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Chapter Seventeen Uncertainty

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Page 1: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

Chapter Seventeen

Uncertainty

Page 2: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-2

Topics

Degree of Risk. Decision Making Under Uncertainty. Avoiding Risk. Investing Under Uncertainty. Behavioral Economics of Risk.

Page 3: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-3

Risk

Risk - situation in which the likelihood of each possible outcome is known or can be estimated and no single possible outcome is certain to occur

Page 4: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-4

Probability

A probability is a number between 0 and 1 that indicates the likelihood that a particular outcome will occur.

Page 5: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-5

Frequency.

Let n be the number of times one particular outcome occurred during the N total number of times an event occurred. We set our estimate of the probability, θ,

equal to the frequency:

θ = n/N.

Page 6: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-6

Frequency (cont).

A house either burns or does not burn. If n = 13 similar houses burned in your

neighborhood of N = 1,000 homes last year, you might estimate the probability that your house will burn this year as

θ = 13/1,000 = 1.3%.

Page 7: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-7

Subjective Probability

subjective probability - our best estimate of the likelihood that an outcome will occur

Page 8: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-8

Probability Distribution.

A probability distribution relates the probability of occurrence to each possible outcome.

Page 9: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-9

Figure 17.1 Probability DistributionP

rob

abili

ty,

%

20

10

40

Days of rain per month

0 1 2 3 4

10% 20% 40% 20%

Probabilitydistribution

10%

30

(a) Less Certain

Pro

bab

ility

, %

20

10

40

Days of rain per month

0 1 2 3 4

30% 40% 30%

Probabilitydistribution

30

(b) More Certain

Page 10: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-10

Probability Distribution (cont).

mutually exclusive – when only one of the outcomes can occur at a given time.

exhaustive – when no other outcomes than those listed are possible.

Where outcomes are mutually exclusive and exhaustive, exactly one of these outcomes will occur with certainty, and the probabilities must add up to 100%.

Page 11: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-11

Expected Value

Gregg, a promoter, schedules an outdoor concert for tomorrow. How much money he’ll make depends on

the weather. If it doesn’t rain, his profit or value from the

concert is V = $15. If it rains, he’ll have to cancel the concert and

he’ll lose V = −$5, which he must pay the band. He knows that the weather department

forecasts a 50% chance of rain

Page 12: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-12

Expected Value (cont).

The expected value, EV, is the value of each possible outcome times the probability of that outcome:

where Pr is the probability of an outcome, so Pr(rain) is the “probability that rain occurs.”

Page 13: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-13

Solved Problem 17.1

How much more would Gregg expect to earn if he knew that he would obtain perfect information about the probability of rain far enough before the concert that he could book the band only if needed? How much does he gain from having this perfect information?

Page 14: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-14

Variance and Standard Deviation

variance (σ2) - measures the spread of the probability distribution.

Page 15: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-15

Variance and Standard Deviation

standard deviation (σ)- the square root of the variance. Holding the expected value constant, the

smaller the standard deviation (or variance), the smaller the risk.

Page 16: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-16

Table 17.1 Variance and Standard Deviation: Measures of Risk

Page 17: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-17

Decision Making Under Uncertainty

Suppose that Greg strikes a new agreement with the band by which he pays only if the weather is good and the concert is held. What would be the expected value and variance for this case? EV = $7.50 2 = $56.25 = $7.50.6

Page 18: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-18

Decision Making Under Uncertainty (cont).

Suppose that his choice is between the indoor concert and an outdoor concert from which he earns $100,015.50 if it doesn’t rain and loses $100,005 if it rains. Again, calculate the new expected value and standard deviation.

EV = $5.25 = $100,010.25

So he losses $100,005 with a 50% probability.

Page 19: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-19

Expected Utility

expected utility (EU) - the probability-weighted average of the utility from each possible outcome. For example, Gregg’s EU from the outdoor

concert is:

Page 20: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-20

Expected Utility (cont).

fair bet - a wager with an expected value of zero.

Example: you pay a dollar if a flipped coin comes up heads and receive a dollar if it comes up tails. Because you expect to win half the time and lose half the time EV is:

Page 21: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-21

Expected Utility (cont).

risk averse - unwilling to make a fair bet risk neutral - indifferent about making a

fair bet risk preferring - willing to make a fair

bet

Page 22: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-22

Irma, who is risk averse, makes a choice under uncertainty. She has an initial wealth of $40 and has two options: nothing and keep the $40. buy a vase.

