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APPENDICES
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Appendix 2.1: Extract from Dale Southerton’s ‘Encyclopedia of Consumer Culture’ (2011). Packaging Entry, written by Christopher Simms
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Appendix 3.1: Importance of a Structured NPD Process Considering the importance of new product development, and the complex nature of
the business activity, effective structuring of the process is critical to its effective
management. An effectively structured process can have a beneficial effect on new
product success (Griffin, 1997; Parry, 1996); this structure is necessary at most the
key stages in NPD, including idea generation and evaluation (Kotzbauer, 1992),
development (Parry and Song, 1994), and introduction (Schmalen and Wiedemann,
1999). An effectively structured process can play an important role in reducing risks
and uncertainties (Allen, 1985), in particular relating to consumers, competition, and
resources (Moenaert and Souder, 1990).
Whilst it is clear that NPD is of key importance to many organisations, and that an
effectively structured process is required to do this, it seems that it is not a simple
activity for organisations to master. This is particularly the case where high levels of
innovation are being targeted. Sowrey (1989) highlights one particular quote that
highlights this issue well, from A.C.Neilsen Co. Ltd, which states that of all
marketing’s varied tasks, the “…..most difficult is the finding, testing, and launching of
profitable new products”. Indeed, there is a great deal of evidence to support the
difficult nature of optimising this complex activity, and the fact that organisations still
struggle to effectively manage it, and the significant challenge it represents:
• Commercial success rates of new products are still relatively low (Craig &
Wheelwright, 1993; Craig & Hart, 1992; Booz, Allen & Hamilton, 1982;
Cooper, 2001; Tucker, 2002; Judson et al. 2006). Typically, failure rates
range between 50 and 70%, although there is a great deal of variation: with
some studies suggesting rates from 40% to as high as 90% (Judson et al.
2006). Furthermore it seems that in consumer markets, rates are particularly
low (Brockhoff, 1999; Urban & Hauser; 1993; Crawford, 1987).
• Citing a number of studies, Koudal & Coleman (2005) suggest that only
around 15% of product ideas make it to the market.
• From1990 to 2004, new product sales have fallen from an average of 32% to
28% of total company sales, based on a Product Development Management
Association Foundation study (cited in Cooper, 2005).
• Over this same period, organisational profits derived from new products also
fell, from 33.2% to 28.3% (Cooper, 2005).
• There is also some concern that companies in the more developed world
may be overtaken by more ‘nimble’ Asian competitors, who will become
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increasingly successful (Business Week, 2005): a large part of this likely
success is regarded as thanks to the proficiency of their NPD activities.
There are many other indications of the complexities of new product development,
including development times being too slow, and costs high (Ozer, 2004; Hutlink et
al. 2000). Indeed, the issue of slow development times provides some indication of
the importance of speed and timeliness in NPD (Cooper et al., 2004; Hutlink et al.,
2000; Davis, 2002; Cooper, 1988b; Cooper and Kleinschmidt, 1994), which further
highlights the importance of organisations being able to effectively manage the
process to guard against issues and pitfalls, whilst ensuring that the outputs of the
process reach the market in the optimal time frame. For example, whilst first-to-
market advantages have been questioned by some, they nevertheless highlight
some significant advantages of ensuring timeliness in new product development
(Lieberman & Montgomery, 1988, 1998).
It is clear that new product development is a critically important activity affected by
many complex factors and issues. Considering all this, the fact that NPD remains a
risky and uncertain business activity (Ozer, 2004) is perhaps unsurprising, but
organisations must aim to optimise their processes nonetheless. Indeed, there is
evidence that NPD is becoming recognised as a critical activity (Maddox, 2005), and
being prioritised within organisations (Day et al., 1992). Therefore, the process itself
can play a key role in the long term success and survival of such organisations; in
this respect, a wide variety of models have been developed that aim to identify and
effectively structure the NPD process and its key stages, to aid in effective
management. These models will be discussed in the following sections of this
chapter.
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Appendix 3.2: First Generation Models of NPD Appendix Figure 3.1: technology/science push model
Appendix Figure 3.2: market/need pull model
Basic science Development Manufacture Marke5ng
Market need Development Manufacture Sales
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Appendix 3.3: Key Success Factors in NPD New product development is an activity of critical organisational importance. Many
studies have examined key success factors in the management of NPD (Cooper,
1983, 1984, 1986, 1988, 1990, 1998; Cooper and Kleinschmidt, 1987; Griffin, 1997).
