Chapter 9:Electronic Commerce Software

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Web Development Spectrum

• HTML Editors – FrontPage, Expression Web, Dreamweaver.

• Standalone Web site Templates - (Search on “Web Templates” )

• Web Stores ( Example: Yahoo!Merchant Solutions)

• Shopping Cart Systems – (Examples: Miva Merchant, Cart32)

• Database Management - (http://en.wikipedia.org/wiki/Comparison_of_relational_database_management_systems)

• Site Building Environments – (IBM Websphere, Lotus Domino)

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Model of A Relational Database

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Other E-Commerce Software

Middleware – Generic term for software that connects applications

Web Services - Cross-platform XML-based information Sharing

ERP - Enterprise Resource Planning Software

SCM - Supply Chain Management software

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Web Hosting Terminology

• Free Hosting – (Advertising-Supported)

• Shared Server – (Share w/Others)

• Dedicated Server - (Just Yours)

• Co-located Server - (You Own & Manage)

• Managed Hosting – (Completely Outsourced)

• E-Commerce Hosting – (Payment Transaction Enabled)

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Website Hosting

https://www.godaddy.com/

http://www.hostway.com/web-hosting/

http://www.1and1.com/

http://smallbusiness.yahoo.com/webhosting/

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Mall-Style Commerce Service Providers

Commerce Service Providers (CSP) that offer mall-style commerce services

• Examples: eBay Stores, Amazon WebStore, Yahoo!Shopping

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IBM WebSphere Commerce

• An enterprise-class end-to-end development environment suitable for midsize to large businesses

• Includes:

– Web Development via Catalog templates & Advanced catalog tools

– Demo: http://www.youtube.com/watch?v=5G7b86a_r1U

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Microsoft Commerce Server 2002/7

• Allows businesses to sell products or services on the Web using the following tools:– User profiling and management– Transaction processing– Product and service management– Target audience marketing

• Provides many predefined reports for analyzing site activities and product sales data

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Customer Relationship Management Software

• Provides:

– Sales automation

– Customer service center operation management

– Marketing Campaign Management

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Content Management Software

• Helps companies control large amounts of text, graphics, and media files

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E-Commerce Knowledge Discovery & Management Universe

DATAWAREHOUSE

CLICKSTREAMDATA Forms Cookies Log Files Session History

DATA

MINING

QUERY

RESULTS

OFF-LINE DATA Product Data Customer Data Customer Behavior

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Data Mining

Process of employing computer analysis techniques

to extract Knowledge from a database and MODEL behavior.

SOME DATA MINING TECHNIQUES:

Outcome Models – (Decision Tree)

Cluster Models - (Cluster Analysis)

Affinity Models - (Association & Linkage)

OBJECTIVE: Help Understand & Predict Customer Behavior.