Her wealth is: $70 if the vase is a Ming and $10 if it is an imitation.

Irma’s subjective probability is 50% that it is a genuine Ming vase.

Expected Utility (cont).

Page 23: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-23

Figure 17.2 Risk Aversion

Util

it y,U

Wealth, $10 26 40 64 70

a

b

d

e

U(Wealth)

U($70) = 140

0.1U($10) + 0.9 U($70) = 133

U($40) = 120

U($10) = 70

0

Risk premium

U($26) = 105

0.5U($10) + 0.5 U($70) =

c

f

Page 24: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-24

Risk Aversion

A person whose utility function is concave picks the less risky choice if both

choices have the same expected value.

risk premium - the amount that a risk-averse person would pay to avoid taking a risk

Page 25: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-25

Solved Problem 17.2

Suppose that Irma’s subjective probability is 90% that the vase is a Ming. What is her expected wealth if she buys the vase? What is her expected utility? Does she buy the vase?

Page 26: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-26

Risk Neutrality

Someone who is risk neutral has a constant marginal utility of wealth: Each extra dollar of wealth raises utility by

the same amount as the previous dollar. the utility curve is a straight line in a utility and

wealth graph.

a risk-neutral person chooses the option with the highest expected value,

because maximizing expected value maximizes utility.

Page 27: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-27

Risk Preference

An individual with an increasing marginal utility of wealth is risk preferring: willing to take a fair bet.

Page 28: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-28

Avoiding Risk

Just Say No Obtain Information Diversify Insure

Page 29: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-29

Correlation and Diversification.

The extent to which diversification reduces risk depends on the degree to which various events are correlated over states of nature.

Page 30: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-30

Correlation and Diversification (cont).

If you know that the first event occurs, you know that the probability that the

second event occurs is lower if the events are negatively correlated

and higher if the events are positively correlated.

The outcomes are independent or

uncorrelated if knowing whether the first event occurs tells you nothing about the probability that the second event occurs.

Page 31: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-31

Correlation and Diversification (cont).

Diversification can eliminate risk if two events are perfectly negatively correlated.

Page 32: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-32

Correlation and Diversification (cont).

Suppose that two firms are competing for a government contract and have an equal chance of winning. Because only one firm can win, the other

must lose, so the two events are perfectly negatively correlated.

Page 33: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-33

Correlation and Diversification (cont).

You can buy a share of stock in either firm for $20. The stock of the firm that wins the contract

will be worth $40, the stock of the loser will be worth $10. If you buy two shares of the same

company, your shares are going to be worth either $80 or $20 after the contract is awarded.

Page 34: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-34

Correlation and Diversification (cont).

Their expected value is:

$50 = (1/2 x $80) +(1/2 x $20)

And the variance:

However, if you buy one share of each, your two shares will be worth $50 no matter which firm wins, and the variance is zero.

Page 35: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-35

Correlation and Diversification (cont).

The more negatively correlated two events are, the more diversification

reduces risk.

Diversification does not reduce risk if two events are perfectly positively

correlated.

Page 36: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-36

Mutual Funds

mutual fund - issued by a company that buys stocks in many other companies.

Page 37: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-37

Insure

Because Scott is risk averse, he wants to insure his house, which is worth $80 (thousand). There is a 25% probability that his house

will burn next year. If a fire occurs, the house will be worth only

$40. With no insurance, the expected value of

his house is:

Page 38: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-38

Insure (cont).

The variance of the value of his house is

Page 39: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-39

Insure (cont).

fair insurance - a bet between an insurer and a policyholder in which the value of the bet to the policyholder is zero.

The insurance company offers to let Scott trade $1 in the good state of nature (no fire) for $3 in the bad state of nature (fire). This insurance is fair because the expected value

of this insurance to Scott is zero:

Page 40: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-40

Insure (cont).

Because Scott is risk averse, he fully insures by buying enough insurance to eliminate his risk altogether.

Page 41: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-41

Insure (cont).

Scott pays the insurance company $10 in the good state of nature

and Receives $30 in the bad state.