Arguably the most comprehensive overview of the literature on key success factors in
NPD is provided by Ernst (2002), sighting some 121 articles. This study identifies a
wide variety of factors of greatest importance to organisations, which can largely be
divided up into those that can and cannot be ‘managed’ (Ernst, 2002) by the
company. In this respect, it seems that, based on the many articles sighted by Ernst,
a total of eight factors can be identified as of critical importance to the success of
new product development. Four of these are identified by the work of both Cooper
and Kleinschmidt (Cooper, 1979,1980, 1983, 1984, 1986, 1988, 1990; Cooper and
Kleinschmidt, 1987; cited by Ernst, 2002: p8):
1. Clear definition of the product before development begins (including defining
the target market and the product concept).
2. High quality of preparatory project work to define the product and evaluate it.
3. Orientation of the new product development process towards the demands of
the market.
4. A high quality and well-structured NPD process.
The factors identified above can be broken down in terms of whether they are largely
internal to the firm, and how the process is managed (factors one, two and four), or
involve coordinating external elements and therefore relate to the inclusion of
external information into the process (3). Interestingly, inadequacies in pre-
development activities have been extensively linked to failure (Cooper, 1993; Cooper
& Kleinschmidt, 1986, 1987; Davis, 1993; Dyer, Gupta, & Wilemon, 1999; Song and
Parry, 1996), and consumer testing seems of particular importance (Dahan and
Hauser, 2001; Rudder et al., 2001).
Whilst the list of factors above is relatively comprehensive, the wider literature has
identified a number of others critical to NPD success. However, before discussing
these, it is worth briefly elaborating further on one of the factors above.
The third factor identified above is that of market orientation in the new product
process. Market orientation generally refers to a company’s understanding of the
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needs of customers and what they value; and integrating this into the new products
process, the wider marketing literature also suggests that market oriented firms may
also possess capabilities in market sensing, and understanding competitors as well
as customers (Day, 1990). Being market orientated in new product development
should ensure both customer needs and the information gathered are incorporated
throughout the process, and therefore be continually updated (Rothwell et al. 1974).
The main pillars of this process can be summarised as follows (Grunert et al., 1996;
Lord, 2000; Urban and Hauser, 1993; van Trijp and Steenkamp, 1998):
• The needs of the consumer should be the starting point of the process.
• The aim of new product development should be the fulfilment of customer
needs and realising customer value.
• Sales and customer satisfaction will only be achieved if the consumer’s needs
are met (which requires their identification and a process that will fit the
product to these needs).
Market orientation in the new product process has consistently been highlighted as
key to new product development (Atuahene-Gima, 1995; Souder et al. 1997). In
particular, it can enable a company to integrate the needs of customers (Schmalen
and Wiedemann, 1999; Parry and Song, 1994), whilst providing indications and
estimations of market potential (Balbontin et al. 1999), and an understanding of their
competitors (Calantone and diBeneditto, 1988). Thus it is clearly of value to
successful new product development.
Whilst each of the factors discussed above are key to success, it is also important to
note some additional important findings of other researchers. Ernst suggests that four
other factors are of critical importance to the success of organisational NPD activity:
1. Organisation, incorporating: strong responsible product leadership, an
empowered project team, commitment of the leader and team members,
intensive communications, and cross-functional cooperation.
o The cross-functional teams particularly need to include members of
marketing, R&D and production staff (Song et al. 1997).
o The project leader must be strong and responsible, playing a key role
in the process. They therefore need to be qualified (Balbontin et al.
1999), command authority (schmalen and Wiedemann, 1999), and
provide the project with the required attention (Cooper and
Kleinschmidt, 1995).
2. Culture. This type of ‘Entrepreneurial climate’ largely consists of: employees
able to structure some of their ‘working’ time for projects based on their own
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ideas and interests, support for unofficial projects (even if they have been
stopped by management), venture capital within the organisation for work on
creative ideas (Cooper and Kleinschmidt, 1995). It may also include the
acceptance of risk taking behaviours (Voss, 1985).
3. Role and commitment of senior management, including setting aside
appropriate levels of funding. This includes their willingness to devote
sufficient resources to new product development (Cooper and Kleinschmidt,
1995), and funding wider than the R&D budget, to include areas such as
market research and new product introduction (Balbontin et al. 1999; Cooper,
1984).
4. Strategy and a strategic focus for NPD projects to work towards,
incorporating: clear goals and objectives for the business’ entire new product
efforts, communication of the role of products in achieving the goals, clearly
defined areas of strategic focus, and a long term focus (Cooper, 1998).
