms

Auctions Forward Auctions Reverse Auctions

© ZOONAR GMBH LBRF/Age Fotostock America, Inc.

Electronic storefronts

Electronic malls

Major E-Commerce Mechanisms

Online Service Industries

Cyberbanking

Online securities trading

Online job market

Travel services

Online Advertising

Online Advertising methods

BannersPop-up adPop-under adPermission marketingViral marketing

Social Networking Sites are changing organizational approach.

Communitainment

Communitainment is the blending of community, communication, and entertainment into a new form of online activity driven by consumers.  

Predictions: consumers will shift more than 50% of their content consumption over the next decade to communitainment formats (e.g., social networking, video, and photo sharing sites), displacing traditional forms of media content like TV, magazines, and large Internet sites. 

http://www.heineken.com/us/voyage/tvc.aspx

Issues in E-Tailing

1. Channel conflict B&M Web B2B

2. Order fulfillment Difficulties in supply chain

NewEgg Clip

7.3 Business-to-Business (B2B) Electronic Commerce

In B2B e-commerce, the buyers and sellers are organizations.

Sell-Side Buy-Side

© Richard Thomas/Age Fotostock America, Inc.

B2B Sell-Side Marketplace

Key mechanisms: electronic catalogs and forward auctions

Sell-Side Marketplaces include:

•IBM Small Business

•Dell Auction

© Richard Thomas/Age Fotostock America, Inc.

B2B Buy-Side Marketplace

United Sourcing Alliance is a common Sell-Side Marketplace

Key mechanism: reverse auctions

© Richard Thomas/Age Fotostock America, Inc. http://www.fedbid.com/

7.5 Ethical and Legal Issues

Ethical Issues

PrivacyJob Loss

Creates Jobs for Some Eliminates Jobs for Others

Legal Issues Specific to E-Commerce

Fraud on the Internet FTC

Cybersquatting

Source: maxstockphoto/Shutterstock

Legal Issues Specific to E-Commerce (continued)

Taxes and Other Fees

Copyright

Source: maxstockphoto/Shutterstock

Break

Meet Back in 10 min