In the good state, he has a house worth $80 less the $10 he pays the insurance

company, for a net wealth of $70. If the fire occurs, he has a house worth $40 plus a payment

from the insurance company of $30, for a net wealth, again, of $70.

Scott’s expected value with fair insurance, $70, is the same as his expected value without insurance.

The variance he faces drops from $300 without insurance to $0 with insurance.

Scott is better off with insurance because he has the same expected value and faces no risk.

Page 42: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-42

Solved Problem 17.3

The local government assesses a property tax of $4 (thousand) on Scott’s house. If the tax is collected whether or not the house burns, how much fair insurance does Scott buy? If the tax is collected only if the house does not burn, how much fair insurance does Scott buy?

Page 43: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-43

Risk-Neutral Investing.

Chris, the owner of the monopoly, is risk neutral. She maximizes her expected utility by

making the investment only if the expected value of the return from the investment is positive.

Page 44: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-44

Figure 17.4 Investment Decision Tree with Risk Aversion

Page 45: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-45

Risk-Averse Investing.

Ken, who is risk averse, faces the same decision as Chris. Ken invests in the new store if his expected

utility from investing is greater than his certain utility from not investing.

Page 46: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-46

Figure 17.4 Investment Decision Tree with Risk Aversion (cont’d)

Page 47: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-47

Investing with Uncertainty and Discounting

How does this rule change if the returns are uncertain? A risk-neutral person chooses to invest if

the expected net present value is positive.

Page 48: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-48

Figure 17.5 Investment Decision Tree with Uncertainty and Discounting

Page 49: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-49

Investing with Altered Probabilities

Gautam, who is risk neutral, is considering whether to invest in a new store. After investing, he can increase the

probability that demand will be high at the new store by advertising at a cost of $50.

If he makes the investment but does not advertise, he has a 40% probability of making $100 and a 60% probability of losing $100.

Page 50: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-50

Figure 17.6 Investment Decision Tree with Advertising

Page 51: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-51

Gambler’s Fallacy.

gambler’s fallacy - arises from the false belief that past events affect current, independent outcomes

Page 52: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-52

Certainty Effect.

First, a group of subjects were asked to choose between two options: Option A. You receive $4,000 with probability 80%

and $0 with probability 20%. Option B. You receive $3,000 with certainty. The vast majority, 80%, chose the certain

outcome, B. Then, the subjects were given another set of

options: Option C. You receive $4,000 with probability 20%

and $0 with probability 80%. Option D. You receive $3,000 with probability 25%

and $0 with probability 75%. Now, 65% prefer C

Page 53: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-53

Certainty Effect.

Kahneman and Tversky found that over half the respondents violated expected utility theory by choosing B in the first experiment and C in the second one.

Page 54: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-54

Framing.

The United States expects an unusual disease (e.g., avian flu) to kill 600 people. The government is considering two alternative

programs to combat the disease. The “exact scientific estimates” of the

consequences of these programs are: If Program A is adopted, 200 people will be saved. If Program B is adopted, there is a 1 3 probability that 600

people will be saved and a 2/3 probability that no one will be saved.

Page 55: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-55

Framing (cont).

When college students were asked to choose, 72% opted for the certain gains of Program A over the possibly larger but riskier gains of Program B.

Page 56: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-56

Framing (cont).

A second group of students was asked to choose between an alternative pair of programs, and were told: If Program C is adopted, 400 people will die. If Program D is adopted, there is a 1/3 probability

that no one will die, and a 2/3 probability that 600 people will die.

When faced with this choice, 78% chose the larger but uncertain losses of Program D over the certain losses of Program C.

Page 57: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-57

Prospect Theory

prospect theory - is an alternative theory of decision-making under uncertainty that can explain some of the choices people make that are inconsistent with expected utility theory.

Page 58: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-58

Additional Chapter Art

Page 59: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-59

Figure 17.3 Risk Neutrality and Risk Preference

Page 60: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-60

Application Gambling

Page 61: Chapter Seventeen Uncertainty. © 2009 Pearson Addison-Wesley. All rights reserved. 17-2 Topics  Degree of Risk.  Decision Making Under Uncertainty

© 2009 Pearson Addison-Wesley. All rights reserved. 17-61

Figure 17.7 Prospect Theory Value Function