These factors clearly expand far wider than many of those identified by Cooper and
Kleinschmidt, which focus more on the process itself than wider organisational
structure, culture, and management. They therefore highlight the role of the wider
management of the organisation in new product success. This wider focus reflects
the literature on innovation, which is obviously a connected field. For example, Trott
(2008) identifies nine organisational characteristics facilitating innovation: growth
orientation, vigilance, commitment to technology, acceptance of risks, cross-
functional cooperation, receptivity, slack, adaptability, and a diverse range of skills.
Clearly, to some degree, there is an overlap in areas such as cross-functional
cooperation and a diverse range of skills. These wider managerial and cultural
factors are critical to new product success, as it is a people process (Rubenstein,
1976) in which the individual is key (Martins and Terblanche, 2003). Factors such as
these will affect their determination and motivation.
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Appendix 5: Paper on Packaging Opportunity Identification,
published in Marketing Theory
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Appendix 6.1: Van Der Ven’s Diamond Model for Case Analysis (2007)
Problem/question
Conceptual Model
Solution
Case Reality
Model evaluation Problem solving
Model building
Problem formulation
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Appendix 6.2: Questions for Phase 1 Interviews with FMCG
firms Questions for FMCG firms:- Investigating role of packaging.
Name:
Position:
Contact details:
Company & its size:
1. What is [the company’s] view on packaging and new product development?
(Is packaging seen as a driver of opportunities?)
2. How and when is new packaging development considered? (Regularly?
General types of situations?)
3. What is packaging’s role in the NPD process and at what stage does it fit?
(degree of attention/commitment & degree to which integrated?)
4. Who is involved in new packaging development? (who are the key decision-
makers)
5. How is packaging managed within the firm (responsibility, team, team size,
spend/budget - how do each compare to NPD as a whole?)?
6. Do you have a packaging development strategy? (what is it?)
7. How much time and money is put into packaging? (do they do R&D, team
size, spend/budget - how each compare to NPD as a whole?)
8. What do you consider to be the primary focus/attention packaging receives
within your organisation/SBU? (e.g. cost/innovation?)
9. Who is responsible for assembling knowledge & generating new ideas?
(Receptive to new ideas?)
External:
10. What role do external parties/networks play (is it outsourced, to who and
how?)?
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11. What type of relationship do you have with the packaging suppliers & design
agencies (close/collaborative, knowledge sharing, idea sharing, joint
development, distance)? Why?
12. What other sources of external knowledge are used (suppliers, distribution,
trade bodies, design agencies, customers)?
13. When are they contacted in NPD/how do you use each party?
14. What role do consumers play/how integrated into development?
15. Are there any issues and areas for improvement (in your opinion)?
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Appendix 6.3: Questions for Phase 1 Interviews with
Packaging Suppliers Questions for Packaging firms: Investigating role of packaging.
Name:
Position:
Contact details:
Company:
Company size:
1. What is your relationship with your customers/how do you work with them?
Why? (How strong - how do you work together/type of relationship? joint
NPD, collaboration)?
1. How do you think your customers perceive packaging, and the suppliers?
2. In your experience, what do you believe to be focus of most of your
customers in developing/sourcing new packaging (e.g. cost/innovation)?
3. When do you normally get contacted within their NPD processes & how much
involvement do you have (do you think integral to NPD)?
4. What is your typical primary point of contact (e.g. buyers etc)?
5. What happens when/if you approach firms with new ideas?
Internal:
6. How do you generate new ideas/technologies (areas for improvement?)?
7. Do you involve the consumer in development & how do you understand their
needs?
8. How do you access external knowledge and be sure you are aware of your
customers’ needs, and latest developments (type of relationships with each
group)?
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9. Who is responsible for NPD, gathering information & managing R&D (&
innovation)?
10. How is NPD/R&D process managed within your organisation?
11. Issues/frustrations/challenges for you/industry?
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Appendix 6.4: Questions for Phase 1 Interviews with Design
Agencies Questions for Design Agencies: Investigating role of packaging industry and NPD
in FMCG.
Name:
Position:
Contact details:
Company:
Company size:
1. What is your relationship with your customers/how do you work with them?
Why? (How strong - type of relationship? Joint NPD, collaboration)?
2. How do you think your customers perceive packaging, and the design
agencies?
3. What is the focus of most of your customers in sourcing/developing new
packaging (e.g. cost/innovation)?
