chapter plan challenge — yale
DESCRIPTION
The Yale Group's Chapter Plan PresentationTRANSCRIPT
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YUNI-ted Against HungerYale University Nourish International
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Yale University
• 5,300 undergrads• Urban Campus• Medical, Public Health, Management,
Economics and International Studies programs
• Over 180 student organizations
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CollaborationsWorking Partnerships• Reach Out• YCC• Sig EpMarketing
Partnerships• International
Students Society• South Asian Society
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Marketing Plan
• Freshman Move-in Day
• Activities Fair in the Fall
• Interest Meetings
• Panlists• Aggressive
Flyers
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Chapter Background
Current Executive Board: – Chapter Leader– Project Coordinator– Ventures Coordinators (2)– Treasurer–Membership and Publicity Coordinator
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Chapter Background: Ventures
Pancakes for PovertyOpen Bar at Bottega
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Organizational Timeline
• Aug 27th: 1st Executive Board Meeting• Sept 1st: Freshman Fair• Sept 2nd: General Interest Meeting /
first Pancake Night• Sept 11th: 1st General Body Meeting
and info session for prospective FEO candidates
• Sept 17th: FEO application deadline• Sept 26th: FEO announcements
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Ventures and Project Timeline
• Sept 2nd: Pancakes for Poverty (consistent); weekly
• End of October: Project presentation and selection
• Mid-November: Line & Dine (one time): mid-November; date of The Game
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Line & DineDon’t Whine: Dine in Line!
• Target audience: Harvard and Yale students• Needs: waiting in a long line, cold, hungry
and hung-over• Services Delivered: delicious catered hot
chocolate and hot hands• Marketing: immediate/skit/antics/the cold• Logistics: base camp in the gym• Silver dollar Pancakes and the pancake
costume!
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• Handwarmers• Table• Sterno to keep food warm• Educated
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Connection to Nourish
• Shopping cart/awareness• Pancake costumes• Cups with stickers• 1 A frame at the beginning of line• Nourish T shirts
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Goals
• Ask about how many people ride buses
• Pricing:• The entire combo:
120 people x$4=$480
• Just hot chocolate: 50x$1=$50
• Just pancakes: 20x$3=$60
• Just hot hands: 20x$1=$20
• Projected Revenue: $610
• Projected Expenses:– Napkins– Containers– Cups– Sterno– Pancakes– Hot chocolate– Hot hands– Projected Profits