chapter 7 strategic alliances and networks
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Chapter 7 Strategic alliances and networks. Figure 7.1 The tangled web of alliances between car manufacturers Source: FT.com, 4 May 2010. Table 7.1 Assembling the component parts to make an iPhone. 圖 7.1 IBM 用以強化企業策略的聯盟關係. 策略聯盟的形式 ( 續 ). 創新網絡 (Innovation networks). 策略聯盟的形式. - PowerPoint PPT PresentationTRANSCRIPT
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.1
Chapter 7
Strategic alliances andnetworks
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.2
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.3
Figure 7.1 The tangled web of alliances between car manufacturersSource: FT.com, 4 May 2010.
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.4
Table 7.1 Assembling the component parts to make an iPhone
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.5
7-5
圖 7.1 IBM 用以強化企業策略的聯盟關係
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.6
• 創新網絡 (Innovation networks)
7-6
策略聯盟的形式 ( 續 )
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.7
• 針對聯盟協同活動的研究提供了許多定義,共分為六種聯盟形式:–授權–供應關係–合資–協同作業–研發聯盟–產業聚落–創新網絡
7-7
策略聯盟的形式
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.8
Table 7.2 Reasons for entering a strategic allianceSource: D.A. Littler (1993) ‘Roles and rewards of collaboration’, in Tidd, J., Besant, J. and Pault, K. (eds) (2001) Managing Innovation, Wiley, Chichester, p. 51; P.S. Chan and D. Heide (1993) Strategic alliances in technology: key competitive weapon, Advanced Management Journal, Vol. 58, No. 4, 9 –18; A. Harney (2001) Ambitious expansion loses its shine: analysts change their tune about Sony’s dreams and begin to count the costs of the new mobile phone alliance with Ericsson, Financial Times, 2 October; R. Budden (2003) ‘Sony-Ericsson seeks success with new phones’, FT.com, 3 March.
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.9
Figure 7.2 The process of forming a strategic alliance
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.10
Table 7.3 Types of trust
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.11
Table 7.4 Main risks identified in the literatureSource: Adapted from Quélin, B. and Duhamel, F. (2003) Bringing together strategic outsourcing and corporate strategy: outsourcing motives and risks, European Management Journal, Vol. 21, No. 5, 647– 61.
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.12
Figure 7.3 Prisoner’s dilemma
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.13
Figure 7.4 The repeated game
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.14
Table 7.5 DVD performance details
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.15
Table 7.6 Studios supporting HD DVD and Blu-ray
Trott, Innovation Management and New Product Development, 5th Edition, © Pearson Education Limited 2013
Slide 7.16
Table 7.7 Interlinkages and networks between firms