4. When do you normally get contacted within their NPD processes & how much
involvement do you have (do you think internal to NPD)?
5. What is your typical primary point of contact (e.g. buyers etc)?
6. What happens/what is the attitude when you approach customers with new
ideas?
Internal:
7. How do you generate new ideas/technologies (areas for improvement?)?
8. Do you involve the consumer in development & how do you understand their
needs?
9. What other parties do you work with to generate new ideas and technology
(suppliers, customers, trade bodies, universities etc)?
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10. How do you make sure you are aware of latest developments (type of
relationships with each group)?
11. Who is responsible for NPD, gathering information & managing R&D (&
innovation)?
12. How is your process managed & who is involved (e.g. designers, engineers
etc)?
13. Do you undertake R&D/technology development (or where do you source
from)?
14. Issues/frustrations/challenges for you/industry?
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Appendix 6.5: Outline of Case Study Protocol 1. Introduction- Research Aim and Questions to be Addressed
1.1 Context: Notes
The primary aim of this phase is to understand the NPD process utilised by firms to
develop new products and packaging, and to validate or further refine the framework
(developed from phase 1). However, this must also provide insight into the key
issues identified in the first phase:
• Understanding why packaging development is not a priority, and instead
considered later in new product development. There are also key differences
in how packaging is managed compared to perceptions of how it is managed.
• The focus of packaging development is on cost and design/marketing
communications; and firms are risk averse to changes.
• Relationships and outsourcing seem to be key, but can cause issues in
packaging development.
• The issue of absorptive capacity causes problems in collaboration.
1.1 Research Aim
To develop a framework that conceptualises the management of packaging in food
and drinks manufacturers and brand owners’ NPD.
1.2 Research Questions:
RQ 1: How do food and drinks firms manage the development of new packaging
within their NPD process?
RQ 2: How does packaging development contribute to the generation of new product
opportunities?
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1.3 Propositions
Proposition 1: An absence of internal packaging ‘champions’ will lead to a skin-deep
or body modification level of development, due to the lack of an individual actively
pursuing new opportunities for product innovation.
Proposition 2: A lack of staff with technological packaging capability will result in
opportunities for external packaging development and innovation being overlooked
due to a lack of absorptive capacity, which will in turn lead to a propensity towards
skin-deep and body modification developments.
Proposition 3: A lack of packaging specialists will lead to a myopic view of the
meaning of ‘packaging development’, resulting in the development of innovative new
packaging being entirely overlooked (and a subsequent focus on skin-deep and body
modification in development).
Proposition 4: The degree to which the manufacturing process is viewed as a
constraint will harm a firm’s ability to explore opportunities for technical packaging
change: leading to an emphasis on incremental changes at a skin-deep and body
modification level.
Proposition 5: A high level of concern about the impact of packaging change on the
retailer, and their display of the product, will result in skin-deep and body modification
levels of change being considered primarily.
Proposition 6: The propensity to collaborate with suppliers will be influenced by the
packaging development orientation (skin-deep, body modification, or format change
orientation). A skin-deep or body modification orientation will lead to a greater
propensity to collaborate with design and marketing firms in development, resulting in
technical opportunities not being explored, whilst an orientation towards format
change result in a greater propensity to collaborate with packaging suppliers.
Proposition 7: Where buyers have a high level of power within packaging decision-
making, this will result in an emphasis on cost: which will in turn lower the attention
technical packaging development, and opportunities for innovation.
Proposition 8: An emphasis on skin-deep and body modification development will
result in a consumer-driven approach to packaging development. Subsequently, the
opportunities presented by packaging suppliers’ technological development will
receive a lower level of attention.
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2. Data Collection Procedures
2.1 Sites to be visited
Headquarters, UK SBU headquarters, or key production plants.
Specific details for case organisation:
2.2 Contacts
Head of packaging, packaging managers, product development managers, technical
packaging manager, category manager, buyers, production staff/manager, or
marketing personnel.
Specific details for case organisation:
2.2.1 Note any new contacts made or provided
Details:
2.3 Data Collection Plan
Key activities for interview:
• Identify suitable embedded cases within the organisation or SBU.
• Draw models of the NPD process for cases discussed, asking the interviewee
to comment where possible.
• Identify structure key decision-makers, and point at which decisions were
made within the firm/department, and establish the role/involvement of
packaging staff in NPD.
• Note all inputs into the process.
• Gain insights into any problems experienced in development.
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Preparation Required:
• Read through protocol prior to interview.
• Read up on the company: website and recent trade articles.
