chapter 8 sec 3 the mass media. forms of mass media television – the most influential newspapers...
TRANSCRIPT
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CHAPTER 8 SEC 3
The Mass Media
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Forms of Mass Media
Television – the most influentialNewspapersRadioMagazinesBooksInternet
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Public agenda
The public issues that people think and talk about
Driven by the media
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Role in elections
Television has reduced the importance of political parties; allows candidates to reach the public directly
Television allows for sound bites – snappy statements that can be aired in 35 or 40 seconds
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Limits to influence
Few people actually follow issues carefully in the media
Those who do tend to watch, listen to, or read favorite sources
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