• Identify its main products and product lines, plus any recent products
launched that may be discussed.
• If company was included in stage one of interviews, read notes to prepare for
interviews.
2.4 Outline of Case Study Report
• Identify and provide details on one or more individual cases (in line with the
case selection rationale), ideally discussing:
o A product development project.
o A packaging development project (successful or unsuccessful).
• Identify the type of packaging change, utilising the typology.
• Analysis using the framework generated in Phase 1.
• Discussion of the process, key activities, inputs, and any other relevant
factors.
• Create diagrams and models as a summary of the structure of the NPD
process.
• Identify responsibilities within the new product teams, as well as the key team
members and where relevant their influence.
• Identify external inputs, if any, into the process; the stage at which the
external partners were involved, and the nature of their involvement.
• Identification of any key factors influencing the process.
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3. Case Study Interview Questions
1. With reference to a recent [relevant] product development project, describe
what happened from beginning to end.
Note, discussion should include:
a. Idea & source
b. Concept stage
c. Analysis
d. Development (processes e.g. kitchen trials, taste tests, recipe tests,
scale up, pilot plant)
e. Testing
f. Launch
2. What factors drove the development of the new product? (e.g. costs,
personnel, the production line/investments etc)
a. Why did these factors drive the development?
b. What was their influence?
3. What evaluations were included in the process and where do they fit?
a. What personnel were involved and at which stages?
4. Where did packaging fit within this process and why?
Note, discussion should include: where it begins to be considered, the
development of packaging (not labeling)
5. How was the format decided upon?
Note: Who was responsible for, and involved in, packaging decision-making?
6. What was the emphasis of the packaging activities?
Note: e.g. label changes, structural, or technological development.
7. Did any problems arise with the packaging developed?
8. Think back to a recent [relevant] successful packaging development you were
involved in. Characterise what happened (as above).
9. With regards to packaging development:
a. Who was responsible?
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b. Who set the brief, and how was it defined?
c. How were new pack ideas/changes identified (whether to do them)?
d. What drove the new/change to packaging (e.g. cost, opp’s etc)?
e. What other factors impacted on the change/project?
f. What other decision-makers influenced the project, and what was their
influence?
10. What role did external parties play in the process, and where do they fit within
the process?
General questions to address:
9. When and why are packaging changes considered? (constantly reviewed)
Degree of consideration in NPD? What about format changes? How do
changes in the process changes impact on this?
10. To what degree is packaging seen as a driver of NPD opportunities?
11. Consumers role/input (both generally and in regards to packaging)?
12. How does the product and packaging development process differ by product
area/what factors cause differences in the process (e.g. newness, product
category, production process etc)?
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Appendix 6.6: Detail on the Design of the Case Study
Protocol: Skills and the Protocol 1. Procedures for Skills Required
In order for data collection and interviewing to be effective, it is important that the
researcher possesses the required skills and understanding. According to Yin (1994)
this includes five particular considerations or skills. Table 7.3 identifies the skills and
knowledge, and then relates them to the strategies and considerations incorporated
in the research to ensure these were adhered to.
Appendix Table 6.1: Skills and understanding required (based on Yin, 1994) Skills and understanding required (based on Yin, 1994)
Considerations and strategies adopted in the research to account for the identified factors
The ability to ask good questions Then in turn, the ability to, interpret the responses appropriately
-Analysis of literature & phase one to define questions -Preparation of interview guide and questions -In depth knowledge and understanding of the researcher into the subject matters and issues (all interviews conducted by the researcher) -Prior knowledge from phase one and from preliminary research -Prior interviewing experience (based on prior research units studied, experience as a market researcher, and skills developed in phase 1)
Being a good listener -Prior interviewing experience (based on prior research units studied, experience as a market researcher, and skills developed in phase 1)
The capacity to be flexible and adapt the interview/data collection based on the responses and situation
-Prior interviewing experience (based on prior research units studied, experience as a market researcher, and skills developed in phase 1)
A good understanding of the issues being studied
-Prior knowledge from secondary data collection, phase one, and from preliminary research -Secondary data collection on each organization to build background understanding of the cases
Unbiased preconceptions or notions
-Based on prior research methods units studied (research methods unit at masters level, attendance of research training workshops at University of Portsmouth, and research training at the British Academy of Management) -Prior interviewing experience (experience as a market researcher, and skills developed in phase 1)
In addition to the above, the researcher also focused on being able to listen carefully,
note important responses, then adapt the interview format to ask appropriate
questions in order to address key issues highlighted and provide clarification. Becker
(1998) and Yin (2009) both suggest that this is of critical importance in order to deal
with discrepancies, as well as achieve greater insights.
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2. Application of Procedures
The development of the research protocol is critical in case study research (Yin,
1994; Levy 1988; Tellis, 1997). Indeed, use of protocols, alongside multiple sources
of data (Yin, 1984), can ensure accuracy and aid in triangulation (Stake, 1995). This
is critical, as triangulation can be used to confirm the validity of the processes.
Furthermore, the protocol is particularly important in helping to focus the investigator
on the main tasks and goals. The protocol incorporates the development of an
instrument for data collection, rules, and procedures to enhance reliability (as
recommended by Yin, 1994). Yin (1994) suggests it should include the following
sections (adapted from Tellis, 1997): an overview of the case study project, field
procedures, case study questions, and a guide for the case study report. Based on
these considerations, a case study protocol was developed for this research. The
protocol was structured based on the above areas, but adapted slightly into three
main sections:
1 Introduction - this focused on the context of the research, particularly in regards
to its phase, the research aims, questions, and propositions.
2 Data collection procedures (incorporating notes on reporting) - this addressed the
site or sites to be visited for each interview, the key contact or contacts (providing
room for any additional contacts made to be noted), the plan for the data
collection, and the outline of the proposed case reports.
3 The interview questions - this focused on the specific questions to be asked of
each interviewee or interviewees. These covered each area required; within the
interviews, decisions were made as to the degree to which each question could
be answered by the interviewee, and if necessary, it was noted that additional
information may be required from other respondents.
Within this report it was not considered relevant or necessary to incorporate relevant
readings or issues, due to the researcher’s detailed knowledge and involvement
throughout the process.
Whilst the first three sections of the protocol are relatively self-explanatory, in terms
of the need to incorporate them, it is worth briefly noting that Yin (1994) highlights the
need to consider the format of the report from the start. This results from the lack of a
widely accepted reporting format (Tellis, 1997), which causes many researchers to
focus on a common journal format (Feafin, Orum, Sjoberg, 1991). Therefore, an
understanding of what the key sections would be would enable the researcher to
ensure the relevant data would be collected for the write-up.
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3. Ethics
Ensuring ethical conduct was an important consideration within the research (Ethics
approval form provided in appendix 6.7). The principle of justice in research
translates practically into the need for informed consent. In this respect, the following
had to be ensured: the disclosure of the purpose of the research, its themes, and
expectations of the participants. Fundamentally, it was also necessary to ensure that
interviewees agreed to participate. Ensign (2003, p. 47) has suggested that “In
qualitative research, breach of confidentiality and the resultant invasion of privacy are
usually the greatest risks of harm”. This is particularly important in business
interviewing, as the interviewees’ rights must be protected; therefore, competitive
data or data that would potentially place them at risk must not be disclosed. As a
result, confidentiality and anonymity were key. In this research, the following steps
were taken:
• The overview section of the case study protocol provided the relevant
information to the interviewees.
• Each interviewee was sent a copy of the cases as they were to be written up
in the thesis, in order for them to review this and confirm that they were
happy.
• Each interviewee and organisation was ensured anonymity, unless otherwise
agreed. In any case, the interviewee’s name was not revealed in the write-up.
The combination of these steps, alongside other strategies and practices detailed
elsewhere in this chapter, aimed at ensuring the research was ethically conducted.
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Appendix 6.7: Details on Ethics Approval
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Dear Chris Following resubmission, the Committee is content that the remaining concerns have been addressed and has approved your Ethics application ref E169. Best wishes, Sharman Dear Sharman, Sorry I haven't got back to you sooner. I have made some changes that I believe overcome the issues highlighted below. I have attached the unsigned word copy, I would like to get this approved in principle if possible (rather than getting Paul to sign multiple versions, as further changes may be required from the committee)? Look forward to hearing from you. I also attach the information sheet. BW, Chris Sharman Rogers Business Services and Research Portsmouth Business School T: +44(0)23 9284 4202 What we offer business: Services for Business http://www.port.ac.uk/research/ceri Talent Development: http://www.port.ac.uk/departments/faculties/portsmouthbusinessschool/talentdevelopment Events and Open Evenings http://www.port.ac.uk/pbsevents
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Appendix 7.1: Table providing greater detail of categories,
themes and dimensions within the key findings. This is divided up into each main group of interviewees. (Displayed on the following page for presentation purposes)